1) Mission statement:
“Saving people money so they can live better.”
2) Environmental analysis:
 Competition and industry structure:
Walmart belongs to a retail shopping industry that operates a chain of hypermarkets, discount
department stores, and grocery stores. This industry carries a high demand of consumers’ globally
and the industry is rapidly changing with new ideas this e commerce online industry contains high
level of competition following are the few competitors for Walmart in its industry:
Amazon
IKEA
Ebay
Home debot

Technology:
To keep with the pace of technology revolution Walmart had an inventory management system that
was organized as a most sophisticated system in retailing. They incorporated high speed computer
system that linked almost all stores to the headquarters and with distribution centres.
Technologies affect the retail industry’s competitive landscape. The following are
the technological external factors in Walmart’s remote/macro environment:
i) Increasing business automation (opportunity)
ii) Business analytics or big data (opportunity)
iii) Increasing mobile device usage among consumers (opportunity)
Walmart can increase its investment in all three factors. In exploiting the opportunity in mobile
device usage of customers, the company must boost its online presence. Online marketing and
online selling increase Walmart’s revenues.

Market trends:
Retail industry is going more towards personalization and online grocery has also become like a
chore. So the overall growth for the industry is very high and industries are working for more
improvement. In future retailers will be more relying on robots. It would behoove retailers to look
at what messaging platforms their customers are using, and explore ways to use chatbots to build
relationships and improve customer service.
“Mobile commerce is on the rise and social media is likely to be a bigger part of that in the
future. In addition, chatbots are offering another way of buying through social media
platforms like Facebook Messenger.”

Economic trends:
Walmart is under significant pressure from economic changes. Any such change directly leads to
changes in the company’s revenues. The following are the economic external factors in Walmart’s
remote/macro environment:
i) Stability of major economies (opportunity)
ii) Continued growth of developing countries (opportunity)
iii) Decreasing unemployment in the United States (opportunity)
All of these economic factors show that Walmart should exploit opportunities around the world.
Emphasis should be on the fast-growing economies of developing countries, which have increasing
demand for goods from retail firms like Walmart.
3) Goals and objectives:
Walmart has made significant progress towards ambitious goals set more than a decade ago
including to be powered by 100 percent renewable energy, create zero waste and sell products that
sustain people and the environment.
Objectives:
• the growth of business or change in competitive position in the future or in or over particular
periods, the amount, number, growth or increase, in or over certain periods, of or in certain financial
items or measures or operating measures, including our earnings per share, including as adjusted
for certain items, net sales, comparable store and club sales, our Walmart U.S. operating segment's
eCommerce sales, liabilities, expenses of certain categories, expense leverage, returns, capital and
operating investments or expenditures of particular types, new store openings and investments in
particular formats.
• investments and capital expenditures and how certain of those investments and capital
expenditures are expected to be financed.
• their plans are to increase investments in eCommerce, technology, store remodels and other
customer initiatives, such as online grocery locations.
Strategy:
Market penetration.