4th Annual
MOBILE PHARMA SUMMIT
June 22-23, 2016, New York, NY
Conference Agenda
Wednesday, June 22, 2016
9:009:10 AM
09:10 09:40 AM
09:40 10:10 AM
10:10 10:40 AM
Welcome Address by Conference Chair
Seth Painter, HealthLink Dimensions
Case Study: Navigating the Mobile Pharma Ecosystem
Chris Evans, Vice President, Global Innovation, West Pharmaceutical
Creating an App & Analytics Platform for Healthcare
Dr. Michelle Longmire, MD, Co-Founder, Medable
NETWORKING BREAK
Sponsored by Next IT Healthcare
COMMERCIAL PHARMA
MOBILITY TRACK
CLINICAL TRIALS
INNOVATION TRACK
Chair – Seth Painter,
HealthLink Dimensions
Chair – Joan Chambers,
COO, CenterWatch
mChange for Health Self Care
10:40 –
11:10 AM
David Silk, Partner Lead,
Healthcare, Google
PANEL: Mobile Engagement Strategy for
Pharma Marketers
11:10 11:40 PM
Beth Wilson, Sr. Manager,
Product Marketing, Celgene
Larry Bressler, Sr. Director, Marketing, Shire
Panelist TBA
PANEL: Evaluating Technologies aimed at
Improving Healthcare
Laura Pugliese, Deputy Director of Innovation
Research, HITLAB
Frank Fries, Director of IT, HITLAB
Margaret Griffin, Manager, Digital Health
Strategy, HITLAB
4th Annual
MOBILE PHARMA SUMMIT
June 22-23, 2016, New York, NY
11:40 12:10 PM
Implementing AI in Commercial Pharma:
Applications and Analysis
Mike Wiseman, Chief Technology Officer,
Next IT Healthcare
12:10 –
1:10 PM
01:10 –
01:40 PM
02:10 –
02:40 PM
Anna Sala, MD and Adrian Curran
Co-Founders, Adnan Medical Innovation
NETWORKING LUNCHEON
COMMERCIAL PHARMA
MOBILITY TRACK
CLINICAL TRIALS
INNOVATION TRACK
Building Media Personas Based on
Patient Mobility
Case Study: Building the Smarter Inhaler –
Lessons Learned
Matt Nespoli, Assoc. Digital Media Director &
Michael Deichmiller, Account Director,
Butler/Till Health Group
Michelle Crouthamel, Project Manager,
GlaxoSmithKline
PANEL: Content Marketing to
Mobile-First Consumers
1:40 –
2:10 PM
Performing Clinical Trials around New
Technologies – AnAPPhylaxis Case Study
Jorge Herrera, Head of Digital, LatAm, Pfizer
Buddy Scalera, Sr. Director, Content
Marketing, The Medicines Company
Panelist TBA
A Email & Mobile: Boring or Breakthrough?
