WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY LIST OF CONTENTS AND TABLES Pasta in Argentina - Category analysis .......................................................................................... 1 Headlines ........................................................................................................................................ 1 Trends ............................................................................................................................................. 1 Competitive Landscape .................................................................................................................. 2 Prospects ........................................................................................................................................ 2 Category Data ................................................................................................................................. 3 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Sales of Pasta by Category: Volume 2006-2011 .......................................... 3 Sales of Pasta by Category: Value 2006-2011 ............................................. 3 Sales of Pasta by Category: % Volume Growth 2006-2011 ......................... 4 Sales of Pasta by Category: % Value Growth 2006-2011 ............................ 4 Pasta Company Shares 2006-2010............................................................... 4 Pasta Brand Shares 2007-2010 .................................................................... 4 Sales of Pasta by Distribution Format: % Analysis 2006-2011 ..................... 5 Forecast Sales of Pasta by Category: Volume 2011-2016 ........................... 6 Forecast Sales of Pasta by Category: Value 2011-2016 .............................. 6 Forecast Sales of Pasta by Category: % Volume Growth 2011-2016 .......... 6 Forecast Sales of Pasta by Category: % Value Growth 2011-2016 ............. 6 Pasta in Argentina - Company Profiles........................................................................................... 7 Molinos Río De La Plata SA in Packaged Food (argentina) .......................................................... 7 Strategic Direction ....................................................................................................................... 7 Key Facts..................................................................................................................................... 7 Summary 1 Summary 2 Molinos Río de la Plata SA: Key Facts .......................................................... 7 Molinos Río de la Plata SA: Operational Indicators ...................................... 7 Company Background................................................................................................................. 7 Production ................................................................................................................................... 8 Summary 3 Molinos Río de la Plata SA: Production Statistics 2010 ................................ 9 Competitive Positioning............................................................................................................... 9 Summary 4 Molinos Río de la Plata SA: Competitive Position 2010 .............................. 10 Packaged Food in Argentina - Industry Overview ........................................................................ 11 Executive Summary ...................................................................................................................... 11 Rising Demand Drives Growth.................................................................................................. 11 Fresh Meat Consumption Declines, Impacting the Argentinian Diet ........................................ 11 Inflation Threatens Levels of Consumption of Packaged Food................................................ 11 Strong Pressure To Discount Driven by Supermarkets/hypermarkets .................................... 11 Slower Growth Projected for 2012 ............................................................................................ 11 Key Trends and Developments .................................................................................................... 12 Economic Expansion Driven by Strong Consumer Spending .................................................. 12 Argentinian Diet Changes As Fresh Meat Consumption Declines ........................................... 12 Dynamic Packaged Food Industry Grows Despite Inflation ..................................................... 13 Healthier and More Nutritious Products Prosper Across Packaged Food ............................... 14 Foodservice – Key Trends and Developments ............................................................................ 15 Headlines................................................................................................................................... 15 Trends ....................................................................................................................................... 16 Competitive Landscape............................................................................................................. 16 © Euromonitor International WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Prospects................................................................................................................................... 17 Category Data ........................................................................................................................... 17 Table 12 Table 13 Table 14 Table 15 Foodservice Sales of Packaged Food by Category: Volume 20062011 ............................................................................................................. 17 Foodservice Sales of Packaged Food by Category: % Volume Growth 2006-2011 .................................................................................................... 18 Forecast Foodservice Sales of Packaged Food by Category: Volume 2011-2016 .................................................................................................... 19 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016 .......................................................................... 19 Impulse and Indulgence Products – Key Trends and Developments .......................................... 20 Headlines................................................................................................................................... 20 Trends ....................................................................................................................................... 20 Competitive Landscape............................................................................................................. 21 Prospects................................................................................................................................... 22 Category Data ........................................................................................................................... 22 Table 16 Table 17 Table 18 Table 19 Table 20 Table 21 Table 22 Table 23 Table 24 Table 25 Sales of Impulse and Indulgence Products by Category: Volume 2006-2011 .................................................................................................... 