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SYLLABUS
MASTER OF
TOURISM ADMINISTRATION
( EFFECTIVE FROM JUNE 2011 ONWARDS )
MTA – FIRST YEAR
SEMESTER – I
Module
Code
TOU401
TOU402
TOU403
TOU404
TOU405
TOU441
TOU421
TOU422
TOU423
Subject Title
Tourism Principles and Practices
Tourist Product of India
Global Tourism Geography
Tourism Management Concept
Ethical, Legal & Regulatory aspects of Tourism
Seminar Course and Viva – Voce
Foreign Language
Communication and Soft Skills
Tourism Products of Maharashtra
No. of Credits
4
4
4
4
4
4
4
4
4
SEMESTER – II
Module
Code
TOU407
TOU408
TOU409
TOU410
TOU411
TOU442
TOU424
TOU425
TOU426
Subject Title
Tourism Marketing
Human Resource Planning & Development in
Tourism
Research Methodology in Tourism
Tourism Planning
Managerial Accounting & Finance in Tourism
Seminar Course and Viva – Voce
Foreign Language
Operations Management & Quantitative Methods
Tourism Economics
2
No. of Credits
4
4
4
4
4
4
4
4
4
MTA – SECOND YEAR
SEMESTER – III
Module
Code
TOU501
TOU502
TOU503
TOU504
TOU541
TOU542
TOU521
TOU522
TOU523
Subject Title
Tourism Impact Analysis
Tourist Product Design & Destination Development
Hospitality Management
Travel Agency Management
Project report
Field Trip & Viva – Voce
Event Management in Tourism
Tourist Transport (Surface)
Business Policy and Corporate Social Responsibility
No. of Credits
4
4
4
4
4
8
4
4
4
SEMESTER – IV
Module
Code
TOU507
TOU508
TOU509
TOU510
TOU543
TOU512
TOU524
TOU525
Subject Title
Contemporary Issues in Tourism
Tour Operations Management
Air fares and Airlines Management
E - Tourism
Dissertation
Dissertation Presentation & Viva
Eco Tourism
Entrepreneurship in Tourism
3
No. of Credits
4
4
4
4
8
4
4
4
MASTER OF TOURISM ADMINISTRATION
SEMESTER - I
4
Module TOU 401 : Tourism Principles and Practices
No. of Credits : 04
Assignments: 20 Marks
Contact Hours/ Week: 04
Semester Exam: 80 Marks
Course Objective:
It is planned to develop and communicate basic framework and conceptual
heritage of the discipline of Tourism, Methods, practices and techniques of analysis,
motivation and processes of decision-making. To realize it’s potentials, as against the
achieved in the Indian context. To understand the various elements of Tourism
Management. To evaluate the role of various organizations of tourism. To identify
the methods to improve tourism.
Pre Requisite:
Regular attendance and Active Participation during the course of the semester,
Book and Literature surveys, Long Essays, Seminar Presentations etc.
THEMES AND TOPICS
Unit I:
Tourism: Concepts:
Definitions and Historical development of tourism.Distinction between
Tourist-Traveler-Visitor-Excursionist. Types and Forms of Tourism; Tourism system:
Nature, characteristic. Components of tourism and its characteristics.
Unit II:
Domestic and International tourism: Domestic tourism: features, pattern of
growth, profile. International tourism: Generating and Destination regions.Pattern of
growth and Profile.
Unit III:
Tourism Demand and Supply: Introduction to Tourism Demand; Determinants
of tourism demands; Motivation and tourism demand; Measuring the tourism
demand. Tourism Statistics (National and International). Emerging Trends and new
thrust areas of Indian tourism.
Unit IV:
Tourism Impacts: Impacts: Positive and Negative Impacts of Tourism; Socio
Cultural, Economic, Environmental and Political
5
Unit V:
Status of Tourism in India The Tourism Industry : Nature and characteristics,
components of Tourism Industry. Attractions, Transport, Accommodation, Shopping,
Entertainment, Hospitality, Airlines, Travel agencies, Tourism declared as an Industry
in India, consequences of Industry status.
Unit V:
International Tourism Institutions and organizations, and their role in
promoting international movement-UNWTO , WTTC, TAAI, IATO, IATA, ITC.
Text Books:
1.
2.
3.
4.
5.
6.
7.
8.
9.
Bhatia. Tourism Development (New Delhi, Sterling)
Seth: Tourism Management (New Delhi, Sterling)
Kaul: Dynamics of Tourism (New Delhi, Sterling)
Mill and Morrison – The Tourism system an Introductory Text (1992) Prentice
Hall
Cooper, Fletcher, Tourism, Principles and practices (1993) Pitman
Burkart and Medlik Tourism, Past, Present and Future (1981) Heinemenn,
ELBS.
P.S. Gill, Dynamices of Tourism (4 Vols) Anmol Publication.
P.C. Sinha, Tourism Management. Anmol Publication.
P.C. Sinha, Tourism Evolution Scope Nature & Organization. Anmol
Publication.
Additional Reference Books:
1.
2.
3.
4.
5.
6.
7.
8.
Travel Industry : Chunky Gee et-al
Tourism Systems - Mill and Morisson
Successful Tourism Management - Prannath Seth
Tourism Management Vol - 4 - P.C. Sinha
Tourism Development - R. Gartner
Tourism Planning and Development - J.K. Sharma
Studies in Tourism - Sagar Singh
Tourism: Principles and Practices - Cooper C., Fletcher J., Gilbert D and
Wanhil. S
9. Tourism: Principles and Practices - McIntosh , R.W.
10. Tourism : Past, Present and Future - Burkart & Medli
11. Sustainable Tourism Development, Guide for Local Planners by WTO.
6
Module TOU 402 : Tourism Product of India
No. of Credits : 04
Assignments: 20 Marks
Contact Hours/ Week: 04
Semester Exam: 80 Marks
Course Objective:
The main purpose of this paper is the incredible products of India and attract
huge revenue in terms of foreign currency and the packages that can be put together
to offer to the tourists. Express the rich heritage of India.
Pre Requisite : As per Module -TOU401
THEMES AND TOPICS
Unit I:
Tourism Products: Definition, Concept and classification. Cultural Heritage of
India - Stages of evolution, continuity. Heritage – Meaning, types, of Heritage
Tourism, Heritage Management Organisations- UNESCO, ASI, ICOMOS, INTACH.
Unit II:
Architectural Heritage of India : glimpses on the prominent architecture style
flourished in different period. Different style of architecture in India - Hindu,
Buddhist and Islamic.
Selected case studies of World Heritage Sites in India
Unit III :
Pilgrimage Destinations: Hindu- Charo Dham Yatra, Jyotirlinga Yatra, Devi
Yatra Vindhyachal (U.P.) Kamakhya (Assam), Vaishnavadevi, Kashi, Prayag, Gaya,
Ayodhya, Mathura–Vrindavana, Allahabad, Ujjain, Hardwar, Nasik, Gangasagar.
