THE 7 CS OF COMMUNICATION You will find more effective C’s in communication that happens to be also known as the actual driving concepts associated with the communication. Your more effective C’s are generally completeness, courtesy, correctness, and conciseness, consideration and concreteness. These are generally described down below: 1. CLARITY: A communication should be definitely clear so the recipient can certainly understand what the particular sender really wants to communicate. The actual sender always desires how the recipient interprets the particular meaning while using the exact same meaning. For this, the particular sender ought to help to make the particular meaning free of ambiguity and also vagueness. The subsequent tips are offered for making meaning clear: Picking out the brief, acquainted and also effortless words and phrases. Picking out conversational words and phrases rather then poetic types. Constructing successful paragraphs and also grammatical construction. Supplying illustrations, cases along with visual supports while appealing. Staying away from techie words and phrases and also jargon’s. 2. COMPLETENESS The sender needs to post extensive communication. An extensive communication. An extensive communication consists of all of the required information that the reader’s requirements regarding knowing. Completeness involving communication is extremely essential to create communication effectively. Unfinished massage irritates this reader. 3. CONCISENESS A message should be while brief as possible. Conciseness signifies declaring exactly what this sender has to declare in the fewest achievable words. This helps you to save moment regarding both equally sender as well as a receiver. Nevertheless, conciseness must not be attained on the expense of this process involving completeness. The next suggestions should be taken into mind to obtain conciseness: Removing wordy expression. Including merely relevant information. Staying away from unwanted duplication. Arranging communication well. 4. CONCRETENESS Concreteness signifies become distinct, particular and vivid rather than vague and normal. The next guidelines will help write concrete floor information: Employing distinct information and stats. Employing verbs that indicate steps. Picking out vivid, image-building words. 5. COURTESY Sender must retain wanted a higher level courtesy for the receiver. Mannerly communications assistance to strengthen current company happen to be together with produce brand new close friends. There’s a favorite stating that courtesy charges only results much more. Sender will most likely always hold this kind of as the primary goal. Being well-mannered, the actual communicator has to stick to this guidelines: Be genuine, tactful, innovative and appreciative. Steering clear of expressions that aggravate or even hurt the actual device. Responding quickly. Looking for apology best regards for virtually any omission. To thank generously for any prefer. 6. CORRECTNESS The process of correctness includes greater than proper grammar, punctuation and spelling. The idea of correctness signifies the particular article author must evaluate this: With all the appropriate sort of vocabulary (formal/informal) Examining the particular exactness of stats, information and phrases before sending these. Delivering the message meaning the precise occasion. Delivering the message meaning inside appropriate type thinking about the requirements and background on the receivers. 7. THING TO CONSIDER Thing to consider means that the particular sender prepares each meaning preserving the particular receiver at heart. The following particular sender must evaluate the particular desires, difficulties, instances, sensations and most likely allergic reactions on the recipient. The next guidelines may make certain thought: Concentrating on “you” rather than us and us. As an example, for obtaining remains, the traditional bank may publicize since “get the absolute maximum give back on your own savings”, Grameen cellular phone promotes the particular services by saying the saying, “Whatever may be the length, often be in hint. ” Each one of these advertising concentrates on visitors rewards. showing reader benefit. Putting an emphasis on with enjoyable, good information. Making use of integrity and ethics. Picking nondiscriminatory and gender totally free phrases like chairperson rather than chairman; law enforcement employees rather than policeman. The process of communication refers to the transmission or passage of information or message from the sender through a selected channel to the receiver overcoming barriers that affect its pace. The process of communication is a cyclic one as it begins with the sender and ends with the sender in the form of feedback. It takes place upward, downward and laterally throughout the organization. The process of communication as such must be a continuous and dynamic interaction, both affecting and being affected by many variables. Communication process consists of certain steps where each step constitutes the essential of an effective communication. The following is a brief analysis of the important steps of the process of communication. The Different Elements in The Process of Communication We will now learn about the different elements in the process of communication. Sender The very foundation of communication process is laid by the person who transmits or sends the message. He is the sender of the message which may be a thought, idea, a picture, symbol, report or an order and postures and gestures, even a momentary smile. The sender is therefore the initiator of the message that need to be transmitted. After having generated the idea, information etc. the sender encodes it in such a manner that can be