Artificial Intelligence (AI) has been around for some time now, but it is only really in the past few years that we have seen some major breakthroughs in the technology. Mobile application development in Houston The potential for AI in the mobile marketing industry is now huge and should be something mobile app marketers are beginning to adopt into their strategy. Already we are seeing big names such as Amazon use AI to predict buying behavior and make recommendations to their customers based on their previous purchases. For More info:- https://www.fortifive.com/app-development-houston/ 1. Automated Reasoning 2. Learn Purchasing Behaviors 3. Recommendations (App development Houston) 4. Content Writing For More Info:- https://www.fortifive.com/app-development-houston/ Automated Reasoning Automated reasoning is an area of computer science and mathematical logic dedicated to understanding different aspects of reasoning. It is perhaps one of the most powerful elements of AI and helps the consumer to achieve their goal faster and easier. Learn Purchasing Behaviors Once you feel you have gained a decent number of downloads for your app it’s time to start thinking of ways to maximize your revenue from these customers. Up-selling to your current customers is the main driver of growth for any app company because gaining new users is simply too difficult, costly, and time-consuming. For More Info:- https://www.fortifive.com/app-development-houston/ A shocking 80% of app users abandon the app within 90 days from the initial download. One of the main reasons for this is that they fail to provide their users with fresh, relevant and engaging content. For More Info:- https://www.fortifive.com/app-development-houston/ For More Info:- https://www.fortifive.com/app-development-houston/ YouTube, Spotify, and Netflix are all examples of apps who have set up similar algorithms and are already using AI to enhance their user experience. How else do you think they recommend videos, music or movies and series that suit you down to a tee?