Buddhist: Lumbini, Bodhgaya, Sarnath, Kushinagar, Sharavasti, Sankisa, Vaishali,
Rajgriha, Kapilvastu, Nalanda, Sanchi, Ajanta. Jain: Kashi, Pavapuri, Shatrunjaya,
Girnar, Mt. Abu, Sharavanbelgola, Palitana Muslim: Ajmer Sharif, Nizamuddin
(Delhi), Fatehpur Sikri, and some important Mazars. Sikh: Patna, Nanded, Guru-kaTal (Agra), Amritsar.
7
Unit IV:
Natural Resources: Wildlife Sanctuaries, National Parks and Natural Reserves
in India (Jim Corbett Tiger Reserve, Bharatpur Bird Sanctuary, Valley of Flowers,
Kanha, Kaziranga, Sasan Gir, Dachigam, Ranthambhore and Keoladeo Ghana) Hill
Stations: Study of Hill Station attractions and their environs with case studies of
Mussoorie, Nainital,Munnar and Ooty. Beaches and Islands: Beaches in Goa, Kerala,
Orissa. Andman Nicobar & Lakshdvip islands.
Unit V:
Important Museum, Art Galleries and Libraries. Performing art of India:
classical dances, folk dances and folk culture.
Fairs and Festivals : Social, religious and commercial fairs of touristic significance.
Unit VI:
Handicrafts and textiles : important handicraft objects and centres, craft melas,
souvenir industry. Indian cuisine (gastronomy), regional variations.
Text Books :
1. Basham A. L. : The Wonder that Was India.
2. Basham A. L. : Cultural History of India
3. Peroy Brown : Islamic Architecture
4. Peroy Brown : Indian Architecture
5. James Burgess : Western Cave Temples of India
6. Enakshi Bhavnani : Dances of India
7. Enakshi Bhavnani : Handlooms and Handicrafts of India
8. R. Nath : Mughal Colour Decoration
9. Husaini S. A. : The National Culture of India, National Book Trust, New Delhi
10. Gupta M. L. and Sharma D. D. : Indian Society and Culture
11. Coomarswamy A. K. : History of Indian and Indonesian Art
12. Davids T. W. : Rhys Buddhist Ida
13. Gangoly O. C. : Indian Architecture
14. Havell E. B. : Ancient and Medieval Architecture
Additional Reference Books :
1. Gupta, SP, Lal, K, Bhattacharya, M. Cultural Tourism in India (DK Print 2002)
2. Dixit, M and Sheela, C. Tourism Products (New Royal Book, 2001)
3. Oki Morihiro, Fairs and Festivals, World Friendship Association, Tokyo, 1988.
4. Mitra, Devla, Buddhist Architecture, Calcutta.
8
5. Michell, George, Monuments of India, Vol. 1. London.
6. Davies, Philip, Monuments of India, Vol. II.,London.
7. Brown Percy, Indian Architecture ( Buddhist and Hindu),Bombay.
8. Brown Percy, Indian Architecture (Islamic period), Bombay.
9. Hawkins. R.E., Encyclopaedia of Indian Natural History.
10. Vatsayana, Kapila, Indian Classical Dance, New Delhi.
11. Swami, Prayaganand, History of Indian Music.
12. Jain, Jyotindra & Arti, Aggrawala : National Handicrafts and Handlooms
Museum.
13. Mode. H. & Chandra.S. : Indian Folk Art, Bombay.
14. Mehta. R. J. : Handicrafts & Industrial Arts of India, New York.
15. Grewal, Bikram ( ed ) : Indian Wildlife.
9
Module TOU 403 : Global Tourism Geography
No. of Credits: 04
Assignments: 20 Marks
Contact Hours/ Week: 04
Semester Exam: 80 Marks
Course Objective:
This course introduces students to the various geographical locations of tourist
places, weather climate and distances, the different routes between them and the
different characteristics of places which are important for tourism. The course aims to
present an analytical framework within the basic methodology and trends of the
discipline of geography.
Pre Requisite: As per Module -TOU401
THEMES AND TOPICS
Unit I:
Definition, scope and contents of Geography of Tourism. Approaches,
Methodology and Techniques Analyses in Geography of Tourism. Importance of
Geography of Tourism. Natural and climatic regions of the world in brief. How to
read a map.
Unit II:
Latitude, Longitude, International date line, time zones and calculation of
time. Time differences, GMT variations, concepts of elapsed time, flying time, ground
time. Standard time and summer time (day light saving time). Conceptual Framework
of Models in Geography of Tourism and spatial perspectives in Analysis and
Developmental strategy. Types, forms, patterns and linkages in Tourism.
Unit III:
Impact of weather and climate on Tourist destinations. Geographical
Determinants : Diversities and disparities. Typology of area and Linkages flows and
orientation.
Unit IV:
Indian Geography, physical and political features of Indian subcontinents.
Climatic conditions prevailing in India. Tourism attractions in different states and
territories of India.
10
Unit V:
Political and physical features of world geography. Destinations in North
America (United States of America: New York, Washington, Los Angeles, San
Francisco, Orlando, Dallas. Canada: Ottawa, Montreal, Vancouver, Mexico). Central
America (Costa Rica, Panama, Belize etc) Europe: France, Spain, Italy, United
Kingdom, Moscow, Germany, Austria, Greece Switzerland, The Netherlands.
Unit VI :
Africa: South Africa, Mauritius, Kenya. Middle East: Egypt, Morocco, Saudi
Arabia, United Arab Emirates, Mecca-Madina. North & East Asia/ Pacific: China,
Malaysia, Thailand, Singapore, Australia, Japan. South Asia : SAARC Countries.
Text Books:
1. Boniface B. and Cooper C. the Geography of Travel and Tourism (London,
England, Heinemann Professional Publishing. 1987).
2. Burton Rosermary : the Geography of Travel and Tourism (London).
3. Rohinson H.|A.A. Geography of Tourism (Macdonaled and Evans, London).
4. The Geography of India – Gopal Singh – Delhi (1988).
5. Dubey and Negi – Economic Geography Delhi (1988).
6. R. M. Desai – Strategy of food and agriculture – Bombay (1988).
7. Negi B. S. – Rural Geography Delhi Keelavnata Ram Nath.
8. Singh R. L. – Regional Geography of India (1985).
9. LAW B. C. ed Mountaing and Rivers of India Calcutta (1968).
10. National Atlas of India – Government of India Publication.
Additional Reference Books :
1. Hall, CM and Page, SJ. The Geography of Tourism and Recreation, Routledge.
2. Sinha, P.C. Tourism Geography, Anmol Publication
3. Dixit, M. Tourism Geography and Trends, Royal Publication
4. International Atlas, Penguin Publication and DK Publication
11
Module TOU 404 : Tourism Management Concept
No. of Credits: 04
Assignments: 20 Marks
Contact Hours/ Week: 04
Semester Exam: 80 Marks
Course Objective:
To understand the various Management practices and principles. To mould the
skills of students needed to manage all tourism related organizations.
