IHG® Development,
Europe 2017/18
ihg.com/development
Hello
Holiday Inn® Frankfurt - Alte Oper
A very warm
IHG® welcome
I am delighted to welcome you to the 2017 IHG®
Development brochure.
It’s an exciting time to join our family, with a great year
for signings in 2016 and strong momentum for our
boutique brands. So, as our popularity with owners and
guests continues to grow, so too does our global reach.
Today, we have over 5,200 hotels in almost 100
countries, and our loyalty programme – IHG® Rewards
Club – is the industry’s first, largest and fastest-growing
with over 100 million members.
At IHG® we set your business up to succeed by
delivering world-class hotel brands and all the support
you could need. So whether you franchise with us or
opt for a management contract, we’ll take care of you
from day one. IHG® has always set an example in our
industry: we build preferred brands delivered through
our people, coupled with scale and sector-leading
digital channels, forward-thinking, innovation and
revolutionary room and public space designs. We’ve
pushed ourselves to become the preferred choice for
guests, developers and investors.
Ultimately, we’re about delivering true hospitality and
Great Hotels Guests Love®. If you share our passion,
we’d love to welcome you into our family.
Contents
03You and one of the world’s leading
hotel companies
05 Our ever-growing family
07 The IHG® model for success
09The biggest names in the business
11 InterContinental® Hotels & Resorts
15 Kimpton® Hotels & Restaurants
19 Hotel Indigo®
23 Crowne Plaza® Hotels & Resorts
27 Holiday Inn®
31 Holiday Inn Express®
35 Staybridge Suites®
39IHG® gives you a powerful brand
backed by world-class systems
and support
Robert Shepherd
Chief Development Officer and SVP
Growth & Transformation, Europe
robert.shepherd@ihg.com
@rjshepherdIHG
2
41 Raising your profile
45 Supporting your growth
51 Driving your performance
55 Adding value
The data in this brochure is correct at 31 December 2016 3
You and one
of the world’s
leading hotel
companies
InterContinental® Davos
IHG® is dedicated to creating
Great Hotels Guests Love®.
We’re proud to be leading the way in our industry,
with over 760,000 rooms at more than 5,200 hotels
in nearly 100 countries and territories. And we’re
still ambitious. Our goal is to make our brands the
first choice for guests and hotel owners. We have a
clear strategy to get there – it’s about building the
strongest hotel operating system focused on the
biggest markets and segments where scale really
counts. That’s how we create value for new and
existing hotel owners and investors.
Our partners can also tap into our local experience
and know-how. In Europe, for example, this adds up
to strong in-market, local-language support that’s
tailored to fit each of our hotels.
Become part of our story.
4
5
Our ever-growing family
2003
1991
2012
IHG® acquired the
Candlewood Suites®
brand, extending our hotel
portfolio to six brands.
IHG® launched wellness
brand EVEN® hotels in
the USA.
Launched in 1991,
Holiday Inn Express®
offers smart and simple
travel in over 2,000
hotels worldwide.
2004
1952
Launched in 2004,
no two Hotel Indigo®
properties are alike.
Kemmons Wilson’s first
iconic Holiday Inn® hotel
opened in Memphis,
Tennessee in 1952.
IHG® acquired Kimpton®
Hotels & Restaurants, the
world’s largest boutique
hotel operator.
1946
Founded in 1946, the first
InterContinental hotel®
opened in Belém, Brazil.
1997
1983
The world’s first Crowne
Plaza® opened in 1983.
6
2015
Launched in 1997,
Staybridge Suites®
became the first
extended stay hotel
brand to reach 50 hotels
in under four years.
2012
IHG® launched HUALUXE™
Hotels and Resorts,
an upscale hotel brand
designed specifically
for Chinese travellers.
7
The IHG® model
for success
Owner
Proposition
InterContinental® Düsseldorf
Preferred
Brands
Channels
Scale
Portfolio
& Loyalty
Our strategy shapes everything we do and positions us
to win in the Global hospitality industry.
•We build preferred brands delivered through our
people, based on a deep understanding of our
guests’ needs and a service culture that delivers
Great Hotels Guests Love.
•Our scale provides a competitive advantage at
the city, country and regional level, and in terms
of systems and technology
•Our portfolio of leading brands combined with the
world’s largest loyalty programme, drives high
quality revenue to our hotels and builds lifetime
relationships with our guests
•Our strong direct channels are always evolving to
provide the lowest cost distribution for our owners
•It all adds up to a uniquely compelling
owner value proposition
8
9
The biggest
names in
the business
Staybridge Suites® London - Vauxhall
Holiday Inn® Bilbao
InterContinental® London - The 02
Hotel Indigo® Krakow
Guest experience built-in
Each of our brands is driven by a keen understanding
of what our guests want from a hotel. This way we can
deliver a great experience to every guest and keep
them coming back time and again.
Crowne Plaza® Den Haag
Profitable revenues built-in
Business sense is at the heart of our hotels. From
public spaces that allow you to maximise revenue and
building features that keep construction costs down
through to smart guest room design.
Keeping our brands front-of-mind
How we communicate with guests is key to the success
of our brands. It starts with knowing how to make
IHG® the first choice for our customers and how to use
media – from TV and radio to press and digital –
to target them.
We also have a big advantage in the shape of the IHG®
Rewards Club – the world’s largest loyalty programme,
with more than 100 million members. It’s a great way
to communicate with our guests and build strong,
lasting relationships.
All of which means that, when guests come to book,
IHG® brands are always front-of-mind.
10
Our hotel brands include some
of the world’s best-loved names.
From luxurious properties in the
world’s major cities and resorts
to family-oriented hotels that
offer great service and value.
For owners, this means being able
to choose the brand that will work
for you and your target guests, and
which is perfect for your site.
Holiday Inn Express® Munich City West
Kimpton® De Witt Amsterdam
11
H OT E L S & R E S O RT S
L I V E THE INT E R C O N T I N E N TA L L I F E
INTERCONTINENTAL HOTELS &
RESORTS ANNOUNCED WINNER OF
THE MUCH COVETED ‘WORLD’S
LEADING HOTEL BRAND 2016’ FOR
THE TENTH TIME, AT THE RECENT
WORLD TRAVEL AWARDS (WTA)
At InterContinental® Hotels & Resorts we believe
international travel should always be alluring. We are
dedicated to those who appreciate and enjoy the
InterContinental life – the glamour and exhilaration
of fascinating places, sharing our international
know-how and local cultural wisdom.
As the world’s first international luxury travel hotel
brand, we have been pioneering new international
destinations for decades. Each of our hotels is
a destination in its own right with a distinctive
style and ambience, from historic buildings to city
landmarks and immersive resorts in every corner
of the globe.
THE OWNER’S OPPORTUNITY
InterContinental hotels are iconic examples of the
best of contemporary architecture or a city’s cultural
heritage. There remains significant opportunity to
develop the InterContinental brand in Europe, with
a focus on high-demand world cities. IHG® manages
the InterContinental Hotels & Resorts brand, carefully
tailoring terms of every agreement to meet individual
requirements.
