Sudan International University(SIU)
Faculty of Management Sciences
Master of Business Administration (MBA)
E-Business
Lecture (0) – Course Overview
Instructor
: Diaa Eldin Mustafa Ahmed
2021
Introduction
 In the last decade, the Internet and World Wide Web
have changed the way people communicate , conduct
business and manage their daily lives.
 Computer use is increasing in almost every field of
endeavor. In an era of steadily rising costs, computing
costs have decreased dramatically because of the rapid
developments in both hardware and software
technology.
 Advances in hardware and software have led to the
explosion of the Internet and World Wide Web.
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Introduction
 We have recently entered the Age of Knowledge
or Digital Age.
 The phrases “Knowledge is power” and “content is
king” are often used in reference to business conducted
on the Internet.
 Events in the short course of e-business and e-commerce
history have demonstrated that successful e-businesses
are those that recognize the needs of their target
audiences and match those needs with relevant content
 E-business and e-commerce have increased the speed
and ease of business transactions and, as a result,
competition is intense .
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Introduction
 Businesses must adjust constantly to new technologies,
integrate newer and faster systems and meet the needs
of people around the world.
 Inventories are no longer kept in preparation for orders;
rather, products are prepared specifically for consumers.
 Good employees are hard to find and even harder to
keep.
 Competing entities must now collaborate to survive, and
must realize that customers do not have far to go to buy
from the next available vendor.
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Introduction
 As more people begin using the Web, all
companies, whether they are currently
established online or planning to conduct some
of their business transactions online, must
consider the impact that Web-enabled business
will have on them.
 Setting up and running an e-business, especially
one that processes a large number of
transactions, requires technical, marketing and
advertising expertise.
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Introduction
 Customers want access to products and services
on a 24-by-7 basis (24 hours-per-day, 7 days-perweek) and the easiest way to provide that is to
move operations online.
 The terms e-services ,e-business , e-commerce ,
e-government , are coined due to the
advancements on the internet technology and
the new innovations on the Information and
Communication Technology (ICT).
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E-Business, EE-Commerce, and EE-Government
E-business
E-commerce
E-governments
E-services
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E-Business, EE-Commerce, and EE-Government
E-business:
– Electronic business (e-business) can be defined
as the use of the internet to network and
empower business processes, electronic
commerce, organizational communication and
collaboration within a company and with its
customers, suppliers, and other stakeholders.
– E-businesses utilize the internet, intranets,
extranets and other networks to support their
commercial processes.
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E-Business, EE-Commerce, and EE-Government
E-commerce:
– Subset of e-business
– Electronic commerce (e-commerce) is the
buying and selling, marketing and servicing of
products and services via computer networks.
– Since e-business includes the process of
transacting with suppliers and customers there
is an overlap in activities with e-commerce.
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E-Business, EE-Commerce, and EE-Government
– Although the terms ‘e-business’ and ‘e-commerce’
are often used synonymously , the distinction
between them lies in the broader range of
processes in e-business that incorporates internal
transactions
within an organization.
– These include transactions relating to
procurement, logistics, supply chain management,
payments, stock control and order tracking.
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E-Business, EE-Commerce, and EE-Government
E-government:
– Using Internet technology to deliver
information and services to citizens,
employees, and businesses
– Is the application of Information and
Communication Technologies (ICTs) to
government functions and procedures with
the purpose of increasing efficiency,
transparency and citizen participation.
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E-Business, EE-Commerce, and EE-Government
• Generally, the e-Government concept brings four
domains:
– e-Administration – Improving government processes
by using ICTs and government process management.
No paperwork, each and every process need to be
done via the use of ICT.
– e-Government services – Delivering government
services electronically to citizens, businesses, and
government employees. Example- application for
citizenship through the online system.
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E-Business, EE-Commerce, and EE-Government
– e-Democracy – Improving transparency and democratic
decision making, as well as citizens’ participation in
public decisions. e-Voting is a perfect example here.
– e-Governance – It is a development, deployment, and
enforcement of the policies, laws, and regulations
necessary for developing cooperation, networking and
partnerships between government units, citizens and
the business.
– Citizen will get government services using technology.
– Public agencies are the service provider and citizens as
well as businesses are the service receiver
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E-Business, EE-Commerce, and EE-Government
 E-services
– (electronic services) are services which use of
Information and Communication Technologies (ICTs).
– The three main components of e-services are- service
provider, service receiver and the channels of service
delivery (i.e., technology).
– For example, as concerned to public e-service, public
agencies are the service provider and citizens as well as
businesses are the service receiver.
– Internet is the main channel of e-service delivery while
other classic channels (e.g. telephone, call center, public
kiosk, mobile phone, television)
are also considered.
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Agenda
Aims of the course .
Course Contents (outlines).
Course Schedule .
Learning Outcomes.
Seminar Topics , Seminars Guidelines , and
Regulations.
• Assessment Criterion.
• Text Books and Study Resources .
•
•
•
•
•
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Aims of the course
• Introduction to E-Business through explores what
an E-business is and how it is managed.
• E-business is an interdisciplinary topic nowadays
and encompassing both business and technology
(How can merge business with technology ?).
• Basic business aspects and applications
throughout the business world include
commercial business, government, education,
and health services.
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Aims of the course
• The major characteristics, opportunities and
limitations of this form of business are explored.
• Studying various issues and risks that exist in the
rapidly changing world of e-business.
• Equip current and future managers with some of
the knowledge and practical skills to help them
navigate their organization towards digital
business.
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Chapter (1)
Introduction to
E-business &
E-Commerce
PART (1) - INTRODUCTION
Chapter (2)
Chapter (3)
E-commerce
fundamentals
E-business
infrastructure
Chapter (4)
E-environment
PART (2) - STRATEGY AND APPLICATIONS
Chapter (5)
E-business
strategy
Chapter (10)
Change
management
Chapter (6)
Supply chain
management
Chapter (7)
Chapter (8-9)
E-procurement
E-marketing &
CRM
PART (3) - IMPLEMENTATION
Chapter (11)
Chapter (12)
Analysis
and design
Digital business
service
implementation
and optimization
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Chapter (13)
Mobile
commerce (Mcommerce)
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Course Schedule
Week
Topics

