Name:
Deconstruction Model:
1. Story (what is the story and what is it saying?)
2. Design Features (how was the story constructed)
3. Persuasion strategies (what persuasion strategies were used?)

Appeal to emotion?

Appeal to logic/reason?

Appeal to credibility?
4. Target audience (Who are they trying to speak to/reach?)
5. Purpose and message (what is the purpose of the story? What are
they trying to make you think, feel, or act in a particular way?)