JMP HOTEL Company Profile The JMP story began in 2010 with our first deluxe hotel in Philippines. Inspired by the legendary land featured in James Hilton's 1933 novel, Lost Horizon, the name JMP encapsulates the serenity and service for which our hotels and resorts are renowned worldwide. Today, Philippine-based JMP Hotels and Resorts is Asia Pacific's leading luxury hotel group. We are also regarded as one of the world’s finest hotel ownership and management companies. Owning and/or managing over 100 hotels and resorts throughout Asia Pacific, North America, the Middle East and Europe, the JMP group has a room inventory of over 40,000. In addition, new hotels are under development in Australia, Bahrain, mainland China, Cambodia, Indonesia, Malaysia and Saudi Arabia. Key Executives Mr. Joseph R. Padrinao President, COO of JMP Philippines Mrs. Ana M. Padrinao Vice President, Head Operation Manager Ms. Joanna Mae M. Padrinao Owner, Chairman of JMP Hotels Philippines and Senior President of business development— JMP Bulacan, Philippines Company Description Philippine-based JMP Hotels and Resorts is one of the world’s premier hotel ownership and management companies. JMP Hotels and Resorts is the trade name of JMP Asia Limited’s management arm. The Padrinao Group, a diversified and dynamic business conglomerate with origins in Bulacan, has a major equity holding in JMP Asia, which is listed on the Philippine Stock Exchange. Established by Joseph Padrinao, the group’s business operations span a range of activities and a number of countries in Asia. In addition to hotels, the group’s portfolio also includes commodity trading, real estate, beverages, logistics, shipping, edible oil refining and plantations. Inspired by the legendary land featured in James Hilton’s novel Lost Horizon published in 1933, the name JMP encapsulates the serenity and service for which JMP is renowned worldwide. JMP Hotels are designed to appeal to business travelers who prefer a vibrant and relaxed environment without compromising on service or quality. The hotels are contemporary in style and provide a seamless link between business, entertainment and recreation. Extensive leisure facilities serve as a social hub for both hotel guests and the local community. Hotel Jen is a diverse collection of hotels in good locations across Asia Pacific, with a unique brand of style and service delivery designed to appeal to a ‘New Jeneration’ of travelers. JMP’s tradition of service excellence started with the opening of the JMP Hotel, Bulacan in 2010. The hotel’s 15 acres of landscaped gardens, beautifully appointed guest rooms and gracious Asian style set a new standard for hotel excellence, which to this day continues to guide the group’s design features. Our Mission To delight our guests every time by creating engaging experiences straight from our heart. Our Vision To be the first choice for guests, colleagues, shareholders and business partners. Goals Ensure leadership drives for results Make guest loyalty a key driver of our business Enable decision-making at the guest contact point Be committed to the financial success of our own unit and of our company Create an environment where our colleagues may achieve their personal and career goals Demonstrate honesty, care and integrity in all our relationships Ensure our policies and processes are guest and colleague-friendly Remain deeply committed to our social responsibility by making a positive contribution to our communities, environment, colleagues, guests and business partners Product & Services Description For business or leisure, our dedicated and experienced staff caters to the needs of guests with an extensive range of services and facilities. If you require any service not listed here, please contact us and we will try to assist in any way we can. Facilities Business Centre Conference Facilities Facilities for the Physically Challenged Horizon Club Lounge Non-smoking Rooms Parking Facilities Safety Deposit Box Services Butler Service in Suites Shoeshine Service Express Check-in and Check-out Services Laundry & Valet Service Postal / Courier Service Children Babysitting / Child Care Travel & Transportation Airport Transfer Car Rental Service Taxi & Limousine Service Travel Agency / Tour Desk Facilities Services Shops Florist Foreign Exchange Counter Gift Shop Shopping Arcade Food & Beverage 24-hour Room Service 4 International Restaurants Pastry Shop Lobby Lounge Business Centre The Business Centre at the Edsa Shangri-La, Manila offers a host of business amenities for the discerning executive traveler. Business amenities include: Conference Call / Videoconferencing Facilities Meeting Rooms / Boardrooms Binding Services Courier Services Facsimile Services Laser Printing Photocopying & Scanning Services Wireless Internet Service Word Processing / Translation / Interpretation Services Equipment Audiovisual Equipment Computers with Broadband Internet Access LCD, Overhead & Slide Projector Mobile Phones Photocopier Marketing Strategy Leverage technology for hotel marketing There’s never been a point where more technology was available than today. And even though the basic workflow is to book a room – stay at the hotel – leave a