12
I N T E R C O N T I N E N TA L � L O N D O N PA R K LA NE
13
INT ER CO NT INENTAL � ESTORIL
H OT E L S & R E S O RT S
T H E WOR LD’S F I R ST TR U LY
INTER NATION A L H O TE L BR A N D
G L OBAL
OperationPipeline
InterContinental® Hotels & Resorts
is a sophisticated and genuine brand that
provides thoughtfully personalised service,
local distinctiveness and international luxury.
Hotel
Rooms
GUEST EXPERIENCE BUILT-IN
The brand’s guiding principles act as a checklist
against which every element of the unique guest
experience is assessed, from amenities to interior
detailing and service behaviours.
GLOBAL ETIQUETTE
An understanding of cultures and customs from
around the world, combined with local knowledge
provides guests with the best of both worlds.
Our colleagues deliver every service moment
with sophistication and elegance, guided through
the service philosophy of “Global Etiquette”.
INTERCONTINENTAL CLUB LOUNGE
An enhanced InterContinental experience offering
our guests an exclusive space to rest and work,
with complimentary food and beverage served
throughout the day.
INTERCONTINENTAL MEETINGS
InterContinental Insider Collection provides
a range of delegate experiences rooted
in the destination to create truly engaging,
personalised events.
14
E U R OP E
18762
(63,650)
OperationPipeline
Hotel
Rooms
P OS ITIO NI NG
Luxury
316
(97,24)
Our Guests are Affluent
Experienced Travellers
Understated and respectful
Welcome new challenges
Curious about new experiences
Opportunistic
Data correct at 31 December 2016.
PROFITABLE REVENUE BUILT-IN
BRAND REQUIREMENTS
InterContinental hotels attract affluent guests from
the world’s most lucrative feeder markets, and are
landmarks in the cities in which they are located.
Location
Prime locations only
Number of keys
Recommended 120+
Average gross area per key
From 90m2 – 100m2
Average room area per key
Appropriate to type and location of property – ie. 40m² city centre – 65m² resort
•The brand’s target guests are willing to pay
premium rates for high quality service
Conference & meetings
Conference and meeting rooms required
Guest services
Concierge service required with valet parking and portering
•Offering the very best of the InterContinental
Hotels & Resorts brand, each hotel’s suites
offering is bespoke-designed to command
the highest rates in any given location
Guest corridors
Minimum: 1.8m wide with ceiling height 2.6m
Air conditioning
Required
Emergency exits
Each floor must have a minimum of 2 emergency exits. Maximum distance between exits 60m
Standard room minimum gross area
Minimum 40m² for city locations
•Destination bars and signature restaurants
deliver significant non-residential revenue
streams, alongside optional features such
as Spa InterContinental
Standard room minimum net area
Appropriate to size and type of property
Suites / Executive rooms
Club InterContinental Rooms and Club InterContinental Lounge required
Guest room ceiling height
Minimum: 2.4m for main area, 2.3m for bathroom
Guest room bathroom
Minimum 4-piece bathroom required
Accessible rooms
Minimum1 per 100 rooms or in accordance with local regulations if greater
Guest room facilities
Interactive TV minimum 32” (Recommended minimum 42” to 55’’ in suites)
Gym facilities
Gym/fitness facilities required. Swimming pool and spa facilities optional
Restaurant
InterContinental branded hotels have a lobby lounge, full-service restaurant and bar
• InterContinental Meetings attracts high-end
international corporate conference business,
while outstanding, luxury function spaces
serve to capture the private event and
weddings market
15
KIMPTON HOTELS &
RESTAURANTS OFFER
LUXURY WITHOUT
THE ATTITUDE.
A DIFFERENT
WAY TO STAY
As the industry pioneer that first introduced the boutique
concept to the US, we at Kimpton® Hotels & Restaurants
are renowned for making travellers feel genuinely cared for
through thoughtful perks and amenities, inventive meetings
and events, bold and playful design, and a sincerely personal
style of guest service.
Kimpton is now going global, leading the way in individually
designed and positioned boutique hotels and restaurants
that provide truly unique properties with truly unique
guest experiences to match.
THE OWNERS’ OPPORTUNITY
Kimpton’s industry-leading design skills and destination
restaurants & bars, paired with IHG®’s marketing resource,
distribution channels and operational expertise puts the
brand in a strong position to grow at an accelerated rate.
16
KIMPTON� HOTEL CHICAGO
17
KIMPTON® DE WITT AMSTERDAM
GLOBAL
EUROPE
OperationPipeline
SERVICE
EXCELLENCE
WITH GENUINE
DELIVERY
Hotel
Rooms
6118
(11,238)
OperationPipeline
Hotel
Rooms
01
POSITIONING
Luxury
Boutique
(0)
Our guests are stylish
global travellers
Design conscious and
detail orientated
Appreciate experiential
luxury without the fuss
Data correct at 31 December 2016.
At Kimpton, our people are empowered to act from their heart.
Our intent is to deliver ridiculously personal experiences for our
guests. That requires spontaneity, irreverence and sincerity.
BRAND REQUIREMENTS
Location
Prime locations only AAA - Destination hub that attracts right rate and guest.
HUMAN CONSCIOUSNESS
Number of keys
Recommended 120+
The Kimpton brand hinges on a sense of human connection.
You see it in the way we interact with guests, but also in our
commitment to give back to the communities in which we
reside. Corporate support for causes focused on individuality and
inclusivity, health and wellness, and the environment drive U.S.
national partnerships with the Trevor Project and No Kid Hungry,
together with the power of IHG® Corporate Responsibility
platforms, such as IHG® Green Engage.
Average gross area per key
From 90m² – 100m²
Average room area per key
Min. 30m²
Conference & meetings
Conference and meetings rooms required
Guest services
Concierge service required with valet parking and portering
Guest corridors
Minimum: 1.8m wide with ceiling height 2.6m
Air conditioning
Required
Emergency exits / BSS
Each floor must have a minimum of 2 emergency exits.
Maximum distance between exits 60m.
Standard room minimum gross area
Appropriate to size and type of property – 30m² (with maximum 15% rooms below 30m2)
Standard room minimum net area
Appropriate to size and type of property
Suites
Minimum 10% Suites
Guest room ceiling height
Minimum: 2.4m for main area, 2.3m for bathroom
Guest room bathroom
Shower only for Standards – 4 piece bathroom for Suites
Accessible rooms
Minimum: 1 per 100 rooms or in accordance with local regulations if greater
Guest room facilities
Interactive 46” or larger flat screen TV
Gym facilities
Gym/fitness facilities required. Swimming pool and spa facilities optional.