well-understood by the receiver. Message Message is referred to as the information conveyed by words as in speech and write-ups, signs, pictures or symbols depending upon the situation and the nature and importance of information desired to be sent. Message is the heart of communication. It is the content the sender wants to covey to the receiver. It can be verbal both written and spoken; or non-verbal i.e. pictorial or symbolic, etc. Encoding Encoding is putting the targeted message into appropriate medium which may be verbal or nonverbal depending upon the situation, time, space and nature of the message to be sent. The sender puts the message into a series of symbols, pictures or words which will be communicated to the intended receiver. Encoding is an important step in the communication process as wrong and inappropriate encoding may defeat the true intent of the communication process. Channel Channel(s) refers to the way or mode the message flows or is transmitted through. The message is transmitted over a channel that links the sender with the receiver. The message may be oral or written and it may be transmitted through a memorandum, a computer, telephone, cell phone, apps or televisions. Since each channel has its advantages and disadvantages, the choice of proper selection of the channel is paramount for effective communication. Receiver Receiver is the person or group who the message is meant for. He may be a listener, a reader or a viewer. Any negligence on the part of the receiver may make the communication ineffective. The receiver needs to comprehend the message sent in the best possible manner such that the true intent of the communication is attained. The extent to which the receiver decodes the message depends on his/her knowledge of the subject matter of the message, experience, trust and relationship with the sender. The receiver is as significant a factor in communication process as the sender is. It is the other end of the process. The receiver should be in fit condition to receive the message, that is, he/she should have channel of communication active and should not be preoccupied with other thoughts that might cause him/her to pay insufficient attention to the message. Decoding Decoding refers to interpreting or converting the sent message into intelligible language. It simply means comprehending the message. The receiver after receiving the message interprets it and tries to understand it in the best possible manner. Cross Cultural Communication Introduction Culture is a way of thinking and living whereby one picks up a set of attitudes, values, norms and beliefs that are taught and reinforced by other members in the group. This set of basic assumptions and solutions to the problems of the world is a shared system that is passed on from generation to generation to ensure survival. A culture consists of unwritten and written principles and laws that guide how an individual interacts with the outside world. Members of a culture can be identified by the fact that they share some similarity. They may be united by religion, by geography, by race or ethnicity. Our cultural understanding of the world and everything in it ultimately affects our style of communication as we start picking up ways of one’s culture at around the same time we start learning to communicate. Culture influences the words we speak and our behavior. Cross Cultural Communication Cross cultural communication thus refers to the communication between people who have differences in any one of the following: styles of working, age, nationality, ethnicity, race, gender, sexual orientation, etc. Cross cultural communication can also refer to the attempts that are made to exchange, negotiate and mediate cultural differences by means of language, gestures and body language. It is how people belonging to different cultures communicate with each other. Each individual can practice culture at varying levels. There is the culture of the community he grows up in, there is work culture at his work place and other cultures to which one becomes an active participant or slowly withdraws from. An individual is constantly confronted with the clash between his original culture and the majority culture that he is exposed to daily. Cultural clashes occur as a result of individuals believing their culture is better than others. Cross cultural communication has been influenced by a variety of academic disciplines. It is necessary in order to avoid misunderstandings that can lead to conflicts between individuals or groups. Cross cultural communication creates a feeling of trust and enables cooperation.The focus is on providing the right response rather than providing the right message. When two people of different cultures encounter each other, they not only have different cultural backgrounds but their systems of turn – talking are also different. Cross cultural communication will be more effective and easier if both the speakers have knowledge of the turn taking system being used in the conversation (For example: One person should not monopolize the conversation or only one person should talk at a time). Miscommunication in Cross Cultural Exchanges 1) Assumption of similarities : This refers to our tendency to think how we behave and act is the universally accepted rule of behavior. When someone differs, we have a negative view of them 2) Language Differences : Problems occur when there is an inability to understand what the other is saying because different languages are being spoken. Talking the same language itself can sometimes lead to discrepancies as some words have different meanings in various contexts, countries or cultures 3) Nonverbal Misinterpretation : The way we dress, the way we express ourselves through our body language, eye contact