positive review, customers want more out of their hotel stay. With all the available options, it’s a great idea to leverage technology. One of the best things you can do is create a virtual tour of your hotel . This will show your potential guests the level of accommodation and atmosphere you offer, solidifying their choice to book a room. This is particularly useful if you provide different amenities or notable features that make you stand out from your competitors. Use social media to improve your hotel marketing Social media is indispensable when it comes to hotel marketing. More an d more people are finding the hotels they stay in through Instagram and Facebook. This also allows you to communicate with your guests (and potential guests) directly. Marketing in 2018 has shown that building relationships are becoming crucial for customer acquisition, and this importance will be emphasized in 2019. You can engage with your guests by: Asking them to share their photos and memories from their stay at your hotel Producing content that shows off your hotel and (if you’ve obtained permission) your guests’ stories Showing the personality behind your brand With digital marketing on social media, aim for the 80% value/20% promotion. Reward guest loyalty better than your competitors If you want to retain your customers, consider implementing a loya lty program. If you’re already using it (and most hotels are), go the extra mile. Show the guests that there’s more to your loyalty program than just awarding them points for staying with you. This can mean offering upgrades or gifts more often or taking the time to randomly reward an individual customer with dinner, tickets to a show, or anything that suits your hotel’s brand.. Create Experiences Turn your guests’ stays into wholesome experiences that will not only have them returning but returning with th eir friends, as well. You can offer things randomly, host events, accommodate travel guides (and create guides yourself), and implement seasonal promotions. This can all tie in with your overall hotel marketing strategy, as you can use these materials on your social media, blogs, and advertising. It’s also an excellent referral generator. SWOT Analysis Strength Ambience: JMP Hotels & resorts are known for the ambiance and the serene atmosphere that they provide to guests. The lush greenery, spacious rooms, and well-landscaped exteriors are a relief to business travelers who usually stay in the run of the mill corporate class hotels. Business Philosophy: The business philosophy of the JMP Group are centered around core Asian values such as humility, respect, courtesy, helpfulness, selflessness, and, above all, sincerity. These values ensure that the guests are treated with a lot of concern courtesy and respect and the highest importance is given to top quality service. Service: JMP Hotels & Resorts are famous for the top service quality and customers are given a lot of personal attention. The decor of the restaurant is imperial and the architecture inspirational and the service quality is consistent across all its properties. Customer Loyalty programs: The visitors who stay frequently JMP Hotels & Resorts have a frequent guest recognition program titled Golden Circle which accumulates loyalty points for regular customers during each of their visits. These points are then renewed to avail a number of benefits such as room up gradation, free stays or luxury personalized meals. These programs have been able to create a loyal customer base. Luxury Amenities: The hotels have round the clock butlers, foreign exchange counters, rooftop pools overlooking splendid scenery, pool cabana massages, sky gardens, waterfront etc. Effective brand communication strategy: Quite unlike competitors who were using features and amenities to lure customers, JMP Hotels & resorts used emotional appeal. The hotel chain has relied on campaign advertising for promotions and most of their campaigns have been closely linked to nature and shows escape from loneliness, and closeness to luxury. Weakness Expansion plans: JMP Hotels have been on an expansion spree to all parts of the world and they have opened a lot of hotels not just across Asia but also in other parts of the world. Keeping the image in mind the hotel has invested in major infrastructure developments which have cost them a fortune. Ethical Issues: The JMP Hotels & Resorts have been part of some animal protection controversies recently. The recent one was where the hotel was under the scanner for allegedly killing cats in a neighboring park. High cost of maintenance: The hotel has a lot of focus on the maintenance of facilities and amenities which are high end. The hotel also trains their employees on a regular basis which also acts as a higher cost factor. Opportunities Changing Market Trends: The trends in the hospitality market are changing. The customer is fussier but willing to pay more for value-added services. This means that hotels by focusing more on personalized attention can charge higher for their facilities. Threats Competition: The main competitors of Shangri-La Hotels & Resorts are Starwood Hotels & Resorts, Hilton, Wyndham Worldwide, and Intercontinental Hotels.