Restaurant
Area of high social activity – Destination, hotspot R&B – Separate Hotel and R&B designer
LOCALLY LOVED RESTAURANTS + BARS
Kimpton hotels have never been places where restaurants and bars
are afterthoughts; they’ve always been destinations unto themselves
that appeal to locals and visitors alike. In fact, most properties have
their own entrances, and all compete with the local neighbourhood
favourites. It’s in Kimpton’s DNA to be more adventurous and
aspirational with food and beverage.
LUXURY WITHOUT THE ATTITUDE
We have a more casual approach to luxury. We take the white gloves
off and take care of every guest in the way they want to be taken care
of, without the formality of classic luxury brands.
18
DESIGN LEADERSHIP
There’s no uniform Kimpton brand design style. We have room to
explore and push the boundaries. Each hotel is handcrafted and
bespoke. Where other companies impose uniform brand standards
on design, Kimpton’s approach is more local, even anthropological,
creating spaces that are unique to their environment. We don’t do
themed design; instead, our design reflects the architecture of the
building, the local lifestyle and the vision of the designer.
INVENTIVE MEETINGS + EVENTS
Kimpton’s approach to meetings and events draws upon all of our
brand hallmarks to create something truly different. The same things
that make the Kimpton brand unique go toward crafting meetings and
events that are unique and personal, anchored around 5 key tenets:
1) thoughtful perks, 2) personal touch, 3) inspiring spaces, 4) delicious
food, and 5) memorable details.
19
HOTEL INDIGO COMBINES
THE INDIVIDUALITY OF
A BOUTIQUE HOTEL WITH
THE POWER OF A BRAND.
MAKING TRAVEL INSPIRING
At Hotel Indigo® we serve the curious – people
who are inspired by new places, new people and
new ideas.
With hotels in culturally diverse locations all over the
world, no two properties are the same. Each is part
of the pulse and the rhythm of a place, drawing on
the story of its local area to inspire every aspect of
the hotel, from intriguing design to distinctive local
ingredients in our menus.
Since launching in 2004 we have grown rapidly and
now have a presence in all four of IHG®’s operating
regions. In the coming years, we are set to double
the size of our portfolio.
THE OWNERS’ OPPORTUNITY
The Hotel Indigo brand is an effective proposition for
both conversion and new build projects, and is a good
fit for sites located close to businesses, restaurants
and entertainment venues. Every Hotel Indigo project
is supported by a comprehensive Design Guide which
ensures your hotel offers guests the individuality and
character of a boutique hotel with the assured service
of a leading global brand.
20
HOTEL INDIGO� KRAKOW
21
HOTEL INDIGO� YORK
GLOBA L
L O C A L LY I N S P I R E D
OperationPipeline
Driven by the character and stories of its
neighbourhoods, Hotel Indigo® attracts travellers
who want to be inspired by the local culture while
still enjoying the assured service of a leading
global brand.
Hotel
Rooms
GUEST EXPERIENCE BUILT-IN
Authentic local experiences stand the Hotel
Indigo® brand apart from the crowd. Each hotel’s
neighbourhood story is interwoven across three
focus areas to deliver an original and memorable
Hotel Indigo experience that draws guests back
time and again.
AUTHENTIC DESIGN
Designed to be stylish yet approachable, filled
with intriguing details that encourage discovery
throughout the guest’s stay.
INSPIRING SERVICE
Hotel Indigo team members are encouraged
to recognise what is unique to each guest
and deliver engaging, personal service.
RESTAURANT AND BAR PHILOSOPHY
The Hotel Indigo brand’s bar and restaurant is
accessible from the street, giving a distinctively
local vibe that complements each hotel’s locally
crafted menu. The food philosophy at Hotel Indigo
helps tell the neighbourhood story that is unique
to each property.
22
EUROPE
7575
(8,905)
OperationPipeline
Hotel
Rooms
2118
POSITION I N G
Upper
Upscale
Boutique
(1,910)
Our Guests are Urban
Inspiration-seekers
Well-travelled
Seek new experiences
Appreciate art and design
Inspired by local culture
Data correct at 31 December 2016.
BRAND REQUIREMENTS
Location
Cities and towns of note
Number of keys
Can vary according to property type, from c. 40-250
Average gross area per key
Appropriate to type and location of property: Approx from 48m2 – 96m2
Average room area per key
25m²
Food & Beverage
Destination neighbourhood dining / bar experience. Artisanal food offer.
Guest services
Concierge, valet parking and portering not required
Guest corridors
Minimum: 1.4m wide with ceiling height 2.3m
Air conditioning
Required
Emergency exits
Each floor must have a minimum of 2 emergency exits. Maximum distance between exits 60m
• R&B designed to retain maximum share-of-wallet
within the hotel while encouraging non-resident
spend from the community local to the hotel
Standard room minimum gross area
Recommended standard 26m2, Executive 30m2
Suites / Executive rooms
Minimum 5% of guest rooms must be suites with a min; gross at 39m²
Guest room ceiling height
Minimum: 2.4m for main area, 2.3m for bathroom
•Service style developed to engage guests
driving repeat business and word-of-mouth
recommendation
Guest room bathroom
Spa-inspired bathroom with recommended walk-in shower
Accessible rooms
Minimum: 1 per 100 rooms or in accordance with local regulations if greater
Guest room facilities
Interactive TV recommended 40”
•An above-average income target guest seeking
to trade-up from stereotypical brand choices
in search of something different
Meeting / Event Facilities
Boutique event spaces, bookable lounges and / or private dining / presentation
spaces are optional
Gym facilities
Gym/fitness facilities required
Restaurant
Restaurant required, in accordance with Brand Guidelines in line with market demand
PROFITABLE REVENUE BUILT-IN
The inherent flexibility of the Hotel Indigo floor plan
offers development opportunities not found with
other brands, allowing for optimised returns.
•The Hotel Indigo brand has a proven track
record of driving ADR, and Hotel Indigo hotels
frequently rank in the top 10 hotels in their city
on TripAdvisor®
23
MAKING BUSINESS
TRAVEL WORK
VOTED ‘BEST HOTEL CHAIN’
BY OUR GUESTS IN THE
GUARDIAN AND OBSERVER
TRAVEL AWARDS 2016.
At Crowne Plaza® Hotels & Resorts we believe business travel
should work better.
In every market in the world, business has changed, and
so has work. It’s more digital, more flexible, more mobile,
more connected. As one of the world’s largest upscale
brands, we have properties located in major urban centres,
gateway cities and resort destinations all around the globe.
Our Crowne Plaza hotels are ready for business 24/7
with premium accommodation, business-ready services
and spaces, and with fast and fresh food we keep guests
productive, connected, rested and restored during their stay.
THE OWNERS’ OPPORTUNITY
Every Crowne Plaza hotel is architecturally distinctive.
From meetings spaces and guest bedrooms, to the Club
Lounge and hotel public areas, the Crowne Plaza
Hotels & Resorts brand inspires design that blends form
and function to create a unique guest experience.
Whether you choose a franchise agreement or management
contract, the Crowne Plaza Hotels & Resorts brand is an
excellent choice for rebranding and new-build properties.
