Write the fairy tale of Cinderella as
if you were writing it down for
inclusion in a children’s story book.
Now, write a formal invitation to
the royal ball.
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Ethos (Ethical Appeal) –
Building trust by
establishing your credibility
and authority (Writer or
Tone or Genre)
Pathos (Emotional Appeal)
– Connecting with your
audience through their
values and interests
(Audience)
Logos (Logical Appeal) –
Using intelligence with wellconstructed and clearly
argued ideas (Context or
Purpose).