SWOT Analysis
VINCENT A. KWARTENG
MBA 617 ORG. THEORY
Strengths
Weaknesses
What do you do well? What unique resources can
you draw on? What do others see as your
strengths?
What could you improve? Where do you have fewer
resources than others? What are others likely to see
as weaknesses?
Zara has a well established brand name
worldwide.
Their supply chain management is extremely
low cost as well as most of their processes like
operations, manufacturing are all vertically
integrated.
Due to their streamlined system of production,
they have limited stock
Lack of marketing communication
Brand image closely tagged to competitors
Zara handles all their processes as well as
follow Just in Time system (Value Chain
Management).
Clothes are produced at a low cost with the
most innovative and fashionable designs;
nonetheless, extremely trendy, well designed
and fast delivery of new products to their retail
stores.
Minimalistic store image
Fast changing collection
Opportunities
Threats
What opportunities are open to you? What trends
could you take advantage of? How can you turn your
strengths into opportunities?
What threats could harm you? What is your
competition doing? What threats do your
weaknesses expose you to?
Demand for High-Fashion at affordable prices.
Fierce competition
Growing Asian market, especially China.
Dilution of brand equity
Lawsuits related to sweatshops and copyrights
Possible limitation of goods
SWOT Analysis