Beware: Do NOT advertise on
Facebook and other social
media sites
Medium might not lend itself to ads and
users are revolting against having ads on
their pages
Rate of ad clicks is very low
Engagement ads are good tools to increase brands
awareness, improve customer relations, and increase
brand awareness but not so good in generating sales
Privacy concerns
Even more difficult to make money
through ads as they transition to Mobile
Social Networking
Our products don’t lend themselves to
social networks
PRODUCTS THAT LEND THEMSELVES
TO SOCIAL NETWORKS
Music and Movies
 Sports Apparel
 Restaurants and Hotels
 Airline travel and tourism
 Clothes
 Politics & Causes
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You might still be tempted to place your
ads on Facebook because it is:
Largest community by far
 Gateway to the internet
 Increasing time spent online by its members
 Friends selling friends
 Become friends/fans of a business or industry
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And there are many BUSINESS MODELS available
on social networks to make money
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Advertising
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Own search engine
Self Service ad platform
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Engagement Ads: Create community of business friends
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Selling development tools or goods to members (gift shop)
Broker
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LinkedIn
Retailer

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Facebook with Microsoft & MySpace with Google)
Subscription for higher level service

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Papa John’s win a pie contest
Ben & Jerry free cone of ice cream
Fan pages ala David Buckham & Addidas
Real Estate .. Paying to establish business sites (Fan Pages)
Contracts with search Engines
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Connect platform ..users opt in-- cross sell based on friends’ interests
MySpace Web Stores
Virtual money –Facebook Credits
Games
Taxation (Government)
BUT the TRENDS do not favor Facebook
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Tiered pricing & service
 LinkedIn
 Fan Pages
Smaller Communities
 Share an interest
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Communities based on Geography
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Senior Citizens – aarp.org/onlinecommunity
Kids – kidswirl.com
Social Gaming
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Bhamdoun
Lebanon
Communities based on age

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Fishing – GetReeled.com
Sports – MVPSpot.com
Organizing the Argentinean protests
Zynga
MindJolt
Mobile social networks
 GroupMe, Fast Society
 FourSquare
So what should we be doing on this site that many
of our customers are using?
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Engage customers
 Communicate events
 Distribute Coupons
 Seek feedback (polls and games)
 Provide information on new product launches & events
 Involve customers in new product designs
 Better service
Engage employers
 Manage is a distributed environment
 Provide expert advice (post problems)
 Opportunities to Network
 Reduce travel expenses
Advertise
 Branding
Service NOT Sell on
Social Media Networks