Guided By : Prof. Vidhita Sinha Division : B Sub : Managerial Communication Presented By : Ravi Shah (T18044311013) TABLE OF CONTENT ➤ Introduction ➤ Personal Communication ➤ Non-Personal Communication ➤ Promotional Tools 2 INTRODUCTION ➤ "Marketing communications are the means by which firms attempt to inform, pesuade, and remind consumers - directly, or indirectly - about the products and brands that they sell.” - (Kotler and Kellter) ➤ Normally there are two type: 1) Personal Communication 1) Non-Personal Communication 3 PERSONAL COMMUNICATION ➤ Personal communication is communication between two or more persons with a specific person communication with others. The message emanates from a specific person. 1) Face to Face 3) For Marketing: i) Advocate ii) Expert iii) Social Contacts 2) Personal to audience: i) over telephone ii) through post iii) through courier iv) through email v) through mobile message 4 NON-PERSONAL COMMUNICATION ➤ A channel of communication that carries messages without personal contact or feedback, including the media, radio, TV, etc. 1) Media 2) Atmosphere 3) Events i) Print Media i) Office Interior i) News Conference ii) Broadcast Media ii) Office Exterior ii) Opening Ceremonies iii) Display Media iii) Sponsorships iv) Electronic Media 5 VARIOUS PROMOTIONAL TOOLS USED Sales Promotion Advertising PROMOTIONAL TOOLS Public Relation & Publicity Direct Marketing Personal Selling 6 REFERENCES ➤ http://museum-madness.blogspot.com/2011/12/marketingcommunication-channels-and.html?m=1 ➤ Marketing Management, Pearson Education (Part 7 Communicating Value) 7 8