Pre Requisite: As per Module -TOU401
THEMES AND TOPICS
Unit I:
Introduction: Concept, nature, Significance and scope of Management,
management
Process and Co-ordination, Emergence of Management thoughts, Management and
Environment.
Unit II:
Planning: Meaning, Nature and Importance, Purpose and Process, Methods of
Planning. Decision Making: Need, Types and process, decision –making techniques,
Creativity in decisionmaking
Unit III:
Organising: Nature and importance of organisation, organisations,
Organisation Theories, Organisational Structure and Organisational Culture and
Management Ethos, Staffing and Human Resource Development, Authority and
Responsibility.
Unit IV:
Directing: Directing functions of management. Communication: Meaning and
Importance of Communication. Motivation:- Theories, Types of Motivation,
Leadership:- Definition, Theories and Styles.
Unit V:
Controlling: Nature and Process of Control, Important Devices tool of control.
Social Responsibility of Business, Management in the future. Time Management,
Conflict Management
12
Unit VI:
Management of Tourism organizations such as MoT, ITDC, State Tourism
Development Corporations etc.
Text Books :
1. Management Principles and Practice, by R. Srinivasan and S.A.
Chunawalla, Himalaya
2. Publishing House New Delhi.
3. Principles of Management by Terry and Franklin, AITBS Publishers &
Distributors, Delhi.
4. Principles and Practice of Management by L.M. Prasad, Sultan Chand and
Sons, New
5. Delhi.
Additional Reference Books:
1. Management : Harold Koonty and Heinz Weizich, McGraw Hill Tokyo
2. Management : Stoner and Freeman : Management (Delhi: Prentice Hall,
India)
3. Management : Richard M. Hodgets Academic Press, New York
4. The Practice of Management: Hampton D.R., New York McGraw hill
5. Practice of Management : Peter F. Drucker, Pan Books London
6. Management : Hodgetts R.M. Management (New York; Academic Press)
13
Module TOU 405 : Ethical, Legal and Regulatory Aspects of Tourism
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
To understand the basic principles of various Laws, Codes, rules and
regulations relating to Tourism Administration; and To assist the tourists
Pre Requisite: As per Module -TOU401
THEMES AND TOPICS
Unit I:
Defining ethics and its significance in tourism. Principles and practices in
business ethics. Business compulsions, motivation and ethical parameters.
Unit II:
Laws relating to accommodation, travels agencies land tour operation sector,
Lawland regulations related to airlines and airways, laws related to surface transport.
DGCA formalities for business and recreational flying in India.
Unit III:
Special permits to restricted areas for foreign tourist in India, restricted area in
India for foreign tourists and related authorities at these places to obtain permits,
permits related to various monasteries and wild life areas and their procedure.
Unit IV:
Law designed for Adventure Tour operation, special permits for rafting,
paragliding, helisking and angling. Peak booking formalities, IMF rules for mountain
expeditions, cancellation of permits and bookings.
Unit V :
Travel Insurance and consumer protection act, International consumer protection acts
in tourism, Evacuation and International insurance business, foreigners act, passport
act and visa extension. Ancient Monument Act, RTI, Laws related to environment
and wildlife.
14
Unit VI:
Safety and security of tourist, Tourist Police, place of Tourism in the
constitution, need of tourism legislation.
Text Books:
1. Tourism Guide lines published by Govt. of India, Ministry of Tourism.
2. Tourism guidelines issued by Department of Tourism for hotel and restaurant
operation.
Additional Reference Books :
1. Sajnani Manohar (1999) Indian Tourism Business : A Legal Perspective, New
Delhi.
2. R. K. Malhotra (2005) Socio – Environmental and Legal Issues in Tourism,
New Delhi.
3. Gupta S.K. (1989) Foreign Exchange Laws and Practice, Taxman Publications
Delhi.
15
Module TOU 441 : Seminar Course and Viva-Voce
No. of Credits: 04
Assignments: 50 Marks
Contact Hours/ Week: 04
Semester Exam: 50 Marks
Course Objective:
Seminar course which may include assignments such as field work, seminar,
practical training, report writing, review of literature or any other innovative
practices. The course would focus on the modules in the first semester.
The seminar course would be for 50 marks evaluated by the concerned guide
and 50 marks would be assigned for viva-voce, to be conducted by one internal and
one external expert.
16
Module TOU 421 : Foreign Language
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
One of the following Foreign Languages will be offered by the students for
detailed study during the course of Semesters First & Second
Course Objective:
Being a functional course, after the course the learner should be in a position
to understand the native speakers of the Foreign Language and communicate with
them in the Foreign Language itself in correct simple sentences with tolerable fluency
under given circumstances. Since most of the situations the learner might encounter
in future demand oral communicative competence rather than written competence,
more emphasis is to be laid on Speech Practice, to train the learner to cope with the
situations.
Pre Requisite: As per Module -TOU401
The student will select any one foreign language (German or French or Japanese) and
will have to continue the same language in the Second Semester
A)
GERMAN
Oral Examination Must
Text Book: Since no single textbook can cater effectively to the needs of the
course, the teacher is free to use different lessons from different textbooks depicting
relevant situations, which the learner is likely to come across.
17
COURSE CONTENTS
Sr. No.
1
2
3
4
5
6
7
8
09
10
Intentions
Structures
Pronunciation of German Vowels -Modified Vowels, Diphthongs and
Consonants
Greetings,
asking
about
name, Present
Tense
conjugation,
Nativity, destination, taking leave
Imperative,
Wo-woher-wohin
aus, in, nach confirmative
questions word order
Personal data
Sein, heissen, werden def. Article
possessive pronouns wer-was-wie
Buying, asking about prices, Clock Numbers,
basis
Arithmetic
timings (asking and answering)
Clocktimings Indef. Article (ein,
Kein)
Spelling
Alphabet
Looking for a hotelroom, reservation Present and past tense of haben
on telephone and self identification
and sein Accusative (Indef.article
indef.pronoun) Negation Ja-NeinDoch
Asking about persons and things Accusative
(def.article
and
(kennen and wissen; Indirect question Personal pronouns) Separable and
after wissen)
inseparable Verbs.
Expressing intentions, possibilities, Present tense of Modal verbs
necessities, guess etc.
Modal verb + Infinitiv werden +
Ininitiv (Future and guess)
Requesting for help speak about Conditional clauses, Causal clauses
conditions and reasons; giving an (wenn-weil-denn) Word-order in
assignment (order)
main-and sub-clauses
Borrowing,
giving,
presenting Dative (articles, possessive &
something:
offering
help; personal pronouns); Accusative
congratulating
and Dative objects in sentences;
Reflexive Pronouns.
Paper Pattern :
1.
2.
3.
Translation German to English (20)
Short Composition (20)
Grammar (40)
Oral : Reading comprehension and general questions
18
B)
FRENCH
Objectives
To familiarize with necessary elements of Grammar and build basic skills in verbal
and written comprehension.