22 Sales of Impulse and Indulgence Products by Category: Value 20062011 ............................................................................................................. 23 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2006-2011 ....................................................................................... 23 Sales of Impulse and Indulgence Products by Category: % Value Growth 2006-2011 ....................................................................................... 23 Company Shares of Impulse and Indulgence Products 2006-2010............ 24 Brand Shares of Impulse and Indulgence Products 2007-2010 ................. 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2011-2016 ....................................................................................... 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2011-2016 .......................................................................................... 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2011-2016 .......................................................................... 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2011-2016 ............................................................................. 26 Nutrition/staples – Key Trends and Developments ...................................................................... 27 Headlines................................................................................................................................... 27 Trends ....................................................................................................................................... 27 Competitive Landscape............................................................................................................. 28 Prospects................................................................................................................................... 28 Category Data ........................................................................................................................... 29 Table 26 Table 27 Table 28 Table 29 Table 30 Table 31 Table 32 Table 33 Sales of Nutrition/Staples by Category: Volume 2006-2011 ....................... 29 Sales of Nutrition/Staples by Category: Value 2006-2011 .......................... 29 Sales of Nutrition/Staples by Category: % Volume Growth 2006-2011 ...... 30 Sales of Nutrition/Staples by Category: % Value Growth 2006-2011 ......... 30 Company Shares of Nutrition/Staples 2006-2010 ....................................... 31 Brand Shares of Nutrition/Staples 2007-2010 ............................................. 31 Forecast Sales of Nutrition/Staples by Category: Volume 2011-2016 ........ 32 Forecast Sales of Nutrition/Staples by Category: Value 2011-2016 ........... 33 © Euromonitor International WWW.EUROMONITOR.COM Table 34 Table 35 SAMPLE REPORT FOR ILLUSTRATION ONLY Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2011-2016 .................................................................................................... 33 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2011-2016 .................................................................................................... 33 Meal Solutions – Key Trends and Developments ........................................................................ 34 Headlines................................................................................................................................... 34 Trends ....................................................................................................................................... 34 Competitive Landscape............................................................................................................. 35 Prospects................................................................................................................................... 36 Category Data ........................................................................................................................... 36 Table 36 Table 37 Table 38 Table 39 Table 40 Table 41 Table 42 Table 43 Table 44 Table 45 Sales of Meal Solutions by Category: Volume 2006-2011 .......................... 36 Sales of Meal Solutions by Category: Value 2006-2011 ............................. 37 Sales of Meal Solutions by Category: % Volume Growth 2006-2011 ......... 37 Sales of Meal Solutions by Category: % Value Growth 2006-2011 ............ 37 Company Shares of Meal Solutions 2006-2010 .......................................... 38 Brand Shares of Meal Solutions 2007-2010 ................................................ 38 Forecast Sales of Meal Solutions by Category: Volume 2011-2016........... 39 Forecast Sales of Meal Solutions by Category: Value 2011-2016 .............. 39 Forecast Sales of Meal Solutions by Category: % Volume Growth 2011-2016 .................................................................................................... 40 Forecast Sales of Meal Solutions by Category: % Value Growth 20112016 ............................................................................................................. 40 Market Data ................................................................................................................................... 40 Table 46 Table 47 Table 48 Table 49 Table 50 Table 51 Table 52 Table 53 Table 54 Table 55 Table 56 Table 57 Table 58 Table 59 Sales of Packaged Food by Category: Volume 2006-2011 ........................ 41 Sales of Packaged Food by Category: Value 2006-2011 ........................... 41 Sales of Packaged Food by Category: % Volume Growth 2006-2011 ....... 42 Sales of Packaged Food by Category: % Value Growth 2006-2011 .......... 43 GBO Shares of Packaged Food 2006-2010 ................................................ 43 NBO Shares of Packaged Food 2006-2010 ................................................ 44 NBO Brand Shares of Packaged Food 2007-2010 ..................................... 45 Penetration of Private Label by Category 2006-2011 ................................. 46 Sales of Packaged Food by Distribution Format: % Analysis 20062011 ............................................................................................................. 46 Sales of Packaged Food by Category and Distribution Format: % Analysis 2011 ............................................................................................... 47 Forecast Sales of Packaged Food by Category: Volume 2011-2016 ......... 48 Forecast Sales of Packaged Food by Category: Value 2011-2016 ............ 49 Forecast Sales of Packaged Food by Category: % Volume Growth 2011-2016 .................................................................................................... 50 Forecast Sales of Packaged Food by Category: % Value Growth 2011-2016 .................................................................................................... 50 Definitions...................................................................................................................................... 51 Summary 5 Research Sources ........................................................................................ 