OVERSEAS EDUCATION CONSULTANCY
CERTAIN ASSUMPTIONS ABOUT THE CONSULATNCY-
 The consultancy is well-established.
 It has acquired some consultancies
over its tenure.
 It contains required professionals and
service providers
After referring to certain assumptions made , Let’s see how to expand the firm’s reach to wider
section of people:
ANSWER 1 )
Attaining certain ways to increase firm’s revenue can be:
1. FAVOURABLE LOCATION:
Location plays an important role in marketing of any frim or
consultancy. So, it’s very important to see favourable market conditions
, which can expand the reach of you firm.
2. WORD OF MOUTH-MARKETING
It’s a very significant marketing strategy. Word of mouth marketing is
actively influenced and encouraged by many organisations. It is basically
the interaction of consumers or user of product or service to amplify
the original marketing message.
3. STICKING TO ONE CONSULTING STRATEGY
Often consulting agencies jumps to different strategies , resulting in
improper functioning of business. So, sticking to one strategy is the key
point in getting more clients in near future.
4. QUALITY AT ITS BEST
Don’t focus only on quantitative approach, rather adopt qualitative
approach . It helps to make a difference from other consultancy firms.
5. TIE-UPS WITH UNIVERSITIES
Tie-ups with universities can be fruitful in long term. When top ranked
universities are tied-up with any firm , it obviously increases the
Goodwill and reputation of firm. Thus expanding the reach of firm.
6. BUILD NETWORK WITH OTHER CONSULTANCIES
Sometimes coping up with your competitors can be proved useful. It
adapts you to constantly changing environment and keeps you wellupdated with ongoing trends.
This vision can be succeeded within a
limited budget too :
ANSWER 2 )
Understanding the need of market:
The very first step should be to properly analyse the
need of consumer and prevailing market conditions.
Digital marketing :
It is an emerging technique in near future. Digital
marketing is the market of products or services using
digital technologies , mainly on the internet ; such as
Search Engine Optimization , which ensures that the
site appears high on list of results.
Focus on website :
We know that first impression is the last impression.
That’s why , website of the firm should be catchy ,
including certain infographics and animations.
Collaborating with foreign language institute :
It is one of the cheapest and fastest way to get yourself
on the list. These foreign language institute are very
common nowadays and it can recommend your
consulting firm to their students.
Unique selling proposition :
A business should always focus on its USP on products
characteristics, price structure, placement strategy or
promotional strategy, without any fail.