1, 2
3, 4
Introduction






E-business 

Fundamentals 


Topic Details
Reference
Introduction to e-services (e-business ,
e-commerce and e-government)
E-business Applications
E-commerce fundamentals
Ch. 1
Capabilities and benefits of e-business
Internet Consumers and Market
Research
Social media, social commerce
Models
Strategy
Architecture
Ch. 2
Environment
Infrastructure
Supply chain management.
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Course Schedule
Week
5
6
7
Topics
Topic Details
Reference
 E-business infrastructure components
E-business
 Internet Technology
infrastructure  Web Technology
Social and legal factors
Environmental and green issues related
to Internet usage
E-environment Economic and competitive factors
Political factors
E-government
What is e-business strategy?
Strategic analysis
E-business
Strategic objectives
strategy
Strategy definition
Strategy implementation
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Course Schedule
Week
8
9
10
Topics
Topic Details
Reference
 Problems of supply chain management
Supply chain  Focus on the value chain
 Options for restructuring the supply
management
chain
 Supply chain management
implementation
 What is e-procurement?
E-procurement  Drivers of e-procurement
 Estimating e-procurement cost
 Implementing e-procurement
 What is e-marketing?
E-marketing  E-marketing planning
 Strategy and Tactics
 Actions and Control
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Course Schedule
Week
Topics
11
Customer
Relationship
12
Change
Management
13
14
Presentations
Presentations
Topic Details
 Conversion marketing
 Customer retention management
 e-commerce service quality
 Technology solutions for CRM
 Different types of change in business
 Different types of change in business
 Planning change
 Human resource requirements
 Revising organizational structures
 Knowledge management
 Risk management
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Reference
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Learning Outcomes
• After completing this course the students should be able
to:
– Define and understand the concepts of e-business
including their models , infrastructure , environments ,
and strategy .
– Aware with the supply chain management and the
problems facing the increasing of the value chain ,and the
different Options for restructuring the supply chain.
– Define and implement the concepts of E-procurement
and E-marketing
– Focus on Customer Relationship and Change
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Management.
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Seminar Topics
• ICT impact on digital economy and e-business.
• Security models for e-government applications.
• Social media marketing.
• Security threats in e-commerce.
• Careers in E-business
• Security, Trust & Protection
• E-Collaboration .
• Comparing the benefits of ecommerce in different
fields.
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Seminar Topics
• Using Business Process Reengineering to integrate
e-commerce into a company.
• Benefits of using e-commerce to both buyers and
sellers.
• Regulations and standards that guide the
implementation of e-commerce.
• Challenges to e-services in the Developing World.
• Effect of bitcoin on the future of e-business.
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Seminar Topics
• E-Business models for financial services and internet
banks.
• Outsourcing and E-Business Technologies
• Sustainable E-Business.
• Virtual Organization .
• Social media-based e-business models.
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Seminars Regulations
•
•
•
•
Each group composed of 2 students at max.
15 minutes only for presentation .
5 minutes only for discussion .
Assessment:
5 marks for contents
3 marks for finishing in time.
5 marks for preparing the (slides) in suitable way.
4 marks for reference and citation ,conclusion.
8 marks for each presenter including (Knowledge, voice ,
language ).
– 5 marks Bonus for the most excellent work .
–
–
–
–
–
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Assessment Criterion
•
•
•
•
Assignments (will be 2)
Quiz (will be 1)
Seminar
Final Exam
• Course Credit hours
• Examination hours
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= 10%
= 5%
= 25 %
= 60%
=3
=3
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Text book and study Materials
Introduction to E-business , Management and
strategy
4th edition ,2016
Colin Combe
Digital Business and E-commerce Management
Strategy, Implementation and practice
6th edition , 2015
Dave Chaffey
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Thank You
End
Questions ?
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