51 © Euromonitor International WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY PASTA IN ARGENTINA - CATEGORY ANALYSIS HEADLINES Pasta is expected to increase in value by 35% to ARS3.1 billion and in volume by 8% to 330 tonnes during 2011 The dramatic rise in the price of meat leads to a widespread shift to alternative protein sources such as pasta Dried pasta is set to increase in volume by 9% in 2010, while chilled/fresh pasta is set to increase by 5% The average unit price of pasta is expected to increase by 25% in 2011, due mainly to rampant inflation Molinos Rio de la Plata continues to lead pasta in 2010 with a value share of 41%, followed by Kraft with 17% Pasta is set to increase in constant value at a CAGR of 7% over the forecast period, rising to ARS3.1 billion by 2016 TRENDS According to the Argentinean chamber of commerce for meat producers Ciccra (Cámara de la Industria y Comercio de Carnes de la Republica Argentina), meat consumption in the country plummeted by 17% during 2010 due to dramatic increases in the retail price of meat. Per capita consumption fell from 70.3kg annual per capita in 2009 to 58.3kg in 2010. The substitution of meat with alternative sources of protein continued during the first half of 2011, with Argentinean consumers reducing the frequency with which they consume meat and effecting wholesale changes in their meat consumption habits, leaving substantial room for growth in demand for more affordable sources of protein. Pasta represents one of the main substitutes for meat for Argentinean consumers. Pasta is set to increase in current value by 35% in 2011. This growth will be mainly the result of a 25% unit price increase, which reflects the ongoing high levels inflation which are having an effect on the Argentine economy overall. However, the massive gap between the official inflation figures used to calculate constant currency growth rates and the observed inflation for the period 2007-2010 has led many companies, consultancy firms, and economists at the country’s leading universities to the conclusion that the official inflation figures are being seriously underestimated. Dried pasta is expected to register the highest increase in unit price in pasta in Argentina during 2011, rising by 25%, commensurate with the overall 25% price increase recorded in pasta. Molinos Rio de la Plata continues investing significant sums in its range of frozen pasta. The company launched its new Frozen Penne Rigatti during 2010, which comes with three different sauces: Parisienne; Al Funghi; and Al Brocolletto. Molinos targets these products towards Argentina’s affluent DINKs segment, which is an acronym for ‘double income, no kids’. © Euromonitor International SAMPLE REPORT FOR ILLUSTRATION ONLY WWW.EUROMONITOR.COM Supermarkets/hypermarkets is expected to account for 62% of total pasta distribution by value in 2011, while independent small grocers accounted for a further 23% and discounters accounted for 13%. COMPETITIVE LANDSCAPE Molinos Río de la Plata SA led sales in pasta in Argentina during 2010, recording a value share of 41%. Kraft Foods Argentina SA followed in second position with a 17% value share. Molinos’ success can be attributed to the company’s extensive product portfolio, which encompasses a wide range of differently priced brands. The company’s main brand is Matarazzo, which recorded a value share of 14% in 2010, followed by its brand Lucchetti with an 11% value share. Content removed from sample PROSPECTS The dramatic decline in the consumption of fresh meat in Argentina due massive price hikes during 2010 leaves a yawning gap in the diets of the average Argentinean, and pasta is one of the major substitutes for meat in the country. Spiralling inflation continues to erode consumer purchasing power, presenting an opportunity for less elaborate food products to take hold. Content removed from sample © Euromonitor International WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Content removed from sample CATEGORY DATA Table 1 Sales of Pasta by Category: Volume 2006-2011 '000 tonnes 2006 2007 Canned/Preserved Pasta Chilled/Fresh Pasta Dried Pasta Pasta Source: 2008 2009 2010 2011 2010 2011 Data removed from sample Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 2 Sales of Pasta by Category: Value 2006-2011 Peso million 2006 Canned/Preserved Pasta Chilled/Fresh Pasta Dried Pasta Pasta © Euromonitor International 2007 2008 2009 Data removed from sample SAMPLE REPORT FOR ILLUSTRATION ONLY WWW.EUROMONITOR.COM Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 3 Sales of Pasta by Category: % Volume Growth 2006-2011 % volume growth 2010/11 Canned/Preserved Pasta Chilled/Fresh Pasta Dried Pasta Pasta Source: 2006-11 CAGR 2006/11 Total Data removed from sample Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 4 Sales of Pasta by Category: % Value Growth 2006-2011 % current value growth 2010/11 Canned/Preserved Pasta Chilled/Fresh Pasta Dried Pasta Pasta Source: 2006-11 CAGR 2006/11 Total Data removed from sample Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 5 Pasta Company Shares 2006-2010 % retail value rsp Company 2006 2007 2008 2009 2010 100.0 100.0 100.0 2009 2010 Data removed from sample Total Source: 100.0 100.0 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 6 Pasta Brand Shares 2007-2010 % retail value rsp Brand © Euromonitor International Company 2007 2008 WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Data removed from sample Total Source: 100.0 100.0 100.0 100.0 2010 2011 100.0 100.0 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 7 Sales of Pasta by Distribution Format: % Analysis 2006-2011 % retail value rsp 2006 Store-Based Retailing - Grocery Retailers - - Supermarkets/ Hypermarkets - - Discounters - - Small Grocery Retailers - - - Convenience Stores - - - Independent Small Grocers - - - Forecourt Retailers - - Other Grocery Retailers - Non-Grocery Retailers - - Health and Beauty Retailers - - Other Non-Grocery Retailers Non-Store Retailing - Vending - Homeshopping - Internet Retailing - Direct Selling Total Source: 2007 2008 2009 Data removed from sample 100.0 100.0 100.0 100.0 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources © Euromonitor International WWW.EUROMONITOR.COM Table 8 SAMPLE REPORT FOR ILLUSTRATION ONLY Forecast Sales of Pasta by Category: Volume 2011-2016 '000 tonnes 2011 2012 Canned/Preserved Pasta Chilled/Fresh Pasta Dried Pasta Pasta Source: 2013 2014 2015 2016 2015 2016 Data removed from sample Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 9 Forecast Sales of Pasta by Category: Value 2011-2016 Peso million 2011 Canned/Preserved Pasta Chilled/Fresh Pasta Dried Pasta Pasta Source: 2012 2013 2014 Data removed from sample Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 10 Forecast Sales of Pasta by Category: % Volume Growth 2011-2016 % volume growth 2015/16 Canned/Preserved Pasta Chilled/Fresh Pasta Dried Pasta Pasta Source: Table 11 2011-16 CAGR 2011/16 Total Data removed from sample Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Forecast Sales of Pasta by Category: % Value Growth 2011-2016 % constant value growth 2011-16 CAGR Canned/Preserved Pasta Chilled/Fresh Pasta Dried Pasta Pasta Source: Data removed from sample Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources © Euromonitor International 2011/16 