Approaches
Requirements
Evaluation
Same as in Module I
THEMES AND TOPICS
Unit I
Translation from French into English from text book
Unit II
Easy Unseen translation from French into English
Unit III
Questions on Grammar
Unit IV
Essay/Composition
Unit V
Questions on the text to be answered in French.
Prescribed Text Books
1.
2.
Sans Frontieres Part – I and part II (Text book)
Sans Frontieres Part 1 and part II (Exercise Book) By Michele Verdelhan
Bourgade, Michele Verdelhan and Philippf Dominique
Books Recommended
1.
2.
Cartes sur table Part I and part II by Richterich, Suter
Archipel Part-I and part II by J. Courtilon S. Raillard
19
C)
JAPANESE
Objectives
To familiarize with necessary elements of Grammar and build basic skills in verbal
and written comprehension.
Approaches
Requirements
Evaluation
Same as in Module I
THEMES AND TOPICS
Unit I
1.
2.
3.
4.
5.
Introduction of the Script Hiragana.
Self Introduction / Third person introduction
Yes / No questions and answers
Nationalities, Languages, Countries
Introduction to Numbers
Unit II
1. Questions referring to objects (Kore / Sopre / Ave)
2. Introduction of particles _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
3.
Introduction of _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ (Imasu / Arimasu)
4.
Ni – Ga – Arimasu → _ _ _ _ _ _ _ _ _ _ _ _ _ _ → Introduction
5.
Introduction of Counters
Unit III
1.
Identifying the pictorial script (Kanji)
2.
Identifying Katakana (script for foreign words)
3.
Writing about → myself, my friend, my room
4.
Translating simple sentences (Japanese to English and English to Japanese)
Unit IV
i)
Introduction of Adjectives and their different forms.
ii)
Asking about the price and requests.
iii)
“Masu” _ _ _ _ _ Forms of the verbs (Present tense).
iv)
“Mashita” _ _ _ _ _ _ form of the verbs )(Past tense)
20
Unit V
i)
Days and dates / Birthdays
ii)
Introduction of particle ∧ → (e) → particle used for destinations.
iii)
Introduction of _ _ _ _ _ (from) - _ _ _ _ (to)
iv)
Describing various activities.
v)
Time
References
1.
Nihongo Shoho – Japanese Language association of Pune University.
2.
Atarashi Nihongo – Gakken
Japanese for Busy People – Association for Japanese Language
21
Module TOU 422 : Communication and Soft Skills
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
To develop oral and written communication skills so as to enable the
participants to present their ideas logically and effectively.
Pre Requisite: As per Module -TOU401
THEMES AND TOPICS
Unit I:
Meaning, Definition, Nature and Scope of Communication, Importance of
Communication, Process of Communication, Barriers to Effective Communication,
Overcoming the Barriers. Non Verbal Communication, Body Language, focus on
English skills – Vocabulary, Grammar, Phonetics with special reference to tourism
industry.
Unit II :
Employment Communication: Resume Styles, Resume Writing, Elements of
an Effective Resume, Writing Application Letters; Other Employment Messages Job
Interview – Purpose, Types, Interview Skills – Before, During and After the
Interview, Interview Dressing, mock interviews – Following up an Application,
Accepting an Interview Invitation, Following up an Interview, Accepting
Employment, Resigning from a Job.
Unit III :
Introduction to Personality Development: Elements of a Good Personality;
Importance of Soft Skills; Introduction to Corporate Culture; Professionalism in
Service Industry, Group discussions – structure and types, Mock GD using video
samples.
Unit IV :
Presentation skills and techniques: Personal grooming and business etiquettes,
corporate etiquette, social etiquette and telephone etiquette, role play and body
language, impression management.
22
Unit V :
Business Reports: Types and Characteristics; Components of a formal Report;
Business Proposals – Types, Contents, Elements
Unit VI :
Cross Cultural Communication:
Understanding Cultural and Business
Protocol differences across countries – UK, USA, China, Japan, France, and Germany.
Text Books :
1.
Matila Treece: Successful communication: Allyun and Bacon
Pubharkat.
2.
Jon Lisa Interatid skills in Tourist Travel Industry Longman Group Ltd.
3.
Robert T. Reilly – Effective communication in tourist travel Industry
Dilnas Publication.
4.
Boves.
Thill Business Communication Today Mcycans Hills
Publication.
5.
Dark Studying International Communication Sage Publication.
6.
Murphy Hidderandt Thomas Effective Business Communication Mc
Graw Hill.
Additional Reference Books :
1. Cross-Cultural
Gudykunst
and
Intercultural
Communication,
William
B.
2. Beyond Language: Cross Cultural Communication, Deena R. Levine
M.A., Mara B. Adelman
3. The 7 Habits of Highly Effective People, Stephen Covey
23
Module TOU 423 : Tourism Products of Maharashtra
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
It is necessary to review and understand the huge treasure in the State of
Maharashtra and study the potential they offer to the tourist. The study of tourist
Product of Maharashtra with it’s vast heritage will not only assist the students in
recognizing it’s significance but also encourage the State Govt. to promote Tourism in
Maharashtra thereby increasing it’s foreign exchange and the state.
Pre Requisite : As per Module -TOU401
THEMES AND TOPICS
Unit I
Brief history of Maharashtra. Cultural Heritage in brief. Historical Sites and
monuments.
It’s art archiculture, painting and sculpture. World Heritage
monuments:
Ajanta, Ellora ,Elephanta
and Chattrapati Shivaji Terminus
Development plans, limitations, role played by related Govt. Bodies
Unit II
Hill Resorts: Their specific problems, characteristic, carrying capacity,
ecological hazards, tour packages. National Parks, Sanctuaries, Development plans,
limitations. Beaches: 720 Kms. Of coastal line, Demand and supply facilities,
infrastructure availability. Lonar Crater: History, its specific development plans and
ecological hazards.
Unit III
Adventure Tourism in Maharashtra : Hang gliding, Rock and Fort climbing,
Trekking and Camping, Water Sports, Cruises. Facilities offered, constraints in
development.
Unit IV
Pilgrimage Centers: Demand and supply facilities, Budget accommodation, Problems
areas.
24
Unit V
Arts and Crafts: Bidri, Textiles – Himroo, Paithani, Cane and Bamboo Articles,
Metalwork, Leather work &Traditional Maratha Jewelry.
Museums, Art Galleries, Libraries and their locations, assets and characteristic.
Selected Hill, Sea, Island and land Forts in the State. Their present status and
development plans.
Unit VI
Performing arts of Maharashtra (Evolution and History): Folk Dance, Folk
Music, Tribal Dances.
