1. The buying process starts when the buyer recognizes a _____
A. Product or Service
B. Shop or Market
C. Need or Problem
D. Money or Status
2. If performance meets consumer expectations, the consumer is _________.
A. Satisfied
B. Dissatisfied
C. Delighted
D. Happy
3. CDM stands for ________
A. Consumer Development Model
B. Consumer Decision Mix
C. Consumer Decision Making
D. Consumer Development Matrix
4. First stage in the basic model of Consumer Decision Making is ______
A. Purchase
B. Information Search
C. Need
D. Evaluation of alternatives
5. Second stage in the Consumer Decision Making model is ______
A. Need
B. Information Search
C. Evaluation of alternatives
D. Purchase
6. The final stage in the Consumer Decision Making model is ______
A. Pre-purchase
B. Post-purchase
C. Evaluation of alternatives
D. Purchase
7. The customer or consumer is __________when actual performance
exceeds the expected performance of the product.
A. Happy
B. Satisfied
C. Disatisfied
D. Delighted
8. Parents buy toys or gifts for their children. This act is considered as
_______ in the buying process.
A. Buyer
B. Decider
C. Maintainer
D. All of the above
9. When goods and services are purchased for use in the production or
assembling of products that are sold and supplied to others is known as
______
A. Individual Buyer Behaviour
B. Business Buyer Behaviour
C. Consumer Buyer Behaviour
D. Secondary Buyer Behaviour
10. _____________is displayed by a person while buying milk.
A. Selective Buying Behaviour
B. Routinized buying behaviour
C. Extnsive buying behaviour
D. Credence buying behaviour
11. ___________is the study of how individuals, groups, and organizations
select, buy, use, and dispose of goods, services, ideas, or experiences to
satisfy their needs and wants.
A. Organizational Behaviour
B. Consumer Behaviour
C. Business Behaviour
D. Behavioural Segmentation
12. Soft drinks, ice creams, chocolates and biscuits are products that fall
under ________ buy category
A. impulsive
B. deliberate
C. convective
D. corrective
13. _______ involves no decision making at all.
A. Limited CDM
B. Extended CDM
C. Habitual CDM
D. All of the above
14. ________ refers to limited search by consumer before taking decision.
A. Extended CDM
B. Nominal CDM
C. Habitual CDM
D. Limited CDM
15. ________ reflects a high level of purchase involvement.
A. Extended CDM
B. Limited CDM
C. Habitual CDM
D. Nominal CDM
16. Information search can be explained in terms of ______
A. degree
B. direction
C. sequence
D. all of the above
17. _______ reflects a high level of purchase involvement.
A. Extended CDM
B. Limited CDM
C. Habitual CDM
D. Nominal CDM
18. _______ where consumers look for quality in brands when shopping.
A. Brand conscious style
B. Novelty oriented style
C. Quality oriented style
D. Pleasure oriented style
19. Consumers in __________ are brand conscious because of the prestige
associated with these brands
A. Impulsive style
B. Pleasure oriented activity
C. Quality oriented style
D. Brand conscious style
20. ______ refers a small section of consumers who want to try and experiment
with new products and new variants of existing products.
A. Novelty oriented style
B. Pleasure oriented activity
C. Impulsive style
D. Quality oriented style
21. This style attempts to focus on the best power gain not just the price but
enhanced price performance equation.
A. Loyalty style of shopping
B. Value for money style
C. Novelty oriented style
D. Quality oriented style
22. This type of consumer buys without much analysis or information.
.
A. Shopping as a fun
B. Pleasure oriented activity
C. Loyalty style of shopping
D. Impulsive style
23. The confusion arises out of the fact that consumers don’t understand the
technological terms and information. This is an example of _______
A. Impulsive style of buying
B. Shopping style under information overload
C. Shopping as a fun or pleasure oriented activity
D. Novelty oriented style of buying
24. _____ refers to the consumer who even stick to the brand across product
categories brought over a period of time.
A. Value for money style
B. Quality oriented style
C. Loyalty style of shopping
D. Brand conscious style