TOTAL WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Molinos Río de la Plata is present in dried and chilled pasta, frozen processed food, chilled processed food, ready meals and canned/preserved food among others. It has a strong presence in the categories in which it participates. It is also present in hot drinks and alcoholic drinks and is an exporter of grains and edible oil in bu k. In 2009 the company continued to consolidate its strategy for growth and profitability in its major business areas: Branded Business on the local and international markets, and its Commodities Business. In terms of strategic guidelines and commercial policy, the company mainly focused on strengthening its leading brands as part of its Branded Business operations. It focused on innovation in order to respond to trends and as part of this goal 40 new products/packages were launched to better accommodate the needs of consumers. Molinos Río de la Plata has national coverage with an extensive distribution system. It has a strong presence in Buenos Aires province and exports to more than 50 countries, with a high level of activity with neighbouring countries such as Brazil and Uruguay. In 2009 the company continued to focus on brand positioning in the regional market. To supplement regional developments and with an eye to becoming a global supplier of highquality Mediterranean food products, in 2009 Molinos Río de la Plata finalised the purchase of the Italian pasta company Delverde Industrie Alimentari Spa (it owns 99.5% of the company). In 2009 Molinos Río de la Plata launched Matarazzo frozen pasta with sauce to target DINKY (double income, no kids yet) households, working singles and consumers who lack culinary skills. The product is positioned as being less time-consuming to prepare, making meal preparation and cleaning up afterwards both quicker and easier. In 2009, after launching an advertising campaign for its Lucchetti range called Mama Lucchetti with two TV spots, Molinos Rio de la Plata continued to develop brands with a focus on consumers rather than employing a portfolio branding strategy. The Lucchetti range of products targets the “real-world mother: kind, tired, affectionate and fun but sometimes cruel”, according to a brand strategist in charge of Lucchetti brand development from the Madre agency. The Lucchetti brand moved from value-for-money to high-value positioning, as consumers regard Lucchetti as the second preferred food brand in Argentina according to a survey by Consumer in Touch. During 2009 and 2010 point-of-sale advertising and campaigns remained a priority for the company in its promotion of its brand Granja del Sol; it placed sales representatives in-store and offered discounts with its campaign Menu a la Granja. The website www.granjadelsol.com.ar also played a key role in helping it to stay close to consumers, sending periodic newsletters, recipes and cooking tips. For its brand Matarazzo, marketing efforts were mainly focused on points of sale to demonstrate the “excellent” taste of frozen pasta. In 2011, Molinos Río de la Plata is continuing to focus on healthy food launches, such as parboiled rice, a new type of fortified rice, marketed as being healthy and tasty and in line with increasing consumer demand. For its Lucchetti brand, the company ran a campaign called Diana Arroz (inspired by artist Diana Ross) which became a major advertising success. Production Molinos Río de la Plata manufactures its products locally, mostly with local raw materials. The company operates 13 production facilities, seven distribution centres and seven stockpile locations for grains. The company also owns Bodegas Nieto Senetiner, a renowned wine producer in Argentina, and a facility for bottling edible oil in Peru. © Euromonitor International WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY PACKAGED FOOD IN ARGENTINA INDUSTRY OVERVIEW EXECUTIVE SUMMARY Rising Demand Drives Growth Consumption continues to be a key driver of Argentina’s economic growth. The economy is seeing strong development in 2011, on the back of a solid performance in production, consumption and exports. The strong rebound in output has boosted the packaged food industry; in general consumers are also exhibiting an enthusiastic appetite for consumption. Fresh Meat Consumption Declines, Impacting the Argentinian Diet In 2011, fresh red meat has seen heavy price increases, exceeding the rate of inflation. According to Cámara de la Industria y Comercio de Carnes y Derivados de la República, Argentinians’ consumption of fresh meat plunged by 26%, from annual per capita consumption of 70.3kg in 2009 to 52.3kg in 2011. According to the Instituto de Promoción de Carne Vacuna Argentina (Organisation for the Promotion of Red Meat), poultry prices also increased by up to 60% in 2011.Both trends left a gap to be filled by alternative packaged food products such as pasta and frozen processed food. Inflation Threatens Levels of Consumption of Packaged Food Double-digit inflation has become a key weakness for the Argentinian economy, eroding company profitability in 2011. Official data shows consumer prices rose 11% in the 12 months through to September 2011, however unofficial forecasts indicate that real inflation is at least twice that rate. Operating costs have become a major issue due to the rise in labour and fixed costs, which are putting a serious strain on the profitability of small and medium-sized food producers. At the same time inflation has started to erode the purchasing power of lower-income groups, limiting their expenditure on packaged food. Strong Pressure To Discount Driven by Supermarkets/hypermarkets Sales through supermarkets/hypermarkets continue to drive revenues in the overall packaged food industry in Argentina. However, rising prices force consumers to be more selective and smarter in their purchases. Banks, brand operators and retailers have started to work together to offer various promotions to stimulate demand and build consumer loyalty. Major banks started this trend after the local financial crisis in 2001-2002. Carrefour (Carrefour SA), Wal-Mart (WalMart de Argentina SA), Jumbo (Cencosud SA) and Coto (Coto CICSA), the leading supermarkets/hypermarkets operators, reinforced their strategies after the slowdown in 2009 and because of increasing inflationary pressures. Slower Growth Projected for 2012 A difficult macroeconomic climate, alongside the deterioration in international financial conditions, has started to affect consumer expectations; lowering consumption growth during Q3 in 2011.The consumer mood has also been dampened by rising inflation. If the unofficial inflation estimates are correct, expectations of high inflation will erode consumer purchasing power, undermining spending potential and reducing potential profits for businesses. Therefore © Euromonitor International WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY packaged food consumption is projected to see a slowdown in its growth in constant value terms in 2012. KEY TRENDS AND DEVELOPMENTS Economic Expansion Driven by Strong Consumer Spending Content removed from sample Current impact Content removed from sample Outlook Content removed from sample Future impact Content removed from sample Argentinian Diet Changes As Fresh Meat Consumption