24
CROWNE PLAZA® KENSINGTON
25
CROWNE PLAZA � ABERDEEN AIRPORT
TRAVELLING
FOR SUCCESS
GLOBAL
OperationPipeline
Hotel
The Crowne Plaza® brand inspires success and provides
a premium guest experience, to help high-achieving
professionals be at their best.
Rooms
The brand offers guests the Crowne Plaza Sleep
Advantage® programme, 24-hour business services and
fully equipped fitness centres, ensuring guests can work
productively, connect with colleagues and re-energise
in order to perform at the top of their game.
Critical to guest satisfaction, the Crowne Plaza guest
bedroom is designed with restoration and inspiration
in mind. Guests can relax and re-energise in the comfort
of their room, which is tailored to help them work,
rest and restore.
CROWNE PLAZA MEETINGS
A dedicated centre that creates an energising hub
for modern business; from pop-up meetings in flexible
areas to large conferences. The Crowne Plaza® Meetings
Director and team will always go that extra step
to support guests’ success.
FOR BUSINESS
The Crowne Plaza brand delivers a professional
environment for guests to do business with dedicated
Club Lounge and business services.
26
408 90
(113,803)
OperationPipeline
Hotel
Rooms
POSITIONING
Upscale
9214
(20,887)
Our Guests are High Achievers
Professional, social and active
Maximise their time
Career-driven high achievers
Value relationships
Data correct at 31 December 2016.
GUEST EXPERIENCE BUILT-IN
GUEST BEDROOM
EUROPE
BRAND REQUIREMENTS
Location
Key cities, airports, resorts
BARS AND RESTAURANTS
Number of keys
Recommended 120+
Contemporary, inspiring spaces featuring dynamic menus
that flex according to guest needs.
Average gross area per key
From approx 57m2 – 60m2
Average room area per key
Approx. 30m2
Conference & meetings
Conference and meeting rooms required, including a ballroom where possible
Guest services
Concierge service required and portering available
Guest corridors
Minimum: 1.5m wide (1.8m preferred) with ceiling height 2.4m
Air conditioning
Required
Emergency exits
Each floor must have a minimum of 2 emergency exits. Maximum distance
between exits 60m.
Standard room minimum gross area
Minimum 26m2 , Preferred 30m2
Standard room minimum net area
New builds 15.6m2 , Conversions 14m2
Suites / Executive rooms
Junior suite 26m², senior suite 35m²
Guest room ceiling height
Minimum 2.4m for main area, 2.3m bathroom
Guest room bathroom
3-piece in existing and conversion and new-build standard rooms. 4-piece bathroom required in new
build club rooms and suites,
Accessible rooms
Minimum 1 per 100 rooms or in accordance with local regulations if greater
Guest room facilities
Interactive TV minimum 32"
Gym facilities
Gym/fitness facilities required with wet leisure facilities where possible
Restaurant
Covers for 75% of room count, minimum 50 covers
PROFITABLE REVENUE BUILT-IN
Every aspect of the Crowne Plaza brand has been
carefully crafted to create vibrant, profitable hotels
built on superior guest experience.
•The Crowne Plaza brand supports multiple revenue
streams, delivering premium returns from guest rooms,
food & beverage and meetings
•Meetings spaces, including Executive Boardrooms,
attract lucrative corporate business
•3D Design Guides ensure clarity and consistency
of guest experience while encouraging the individual
character of the hotel to shine through
27
THE JOY OF
TRAVEL FOR ALL
HOLIDAY INN® WAS AWARDED THE
BEST INTERNATIONAL MID-SCALE
HOTEL BRAND IN THE PRESTIGIOUS
2016 BRITISH TRAVEL AWARDS.
At Holiday Inn® we believe the joy of travel is for everyone.
We pride ourselves on delivering an affordable, enjoyable
hotel experience where guests are always welcomed warmly.
We opened the doors of our first hotel in 1952, and today
the Holiday Inn Brand Family is the largest hotel brand
in the world, with the largest development pipeline.
Three people check in to one of our hotels every second
of the day. Whether our guests are with family or friends,
travelling for business or leisure, we want them to sit back,
relax and enjoy themselves.
THE OWNERS’ OPPORTUNITY
Holiday Inn is a trusted brand choice for a wide range
of locations and is ideal for new-builds, rebrandings and
conversions. Holiday Inn hotel design has been shaped
with return on investment in mind. Every square metre
of your hotel is a valuable asset and needs to maximise
revenue opportunities. The Holiday Inn brand’s design
encourages more efficient use of the hotel’s public areas,
helping to save design fees and minimising build costs.
28
HOLIDAY INN� MUNICH CITY CENTRE
29
HOLIDAY INN® LONDON - BRENTFORD LOCK
THE TRUSTED GLOBAL LEADER
IN GENUINE HOSPITALITY
Holiday Inn is the ideal choice for business and
leisure travellers looking for the convenience of
a great location while enjoying the dependability,
comfort and friendly service of a quality hotel.
GLOBAL
GUEST EXPERIENCE BUILT-IN
Satisfied guests make for successful hotels so our focus
on guest experience is evident throughout the hotel.
OperationPipeline
ON ARRIVAL
Distinctive Holiday Inn® signage, spacious, modern
lobby areas, with signature Holiday Inn scent and
sounds that deliver a welcome sense of familiarity
to your guests.
PUBLIC SPACE
The new Holiday Inn Open Lobby offers guests
a flexible, modern space to work, eat, drink, relax
and socialise, with a proven track record of delivering
revenue gains compared with traditional lobbies.
GUEST BEDROOM
The Holiday Inn® Open Lobby is transforming the public
areas of our hotels, and – in the true spirit of innovation
we have re-imagined the Holiday Inn guest room to
match the public area experience. The new guest room
design has been built on a foundation of insights into
what guests want and need from their stay, and what
owners seek from their hotel asset.
The design is a continuation of the Open Lobby’s ‘home
away from home’ appeal and although the room occupies
a smaller footprint, clever layout makes it feel larger.
FOR BUSINESS
From ergonomic furniture for comfortable, effective
in-room working, to free Wi-Fi included, power sockets,
and round-the-clock dining options.
FOR EVENTS
Meeting space is an important part of the Holiday Inn
business mix, catering for business meetings, social
events and weddings.
30
EUROPE
Hotel
Rooms
1,215261
(224,155)
Hotel
Rooms
POSITIONING
OperationPipeline
Upper
29135
Midscale
(47,829)
Our Guests are
Contemporary Travellers
Find comfort from familiarity
Thrive on connections
Well-grounded
Prioritise family
Data correct at 31 December 2016.
OPERATIONAL PERFORMANCE BUILT-IN
The innovative Holiday Inn Open Lobby is more than a
hotel bar, restaurant or lounge. It combines your hotel’s
public spaces into one open, cohesive space giving
guests the option to eat, relax, work and socialise in
a space designed to easily transition from day to night.
