OVERSEAS EDUCATION CONSULTANCY CERTAIN ASSUMPTIONS ABOUT THE CONSULATNCY- The consultancy is well-established. It has acquired some consultancies over its tenure. It contains required professionals and service providers After referring to certain assumptions made , Let’s see how to expand the firm’s reach to wider section of people: ANSWER 1 ) Attaining certain ways to increase firm’s revenue can be: 1. FAVOURABLE LOCATION: Location plays an important role in marketing of any frim or consultancy. So, it’s very important to see favourable market conditions , which can expand the reach of you firm. 2. WORD OF MOUTH-MARKETING It’s a very significant marketing strategy. Word of mouth marketing is actively influenced and encouraged by many organisations. It is basically the interaction of consumers or user of product or service to amplify the original marketing message. 3. STICKING TO ONE CONSULTING STRATEGY Often consulting agencies jumps to different strategies , resulting in improper functioning of business. So, sticking to one strategy is the key point in getting more clients in near future. 4. QUALITY AT ITS BEST Don’t focus only on quantitative approach, rather adopt qualitative approach . It helps to make a difference from other consultancy firms. 5. TIE-UPS WITH UNIVERSITIES Tie-ups with universities can be fruitful in long term. When top ranked universities are tied-up with any firm , it obviously increases the Goodwill and reputation of firm. Thus expanding the reach of firm. 6. BUILD NETWORK WITH OTHER CONSULTANCIES Sometimes coping up with your competitors can be proved useful. It adapts you to constantly changing environment and keeps you wellupdated with ongoing trends. This vision can be succeeded within a limited budget too : ANSWER 2 ) Understanding the need of market: The very first step should be to properly analyse the need of consumer and prevailing market conditions. Digital marketing : It is an emerging technique in near future. Digital marketing is the market of products or services using digital technologies , mainly on the internet ; such as Search Engine Optimization , which ensures that the site appears high on list of results. Focus on website : We know that first impression is the last impression. That’s why , website of the firm should be catchy , including certain infographics and animations. Collaborating with foreign language institute : It is one of the cheapest and fastest way to get yourself on the list. These foreign language institute are very common nowadays and it can recommend your consulting firm to their students. Unique selling proposition : A business should always focus on its USP on products characteristics, price structure, placement strategy or promotional strategy, without any fail.