Declines Content removed from sample © Euromonitor International WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Content removed from sample Current Impact Content removed from sample Outlook Content removed from sample Future Impact Content removed from sample Dynamic Packaged Food Industry Grows Despite Inflation Content removed from sample © Euromonitor International WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Current impact Content removed from sample Outlook Content removed from sample Future impact Content removed from sample Healthier and More Nutritious Products Prosper Across Packaged Food Content removed from sample Current Impact Content removed from sample © Euromonitor International WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Content removed from sample Outlook Content removed from sample Future Impact Content removed from sample FOODSERVICE – KEY TRENDS AND DEVELOPMENTS Headlines Content removed from sample © Euromonitor International WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Content removed from sample Trends Content removed from sample Competitive Landscape Content removed from sample © Euromonitor International WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Content removed from sample Prospects Content removed from sample Category Data Table 51 Foodservice Sales of Packaged Food by Category: Volume 2006-2011 2006 Baby Food (Not calculable) Bakery ( tonnes) Canned/Preserved Food ( tonnes) Chilled Processed Food ( tonnes) Confectionery ( tonnes) Dairy (Not calculable) Dried Processed Food ( tonnes) © Euromonitor International 2007 2008 2009 Data removed from sample 2010 2011 WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Frozen Processed Food ( tonnes) Ice Cream ('000 litres) Meal Replacement ( tonnes) Noodles ( tonnes) Oils and Fats ( tonnes) Pasta ( tonnes) Ready Meals ( tonnes) Sauces, Dressings and Condiments ( tonnes) Snack Bars ( tonnes) Soup ( tonnes) Spreads ( tonnes) Sweet and Savoury Snacks ( tonnes) Impulse and Indulgence Products (Not calculable) Nutrition/Staples (Not calculable) Meal Solutions ( tonnes) Packaged Food (Not calculable) Source: Table 52 Data removed from sample Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Foodservice Sales of Packaged Food by Category: % Volume Growth 20062011 2010/11 Baby Food (Not calculable) Bakery (% volume growth) Canned/Preserved Food (% volume growth) Chilled Processed Food (% volume growth) Confectionery (% volume growth) Dairy (Not calculable) Dried Processed Food (% volume growth) Frozen Processed Food (% volume growth) Ice Cream (% volume growth) Meal Replacement (% volume growth) Noodles (% volume growth) Oils and Fats (% volume growth) Pasta (% volume growth) Ready Meals (% volume growth) Sauces, Dressings and Condiments (% volume growth) Snack Bars (% volume growth) Soup (% volume growth) Spreads (% volume growth) Sweet and Savoury Snacks (% volume growth) Impulse and Indulgence Products (Not calculable) Nutrition/Staples (Not calculable) Meal Solutions (% volume growth) Packaged Food (Not calculable) Source: 2006-11 CAGR Data removed from sample Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources © Euromonitor International 2006/11 Total WWW.EUROMONITOR.COM Table 53 SAMPLE REPORT FOR ILLUSTRATION ONLY Forecast Foodservice Sales of Packaged Food by Category: Volume 20112016 2011 Baby Food (Not calculable) Bakery ( tonnes) Canned/Preserved Food ( tonnes) Chilled Processed Food ( tonnes) Confectionery ( tonnes) Dairy (Not calculable) Dried Processed Food ( tonnes) Frozen Processed Food ( tonnes) Ice Cream ('000 litres) Meal Replacement ( tonnes) Noodles ( tonnes) Oils and Fats ( tonnes) Pasta ( tonnes) Ready Meals ( tonnes) Sauces, Dressings and Condiments ( tonnes) Snack Bars ( tonnes) Soup ( tonnes) Spreads ( tonnes) Sweet and Savoury Snacks ( tonnes) Impulse and Indulgence Products (Not calculable) Nutrition/Staples (Not calculable) Meal Solutions ( tonnes) Packaged Food (Not calculable) Source: Table 54 2012 2013 2014 2015 2016 Data removed from sample Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016 2015/16 Baby Food (Not calculable) Bakery (% volume growth) Canned/Preserved Food (% volume growth) Chilled Processed Food (% volume growth) Confectionery (% volume growth) Dairy (Not calculable) Dried Processed Food (% volume growth) Frozen Processed Food (% volume growth) Ice Cream (% volume growth) © Euromonitor International 2011-16 CAGR 2011/16 Total Data removed from sample SAMPLE REPORT FOR ILLUSTRATION ONLY WWW.EUROMONITOR.COM Meal Replacement (% volume growth) Noodles (% volume growth) Oils and Fats (% volume growth) Pasta (% volume growth) Ready Meals (% volume growth) Sauces, Dressings and Condiments (% volume growth) Snack Bars (% volume growth) Soup (% volume growth) Spreads (% volume growth) Sweet and Savoury Snacks (% volume growth) Impulse and Indulgence Products (Not calculable) Nutrition/Staples (Not calculable) Meal Solutions (% volume growth) Packaged Food (Not calculable) Source: Data removed from sample Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS Headlines Content removed from sample Trends Content removed from sample © Euromonitor International WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Content removed from sample Competitive Landscape Content removed from sample © Euromonitor International WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Content removed from sample Prospects Content removed from sample Category Data Table 55 Sales of Impulse and Indulgence Products by Category: Volume 2006-2011 2006 Confectionery ('000 tonnes) Pastries ('000 tonnes) Cakes ('000 tonnes) Biscuits ('000 tonnes) Ice Cream (million litres) Sweet and Savoury Snacks ('000 tonnes) © Euromonitor International 2007 2008 2009 Data removed from sample 2010 2011 WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Snack Bars ('000 tonnes) Impulse and Indulgence Products (Not calculable) Source: Data removed from sample Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 56 Sales of Impulse and Indulgence Products by Category: Value 2006-2011 Peso million 2006 Confectionery Pastries Cakes Biscuits Ice Cream Sweet and Savoury Snacks Snack Bars Impulse and Indulgence Products Source: 2007 2008 2009 2010 2011 Data removed from sample Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 57 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2006-2011 % volume growth 2010/11 Confectionery Pastries Cakes Biscuits Ice Cream Sweet and Savoury Snacks Snack Bars Impulse and Indulgence Products Source: Table 58 2006-11 CAGR 2006/11 Total Data removed from sample Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Sales of Impulse and Indulgence Products by Category: % Value Growth 2006-2011 % current value growth 2010/11 Confectionery Pastries Cakes Biscuits Ice Cream Sweet and Savoury Snacks Snack Bars Impulse and Indulgence Products © Euromonitor International 2006-11 CAGR 2006/11 Total Data removed from sample SAMPLE REPORT FOR ILLUSTRATION ONLY WWW.EUROMONITOR.COM Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 59 Company Shares of Impulse and Indulgence Products 2006-2010 % retail value rsp Company 2006 2007 2008 2009 2010 100.0 100.0 100.0 2009 2010 Data removed from sample Total Source: 100.0 100.0 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 