Group Profile
Serial No.
Name
Roll
01.
Fatema-Tuz-Zohra
004
02.
MD. Shohidul Islam
032
03.
Papia Khanom
056
O4.
Umma Fatema Akter
084
05.
Yesmin Sultana
086
06.
Moonmoon Biswas
090
O7.
Ramiz Ahmed
094
08.
MD. Shariful Islam
122
09.
Md. Sabbir Hossain
102
10.
Nishat Tasnim
168
11.
MD. Morshed Alam
190
Why should ZARA come to Bangladesh
In Bangladesh MAC people increasing at a 10.5% per
year.
Bangladeshi affluent class has great affection for foreign
brand.
4 out 5 consumers highly care about Brands in their purchase
decision, along with budget and quality.
Bangladeshi consumers getting interested in online shopping so ZARA can
take this opportunity through using multi-channel.
Demand for Branded fashion cloths
Mac people 40%
Demand increasing per year
10.5%
Fashion conscious 26.5%
Neutral 33%
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Strength
40% affluent people use imported beauty and apparels.
Bangladeshi people are brand oriented.
Women empowerment.
Weakness
Family needs are met before individual need by 75% people.
Highly expensive in compare to national brand.
Opportunity
3 out of 5 cities will have MAC people of 100,000 within next
decade.
Bangladeshi people willing to buy quality goods in spite of low
income.
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Threat
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Growing quality home brand can be a threat.
Consumer credit market still underdeveloped.
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Zara’s Success in
INDIA and CHAINA
1.The number of Zara stores in
China grew 60 percent every year
2.500 stores in china within 10 years
3. In 2016, sales rise in 16% in china.
4.18 outlets in India
Establishing the brand before starting
competition with other foreign brands.
Working on the development of
consumer credit market.
Survival Pack
Create a strong positioning like, Quality
apparels means ZARA.
Emphasize on traditional design.