Content Writer Guidelines 2021
Image source: ​Pexels.com
Qualification Criteria:
The job is to write quality articles on the given topic while adhering to the guidelines.
Following are the must-have skills:
1. Excellent overall writing skills in several different styles/tones. Always use a
conversational tone.
2. Impeccable spelling and grammar
3. Great research, organizational, and learning skills
4. High comprehension of software like Microsoft Word and Google Docs
5. Familiarity with keyword placement and other SEO best practices
If you don’t have these skills, please don’t proceed.
Important:
We follow a stringent content policy and want our associate freelancers to advocate the
same in their content.
● Grammarly Premium Score should be 90+
● Use only US English unless specified for UK English
● Write only in Active Voice, and keep passive voice usage to the minimum, only
5-8% acceptable.
● We have zero-tolerance for plagiarism, so always make sure the content is
unique.
● Always submit 105% of the word count, For an 800w, submit not less than 840w.
● The word count doesn’t include references and title.
● Keep the paragraph​ 2-3 sentences.​ But don’t leave paragraphs hanging, each
should be complete.
Part 1: Article Structure
Every article should have four parts.
For an 800w article
1.
2.
3.
4.
Introduction​ (not more than 100w)
Body ​(At least ¾ of the total word count= 600w)
Conclusion​ (not more than 100)
References​ (3-4 sources)
Note
The anchor text should be ​mentioned once ​(naturally) within the ​first ¼ of the
article​. But ​NOT​ in ​headings, Introduction ​or​ Conclusion​.
DO’s
● Always provide a study link for any report, research, study, or statistics
mentioned. (Hyperlink-for proof)
● Always provide a study/research to back up medical claims esp in
Cannabis/CBD.
● Use headings, H1, H2, H3 in your article
● Provide 4 royalty-free images with their sources below the image. Check Above
Image.
● Always properly proofread your work before submission.
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Always check that the passive voice is below 10%
Always ensure there’s no plagiarism using Copyscape.
Ensure you have a 90% Grammarly score.
Ensure all links provided are working and have a DA (Domain Authority of at
least 40)
● Never use quotes or proverbs…
DON’Ts
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Never start consecutive sentences with the same word.
Never start consecutive paragraphs with the same word.
Never mention product, organization, researcher, company,...name.
Never spin content from the internet.
Never use less than 3 sources.
Final word
Despite how lengthy these instructions look, you’ll realize that most of them are
just common rules. Make sure to master them.
Final Word
Despite how lengthy these instructions look, you’ll realize that most of them are just
common rules. Make sure to master and adhere to them.
Looking forward to a great working relationship.
All the best.
Contact: 0734 338981
Name: Ben