60 Brand Shares of Impulse and Indulgence Products 2007-2010 % retail value rsp Brand Company 2007 Data removed from sample © Euromonitor International 2008 WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Data removed from sample Total Source: Table 61 100.0 100.0 100.0 2015 2016 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Forecast Sales of Impulse and Indulgence Products by Category: Volume 2011-2016 2011 Confectionery ('000 tonnes) Pastries ('000 tonnes) Cakes ('000 tonnes) Biscuits ('000 tonnes) Ice Cream (million litres) Sweet and Savoury Snacks ('000 tonnes) Snack Bars ('000 tonnes) Impulse and Indulgence Products (Not calculable) Source: 100.0 2012 2013 2014 Data removed from sample Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources © Euromonitor International WWW.EUROMONITOR.COM Table 62 SAMPLE REPORT FOR ILLUSTRATION ONLY Forecast Sales of Impulse and Indulgence Products by Category: Value 20112016 Peso million 2011 Confectionery Pastries Cakes Biscuits Ice Cream Sweet and Savoury Snacks Snack Bars Impulse and Indulgence Products Source: 2012 2013 2014 2015 2016 Data removed from sample Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 63 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2011-2016 % volume growth 2015/16 Confectionery Pastries Cakes Biscuits Ice Cream Sweet and Savoury Snacks Snack Bars Impulse and Indulgence Products Source: Table 64 2011-16 CAGR 2011/16 Total Data removed from sample Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2011-2016 % constant value growth 2011-16 CAGR Confectionery Pastries Cakes Biscuits Ice Cream Sweet and Savoury Snacks Snack Bars Impulse and Indulgence Products Source: Data removed from sample Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources © Euromonitor International 2011/16 TOTAL WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS Headlines Content removed from sample Trends Content removed from sample © Euromonitor International WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Competitive Landscape Content removed from sample Prospects Content removed from sample © Euromonitor International WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Content removed from sample Category Data Table 65 Sales of Nutrition/Staples by Category: Volume 2006-2011 2006 Bread ('000 tonnes) Breakfast Cereals ('000 tonnes) Dairy (Not calculable) Meal Replacement Products ('000 tonnes) Oils and Fats ('000 tonnes) Baby Food (Not calculable) Spreads ('000 tonnes) Pasta ('000 tonnes) Noodles ('000 tonnes) Rice ('000 tonnes) Nutrition/Staples (Not calculable) Source: Table 66 2007 2008 2009 Data removed from sample Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Sales of Nutrition/Staples by Category: Value 2006-2011 © Euromonitor International 2010 2011 WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Peso million 2006 Bread Breakfast Cereals Dairy Meal Replacement Products Oils and Fats Baby Food Spreads Pasta Noodles Rice Nutrition/Staples Source: Table 67 2007 2008 2011 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Sales of Nutrition/Staples by Category: % Volume Growth 2006-2011 Bread (% volume growth) Breakfast Cereals (% volume growth) Dairy (Not calculable) Meal Replacement Products (% volume growth) Oils and Fats (% volume growth) Baby Food (Not calculable) Spreads (% volume growth) Pasta (% volume growth) Noodles (% volume growth) Rice (% volume growth) Nutrition/Staples (Not calculable) Table 68 2010 Data removed from sample 2010/11 Source: 2009 2006-11 CAGR 2006/11 Total Data removed from sample Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Sales of Nutrition/Staples by Category: % Value Growth 2006-2011 % current value growth 2010/11 Bread Breakfast Cereals Dairy Meal Replacement Products Oils and Fats Baby Food Spreads Pasta Noodles Rice Nutrition/Staples Source: 2006-11 CAGR Data removed from sample Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources © Euromonitor International 2006/11 Total SAMPLE REPORT FOR ILLUSTRATION ONLY WWW.EUROMONITOR.COM Table 69 Company Shares of Nutrition/Staples 2006-2010 % retail value rsp Company 2006 2007 2008 2009 2010 100.0 100.0 100.0 2009 2010 Data removed from sample Total Source: 100.0 100.0 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 70 Brand Shares of Nutrition/Staples 2007-2010 % retail value rsp Brand Company 2007 Data removed from sample Unidas Ltda © Euromonitor International 2008 WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Data removed from sample Total Source: Table 71 100.0 100.0 100.0 100.0 2015 2016 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Forecast Sales of Nutrition/Staples by Category: Volume 2011-2016 2011 Bread ('000 tonnes) Breakfast Cereals ('000 tonnes) Dairy (Not calculable) Meal Replacement Products ('000 tonnes) Oils and Fats ('000 tonnes) Baby Food (Not calculable) Spreads ('000 tonnes) Pasta ('000 tonnes) Noodles ('000 tonnes) Rice ('000 tonnes) Nutrition/Staples (Not calculable) © Euromonitor International 2012 2013 2014 Data removed from sample WWW.EUROMONITOR.COM Source: SAMPLE REPORT FOR ILLUSTRATION ONLY Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 72 Forecast Sales of Nutrition/Staples by Category: Value 2011-2016 Peso million 2011 Bread Breakfast Cereals Dairy Meal Replacement Products Oils and Fats Baby Food Spreads Pasta Noodles Rice Nutrition/Staples Source: Table 73 2012 2013 2016 Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Forecast Sales of Nutrition/Staples by Category: % Volume Growth 20112016 Bread (% volume growth) Breakfast Cereals (% volume growth) Dairy (Not calculable) Meal Replacement Products (% volume growth) Oils and Fats (% volume growth) Baby Food (Not calculable) Spreads (% volume growth) Pasta (% volume growth) Noodles (% volume growth) Rice (% volume growth) Nutrition/Staples (Not calculable) Table 74 2015 Data removed from sample 2015/16 Source: 2014 2011-16 CAGR 2011/16 Total Data removed from sample Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Forecast Sales of Nutrition/Staples by Category: % Value Growth 2011-2016 % constant value growth 2011-16 CAGR Bread Breakfast Cereals Dairy Meal Replacement Products Oils and Fats Baby Food Spreads Pasta Noodles © Euromonitor International 2011/16 TOTAL Data removed from sample WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Data removed from sample Rice Nutrition/Staples Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS Headlines Content removed from sample Trends © Euromonitor International Content removed from sample WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Content removed from sample Competitive Landscape Content removed from sample © Euromonitor International WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Content removed from sample Prospects Content removed from sample Category Data Table 75 Sales of Meal Solutions by Category: Volume 2006-2011 '000 tonnes 2006 Ready Meals Canned/Preserved Food Frozen Processed Food Dessert Mixes © Euromonitor International 2007 2008 2009 Data removed from sample 2010 2011 WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Dinner Mixes Chilled Processed Food Sauces, Dressings and Condiments Soup Meal Solutions Source: Data removed from sample Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 76 Sales of Meal