Text Books :
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
L. Bashan : The Wonder that was India
L. Bashan : The Cultural History of India
Peroy Brown : Indian Architecture
Peroy Brown : Islamic Architecture
L. Gupta : Tourist Products of India
Ghulam Yazdan : The Art and Architecture of Deccan
R. S. Gupte : Ajanta Ellora and Aurangabad Caves
R. S. Gupte : Iconography of Hindu, Buddhist & Jain Caves of Ellora
Dulari Qureshi : Tourism Potential of Aurangabad
Dulari Qureshi : Daulatabad Fort
Enakshi Bhavnani : The Handlooms and Handicraft of India
Bhendarkar R. Earli History of Deccan
Maharashtra Gazetteer : 1977
Additional Reference Books :
25
MASTER OF TOURISM ADMINISTRATION
SEMESTER - II
26
Module TOU 407 : Tourism Marketing
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
The course aims at an understanding of marketing Management in Tourism.
To define the different components of marketing and comprehend the various P’s of
marketing and relevance to Tourism. To develop the right marketing mix for tourism
and adopt the right skills for Tourism marketing.
Pre Requisite : As per Module -TOU401
THEMES AND TOPICS
Unit I :
Introduction to tourism marketing, Evolution, Definition, nature, process and
system services & their marketing nature, characteristics of tourism products, its
issues and challenges : Marketing mix
Unit II :
Tourism Markets: Types, world tourism markets, inbound and outbound
markets for India & Domestic markets : Tourist behavior. Travel purchase and tourist
buying process. Tourist discussion making models
Unit III :
Market segmentation, Targeting and positioning. Definition of market
segmentation, discussions in market segmentation, Market targeting process, product
positioning – purpose, process
Unit IV :
P’s of marketing.
Product – Product management, development, product lifecycle and branding
Pricing – Factors influencing pricing, methods of price fixation and strategies
Promotion – Promotion mix and tools,
People – encounters, managing tourism experience through people and important
practices to manage people
Process – Elements, managing process, developments in service processes in tourism,
Physical evidence – Concept, role & components
27
Unit V :
Marking management information system and demand forecasting
Introduction, structure of marketing management, information support system,
demand forecasting.
Unit VI :
Market Research: Definition, research and survey methodologies, application,
technology and trends in tourism marketing, role of government bodies, national,
state tourism offices, local bodies, private organizations, NGO’s in tourism marking.
Text Books :
1. Kotler P. Marketing Management C. Delhi – Prentice Hall India 1986
2. Katler Philip – Marketing for non-profit organization – Prentice Hall, New
Jersey 1975
3. Jha S.M. – Tourism Marketing (Bombay – Himalaya)
4. Gavens: Marketing Management (Delhi – Himalaya)
5. Hollowacy I.C. and Plant R.V. (1992) Marketing for Tourism Pitman.
6. Limsden: Les (1992) Marketing for Tourism case study assignments Macmillan
7. Hoyk Darb and Jones (1995) Managing Conventions, Group Business –
Educational Institute of AATM.
8. Chaudhary Manjula, 2010, Oxford University Press, New Delhi, Tourism
Marketing
9. Philip Kotler, John Bowen, James Makens, Marketing for Hospitality and
Tourism
Additional Reference Books :
1. Marketing Tourism Destinations : Ernie Heath & Geoffrey Wall, John Wiley &
Sons, Inc.
2. Marketing for Hospitality and Tourism. - Philip Kotler, Jon Bower.
3. Tourism Marketing - Lumsdon.
4. Marketing for Tourism. - J.Christopheo Holloway & Chris Robinson.
28
Module TOU 408 : Human Resource Planning & Development in
Tourism
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
Human resource development has acquired special connotation and
significance in the processes and problems of development both in the case of
developed and developing nations of the world. It has acquired special importance in
the case of Tourism and Travel Management, as the man-to-man contacts are more
vital in creating permanent and better images in the minds of Tourists coming with
specific perceptions and motivation.
Further it is a complex Phenomenon with many equally important
components, each requiring special skills and talents. The present in course intends
to place focus on the various segments of tourism and travel and takes into account
processes and parameters working in the direction of development of the nation as a
whole. Man Management is the hall mark of this course with discussion focusing on
training of manpower and education of the people to equip them with necessary
insight and skill. It tailors to the specific case of India.
Pre Requisite: As per Module -TOU401
THEMES AND TOPICS
Unit I:
Basic Philosophy and Approaches in HRD Planning. HRD Functions
Unit II:
Human Resource Management (HRM) in Perspective: HRM: The Field and It's
Environment. The Evolving Role of HRM in the tourism industry: the Changing
Emphasis
Unit III:
Meeting Human Resource Requirements: Human Resource Planning (HRP).
Job/Role Analysis. Recruitment & Selection. Orientation & Placement.
Unit IV:
Developing Effectiveness in Human Resources: Training & Development
(T&D). Performance Management. Potential Appraisal. Career/Succession Planning.
29
Unit V :
Managing Employee Growth: Conflict and Stress management. Importance of
Discipline and Counseling in Tourism.
Unit VI:
Human Resource Management in Tourism: HRM in the service Industry.
Emerging trends and Perspectives
Text Books :
1. Ian Beardwell & Len Holden– Human Resource Management: A contemporary
1. perspective, Macmillan
2. Wayne F. Cascio – Managing Human Resources: Productivity, Quality of
Work Life,
3. Profits, Tata Mcgraw Hill
4. M. Madhukar - Human Resource Management in Tourism , R. Publications
Additional Reference Books :
1. Planning commission report of the national committee Tourism, New Delhi –
1988
2. Agarwal D.V. Man power planning, selection, training development, universal
publisher, New Delhi – 1996.
3. Shanker S.R. Management OF Human Resources in Public Enterprises, New
Delhi 1986.
4. Briggs. B. Human Resource Development Quarterly Journal of Administration
(ILE-ILE) Vol.II 267-82. July 1973.
5. Dwivedi R.S. : Management Of Human Resource. I.B.H. New Delhi
6. Dwivedi Monappa – Managing Human Resources, New Delhi
7. Boilla, M.J. Human Resources Management in the Hotel and catering Industry.
Hutchinson Ltd. London 1987
8. Arun Monappa – Managing Human Resources
9. Beaumount P.B. Human Resource Developmen, Kly Concepts and skills. Sage
publications, New Delhi 1993.
10. Ricly M : Human Resource Management. A guide to personal practice in the
Hotel and Catering Industry. Butterworth Heinemann Ltd. Oxford 1991
th. 135-145.
30
Module TOU 409 : Research Methodology in Tourism
No. of Credits: 04
Assignments: 20 Mark
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
To equip the students with basic understanding of research methodology and
to provide an insight into the application of modern analytical tools and techniques
for the purpose of tourism management decision making.
Pre Requisite: As per Module -TOU401
THEMES AND TOPICS
Unit I:
Introduction: Meaning, objectives and significance of research, types of
research, research process. Social science Research: Meaning, scope and objectivity of
social science Research, Ethics in social science research. Tourism research: Major
Areas for research in Travel and Tourism, Challenges and status of Tourism research
in India.