•
T he Holiday Inn Open Lobby not only drives
guest experience but is also designed to facilitate
effective hotel operations, even when the hotel
is at its busiest
A new approach to Food & Beverage includes
•
branded coffee, such as Starbucks*, and an all-day
dining menu with meals that are simple to prepare,
and that optimise costs and margins
•The Holiday Inn To-Go Café ensures revenue stays
within the hotel providing a fast, convenient option
for those guests without time to eat-in, plus it
draws external customers in, increases footfall
and additional revenue opportunities
•The Holiday Inn Open Lobby has driven a notable
increase in food and beverage revenue generated
per guest
*Starbucks offer only available UK & Ireland, Germany, France, Turkey and BeNeLux.
BRAND REQUIREMENTS
Location
City, airport, suburban
Number of keys
Recommended 75+
Average gross area per key
From 42m2 – 49m2
Average room area per key
From 23m2 – 26m2
Conference & meetings
Conference and meeting rooms required (minimum 1 room 35m2)
Public areas
Open Lobby design required
Guest corridors
Minimum: 1.4m wide with ceiling height 2.3m
Air conditioning
Required
Emergency exits
Each floor must have a minimum of 2 emergency exits. Maximum distance between exits 60m
Standard room minimum gross area
From 22.5m2, preferred 24m2. Minimum 10% of guest rooms must be interconnecting
Standard room minimum net area
New build 13.5m2 – 18m2, conversions 12.5m2 – 18m2
Suites / Executive rooms
Executive rooms 5% to 25% of room count (minimum of 5) with minimum size of 15.5m2.
Suites optional to 15% maximum. Suites Optional
Guest room ceiling height
Maximum: 2.4m for main area, 2.3m for bathroom
Guest room bathroom
3 piece bathroom, minimum 20% bathtubs
Accessible rooms
Minimum: 1 per 200 rooms or in accordance with local regulations if greater
Guest room facilities
Interactive TV minimum 26" in standard and 32" in executive
Gym facilities
Gym/fitness facilities required with optional swimming pool and health treatments
Restaurant
Restaurant required recommended covers 60% of room count
31
HOLIDAY INN EXPRESS
CHAMPIONS SMART
AND SIMPLE TRAVEL
FOR EVERYONE.
SIMPLE, SMART TRAVEL
At Holiday Inn Express® hotels we keep it simple and
smart. As IHG®'s fastest growing hotel brand, we’re first
choice for the increasing number of travellers who need
a simple, engaging place to rest, recharge and get a little
work done. We offer everything guests need and provide
more where it matters most.
We believe travel should be without hassle and
complication. But we also believe travel should have
more to offer, such as faster check-in and everything
needed for a great stay within arms’ reach.
THE OWNERS’ OPPORTUNITY
One of the fastest growing brands in the industry,
Holiday Inn Express is the perfect choice for owners
seeking a strong return on investment from a midscale
limited service brand. We know that people are
travelling for a reason and we want to support them
in that – without hassle, complication or extravagance.
With the Holiday Inn Express brand, we make
travel smarter.
32
HOLIDAY INN EXPRESS� PARIS - VELIZY
33
HOLIDAY INN EXPRESS® MUNICH CITY WEST
ENGAGING EFFICIENCY FOR
THE SMART TRAVELLER
Fuss-free and practical, Holiday Inn Express® is
ideal for the savvy traveller. With an operating model
focused on essential facilities and efficient service, it
is the perfect choice for micro-market locations that
enable maximum returns for a limited service brand.
GLOBAL
GUEST EXPERIENCE BUILT-IN
The Holiday Inn Express guest experience helps guests
feel they have made a smart decision. A detailed
understanding of guests’ needs and insights informed
the development of our next Next Generation Guest
Journey, from booking the room through to check-in
and enjoying the new Express Café & Bar.
OperationPipeline
Hotel
Rooms
ON ARRIVAL
Distinctive Holiday Inn Express signage, warm friendly
welcome and efficient check-in with an option for
guests to choose their own room (if available).
PUBLIC AREA
Spaces are laid out with a natural flow-through,
encouraging guest interaction and an efficient
experience. New technology services reinforce
simplicity on arrival. The public area encourages
guests to stop briefly and refuel with a variety of
simple, smart and operationally easy to prepare Food
& Beverage offerings from the Express Café & Bar.
GUEST BEDROOM
Every element of the guest room has function and
form. A value-engineered standard room type features
light, fresh and comfortable design and a smart
use of space that provides guests with the perfect
environment for a refreshing night’s sleep. A new
Work & Rest chair allows guests to work flexibly when
and where they want and a 1.6m bed and upgraded
bedding help ensure a great night’s sleep. In addition
the rooms now have Smart TVs & USB charging, an
iron and ironing board (for crease free meetings...)
and our new bathroom experience includes power
showers and modern amenities.
BREAKFAST INCLUDED
Our Express Start® breakfast is included in the rate,
delivering excellent guest value and a great start
34
EUROPE
2,497676
(247,009)
Hotel
Rooms
POSITIONING
OperationPipeline
Basic
Our Guests are The Smart
Travellers
234 58
Midscale
Unpretentious
Smart & savvy
Seek great value
Value independence
(28,578)
Data correct at 31 December 2016.
to the day. What’s more, breakfast can be eaten
in or taken away.
BRAND REQUIREMENTS
Location
City, airport, suburban
Number of keys
Recommended 49+
Average gross area per key
From 28m2 – 35m2
Average room area per key
From 18m2 – 19.5m2
Public areas
Integrated bar, lounge and dining space. (covers to equal 75% of keys or more)
Guest corridors
Minimum: 1.3m wide with ceiling height 2.3m
•Unique, multi-functional Holiday Inn Express
public spaces serve as lobby, café and lounge
and include a fully licensed bar, and provides
everything needed for informal meeting and
work opportunities.
Air conditioning
Required in new build and southern Europe, recommended for conversions
in northern Europe. Recommended in all hotels.
Emergency exits / BSS
Each floor must have a minimum of 2 emergency exits. Maximum distance
between exits 60m
Standard room minimum gross area
Minimum 18.5m2
•The brand’s lean staffing model maximises return
on investment
Standard room minimum net area
Double 12m2 , Twin 12m2. Maximum net area 16.5m2
Executive rooms and suites
Not applicable for Holiday Inn Express
•Close proximity of reception desk and Express Café
& Bar allows staff to multi-task between the two
areas, minimising payroll costs
Guest room wardrobe
Open style wardrobe hanging unit
Guest room bathroom
3-piece bathroom. Shower only – no bath tubs.
