DIGI CASH
CASE ANALYSIS PRESENTATION
Mohiuddin Faysal
SITUATION ANALYSIS
Digi Cash has become a part of the Commercial Bank “Amar Bank” after
merging with another bank and the financial performance indictors is on the
increasing trends for the bank.
Digi Cash has become a signature become a signature product of the Bank
itself.
Business prospect for the product is good and data base is growing fast.
MAIN GOAL
“Creating a sustainable, profitable business
model that would make a social impact”
VIABLE OPTIONS
Remain as a part of BANK
Moving to the Fintech License
EVALUATIONS OF ALTERNATIVES
Option :1 Remain As Bank
Pros:
Cons:
More secure as more regulations
NPL loan ratio is higher
Can take deposits
More strict regulations
Requires costly adaptations
Intensive scrutiny
Less customer conveninence
EVALUATIONS OF ALTERNATIVES
Option :2 Licence for FinTech Company
Pros:
Cons:
Can be provide more customer convenience
Gaint competitors with huge capital
Less regulations and scrutiny
P2P can outperform if they scale vastly
No in person meeting or interactions required
Competitors not behaving good with customers
EVALUATIONS OF ALTERNATIVES
Best Options:
Going for the Fintech Licence
Reason: Convenience, Rapid Digital
Transformation, less regualtions and vast
opportuntiy
DIGI CASH TAKE TO ENSURE SUCCESSFUL
GROWTH OF THE VENTURE
“Be customer centric/ customer driven” is the
key to success.
With Fintech : secure technology, sound business
model, sound management strategy and
capable management the prospect would be
higher
DIGI CASH TAKE TO ENSURE SUCCESSFUL
GROWTH OF THE VENTURE
With database and insights:
Can adapt our marketing and service providing policy
Understand consumer’s need more
Provide services and financial inclusiveness.
Reach the ultimate goal for creating greater impact in the society.
THANK YOU