ADDIS ABABA MEDICAL AND
BUSINESS COLLEGE
UC: UTILIZE SPECIALIZED COMMUNICATION
LEVEL IV
PRE BY JALETO S.
WHAT IS COMMUNICATION?
Communication
- (from Latin commūnicāre,
meaning "to share" )
Communication is the act or process
of using words, sounds, signs, or
behaviors to express or exchange
information or to express your
ideas, thoughts, feelings, etc., to
someone else
TYPES OF COMMUNICATION
◼
◼
◼
◼
Verbal Communication
Nonverbal Communication
Written Communication
Visual Communication
TYPES OF COMMUNICATION
◼ Verbal Communication
✔Sounds
✔words,
✔ language
✔speech
TYPES OF COMMUNICATION
VERBAL COMMUNICATION
Speaking is an effective way of
communicating and helps in expressing
our emotions in words.
TYPES OF COMMUNICATION
VERBAL COMMUNICATION
Four (4) Types
1.Intrapersonal Communication
-extremely private and restricted to
ourselves.
TYPES OF COMMUNICATION
VERBAL COMMUNICATION
Four (4) Types
2. Interpersonal Communication
-takes place between two individuals and
is thus a one-on-one conversation. Here,
the two individuals involved will swap their
roles of sender and receiver in order to
communicate in a clearer manner.
TYPES OF COMMUNICATION
VERBAL COMMUNICATION
Four (4) Types
3. Small Group Communication
This type of communication can take
place only when there are more than two
people involved.
TYPES OF COMMUNICATION
VERBAL COMMUNICATION
Four (4) Types
3. Small Group Communication
Here the number of people will be
small enough to allow each participant to
interact and converse with the rest. Press
conferences, board meetings, and team
meetings are examples of group
communication
TYPES OF COMMUNICATION
VERBAL COMMUNICATION
Four (4) Types
4. Public Communication
This type of communication takes place
when one individual addresses a large
gathering of people. Election campaigns
and public speeches are example of this
type of communication.
TYPES OF COMMUNICATION
◼ Nonverbal Communication
✔Tone of the voice
✔Touch
✔Expressions
TYPES OF COMMUNICATION
NON- VERBAL COMMUNICATION
Nonverbal communication manages to
convey the sender's message without
having to use words.
TYPES OF COMMUNICATION
NON- VERBAL COMMUNICATION
Symbols and sign language are also
included in nonverbal communication.
Body posture and language convey a lot of
nonverbal messages when communicating
verbally with someone.
TYPES OF COMMUNICATION
NON- VERBAL COMMUNICATION
Folded arms and crossed legs are some of
the defensive nonverbal signals conveyed
by people. Shaking hands, patting and
touching, express feelings of intimacy.
TYPES OF COMMUNICATION
NON- VERBAL COMMUNICATION
Facial expressions, gestures and eye
contact are all different ways of
communication. Creative and aesthetic
nonverbal forms of communication include
music, dancing and sculpturing.
TYPES OF COMMUNICATION
◼ Written
Communication
✔Letters
✔Personal Journals
✔E-mails
✔Reports
✔Articles
✔Memos
TYPES OF COMMUNICATION
WRITTEN COMMUNICATION
which the message of the sender is
conveyed with the help of written words.
TYPES OF COMMUNICATION
WRITTEN COMMUNICATION
.
written messages can be edited and
rectified before it is communicated
to the receiver.
TYPES OF COMMUNICATION
WRITTEN COMMUNICATION
is form of communication
encapsulates features of visual
communication as. well, especially
when the messages are conveyed
through electronic devices such as
laptops, phones, and visual
presentations that involve the use of
text or words.
TYPES OF COMMUNICATION
◼ Visual Communication
✔Movies and plays
✔Video clips
✔Television Shows
TYPES OF COMMUNICATION
VISUAL COMMUNICATION
Visual communication also involves
the transfer of information in the
form of text, which is received
through an electronic medium such
as a computer, phone, etc.
TYPES OF COMMUNICATION
VISUAL COMMUNICATION
Icons and emoticons are a form of
visual communication. When these
icons are used in a public place,
phone or computer, they instruct the
user about their meaning and usage.
TYPES OF COMMUNICATION
VISUAL COMMUNICATION
he greatest example of visual
communication is the World Wide
Web which communicates with the
masses, using a combination of text,
design, links, images, and color.
TYPES OF COMMUNICATION
VISUAL COMMUNICATION
All of these visual features require us
to view the screen in order to
understand the message being
conveyed.
the source, or where the information
or idea comes from;
the message, which is the
information or idea that is
communicated;
the channel, which is the way the
message is transmitted;
the receiver, who is the person for
whom the message is intended.
Any communicator must consider
all four elements carefully, as they
all contribute to effectiveness. In
considering each of these
elements, the questions that follow
provide a useful check-list.
Receiver
-What information does the receiver
want or need?
- What information can he make use of?
- How much does the receiver already
know about the particular topic?
Receiver
-What attitudes does the receiver
hold concerning the topic?
- Should these attitudes be
reinforced, or should an attempt be
made to change them?
Channel
What will be the most effective way
of sharing the information?
- What are the characteristics of the
message? Does it need a visual
presentation?
Channel
Is it necessary to show movement or
detailed actions (in which case, film,
video or a demonstration will be
needed)?
Channel
If a permanent, accurate record of
detailed information is required, the
information should be in written or
printed form.
-
Channel
- What channels are available to the
receivers? Do they see
newspapers? Can they read? Do
many of them have radios?
- What are the receiver's
expectations?
Message
What should the content be? A
balance must be achieved
between what the receiver wants
to know and what the source feels
the receiver ought to know.
-
Message
- What form should the message
take? In other words, how can the
message be put into the words,
pictures or symbols that the
receiver will understand and take
notice of?
Source
Where will the information come from?
- Has information from the source
proved reliable in the past?
- How credible is the source in the eyes of
the receiver?
Source
Where will the information come
from?
- Has information from the source
proved reliable in the past?
- How credible is the source in the
eyes of the receiver?
A good communicator listens
more than he speaks.
80% - Listening
20% - Talking
Four keypoints of
communication
Four keypoints of communication
1. If you want to
convince others
with a message,
convince them
that you are a
good Person and
that you know
what you are
talking about..
Four keypoints of communication
2. Use words that
your audience will
easily understand
and remember
Four keypoints of communication
3. Speak direct, in
a conversational
way for a better
communication.
Four keypoints of communication
4. Move away from egocentrism
The most important in effective
communication is to know the
following:
WHO you are communicating
with
WHAT you are communicating •
WHY what you want to achieve
WHEN you will communicate
the issue
HOW you will communicate the
issue