Uploaded by A Elonz

Deconstruction model

Deconstruction Model:
1. Story (what is the story and what is it saying?)
2. Design Features (how was the story constructed)
3. Persuasion strategies (what persuasion strategies were used?)
Appeal to emotion?
Appeal to logic/reason?
Appeal to credibility?
4. Target audience (Who are they trying to speak to/reach?)
5. Purpose and message (what is the purpose of the story? What are
they trying to make you think, feel, or act in a particular way?)