New Tricks, Tips, and Metrics in a
Customer-Centric World
Alfred O’Neill, Principal,
Harbinger Associates
How AI combined with Mobile can Improve the
Patient Experience in Clinical Trials
Victor Morrison, Chief Strategy Officer, Next IT
Healthcare
SleepHealth Case Study: Weaving the Internet
of Sleep – The Future of Patient-Centric
Collaborative Sleep Health Management Using
Web-Based Platforms
Adam Amdur, Chief Patient Officer,
American Sleep Apnea Association
4th Annual
MOBILE PHARMA SUMMIT
June 22-23, 2016, New York, NY
02:40 03:00 PM
03:00 –
03:30 PM
NETWORKING BREAK
Sponsored by Next IT Healthcare
COMMERCIAL PHARMA
MOBILITY TRACK
CLINICAL TRIALS
INNOVATION TRACK
The Measurement Trap:
How Correct KPIs May Hinder Innovation
When Applied at the Wrong Level
Helping Patients Connect with Clinical Trials –
Putting Patient Choice into Perspective
Uteng Cheang, Mobile Leader, AstraZeneca
03:30 –
04:00 PM
PANEL: Merging Clinical Outcomes &
Patient Experience to Create Apps
Moderated by: D’Arcy King,
EVP, Chief Strategy Officer,
Daggerwing Health
04:00 04:30 PM
04:30 05:00 PM
The Doctor Will Text You Now:
Keeping Pharma Sales Reps Engaged with
Digitally-Focused Physicians
How Montefiore is using Mobile Tools,
Wearables and more in Clinical Trials – A
Collaborative Vision for mHealth Success
Mobile Case studies covering:
Pediatric Obesity Clinical Study Using Mobile
Devices
Patient Engagement using Mobile Solutions
Jamie Manning, Digital Director,
Decision Resources Group
Mony Weschler, CTO, Head of Innovation,
Montefiore Medical Center
What You Don’t Know About
Mobile May Hurt You
Pharma and Health Systems – Perfect Together!
Zoe Dunn, Principal, Hale Advisors
05:00 06:30 PM
Joan Chambers, COO, CenterWatch
Steve Berman, Head of Business Development,
Montefiore Medical Center
NETWORKING DRINKS RECEPTION
Sponsored by Medable
4th Annual
MOBILE PHARMA SUMMIT
June 22-23, 2016, New York, NY
Conference Agenda
Thursday, June 23, 2016
09:00 09:10 AM
Day 2 Welcome Address by Conference Chair
Seth Painter, HealthLink Dimensions
KEYNOTE PANEL: Practical Perspectives on Mobile Health Tools
09:10 09:40 AM
Doug Elwood, Health & Wellness Leader, NYU Langone
Michelle Crouthamel, Project Manager, GSK
Alex Simmonds, Assoc. Director, Health IT, BMS
Hassan Kadham, Project Manager, Boehringer Ingelheim
Thomas Tsang, CEO & Co-Founder, Valera Health
Moderated by Matt Hendricks, Partner, Pharmica Consulting
09:40 10:10 AM
Leveraging Innovation in Mobile Technology for Deeper Patient Insights
Brian Mondry, Global Head, Digital Innovation, Kantar Health
10:10 10:30 AM
10:30 11:00 AM
NETWORKING BREAK
COMMERCIAL PHARMA
MOBILITY TRACK
CLINICAL TRIALS
INNOVATION TRACK
Track Chair:
Seth Painter, HealthLink Dimensions
Track Chair:
Joan Chambers, COO, CenterWatch
Zoetis Case Study: Creating a Mobile Platform to
Improve Customer Engagement
Leveraging Analytics in mClinical Project
Design and Implementation
Jerry Murphy, Director, Sales & Marketing
Effectiveness, Zoetis
Moe Alsumidae, President, Chief Science
Officer, Annex Clinical
4th Annual
MOBILE PHARMA SUMMIT
June 22-23, 2016, New York, NY
11:00 11:30 AM
Using Mobile Health to Improve Patient
Engagement
Chanin Wendling, Director, e-Health,
Geisinger Health System
11:30 12:00 PM
What Physicians Need and Want in Mobile
Dr. David Lee Scher, MD, FACC, FHRS
Cardiologist & Digital Health Technologist
DLS Healthcare Consulting
12:00 –
1:00 PM
Pharma’s Partnership with Hospitals:
Lessons Learned Using Mobile Devices to
Capture Patient Data
Melissa Lech, Research Nurse Coordinator,
Drexel University
CLINICAL PANEL: How to best Integrate
Mobile & Wearable Devices within Current
Clinical Settings
Mony Weschler, CTO, Head of Innovation,
Montefiore Medical Center
Chanin Wendling, Director, e-Health,
Geisinger Health System
Melissa Lech, Research Nurse Coordinator,
Drexel University
NETWORKING LUNCHEON