Product
positioning
strategy
Product/service
strategy
Product
-
obj e cti
Ives
Channel of
distribution
Branding
Distribution
.
objectives
strategy
.
strategy
Type of
Price position
Product
channel
relative to
management
competition
strategy
-
Distribution
How active
intensity
Marketing
will price be
-
-
+ ] P r i c e strategy
Channel
I
configuration
Pricing
strategy
objectives
Advertising/sales
promotion role
Channel
and objectives
management
Price management
strategy
strategy
-
Creative
Advertising and
strategy
.
sales promotion
strategy
Media and
programming
-
strategy
Role and objectives of
sales force
Advertising
management
Size and deployment
strategy
Sales force
+
strategy
-
strategy
Sales force manage­
ment strategy
program
positioning