Unit II:
Research Design: Meaning, need and important features, & steps. Types of
research design, selection and formulation of research problem. Hypothesis: Nature &
role in social sciences. Measurement and scaling techniques: Measurement in
research, measurement scales, tests of sound measurement, techniques of developing
measurement tools, scaling, meaning, classification, and its techniques.
Unit III:
Sampling design: Census is sample survey, sampling Techniques or methods,
sample design and choice of sampling techniques, sample size, , sampling & nonsampling errors., Data collection: Sources of data required, methods of colleting
primary data, observation, interviews method, the questionnaire, mail survey,
projective techniques simulation Vs. experimentation.
Unit IV:
Data processing: Introduction, editing of data, classification and coding of data,
transcription, tabulation, graphical presentation of data. Data analysis: Statistical
analysis, hypothesis testing Chi-square(X2) Test, analysis of variance (ANOVA).
31
Unit V:
Report writing and presentation: substance of reports, formats of reports,
presentation of reports.
Unit VI:
Computer Applications in Research SPSS, EXCEL etc.
Text Books:
1. Methodology and techniques of social research by Wilkinson &
Bhandarkar.
2. Methodology of Research in Social Sciences by O.P. Krishnaswami.
3. Sadhav Singh, Research Methodology in Social sciences, Himalaya
Publishing House, New
4. Delhi,1996.
5. S.M. Moshin, Research Methods in Behavioural Sciences, orient Langman,
Hyderabad, 1989.
Additional Reference Books:
1. C. R. Kothari, Research Methodology, Wishwa Prakashan, New Delhi (2003)
2. Dr. S. Shajahan, Research Methods for Management, Jaico Publishing House,
Mumbai (2005)
3. Salkind Neil J. Exploring Research, 3rd Edition, Prentice Hall, New Delhi
(1997)
4. Cupta S. P. Statistical Methods, 30th edition, Sultan Chand, New Delhi, (2001)
5. D. N. Elhance, Fundamantals of Statistics, Allahabad.
32
Module TOU 410 : Tourism Planning
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
To develop an understanding of the basic concepts of tourism planning for
public and private sector community and regional tourism development, with an
emphasis on ecotourism and nature-based tourism. To explore the interrelationships
between resource management and tourism planning and development. To
understand the tourism policy initiative taken in India.
Pre Requisite: As per Module -TOU401
THEMES AND TOPICS
Unit I:
Evolution of Tourism planning, Importance, Planning process, Planning
approaches, Tourism planning.
Unit II:
Concept, need, objective, institutional framework of public tourism policy.
The role of govt., public and private sector in formulation of tourism policy. Policy
making bodies and its process at national levels.
Unit III:
An outline of L.K. Jha Committee - 1963, National Tourism Policy - 1982,
National Committee Report - 2002, National Action Plan on Tourism - 1992, the
latest Policy Document on Tourism. Opportunities for investment in hotel sectors and
tourism related organizations. Incentives & concessions extended for tourism projects
and sources of funding.
Unit IV:
Tourism Planning at International, national, regional, state and local level.
Tourism and Five-year Plans in India with special reference to 11th Five-year Plan.
Agents and typologies of tourism development.
33
Unit V:
Concept of Community based approach for tourism planning, public private
partnership (PPP), Assessment of Tourism Planning Process in Indian context,
problems, Grey areas and possible strategies.
Unit VI:
SWOT analysis of National Tourism Policy 2002 and Maharashtra Tourism
Policy 2006.
Text Books :
1. Indian Tourism Beyond the Millennium - Bezbaruah M.P. (New Delhi)
2. Tourism: Past Present & Future : Burkart A.J. and Medlik (London,
Heinemann)
3. Essays on Tourism : Chib, Som Nath (New Delhi, Cross Section
Publication)
4. Travel Industry : Gee, Chunk Y., James C. & Dexter J.L. Choy (New York,
Van
5. Nostrand Reinhold)
6. Tourism Planning : Gunn. Clare A. (New York, Taylor & Francis)
7. Tourism Dimensions : S.P. Tiwari (New Delhi)
8. Tourism : A Community Approach - Murphy, Peter E. (New York,
Methuen)
9. Tourism Planning : An integrated and Sustainable Approach - Inskeep E.
10. National & Reginal Tourism Planning : Inskeep E. (Londown, Routledge)
11. Ecotourism: A case guide for planners and managers - Ecotourism Society
12. Report of Adhoc Committee on Tourism - 1963
13. National Tourism Policy - 1982
14. National Committee Report - 2002
15. National Action - 1992
16. Draft of Tourism Policy – 1997
Additional Reference Books :
1. Young G. Tourism: Blessing or Blight Pengain Book 1973.
2. Cheechi and Co. The Future of Tourism in far East 1961.
3. Copen Evic. ‘Towards a Sociology of International Tourism, Social Research
39.1 91972) 164-82.
4. Cleverdon Robert: The Economic and Social Impact of International Tourism
in Developing Countries (London: The Economic Intelligence Unit Ltd. 1979)
34
5. Colley G. International Tourism Today (London: Lloyds)
6. Davis H.D. Potentials for Tourism of Developing countries (London: Finance
and Development 1968)
7. Gray H. Peter International Travel International Trade (Lexington – Health
Lexington Books 1970)
8. Hiller Herbert L. The Development of Tourism in the Carbean Region’ Air
Travel and Tourism (August 1972)
9. Ian M. Mately: The Geography of International Tourism C. Washington,
Association of American Geographers 1976)
10. Lickorish I.J.: Tourism and International Balance of Payments (Geneva:
International Institute of Scientific Travel Research 1954)
11. Lundberg Donald: International Travel and Tourism (New York Institute of
Certified Travel Agents 1970)
12. International Tourism Quarterly.
13. Michalle John The Future of the Future (New York Geo Brazillal)
14. Negi Jagmohan – International Tourism
35
Module TOU 411 : Managerial Accounting & Finance in Tourism
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
The basic objectives are to provide basic principles and to understand the basic
technique of preparing financial information.
Pre Requisite: As per Module -TOU401
THEMES AND TOPICS
Unit I:
Nature of accounting: Nature of accounting and Generally accepted
accounting principles. Double entry, Book Keeping – Transaction Analysis, Cash Book
and Bank Transactions. Income Measurements. Preparation of Trial Balance.
Unit II:
Final Accounts: Balance Sheet. Rectification of Errors, Bank Reconciliation
Statement Accounting for Non- Trading Concerns. Miscellaneous Accounts :
Accounting for Hotels, Depreciation Accounting, Travel Accounting, Mechanised
system of accounting.
Unit III:
Meaning, Role, Scope and Importance of Financial Management: Job of the
financial Manager, financial Goals, financial control, Organization & objective of
financial function.
Unit IV:
Financial Planing, Capitalisation and Capital Structure: Meaning, concept of
capital, Theories of capitalization, Over capitalization and under capitalization,
optimum capital structure, Determinant of capital structure, Financial Leverage, Debt
capacity of company Debt equity ratio.
