TOURISM PLANNING
PLANNING
 Is
a dynamic process of determining
goals, systematically selecting
alternative courses of actions to achieve
those goals, implementing the chosen
alternatives, and evaluating the choice
to determine if it is successful.
Reason for Tourism Planning
To
avoid the
stagnation and decline
of a destination or
attraction
CONSEQUENCES OF LACK
OF TOURISM PLANNING
OR POOR TOURISM
PLANNING
A. Physical Impacts
1.
2.
3.
4.
5.
Damage or permanent alteration of the
physical environment.
Damage or permanent alteration of
historical/cultural landmarks and resources.
Overcrowding and congestion
Pollution
Traffic problems
B. Human Impacts
1.
2.
3.
4.
5.
Less accessibility to services and tourist attractions
for local residents resulting in local resentment.
Dislike of tourists by local residents
Loss of cultural identities
Lack of education of tourism employees in skills and
hospitality
Lack of awareness of the benefits of tourism to the
destination area.
C. Marketing Impacts
1.
2.
3.
4.
5.
6.
Failure to capitalize on new marketing opportunities
Erosion of market shares due to the actions of
competitive destination areas.
Lack of sufficient awareness in prime markets
Lack of a clear image of destination area in potential
markets
Lack of cooperative advertising among individual
operators
Inadequate capitalization in packaging opportunities
D. Organizational Impacts
1.
2.
3.
4.
5.
Fragmental approach to the marketing and
development of tourism, often involving
“competitive splinter groups”
Lack of cooperation among individual operators
Inadequate representation of the tourism industry’s
interests
Lack of support from local public authorities
Failure to act on important issues, problems, and
opportunities of common interest to the industry
Other impacts
Lack of sufficient attractions and events
2. High seasonality and short lengths of stay
3. Poor and deteriorating quality of facilities
and services
4. Poor and inadequate travel information
services
1.
THE TOURISM PLANNING PROCESS
 BACKGROUND-ANALYSIS
PHASE
 DETAILED RESEARCH AND ANALYSIS PHASE
 SYNTHESIS PHASE
 GOAL SETTING, STRATEGY SELECTION, AND
OBJECTIVE-SETTING PHASE
 PLAN-DEVELOPMENT PHASE
BACKGROUND ANALYSIS
Is a situational analysis that provides the basic
direction for the succeeding steps.
 It is the logical launching point for most tourism
plans since most destination areas, whether
they are countries, states, provinces, regions or
local communities, have some existing tourism
activity and regulatory/policy framework for the
industry.

DETAILED RESEARCH AND ANALYSIS
 Research
should be concentrated in
four distinct areas namely: resources,
markets, activities and competition.
 A good tourism plan will include some
original research on the existing and
potential markets for the destination
area.
SYNTHESIS


a.
b.
c.
d.
e.
This is where major conclusions regarding the previous work
are formulated.
A comprehensive tourism plan will produce conclusions on 5
distinct subjects:
Tourism Development
Tourism marketing
Tourism industry organization
Tourism awareness
Other tourism support services and activities
GOAL-SETTING, STRATEGY SELECTION
AND OBJECTIVE SETTING
To
define the planning goals,
strategies and objectives.
All should be complementary
to policy goals and objectives.
PLAN DEVELOPMENT
 Is
the development of the plan.
 The plan includes the actions
needed to achieve the objectives,
implement the strategy and satisfy
the planning goals.