What is Marketing and its
traditional approuches
Ms. Aiyls D. Malubag
Objectives
the learners...
•Define and understand marketing
•Describe the traditional
approuches to marketing
sell your money!
Present a paper bill from one of your
group members. it could be a 20 peso
bill, a 50 peso bill, or higher. your group's
objective is to try to convince your
classmates that this peso bill is worth
more than its face value.
Brainstorm on ways to make this
possible and then present your “pitch” in
front of the class. you will then give a
suggested retail price (SRP) based on
rubrics
Criteria
Details
Total pts
effectiveness of pitch
were there any
takers for the
proposal?
25
Creativity of pitch
how innovative was
the sales pitch?
What insights did the
group gain from the
process?
15
Insights
10
50
Your pts
marketing
”Marketing is all about creating value
through the exchange process”
marketing
basic components
Needs
Wants
Demands
Exchange
Market
scope of Marketing
Goods
Services
Events
Properties
Persons
Experiences
Places
Organizations
Information
Ideas
marketing
needs
A human need is a state of felt deprivation.
Human have many complex needs. These needs
are part of the basic human nature.
a. Basic, physical needs for food, clothing,
warmth, and safety.
b. Social needs for belonging and affection.
c. Individual needs for knowledge and selfexpression.
wants
A human want is the form that a
human need takes as shaped by
culture, individual personality and
social and environmental forces.
Effective marketing through
creating an awareness of good
products sold in convenient
locations can obviously form a
DEMANDS
Humans wants that are backed by
buying power. Consumers view
products as bundles of benefits and
choose products that give them
best bundles for their money.
People demand products with the
benefits that add up to the most
satisfaction.
exchange
Marketing happens when a buyer
and a seller exchange something of
value. The buyer gained something
and the seller has given up
something but both of them are
more contented because each has
satisfied their unmet needs.
Market
People with both desire and ability
to buy a specific product/service.
The desire to buy a certain
product/service of people with
unmet needs is not sufficient.
People also must have the ability to
buy like authority, time and money.
Goods
Physical goods comprise the volume
of most countries’ production and
marketing effect. The Philippines
produces and markets billions of
physical goods. In developing nations
like this country, goods particularly
food, commodities, clothing, and
housing are the stronghold of the
Services
As economies progress, a
growing proportion of
their activities are
concentrated on the
production of services
Experiences
Through organizing a
number of services and
goods, one can generate,
stage, and market
experiences.
Events
Marketers
endorse timeevents.
Persons
Celebrity
marketing has
turn into a main
and popular
Places
Cities, states, regions and
nations battle to
magnetize tourists,
factories, company
headquarters, and new
residents.
Properties
Intangible rights of
ownership of either real
property or financial
property
Organizations
Aggressively labor
to create a strong,
positive image in
the mind of their
Information
Production,
packaging and
distribution of
information is one of
the society’s chief
Ideas
Each market
offering has a
fundamental idea
at its core.
THANK YOU