Social Media Marketing (SMM) Content Statictics Effective Advertising Predictions Conclusion STATICTICS The Amount of Registrated Users 2.5 billion 330 million 2 billion 675 million 1 billion Daily Use Active Users (M) User's Preferences (%) 120 100 80 60 40 20 0 Facebook Facebook Twitter YouTube LinkedIn Instagram Twitter YouTube Desctop Mobile LinkedIn Instagram EFFECTIVE ADVERTISING Small businesses need to harness the power of live streaming Remarketing through social media ads becomes an essential part of marketing campaigns Native Advertising PREDICTIONS Key SMM Trends Predictions 2020 are: • • • • Time orientation Cooperation with streamers Creating of online reviews Creating branded accounts Time orientation Cooperation with streamers Creating of online reviews Creating branded accounts Conclusion The main trend of both SMM and all marketing is to free users from advertising. Also, it is pretty important to choose the most suitable social network for the promoted product. For example, Sina Weibo has more impact in China, Facebook is worldwide famous network though. If you need to advert cosmetics it is better to use Instagram instead of Twitter. And of course, successful marketologists always follow trends.