Tashkent University of Information Technologies named
after Muhammad al-Khwarizmi
SMM SPECIALIST
832-21 GROUP STUDENT MAKSADOV AKBAR
An SMM specialist seeks
to promote a brand or
product on social media,
attracting subscribers and
passive distributors
through reposts and likes
through a variety of
means. It is also
responsible for actively
communicating with
social network users.
• SMM-manager - what is it and where does this profession
come from?
Today’s SMM comes from “big” marketing: when social networks like Facebook,
Instagram, VKontakte, Odnoklassniki, Twitter became popular, well-known companies
and brands came there. They always go where their target audience (people who can
sell the product or service) goes.
Since there is a target audience on social media, there should be those who interact
with it. A specially trained manager who can communicate with social media in their
own language. This is how the profession of SMM-manager emerged. It is able to find,
analyze and communicate with clients and build a long-term strategy.
Millions of users spend most of
their time on social media: reading
articles, watching pictures,
chatting with friends. Such a large
audience is the greatest
achievement for marketing
activities. For this reason, every
entrepreneur today is widely using
Social Media Marketing (SMM)
• Marketing on social networks is a very effective tool that can be
used to attract users to the site from social networks, blogs, diaries
and forums. Attracting users and potential customers can be
purchased through advertising. But it is not possible to buy a
potential audience. You can earn his trust. Social media
environments are a tool for communicating with customers /
users. Today, this audience can be compared to the audience of TV
viewers. The biggest difference is that this audience is much more
careful, more active and more attentive than the audience. SMM is
more like PR than advertising. SMM is about working directly with
different communities, communities, user groups.
A typical social media marketing tool:
create blogs in a variety of environments, fill it with
information, and promote this resource;running a
blog;engage in product or service support on thematic sites,
groups;create thematic forums, where they answer questions
about the product or brand;participate in discussions and
reflections on behalf of the company;viral marketing;tracking
good and bad moods for a product or service;adapting and
optimizing the company's Internet resources to social media.
NETWORKS CAN VARY GREATLY. ONE TYPE OF INCOME
RANGED FROM 5 TO 100 THOUSAND RUBLES, DEPENDING
ON THE FOLLOWING FACTORS:
BUYER'S REGION;
EXPERIENCE AND SKILLS;
WORKLOAD;
EMPLOYER;
DISTANCE OF WORK.
• The profession of specialist SMM company today is promising and well paid.
Demand for social marketing professionals. The networks are constantly
growing. Now you can have enough knowledge, study constantly, master the
required profession with a steady income
• The development of social networks has led to a new business industry - SMM
marketing. When it comes to a number of social networks with our product,
we find our target audience there and we offer our goods to it in different
ways. It sounds easy. But there are a number of shocks in SMM (Social Media
Marketing - Social Networks). They take advantage of new opportunities for
those involved in Guru “traditional” trading. And first of all, this “new
marketing” is different from the old methods.
Thank you for your attention!