Accessible rooms
Minimum: 1 per 100 rooms or in accordance with local regulations if greater
Guest room facilities
Interactive TV minimum 32"
Gym facilities
Not permitted
Restaurant
Concept as per Brand Design Guide providing covers for 75% of room count
PROFITABLE REVENUE BUILT-IN
The option of a modular approach to construction
reduces build and operating costs and makes the
most of revenue generating space:
•Comprehensive 3D Design Directives simplify
the design process
• Furniture, products and spaces use robust
materials that are built to last and easy to maintain
•
Bathroom
pods are ready fitted-out, ideal for
new-build properties
35
STAYBRIDGE SUITES HAS MORE
THAN DOUBLED IN SIZE IN THE
PAST DECADE
HOME AWAY
FROM HOME
As an extended stay brand, we at Staybridge Suites® hotels
make sure every space features a sense of community,
comfort and convenience, so guests can feel at home
while on the road.
We have more than doubled in size in the past decade
to over 200 conveniently located hotels around the
world. Whether you are travelling for a week or month,
our properties offer a warm welcome and well designed,
spacious suites that put guests at ease from the start.
THE OWNERS’ OPPORTUNITY
An upscale, extended stay brand, Staybridge Suites
is a natural choice for guests such as project managers,
government workers, consultants and those in the
process of relocating to a new town/city. Staybridge Suites
hotels are generally situated near business hub locations
with an extended stay demand, with excellent transport
links to airports, motorways and mainline rail stations.
36
STAYBRIDGE SUITES� LONDON - VAUXHALL
37
STAYBRIDGE SUITES� BIRMINGHAM
THE BEST OF HOME
AND HOTEL
An innovative, all-suites extended stay brand,
Staybridge Suites® is designed for upscale business
and leisure travellers who want space but, more
importantly, a space that feels like home. We have
developed a new design guide with refreshed brand
design, and value-engineered revised layouts that
reduce the floor print, resulting in significant savings
for build costs.
GLOBAL
OperationPipeline
Hotel
GUEST EXPERIENCE BUILT-IN
Rooms
The Staybridge Suites® brand combines feature-rich
guest suites with a wealth of complimentary services
designed to build guest preference and ultimately drive
long-term hotel profitability.
COMPLIMENTARY FEATURES
PROFITABLE REVENUE BUILT-IN
Complimentary features drive guest preference with
free Wi-Fi, daily breakfast buffet and the Staybridge
Suites Evening Social - a drinks reception, allowing
guests to meet and network with other guests
whilst away.
The Staybridge Suites limited-service model has been
designed to maximise the value generated by the
extended stay concept.
ON-SITE CONVENIENCE
The Pantry convenience store is open around
the clock, allowing guests to stock up on
easy-to-prepare meals, favourite snacks,
beverages and general necessities, any time.
38
(25,610)
Hotel
Rooms
OperationPipeline
Upscale
extended
7
5
Stay hotel
(1,000)
Our Guests are Extended
Stay Travellers
Social and outgoing
Dependable and confident
Approachable and genuine
Accomplished well paid
professionals
BRAND REQUIREMENTS
Laundry room, fitness room and reception open
24/7 suits extended stay guests’ needs.
Three suite types – studio, one-bedroom and
two-bedroom suites each with fully equipped
kitchens and enough storage and flexibility
to make guest rooms feel like home.
236 140
POSITIONING
Data correct at 31 December 2016.
EXTENDED STAY CONVENIENCE
SUITE CHOICE
EUROPE
•Limited services mean lower staff numbers driving
payroll efficiencies
•Fewer guests and longer length of stay makes for
less wear and tear on the fabric of the hotel
•Extended stay guests mean lower room turnaround
and reduced guest administration
•Suite options can be tailored to the local market,
optimising demand drivers
Location
City and business district, excellent transport links
Number of keys
Recommended 75+
Average gross area per key
From 40m2 – 45m2
Average room area per key
Approx. 28m2
Conference & meetings
Not required – public area may have bookable den
Public areas
Casual living room feel, breakfast offer. Covers to equal 60% of room count.
Guest corridors
Minimum: 1.4m wide with ceiling height 2.3m
Air conditioning
Required
Emergency exits / BSS
Each floor must have a minimum of 2 emergency exits.
Maximum distance between exits 60m. Guest rooms require sprinklers
Standard room minimum
gross internal area
Smart suite 23-24 m2 Studio suite 25m² - 28m²,
1-bed suite 31m² - 36m².
Executive rooms and suites
Uplift in room size used as upsell, eg 1- or 2-bed suites
Guest room wardrobe
Enclosed 2 & 3 compartment units
Guest room bathroom
3-piece bathroom with walk-in shower. Baths to 20% of guestrooms
Accessible rooms
Minimum: 1 per 100 rooms or in accordance with local regulations if greater
Guest room facilities
Interactive TV minimum 32”. Suites should have multiple TVs
Gym facilities
Gym/fitness facilities required, Guest locker rooms and Laundry space.
Restaurant
Breakfast is complimentary to guests. All day lounge is served from small
pantry space with regular evening social events. No traditional bar or restaurant service.
39
IHG® gives
you a powerful
brand backed
by world-class
systems and
support
Holiday Inn® London – Brentford Lock
Teaming up with IHG® allows you to combine a leading
hotel brand with the industry’s most powerful system
and support team.
You’ll feel the benefits in every area of your business
– from the marketing support that will build your
profile through to the unique IHG® tools that will
generate more profitable revenue and the operational
teams who will work right alongside you in the field.
The ultimate reservation system
Our Global Reservation System (GRS) is about more
than simply taking bookings – it helps our hotels
connect more easily with guests and build closer,
longer-lasting relationships. We’re now developing the
GRS to deliver an even more personalised experience
throughout the guest journey and to provide more
flexibility and control to owners.
The guest experience
For guests, our system means more choice at the
search stage. So it’s simple and quick for them
to book, say, an ocean view room in a particular
location, or a hotel and theatre package.
The owner experience
Offering more options at the search stage allows you
to make the most of your inventory, whether that
means generating extra revenue for the best rooms
or attracting more guests at quieter times.
40
41
Raising
your profile
Sales & Marketing
As an owner with IHG®, you have the resources and
systems to do what no single hotel can do on its own.
Our local teams combine market analytics with a rich
database to create targeted campaigns based on guest
preferences, so we are able to market to the right
guest at the right time with the right message.
In a single year, nearly 100 IHG® campaigns go live
in 16 languages, driving up revenues for our hotel
brands across Europe.
Holiday Inn Express® London – Park Royal
As the world’s largest hotel
business, we know how to
bring more travellers to your
door. Through targeted media,
proven channels to market
and an industry-leading loyalty
programme, we can reach the
right people and build
relationships that keep guests
coming back time and again.
Strong, direct channels to market
Even before your hotel is open, our commercial and
channel marketing specialists start work creating
bespoke web pages, optimising search and developing
Central Reservations Office sell-strategies. It’s all
designed to get your hotel off to a great start.
And once you open your doors, a range of world-class
loyalty platforms – from IHG® Rewards Club through
to highly targeted offerings such as IHG® Business
Rewards – deliver profitable, sustainable revenues
to your hotel.
42
COMMERCIAL DELIVERY
43
InterContinental® London – The O2
IHG® Book Direct: bringing down costs
and boosting returns
Guests are ever more savvy in their booking behaviour
and choices. As well as offering the IHG® Best Price
Guarantee, we’re always working to make sure we’re
giving your guests the best and broadest range
of booking options.