Unit V:
Working Capital Management: Concept, need, determinant of working capital,
estimates of working capital and financing of current assets. Capital Budgeting and
Capital Investment Decision: Management of Fixed Assets, Meaning, roles and
analysis of capital investment in fixed assets
36
Unit VI:
Financial Statements and Analysis: Meaning, Analysis – Ratio, Fund flow,
Cash flow, Cost volume Analysis. Tourism Finance Corporation of India TFCI: Aims,
Objectives and Functions.
Text Books:
1. Anthony and Reece, Management Accounting Principles : Text and Cases
2. Pandey, L.M., Management Accounting : A Planning and ControlApproach,
Vikas Publication.
3. Davis D., The Art of Managing Finance, Mc Graw Hill.
4. Pandey, I.M., Financial Management, Vikas Publication
5. Van Horne, Financial Management and Policy, Prentice Hall.
6. Panday, I.M., and Bhatt, Ramesh, Cases in Financial Management, TATA
Magraw Hill.
Additional Reference Books:
1. Lawrance P and Lee R. Insight into Management Oxford University Press –
Oxford 1984
2. Banerjee P. Fiscal Policy in India Gyan Publishers Delhi 1986.
3. Kriffendort Jost The holiday makers – Heinemenn Professional Publishers.
London 1987.
4. Horne J.V. Financial Management and Policy
5. Guthman and Dongall – Corporate Financial Policy
6. Kuchal S.C. Financial Management
7. Pandey I.M. Financial Management
37
Module TOU 442 : Seminar Course & Viva-Voce
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
Seminar course which may include assignments such as field work, seminar,
practical training, report writing, review of literature or any other innovative
practices. The course would focus on the modules in the second semester.
The seminar course would be for 50 marks evaluated by the concerned guide
and 50 marks would be assigned for viva-voce, to be conducted by one internal and
one external expert.
38
Module TOU 424 : Foreign Language
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
Being a functional course, after the course the learner should be in a position
to understand the native speakers of the Foreign Language and communicate with
them in the Foreign Language itself in correct simple sentences with tolerable fluency
under given circumstances. Since most of the situations the learner might encounter
in future demand oral communicative competence rather than written competence,
more emphasis is to be laid on Speech Practice, to train the learner to cope with the
situations.
Pre Requisite: As per Module -TOU401
(A)
GERMAN
COURSE CONTENTS
Sr. No.
11
Intentions
Day-to-day
conversation
agreements, Thanking
Make
12
Ask about a restaurant, way, looking
for a seat, ask for information
13
Make preparations for a journey; admit
a mistake; reserving a seat; reporting
Buy a dress; ask about sizes and
designs; accepting or rejecting an offer
14
15
16
17
Expressing possession
Argument; justifying oneself
Expression of regret Irreal wish
18
Sepak
about
welfare
and
illness;
39
Structures
Preposition + Accusative
Preposition + Dative
Womit – damit etc.
Prepositions + Dat or Acc setzen –
stellen – legen – haengen ; hin –
her
Perfect Tense; Perfect with haben
/ sein
Predicative
and
attributive
Adjective Adjective declension;
Comparative as attribute
Genitive
Past Tense (Praeteritum)
Konjunktiv II of auxillary and
modal verbs
Indirect Questions (ob, dass-
Expression of sympathy, uncertainity
19
20
sentences)
Comparative
and
Superlative of Adjectives :
Comparisons – so …. Wie, als ….
Discussing an invitation; Introducing Main-&- sub-clauses; Relative
somebody; Introducing self
clauses & Relative Pronouns
Infinitiv with zu.
Job
searching;
dealing
with Passive (present, past & present
administrative authority; ask about perfect); Passive with Modal verbs
conditions; defending oneself
Paper Pattern :
1.
2.
3.
4.
Translation German to English (10)
Translation English to German (10)
Grammar (20)
Short Composition (10)
Oral : Reading comprehension and general questions
Internal Assessment: 1.
2.
3.
4.
5.
Test 1 : Grammar (10)
Test 2 : Complete the conversation (10)
Tutorial 1 : G>E Translation (10)
Tutorial 2 : E>G Translation (10)
Seminar – Viva-Voce : Short composition and questions
on it to be answered in German (10)
40
(B)
FRENCH
Objective
To familiarize with necessary elements of Grammar and build basic skills in
verbal and written comprehension.
THEMES AND TOPICS
Unit I
Translation from French into “English from text book.
Easy unseen translation from French into English.
Unit II
Basic elements of grammar laid down in the prescribed textbooks.
Unit III
Written comprehension : Short simple French text based on the prescribed
textbooks to test the ability of the student to understand a French text. Four tests will
be given out of which two will have to be answered.
Unit IV
Written expression : students to be given texts, e.g. posters, comic strips,
advertisements, photographs, sports shots scenes at a railway station, etc. and asked to
write short paragraph of 10 lines in French on it. Two texts to be answered out of four
in the question paper.
Unit V
Role play: at the airport, tourist office, at the monument
Unit VI
French terminology for hospitality and tourism industry.
Prescribed Textbooks
1.
2.
Sans Frontiers Part – II (Text books)
Sans Frontiers Part – II (Exercise Book) By : Micheif Verdehan Bourgade
Micheif Verdehan and Philipes Dominique.
Books Recommended
1.
2.
Cartes Sur Table Part – II By : Richterich, Sutor
Archipel Part – II By: J. Courtillon Sl Raillard B. Ganvenet and Margaud.
41
(C)
JAPANESE
Objective
To familiarize with necessary elements of Grammar and build basic skills in
verbal and written comprehension.
THEMES AND TOPICS
Unit I
i) Introduction of the verb → to become → _ _ _ _ (ni nani)
ii) Seasons and different types of weather.
iii)
Writing about → my daily schedule, seasons in India, my country India
iv)
Translation →English →Japanese and Japanese → English
Unit II
i) Use of parlides _ _ _ _ _ (Ni).
ii) Usage of parlides _ _ _ (To) _ _ _ _ (Ni).
Unit III
i)
ii)
iii)
C (Te) Form and its usage.
_ _ _ _ (Ta) Form and its usage.
Usage of partied _ _ _ _ _ (de).
Unit IV
i)
ii)
Negation _ _ _ _ _ _ (Nai) Form and its usage.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ (Te Kudasai Form) and its usage.
Unit V
i)
ii)
Specific verbs and their usage.
Present continuous tense.
Unit VI
i)
ii)
iii)
Writing → my daily schedule, my Japanese class.
Dialogue writing on daily situation.
Translation → English → Japanese.
References
1.
2.
3.
Nihongo Shoho – Japanese Language Association of Pune University.
Atarashii Nihongo – Gakken
Japanese for Busy People – Association for Japanese Language Teaching
42
Module TOU 425 : Operations Management & Quantitative Method
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
The purpose of this is to stress a working knowledge, efficiency with the
statistical tools and techniques for a systematic analysis and understanding. To learn
common quantitative tools. To equip the student with the necessary tools and
techniques of data analysis and comprehension of information available through
various channels and how it serves the tourism sector.