and gestures also communicates something. A simple gesture like nodding the head is considered to be YES in certain cultures and NO in others 4) Preconceptions and Stereotypes : Stereotypes involves putting people into pre-defined slots based on our image of how we think they are or should be. It may consist of a set of characteristics that we assume that all members of a group share. This may be true or may be false. But stereotypes may lead to wrongful expectations and notions. A preconceived opinion of another can lead to bias and discrimination 5) Tendency to evaluate : Humans tend to make sense of the behavior and communication of others by analyzing them from one’s own cultural point of view without taking into consideration why the other person is behaving or communicating a certain way 6) High anxiety : Sometimes being confronted with a different cultural perspective will create an anxious state in an individual who does not know how to act or behave and what is considered to be appropriate (For example: A Japanese man and an American having a business meeting where both are unsure of the other’s cultural norms) To reduce the above barriers to cross cultural communication, one can take the effort to develop one’s listening skills. This will ensure that we start hearing the real meaning of what is being said instead of understanding at face value. Becoming aware of our perceptions towards others will ensure that we take steps to not prejudge a person or stereotype them. By accepting people and their differences and acknowledging that we don’t know everything will make us open up to people and their differences resulting in us using contextual information for better understanding. Seeking feedback and taking risks to open up channels of communication and being responsible for our feelings and actions will go a long way in ensuring that miscommunication is mitigated. Impact of Social Media on Business Communication Numerous advantages of social media communication create better customer service and increased sales. Social media gets a bad rap for our lack of socialization, but perhaps it could get some credit or helping us to communicate more. There is no second guessing the fact that communication among businesses has changed tremendously, thanks to social media and other advancements in technology. Communication is undoubtedly a vital piece in the entire system, and it is crucial for businesses to keep themselves as close to customers as possible—no matter what device they use. When social media started, it was more relevant to users who wanted to exchange personal information or common interests with each other, and businesses rarely came into that equation. However, social media communication has increased among businesses, and has changed the dynamics of how businesses communicate internally and externally. Social media is one of the most important communication channels for businesses. Companies that are serious about reaching customers can’t afford not to invest in it. Although there is a more generic approach to leveraging social media—by advertising on this platform—there are other ways through which a business can communicate with its customers using social media. Here are four unique ways that have evolved: Connections The current market is less focused solely on pushing a product or a service to a customer with the end goal of making a sale. While that is still what the company eventually hopes will happen, it is more about connecting with the customer, aligning the customer with the brand, and engaging them continuously with unique content. Campaigns Unlike in the past where promoting services or products and getting customer feedbastrongck consumed a vast amount of time and effort, social media has made this process exponentially faster. Within minutes of a marketing campaign going live, customers begin engaging with the brand. Social media allows businesses to constantly monitor and track the performance of their campaigns. Visualization When businesses connect to their customers using a social media platform, they can provide better visualization to customers, who can then make faster decisions on whether to buy a product or service from a specific brand. Unlike in the past, where visualization was limited to sharing a company image or logo, today, there are more personalized and customized experiences for customers to go after. Round the clock presence Social media has literally proven the old adage “’round the clock engagement” is necessary. Taking just a brief look at the top two platforms, Facebook and Twitter, one can see businesses relaying messages during non-working hours. The reason customers use these platforms is the flexibility in time that it provides. As an audience, you don’t need to be available during the time zone of the business to communicate with them. One thing is for sure, smartphones have completely transformed the way businesses engage with customers through social media. Today, customers don’t have to wait to go home and turn on their computer to check email and reply; it is right there on their smartphone or tablet. Many businesses have begun to leverage this flexibility for their advantage. Further, with social media platforms providing a plethora of tools to work on, the tasks of marketers have been made even easier, especially when it comes to relaying messages to a specific target audience. If you are not on social media, you are practically invisible to your customers. Social media is a valuable asset through which you are likely to get more loyal customers, interact and engage with them directly, form honest and trustworthy relationships, and create an environment in which they want to return again and again and tell their friends and family about as well.