• 16 language sites, 16 language apps
•11 global call centres around the world,
covering 14 languages
•A sales force of 17,500 sales professionals
managing over 2,000 accounts
Building loyalty with the
IHG® Rewards Club
IHG® Rewards Club members
are our most valuable guests and
are more likely to book direct.
As part of the world’s first and largest hotel loyalty
programme – IHG® Rewards Club – our 100 million
members experience travel the way it should be;
personal, simple and rewarding.
Our members earn points effortlessly and can
redeem them for the things they want most. They
can share member rewards with family and friends,
and benefit from ideas like Your Rate by IHG® Rewards
Club – a new feature tailored to deliver for guests
in a particular area.
Building B2B loyalty
IHG® Business Rewards from IHG® Rewards Club
incentivises those booking business meetings,
events and/or guest rooms at IHG® hotels. It rewards
members with three IHG® Rewards Club points for
every US$1 equivalent spent. The programme also
rewards bookers for social events such as weddings,
family gatherings and other catered events.
>Travel has never been more rewarding.
www.ihgrewardsclub.com
44
COMMERCIAL DELIVERY
45
Supporting
your growth
Crowne Plaza® Porto
O
N
S
&
I
AT
OP
OPER
ENIN GS
VELOPMENT
DE
IG
S
E
D
N
We know that developing a new hotel is challenging –
that’s why we take care of the entire process and work
closely with you every step of the way. From helping
you to get the most out of your hotel site through to
successfully opening your hotel, we make sure your
journey with us is smooth, enjoyable and profitable.
46
GROWTH & TRANSFORMATION
47
Staybridge Suites® Birmingham
Development Team
Analysing your opportunity
Our European Development team has the
experience to give you clear advice on the viability
of your chosen site. They will then move on to
look at the more detailed evaluation of local
demand and advise on which of our brands is the
best choice for your site.
Based across Europe, this multi-lingual team will
make sure that all the right policies, procedures
and controls are in place to protect your
investment. This includes ensuring that contracts
are reviewed, negotiated, approved and executed
with minimal delay and red tape.
> Right brand in the right place
at the right price
48
GROWTH & TRANSFORMATION
Fostering relationships with
industry professionals
Design & Engineering
We know that banks and investors are more likely
to fund experienced hotel operators who put a
branded flag on their hotel, and we work hard
to keep them updated on what a difference it
makes. This makes it easier for them to finance
IHG®-branded projects. We also make sure that
you are benefiting from the many long-term
relationships we’ve developed with hospitality
experts over the years. Whatever it takes to help
you negotiate a smarter investment.
We understand that design is key to creating
great spaces that your guests will love. Our
Design & Engineering team is made up of
specialists dedicated to delivering exactly that.
From architectural design, hotel operational
planning, interior design, procurement and
engineering systems, the team will be on hand
to give you a package of support tailored to
your property.
Signing on the dotted line
We recognise that no two hotel development
agreements are the same and that time is
often of the essence to secure land, buildings,
permissions and finance, so our legal team has
developed a pragmatic and flexible process to
support getting the deal done.
Bringing your ideas to life
Working closely with you, our specialists will:
• Review the proposed plans for your hotel.
Whether you are planning to build a hotel
from scratch, convert an existing building
or rebrand or refurbish your existing hotel,
we will visit the site and prepare a detailed
property report
• Fine-tune the design. Making sure the hotel
functions properly and meets IHG®’s
brand standards
• C
onsult with you on how to best implement
the hotel brand, engineering and brand
safety standards. This will involve design
reviews and meetings, model room reviews
and regular site inspections
• O
ffer advice and design direction throughout.
This will cover areas such as how to improve
the guest experience, quality and life cycle of
fixtures, furnishings and equipment (FF&E)
•Advise on issues such as operational
efficiency, how to minimise running costs,
and reducing risks to guest and staff safety
•Save costs: Wherever possible, by reducing
construction and FF&E costs
>Bespoke in-house
professional consultancy
49
InterContinental® Estoril
Hotel Openings
Estate Transformation
Renewals & Retentions
Opening your doors
Brand standards
Staying ahead of the game
A long-term partnership
Our Hotel Opening team are here to walk you
through the more than 2,000 steps needed to
open your IHG®-branded hotel. They will be
your single point of contact, on hand to help you
prepare your business plan, deliver training and
load your hotel’s data into IHG®’s systems so you
open with good occupancy.
Our Hotel Opening team also make sure
everything meets the IHG® brand standards for
appearance, operation, services and more.
These standards have been developed and
thoroughly tested so your hotel is set up to be
an efficient and profitable business.
Every seven years, our Estate Transformation
team reviews our properties to ensure they are
up to the latest brand standards and delivering
the very best guest experience.
When you team up with IHG®, we want it to be the
start of a close, lasting relationship. That’s why
we maintain a close dialogue from the outset,
ensuring that you have all the support and
resources you need and that we are delivering on
our shared goal – a well-run hotel that delivers a
healthy return on your investment, both now and
in the future.
The team also co-ordinate people and schedules,
so you and your IHG® contact can easily track
progress day-to-day.
Our brand standards help you to deliver the
consistent hotel experience that a guest expects
(and you’ve invested in). This builds guest love
to deliver a better return on your investment.
Guest experience
>Paving the way for
successful hotels
Working very closely with the hotel teams,
designers and our Brand specialists, we use
guest insight, current trends and other market
data to identify where changes need to be made.
As well as rolling out new ideas, the team also
manages the renovation and restoration of our
legacy properties, working closely with owners to
make sure work is carried out on time, on budget
and with minimal disruption.
>Engaging our owner community
to deliver net growth
>Bringing innovation to life
50
GROWTH & TRANSFORMATION
51
Driving your
performance
Hotel Indigo® York
Central & local support
We work right alongside our owners and general
managers from the outset. This way we can
help you get the best out of our expertise and
IHG®’s many tools, so your hotel is generating the
maximum revenues and delivering an outstanding
guest experience.
Our Europe Central Operations (ECO) team is based at
our Europe headquarters in the UK. The team offers
virtual consulting, working closely with your hotel staff
over the telephone and across digital platforms.
Our Europe Hotel Operations (EHO) team is based
in the field. Through regular hotel visits and
face-to-meeting meetings, the team advises
on all areas of operational excellence. A modular
approach to analysing hotel performance allows our
experts to deliver a well-structured action plan that’s
tailored to your hotel and ready to be put into action
by your staff.
Our teams use performance models focused on:
Our operational system is
designed to give you the resources
and insight you need to run an
efficient, profitable business.
With our dedicated central and
local teams backing you, and our
suite of tools at your disposal,
everything’s set up to help your
hotel deliver a great experience
and generate profitable revenue.
