prasanna3589@gmail.com
| +91 9987487730 | https://www.linkedin.com/in/kotianprasanna/
 3 years experienced ADTECH expert and developed strategic insights for some of the leading travel,
Pharmacy, FMCG and BFSI players
 Highly proficient in Search Engine Marketing (SEM), Paid Social Media Marketing, Brand Management and
Campaign Management
 Leading a team of 4 in developing digital marketing strategies
 Have earned numerous performance-based client appreciations with exceptional record of delivering cost effective, high performance business demand
• Google AdWords • Google Analytics
• Microsoft Bing Ads • Twitter Ads
• Linkedin Ads • Snapchat Ads
• YouTube (CPV & CPM) • Facebook Ads
• Yahoo Native
• Amazon Ads
• Microsoft Office Suite
Digital Certifications: Google Adwords (Fundamentals, Search Advanced, Display & Video), Facebook
Certified Buying Professional
Performics.Convonix (1 year, 9 months) Oct 2017 – Present
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Responsible for developing and implementing acquisition and retention strategies across prominent biddable media platforms such as Adwords, Facebook, YouTube, Twitter, LinkedIn, Amazon Marketing
Services etc. with a goal to drive the client's objective/ROI goals
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Developing day-to-day internet marketing strategies & ensuring meeting deadlines of the project. Mentoring sub-ordinates and ensuring implementation & optimization of digital campaigns through varied channels for client products
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Research/analyze competitor performance and strategize accordingly
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Conceptualizing, building, and executing the full lifecycle of digital marketing, including creative development, targeting segmentation, and performance analysis
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Studying and implementing new betas/products of various platforms and compare performances
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Implementing monthly plans and regularly optimizing/changing strategies to improve overall performance or to adapt to the changing needs of the campaign/project.
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Performed a wide range of activities like Brand Lift Study (Nielsen) for branding campaigns, market research, competitor analysis etc.
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Clients Handled: Jet Airways, HDFC Bank, Fullerton India, Ola Cabs
Performics.Convonix (2 years, 4 months) May 2015 – Oct 2017
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Responsible for developing and implementing acquisition and retention strategies across prominent biddable media platforms such as Adwords, Facebook, YouTube, Twitter, LinkedIn, Amazon Marketing
Services etc. with a goal to drive the client's objective/ROI goals

Managing bid adjustments, keyword generation/research, ad copy writing/testing, landing page optimization, on-page optimization, site audits, and budget management
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Worked extensively on Facebook’s advanced features such as Custom Audiences, Lookalike

Audience, Value Based Lookalike, Reach & Frequency, Lead Gen Ads with Continuous Flow feature and
Dynamic Product Ads
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Implementing monthly plans and regularly optimizing/changing strategies to improve overall performance or to adapt to the changing needs of the campaign/project.
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Industries worked on: Travel, FMCG, BFSI, Pharmacy
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Clients Handled: Jet Airways, Visa India, Kotak Life Insurance, Novartis (FreshLook Contact Lenses), Merck
India
B.Lab Pvt. Ltd (1 year) Jan 2014 - Dec 2014
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Responsible for creating a Social footprint for B.LAB
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Created the lead generation process model on Digital for the company
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Set new benchmarks for the industry by reducing Cost per Leads by 200%
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Handled budgets worth 40 lacs on a monthly basis using Social advertising
Planning and execution of Social Media Campaigns across platforms
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Worked on lead based algorithms with the technology team to get optimum results
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Enlisted the products on various e-commerce portals – helped the revenue grow two times
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Closely monitored the Customer Acquisition Cost and the Media Efficiency Ratio
Six Inches Communications (4 months) Sep 2013 - Jan 2014
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Managed and helped in creating marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
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Responsible for online advertising campaigns – CPM, CPC etc.
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Part of the ideation team to create new concepts/ideas for seasonal campaigns
Sep 2011 - Sep 2013 eBrandz Solutions Pvt. Ltd. (2 years)
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End to end management of all Social Platforms for 20 clients at a time
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Client Interfacing and resolution providing
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Monitoring Social Trends and real time application of the trends
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Reporting and Reputation Management
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Content creation and ideation across social platforms
HSC (Commerce)
Thakur College of Science and Commerce
BSc. IT
University of Mumbai
Mar 2007
May 2016
DOB: 3 May, 1989
Hobbies: Watching movies, playing and watching cricket
Languages known: English, Hindi & Tulu
Address: A/402, Suraj Tower, Near Tata Docomo Gallery, Opp. Sai Petrol Pump, Mira Bhayandar
Road, Mira Road (E) 401107