Solutions by Category: Value 2006-2011 Peso million 2006 Ready Meals Canned/Preserved Food Frozen Processed Food Dessert Mixes Dinner Mixes Chilled Processed Food Sauces, Dressings and Condiments Soup Meal Solutions Source: 2007 2008 2009 2010 2011 Data removed from sample Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 77 Sales of Meal Solutions by Category: % Volume Growth 2006-2011 % volume growth 2010/11 Ready Meals Canned/Preserved Food Frozen Processed Food Dessert Mixes Dinner Mixes Chilled Processed Food Sauces, Dressings and Condiments Soup Meal Solutions Source: Table 78 2006-11 CAGR 2006/11 Total Data removed from sample Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Sales of Meal Solutions by Category: % Value Growth 2006-2011 % current value growth 2010/11 Ready Meals Canned/Preserved Food Frozen Processed Food Dessert Mixes Dinner Mixes Chilled Processed Food © Euromonitor International 2006-11 CAGR 2006/11 Total Data removed from sample SAMPLE REPORT FOR ILLUSTRATION ONLY WWW.EUROMONITOR.COM Data removed from sample Sauces, Dressings and Condiments Soup Meal Solutions Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 79 Company Shares of Meal Solutions 2006-2010 % retail value rsp Company 2006 2007 2008 2009 2010 100.0 100.0 100.0 2009 2010 Data removed from sample Total Source: 100.0 100.0 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 80 Brand Shares of Meal Solutions 2007-2010 % retail value rsp Brand © Euromonitor International Company 2007 2008 WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Data removed from sample Total Source: 100.0 100.0 100.0 100.0 2015 2016 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 81 Forecast Sales of Meal Solutions by Category: Volume 2011-2016 '000 tonnes 2011 Ready Meals Canned/Preserved Food Frozen Processed Food Dessert Mixes Dinner Mixes Chilled Processed Food Sauces, Dressings and Condiments Soup Meal Solutions Source: Table 82 2012 2013 2014 Data removed from sample Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Forecast Sales of Meal Solutions by Category: Value 2011-2016 © Euromonitor International WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Peso million 2011 Ready Meals Canned/Preserved Food Frozen Processed Food Dessert Mixes Dinner Mixes Chilled Processed Food Sauces, Dressings and Condiments Soup Meal Solutions Source: 2012 2013 2014 2015 2016 Data removed from sample Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 83 Forecast Sales of Meal Solutions by Category: % Volume Growth 2011-2016 % volume growth 2015/16 Ready Meals Canned/Preserved Food Frozen Processed Food Dessert Mixes Dinner Mixes Chilled Processed Food Sauces, Dressings and Condiments Soup Meal Solutions Source: Table 84 2011-16 CAGR 2011/16 Total Data removed from sample Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Forecast Sales of Meal Solutions by Category: % Value Growth 2011-2016 % constant value growth 2011-16 CAGR Ready Meals Canned/Preserved Food Frozen Processed Food Dessert Mixes Dinner Mixes Chilled Processed Food Sauces, Dressings and Condiments Soup Meal Solutions Source: Data removed from sample Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources MARKET DATA © Euromonitor International 2011/16 TOTAL WWW.EUROMONITOR.COM Table 85 SAMPLE REPORT FOR ILLUSTRATION ONLY Sales of Packaged Food by Category: Volume 2006-2011 2006 2007 Baby Food (Not calculable) Bakery ('000 tonnes) Canned/Preserved Food ('000 tonnes) Chilled Processed Food ('000 tonnes) Confectionery ('000 tonnes) Dairy (Not calculable) Dried Processed Food ('000 tonnes) Frozen Processed Food ('000 tonnes) Ice Cream (million litres) Meal Replacement ('000 tonnes) Noodles ('000 tonnes) Oils and Fats ('000 tonnes) Pasta ('000 tonnes) Ready Meals ('000 tonnes) Sauces, Dressings and Condiments ('000 tonnes) Snack Bars ('000 tonnes) Soup ('000 tonnes) Spreads ('000 tonnes) Sweet and Savoury Snacks ('000 tonnes) Impulse and Indulgence Products (Not calculable) Nutrition/Staples (Not calculable) Meal Solutions ('000 tonnes) Packaged Food (Not calculable) Source: Notes: 2008 2009 2010 2011 2010 2011 Data removed from sample Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Sum of sectors does not equal total packaged food because of double counting (eg canned soup is included in soups and canned foods) Volume sales cannot be consolidated due to different unit measurements (eg confectionery in tonnes and ice cream in litres) Table 86 Sales of Packaged Food by Category: Value 2006-2011 Peso million 2006 Baby Food Bakery Canned/Preserved Food Chilled Processed Food Confectionery © Euromonitor International 2007 2008 2009 Data removed from sample WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Dairy Dried Processed Food Frozen Processed Food Ice Cream Meal Replacement Noodles Oils and Fats Pasta Ready Meals Sauces, Dressings and Condiments Snack Bars Soup Spreads Sweet and Savoury Snacks Impulse and Indulgence Products Nutrition/Staples Meal Solutions Packaged Food Source: Notes: Table 87 Data removed from sample Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Sum of sectors does not equal total packaged food because of double counting (eg canned soup is included in soups and canned foods) Sales of Packaged Food by Category: % Volume Growth 2006-2011 2010/11 Baby Food (Not calculable) Bakery (% volume growth) Canned/Preserved Food (% volume growth) Chilled Processed Food (% volume growth) Confectionery (% volume growth) Dairy (Not calculable) Dried Processed Food (% volume growth) Frozen Processed Food (% volume growth) Ice Cream (% volume growth) Meal Replacement (% volume growth) Noodles (% volume growth) Oils and Fats (% volume growth) Pasta (% volume growth) Ready Meals (% volume growth) Sauces, Dressings and Condiments (% volume growth) Snack Bars (% volume growth) Soup (% volume growth) Spreads (% volume growth) Sweet and Savoury Snacks (% volume growth) Impulse and Indulgence Products (Not calculable) Nutrition/Staples (Not calculable) Meal Solutions (% volume growth) Packaged Food (Not calculable) Source: Notes: 2006-11 CAGR Data removed from sample Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Sum of sectors does not equal total packaged food because of double counting (eg canned soup is included in soups and canned foods) © Euromonitor International 2006/11 Total WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Volume sales cannot be consolidated due to different unit measurements (eg confectionery in tonnes and ice cream in litres) Table 88 Sales of Packaged Food by Category: % Value Growth 2006-2011 % current value growth 2010/11 Baby Food Bakery Canned/Preserved Food Chilled Processed Food Confectionery Dairy Dried Processed Food Frozen Processed Food Ice Cream Meal Replacement Noodles Oils and Fats Pasta Ready Meals Sauces, Dressings and Condiments Snack Bars Soup Spreads Sweet and Savoury Snacks Impulse and Indulgence Products Nutrition/Staples Meal Solutions Packaged Food Source: Notes: 2006-11 CAGR 2006/11 Total Data removed from sample Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Sum of sectors does not equal total packaged food because of double counting (eg canned soup is included in soups and canned foods) Table 89 GBO Shares of Packaged Food 2006-2010 % retail value rsp Company 2006 2007 Data removed from