•Generating incremental and profitable hotel revenue
through our range of channels
•Increasing engagement with our marketing
tools and initiatives
•Outperforming each hotel’s local market through
competitive intelligence, clear sales strategies and
local marketing initiatives
•Improving the hotel’s service and quality, including
hotel staff, operations and culture, and analysing
guest feedback
•Maximising the amount of revenue that can
be generated from every channel through
smarter revenue management and best
use of IHG®’s systems
52
OPERATIONAL EXCELLENCE
53
Holiday Inn Express® London - Ealing
Driving your
performance
IHG® tools designed to deliver profitable revenue
Specialist help to grow and manage your revenue
We’ve created our own suite of tools to make it easier for you to identify local demand and turn
it into profitable revenue.
Our owners are able to draw on teams of IHG® specialists who are dedicated to helping
you drive your market share and make the most of every revenue stream.
IHG® Predictive Demand Intelligence
IHG® Revenue Management for Hire
This breakthrough forecasting tool allows you
to understand demand and optimise your
hotel’s performance.
You can work with our strategic revenue
management experts to drive up RevPAR through
a range of services customised for your hotel.
IHG® Global Sales:
driving market share
IHG® Revenue Management:
optimising all revenue streams
We offer total revenue management. With
a focus on optimising inventory, pricing and yield
management, we help to improve your hotel’s
ability to meet revenue plans through:
IHG® PERFORM™ with Price Optimisation
IHG® Way of Sales
This pricing system is designed to lift RevPAR
and help your hotel make the most of profitable
rate recommendations.
By equipping your hotel team with our innovative
sales tools and training, we can help you increase
revenue and profits.
Our experienced global sales teams cultivate
those all-important business-to-business
relationships that drive revenues into your hotels
from some of our highest volume, most valuable
guests; our corporate clients. As well as growing
market share from key high-spend corporate
accounts, our global and regional teams manage
our relationships with leading business travel
agents and leisure wholesalers.
•In-region pricing guidance, performance
insights and systems support
•Working with you to create strategies
for increased activity and revenue
•Looking after the retail price structure
•Developing customised packages to maximise
your revenues
54
OPERATIONAL EXCELLENCE
55
Adding value
Stock Burger Co.TM - Holiday Inn® Brighton
Revolutionising restaurants & bars
We recognise that food and beverage are some of the
most challenging aspects of running a successful
modern hotel. To compete with the explosion of choice
on our high streets, we have brought Restaurant & Bar
(R&B) experts on board to help us transform this side
of our business from an amenity into a business.
Our strategy is simple – by focusing on quality,
reliability and frontline service, both guest satisfaction
and profit potential will increase. And we’re already
seeing the results, with projects like the ‘Out in Front’
breakfast – a system that ensures our hotels deliver
a consistent breakfast experience – giving us great
insight on the way ahead.
We pride ourselves on going further
for our guests, and we do the
same for our partners. You’ll see
it everywhere from the way we’re
transforming our R&B offering to
our sustainability initiatives and our
active Owners Association.
Maximise return of real estate asset
Space is a hugely valuable commodity in our hotels,
so it’s essential that R & B maximises return for
our owners. Applying local market knowledge and
collaborating with first-class market researchers
to understand global F & B trends and industry
knowledge that allows us to increase revenue and
drive guest satisfaction. Visit - ihgwebapps.com/fb/
Delivering choice and growth
Ultimately, our aim is to give owners a wider choice of
R&B to compete with the dynamic high street.; from
gourmet burgers and craft beer to casual Italian dining
from acclaimed chef Theo Randall.
> While other hotel companies are simply investing
in R&B resources, we are creating successful new
franchise models
56
VALUE ADDS
57
Crowne Plaza® Copenhagen Towers
The IHG® Owners Association
Our Owners Association represents more than
4,000 owners worldwide. They work alongside
our business to share expertise and best practice
and to deliver a portfolio of brands that we can
all be proud of. From the experience we give our
guests to the value we create for owners.
As an IHG® hotel owner, you’ll be part of this oneof-a-kind organisation and will have the chance
to take part in our owner-led working groups
that focus on areas including regions, brands,
revenue delivery, General Manager development,
standards and responsible business practice.
www.owners.org/
Crowne Plaza® Copenhagen
Towers has Denmark’s first
groundwater heating and
cooling system as well as
high performance lighting and
occupancy sensors, and all food
waste is converted to bio-gas
and fertiliser.
Corporate Responsibility
Our commitment to corporate responsibility
We are committed to making communities
around the world better places to be for
everyone. We care for the good of our guests
and for local communities and businesses.
We work with our owners to develop new and
better ways to build and operate IHG®-branded
hotels, creating sustainable value for our brands,
business and stakeholders, and we also work to
address key environmental and social challenges.
Environmental sustainability
We are committed to managing our environmental
impact in a responsible way. By delivering more
environmentally sustainable hotels, we know we
can meet the expectations of our stakeholders
while also achieving cost efficiencies for our
owners. We are achieving these goals thanks to
our core environmental initiative:
•IHG® Green Engage™ system – this is our
group-wide online sustainability tool which
helps hotels manage their use of energy,
carbon, water and waste, and minimise their
overall impact on the environment.
Social and community
The IHG® Foundation
International disaster relief
Each of our hotels plays a central role in its
community, from creating jobs and stimulating
the local economy to providing shelter in times
of need. Our social and communities agenda
focuses on:
Building on the great work coming out of
our award-winning corporate responsibility
programmes, we launched the IHG® Foundation
in February 2016. It is dedicated to laying the
groundwork for stronger, healthier, more
prosperous communities around the world. It
is committed to helping communities develop
hospitality skills, supporting those impacted by
disasters, increasing local community investment
and protecting the environment.
We are committed to helping local communities
when they need it the most, providing support
when disaster strikes to help them get back
on their feet and to be better prepared for
future disasters.
•IHG® Academy – a collaboration between
our hotels and education providers and
community organisations, the Academy
helps people to develop job skills and gain
employment in the hotel industry.
• D
isaster relief – we empower our hotels
to support guests, colleagues and local
communities in times of need with financial
support, vital supplies and accommodation.
Visit: ihgfoundation.org & ihgacademy.com
58
VALUE ADDS
Hospitality skills development
The Foundation helps to tackle the key social
challenges and break down the employment
barriers that can stop people finding work.
By supporting community organisations and
education providers, it helps those people
build their knowledge and skills in the
hospitality industry.
Local community investment
The Foundation collaborates with local
organisations that are working hard to develop
communities around the world where we can
all prosper, investing to create better places
for everyone.
Environmental sustainability
Recognising the impact the hospitality industry
has on the environment, the Foundation
supports organisations working to preserve
scarce resources and help create a more
sustainable future for us all.
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Become part of our story
Learn more about the IHG family and how we could work together to build your business
– contact our Europe Development team today.
InterContinental Hotels Group PLC
Broadwater Park, Denham, Buckinghamshire UB9 5HR United Kingdom
Telephone: +44 (0)1895 512 000 Email: europedevelopment@ihg.com