Effective Communication in Business
Task 2 Breakdown
Contents
Assignment Scenario: ........................................................................................................................................ 2
Task 2: ................................................................................................................................................................ 2
Task 2 – Aim:.................................................................................................................................................. 2
Assignment Layout: ....................................................................................................................................... 3
Task Details: ................................................................................................................................................... 4
Assignment Scenario:
GRETB is used as the scenario for all three tasks and students are to become familiar with their
environment, through observations and interviews with relevant stakeholders, to capture as much
information as possible about the workings of the communication systems in operation in GRETB.
Task 2:
Create two page document that could be included in a staff training manual used at the GRETB
Mervue training centre. The extract (your document) should emphasise the importance of
developing verbal and non-verbal communication skills both within the organisation and with
external stakeholders. The extract should also explain the purpose of using feedback and evaluate
different ways of getting feedback from stakeholders.
Task 2 – Aim:
This task involves creating a two-page brochure-style document on the importance of
communication within a company.
Note: This task is not based on GRETB. It is a simple two-page brochure on the importance of
communication in general.
Assignment Layout:
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The Importance of Communication
o Essential Communication Skills
 General Skills
 Verbal Skills
 Non-Verbal Skills
 Body Language
 Written Communication Skills
 Interpersonal Skills
o The Importance & Benefits of Developing Good Verbal Communication
o The Importance and Benefits of Developing Good Non-Verbal Communication
o The Importance and Benefits of Developing Good Written Communication
How to Communicate Effectively
o Clarity
o Completeness
o Conciseness
o Consideration
o Correctness / Accuracy
o Concreteness
o Courtesy
o Include an image of effective communication (communication cycle, etc.)
Collecting and Evaluating Feedback
o Explain what feedback is
o Explain why feedback is important in communication
o List and explain a number of ways of gathering feedback
Internal and External Communication
o Internal Communication
 Informal (nicknames, common speech, familiarity, humour)
o External Communication
 Formal
 Public Communication program
 Social media
 Press releases
 Marketing material
o Brochures
o Ad campaigns in printed media
o Open days/public events
o Publication of official accounts, reports, etc.
 Grow business
 Avoid negative feedback
Task Details:
1. This task can take the format of a printed brochure or a typical Word document with headings and
subheadings.
2. The information in this document needs to be short and sweet;
a. Short paragraphs
b. Bullet points
c. Flashy images
d. Large print
3. The document must contain 2 pages only.