sample © Euromonitor International 2008 2009 2010 WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Data removed from sample Total Source: 100.0 100.0 100.0 100.0 100.0 2009 2010 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 90 NBO Shares of Packaged Food 2006-2010 % retail value rsp Company 2006 2007 Data removed from sample © Euromonitor International 2008 SAMPLE REPORT FOR ILLUSTRATION ONLY WWW.EUROMONITOR.COM Data removed from sample Total Source: 100.0 100.0 100.0 100.0 100.0 2009 2010 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 91 NBO Brand Shares of Packaged Food 2007-2010 % retail value rsp Brand Company 2007 Data removed from sample © Euromonitor International 2008 WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Data removed from sample Total Source: 100.0 100.0 100.0 100.0 2010 2011 2010 2011 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 92 Penetration of Private Label by Category 2006-2011 % retail value rsp 2006 2007 Bakery Canned/Preserved Food Chilled Processed Food Dairy Dried Processed Food Frozen Processed Food Ice Cream Impulse and Indulgence Products Meal Solutions Nutrition/Staples Oils and Fats Packaged Food Pasta Ready Meals Sauces, Dressings and Condiments Snack Bars Spreads Sweet and Savoury Snacks Source: 2008 2009 Data removed from sample Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 93 Sales of Packaged Food by Distribution Format: % Analysis 2006-2011 % retail value rsp 2006 Store-Based Retailing - Grocery Retailers - - Supermarkets/ Hypermarkets - - Discounters - - Small Grocery Retailers - - - Convenience Stores - - - Independent Small Grocers - - - Forecourt Retailers - - Other Grocery Retailers - Non-Grocery Retailers - - Health and Beauty Retailers - - Other Non-Grocery Retailers © Euromonitor International 2007 2008 2009 Data removed from sample WWW.EUROMONITOR.COM Non-Store Retailing - Vending - Homeshopping - Internet Retailing - Direct Selling Total Source: SAMPLE REPORT FOR ILLUSTRATION ONLY Data removed from sample 100.0 100.0 100.0 100.0 100.0 100.0 C D Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Table 94 Sales of Packaged Food by Category and Distr bution Format: % Analysis 2011 % retail value rsp BF Store-Based Retailing Grocery Retailers Supermarkets/Hypermarkets Discounters Small Grocery Retailers Convenience Stores Independent Small Grocers Forecourt Retailers Confectionery specialists Other Grocery Retailers Non-Grocery Retailers Health and Beauty Retailers Other Non-Grocery Retailers Non-Store Retailing Vending Homeshopping Internet Retailing Direct Selling Total Store-Based Retailing Grocery Retailers Supermarkets/Hypermarkets Discounters Small Grocery Retailers Convenience Stores Independent Small Grocers Forecourt Retailers Confectionery specialists Other Grocery Retailers Non-Grocery Retailers Health and Beauty Retailers Other Non-Grocery Retailers Non-Store Retailing Vending Homeshopping Internet Retailing Direct Selling © Euromonitor International B CPF CHP Data removed from sample 100.0 100.0 100.0 100.0 100.0 100.0 DPF FPF IC MR NOO OF Data removed from sample WWW.EUROMONITOR.COM Total Store-Based Retailing Grocery Retailers Supermarkets/Hypermarkets Discounters Small Grocery Retailers Convenience Stores Independent Small Grocers Forecourt Retailers Confectionery specialists Other Grocery Retailers Non-Grocery Retailers Health and Beauty Retailers Other Non-Grocery Retailers Non-Store Retailing Vending Homeshopping Internet Retailing Direct Selling Total SAMPLE REPORT FOR ILLUSTRATION ONLY 100.0 100.0 100.0 100.0 100.0 100.0 P RM SDC SB SOU SPR 100.0 100.0 Data removed from sample 100.0 100.0 100.0 100.0 SSS Store-Based Retailing Grocery Retailers Supermarkets/Hypermarkets Discounters Small Grocery Retailers Convenience Stores Independent Small Grocers Forecourt Retailers Confectionery specialists Other Grocery Retailers Non-Grocery Retailers Health and Beauty Retailers Other Non-Grocery Retailers Non-Store Retailing Vending Homeshopping Internet Retailing Direct Selling Total Source: Key: Table 95 Data removed from sample 100.0 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources BF = baby food; B = bakery; CPF = canned/preserved food; CHP = chilled processed food; C = confectionery; D = dairy; DPF = dried processed food; FPF = frozen processed food; IC = ice cream; MR = meal replacement; NOO = noodles; OF = oils and fats; P = pasta; RM = ready meals; SDC = sauces, dressings and condiments; SB = snack bars; SOU = soup; SPR = spreads; SSS = sweet and savoury snacks Forecast Sales of Packaged Food by Category: Volume 2011-2016 2011 © Euromonitor International 2012 2013 2014 2015 2016 WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Baby Food (Not calculable) Bakery ('000 tonnes) Canned/Preserved Food ('000 tonnes) Chilled Processed Food ('000 tonnes) Confectionery ('000 tonnes) Dairy (Not calculable) Dried Processed Food ('000 tonnes) Frozen Processed Food ('000 tonnes) Ice Cream (million litres) Meal Replacement ('000 tonnes) Noodles ('000 tonnes) Oils and Fats ('000 tonnes) Pasta ('000 tonnes) Ready Meals ('000 tonnes) Sauces, Dressings and Condiments ('000 tonnes) Snack Bars ('000 tonnes) Soup ('000 tonnes) Spreads ('000 tonnes) Sweet and Savoury Snacks ('000 tonnes) Impulse and Indulgence Products (Not calculable) Nutrition/Staples (Not calculable) Meal Solutions ('000 tonnes) Packaged Food (Not calculable) Source: Data removed from sample Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 96 Forecast Sales of Packaged Food by Category: Value 2011-2016 Peso million 2011 Baby Food Bakery Canned/Preserved Food Chilled Processed Food Confectionery Dairy Dried Processed Food Frozen Processed Food Ice Cream Meal Replacement Noodles Oils and Fats © Euromonitor International 2012 2013 2014 Data removed from sample 2015 2016 WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY Pasta Ready Meals Sauces, Dressings and Condiments Snack Bars Soup Spreads Sweet and Savoury Snacks Impulse and Indulgence Products Nutrition/Staples Meal Solutions Packaged Food Source: Table 97 Data removed from sample Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Forecast Sales of Packaged Food by Category: % Volume Growth 2011-2016 2015/16 Baby Food (Not calculable) Bakery (% volume growth) Canned/Preserved Food (% volume growth) Chilled Processed Food (% volume growth) Confectionery (% volume growth) Dairy (Not calculable) Dried Processed Food (% volume growth) Frozen Processed Food (% volume growth) Ice Cream (% volume growth) Meal Replacement (% volume growth) Noodles (% volume growth) Oils and Fats (% volume growth) Pasta (% volume growth) Ready Meals (% volume growth) Sauces, Dressings and Condiments (% volume growth) Snack Bars (% volume growth) Soup (% volume growth) Spreads (% volume growth) Sweet and Savoury Snacks (% volume growth) Impulse and Indulgence Products (Not calculable) Nutrition/Staples (Not calculable) Meal Solutions (% volume growth) Packaged Food (Not calculable) Source: Table 98 2011-16 CAGR 2011/16 Total Data removed from sample Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Forecast Sales of Packaged Food by Category: % Value Growth 2011-2016 % constant value growth 2011-16 CAGR Baby Food Bakery Canned/Preserved Food © Euromonitor International 2011/16 TOTAL Data removed from sample