University is a corporate enterprise - - In addition to academic orientations, the roles and functions of universities have widened, to a phase which is named as “academic enterprise”2 or “enterprising universities”3 for Powell and Deyson (2011) Together with an expansion of academic environment to the global needs, universities also specialize to persuade needs of local social needs. To achieve those needs, ‘academic enterprises’ have their priority to equip students with most important competences with which the future workers would be able to achieve those needs. (Cited in Towards an academic enterprise: Knowledge creation and emerging modes of cooperation between universities and world of work, Gipson Varghese and Edurne Bartolome Peral ) (Cái này là của Research về Definitions of Enterprise (trong Enterprise Strategy): 1. a project or undertaking, especially a bold or complex one 2. readiness to engage in daring or difficult action 3. entrepreneurial activity, especially when accompanied by initiative and resourcefulness 4. a business or company) - 4 cultures of universities: collegium, bureaucracy, corporation and enterprise (From the collegial academy to corporate enterprise: the changing cultures of Universities) From a “stakeholder view” perspective: - Finding how CSR affect to framework yields (management) of stakeholder Identifying “blind spots” whereby closing them could increase the firm's effectiveness concerning the implementation of their specific corporate responsibility. (Cited in Corporate social responsibility from a “stakeholder view” perspective: CSR implementation by a Swiss mobile telecommunication provider) CSR different view: - From secrectaries: there is evidence that businesses are starting to look beyond financial accountability as the sole route to creating shareholder value. (Are CSR and Corporate Governance Converging?: A View from Boardroom Directors and Company Secretaries in FTSE100 Companies in the UK, Dr Kevin Money, Herman Schepers) CSR in universities: Knowledge creation and transfer: the relevance of academic enterprise In addition to traditional task of education and research ‘the universities operational environment have expanded and new ways of thinking have emerged’, as explained in Nurmi and Paasio (2007)