Social Media Marketing In Bangladesh
Social Media Marketing (SMM) is the use of social media platforms and websites to
promote a product or service. It is a part of Digital Marketing. It is a growing field of
opportunity for both consumers, sellers, and SMM service providers. Social Media
Marketing can be categorized into these subsections:
1.
2.
3.
4.
5.
6.
7.
Social media management
Organic Social Promotions
Social Content
Profile setup and integration
Consultation and audience research
Shoppable Contents
Analytics and tracking
Why Social Media Marketing?
Digital marketing has exploded over the past few years, with 88 percent of companies
using social media as a primary advertising tactic. Nearly 65% of the world’s total
eligible people use social media. The main advantage of this modern marketing over
traditional marketing is that potential customers can be reached easily at a lower expense.
Almost every type of customer is using social media. So, if they are targeted properly and
reached, the company can get a higher ROI (Return of Investment) at a comparatively
lower amount of money spent.
SMM doesn’t deal with products only. For example, ‘Social Media Management” works
with interacting in social media on behalf of another person/company. SMM is a diverse
field. It can be done by replying to a comment, promoting and selling products thus
increasing brand value.
Social Media Marketing in Bangladesh?
SMM has become really popular in Bangladesh in recent years. Almost every renowned
company is leaning towards SMM for higher engagement and cost-effectiveness. We can
see ads and promotions everywhere we browse using social media.
In 2020, the number of mobile subscriptions in Bangladesh was 170.14 million. Quite a
large portion of them are smartphone users. In 2020 there were 36 million social media
users in BD. Social media stats in Bangladesh:
Facebook: 92.76%
Youtube: 5.36%
Twitter: 0.57%
LinkedIn: 0.49%
Pinterest: 0.43%
Instagram: 0.26%
It is clearly visible that Facebook is the most used social media in BD. Hence, marketing
through Facebook can be the most engaging. It can be done by using the Product/Brand
page and promoting them properly using boost and other methods.
Reasons to contact Social Media Marketing experts
A person or a company may think about taking matters into their own hands. But it is not
effective rather the rate of expenses per engagement can become higher. There can be a
difficulty in the payment system. Targeting the audience properly may not be done if an
expert doesn’t help. Beyond these, time is an issue. If the company doesn’t hire any
expert or contact with any agency, they may waste much more time doing much less
productive works.
Companies we can help
Since we are not that much established in this sector yet, we may target mid-level
companies and startups. Especially in the case of startups, we can help them reach more
and more people thus they can grow their business rapidly. There can be some new
companies that may be facing difficulties. They have to work both in developing product
quality and to broaden the market by reaching more customers. They can cut the
marketing part by using our help and can concentrate on developing the product quality.