Pre Requisite: As per Module -TOU401
THEMES AND TOPICS
Unit I:
Meaning and scope of Operations Management. Meaning of Promotion,
Elements, Sales Promotion and its kinds.
Unit II:
Various types of errors introduced in computations. Roots of equation :Successive approximation, Newton Raphson, Bisection and regula falsi methods.
Unit III:
Solution of linear simultaneous algebraic equations :
Gauss elimination,
Gauss-Jordan, Gauss-sedila methods. Interpolation:- Newton’s forward and backward
interpolation, Lagrange interpolation.
Unit IV:
Least squares criteria for curve fitting and polynomial regression. Numerical
integration and differentiation:- Trapezoidal rule, Simpson
1/3.3/8 rule and
differentiation.
Unit V:
Time series analysis, probability, binomial, Poisson, normal distribution.
43
Unit VI:
Assignment
problems,
Transportation
problems,
Queuing
theory.
Inventory Control, Network scheduling by PERT and CPM.
Text Books:
1. Elhance, Fundamentals of Statistics (Allahabad Chaitanys)
2. Lovin and Kirkpatrick, Quantitative Techniques for Management (New
York, McGraw Hill)
3. Richard, Lewin, Statistics for Management, Prentice Hall
4. Curison and Slater – Quantitative Methods for Business Decision, ITP
5. Samuel Bockly R. Larraway, S. Freq and P. Quantitative Business Analysis,
Tata McGraw.
6. Operation Research by S. D. Sharma.
Additional Reference Books:
1.
2.
3.
4.
5.
International Tourism by A.K. Bhatia
Operation Management by U.K. Singh and J.M. Dewa
Modern Business Organization and Management by S.A. Sherlekar
Computer Oriented Numerical methods by Raja Raman.
Introductory methods of Numerical analysis by S.S.
44
Module TOU 426 : Tourism Economics
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
To impart basic knowledge of the concepts and tools of economic analysis
relevant for managerial decision making and To how economic can be used to manage
Leisure and Tourism analysis.
Pre Requisite: As per Module -TOU401
THEMES AND TOPICS
Unit I:
Nature, scope and application of economics in tourism and hospitality; Theory
of the firm and business objectives - Economic, Behavioral and Managerial theories.
Entrepreneurship characteristics in tourism and hospitality.
Unit II:
Law of Demand, Determinants of Demand; Elasticity of Demand; Nature of
tourism demand analysis and its forecasting; Law of supply; Determinants of tourism
and hospitality supply; Elasticity of supply analysis and forecasting
Unit III:
Liberalization, privatization, globalization and tourism
Unit IV:
Input-Output decisions, Production function, short-run analysis; Long-run
function; short run and long-run cost functions. Empirical estimation of production
and costs
Unit V:
Price-Output Decisions; Tourism and hospitality market structures; Price
determination under different market conditions; Pricing practices and strategies;
Profit measurement and profit policy; Determinants of investment decision in tourism
and hospitality
45
Unit VI:
Tourism development and economic planning, review of the economic
planning of tourism through the annual and five year plans, foreign exchange
earnings and contribution to GDP through tourism.
Text Books :
1. Hailstones, Thomas J. and Rathwell, John C., Managerial Economics, Prentice
Hall
International, New Delhi.
2. Chopra, O.P., Managerial Economics, Tata-McGraw Hill, New Delhi.
3. Agarwal, Manju, Economics for decision Making, Indian Institute of Finance,
1997, Delhi.
4. Davis, J.R. and Chang, Simon, Principles of Managerial Economics, Prentice
Hall
International, New Delhi.
1. Mehta, P.L., Managerial Economics, Sultan Chand, New Delhi.
2. Petterson: Managerial Economics, 3rd Ed., Prentice Hall of India, Delhi.
3. Adhikary M., Managerial Economics, Khosla Pub.
4. Salvatore, Domnick, Managerial Economics in a global economy, Irwin
McGraw Hill.
5. Tribe, J. 2001, The Economics of Leisure and Tourism, New Delhi,
Butterworth –
Heineman.
6. Cullen, P. 1997, Economics for Hospitality Management, London,
International Thomson Business Press.
7. Sinclair, M.T. and Stabler, M., 1997, The Economics of Tourism, London,
Routledge
8. Sipra Mukhopadhyay, 2008, Tourism Economics, New Delhi, Ane Books India.
Additional Reference Books :
1. Data based reports: Yearly Publications of Department of Tourism, Govt. of
India.
2. Reports and publications of IATA and PATA.
46
MASTER OF TOURISM ADMINISTRATION
SEMESTER - III
47
Module TOU 501 : Tourism Impact Analysis
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
To explore the interrelationships between resource management and tourism
planning and development
Pre Requisite: As per Module - TOU401
THEMES AND TOPICS
Unit I:
Sustainable Tourism development: Meaning, definition, significance,
principles, benefits and issues. Standardization and Certification for tourism
sustainability – ISO 14000 – role of WTTC, UN-WTO, PATA, UNEP, IUCN in
sustainable tourism development.
Unit II:
Economic impacts : Characteristics, applications, types, Regional, National and
local economic impact, steps for conducting a tourism economic impact study.
Facilitating employment in tourism and obstacles to economic development through
tourism.
Unit III:
Social impacts : Theories of guest – host interaction, changes in society,
attitudes, language photography and staged shows, gambling, drugs, sex tourism
Unit IV:
Cultural impacts:
Unification
commercialization and trends.
of
culture,
natural
and
contrived,
Unit V:
Environmental impacts: With special reference to Caves, lakes, wildlife,
Islands & beaches, hills & mountains, bird sanctuaries.
Unit VI:
48
Political impacts: International, National and regional. Carrying capacities :
General approaches to assessing carrying capacities, control measures and strategic
planning. Community based approach to tourism development.
Text Books:
1. S. M. Jha, 2008, Tourism Marketing, Himalaya publishing House, Delhi
2. O P Khandari & Ashish Chandra, 2004, Tourism, Biodiversity & Sustainable
Development Volume – 6
3.
Satish C. Nigam, 2006, Eco Tourism & Sustainable Development.
4. O P Khandari & Ashish Chandra, 2004, Tourism, Biodiversity & Sustainable
Development Assessing Tourism, Impacts in Asia & Pacific Volume 3
5. R K Malhotra 2005, Socio environmental and legal issues in tourism
6. Martin Mowforth and Ian Munt, Tourism and Sustainability
7. M. Sarngadharan, G.Raju, Tourism and Sustainable Economic DevelopmentIndian and Global Perpespectives
8. David Leslie, Tourism Enterprise and Sustainable Development –International
Perspectives on Responses to the Sustainability Agenda
Additional Reference Books :
49
Module TOU 502 : Tourist Product Design & Destination Development
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
To provide students with the ability to initiate and carry out advanced analysis
and research in the field of destination development. To understand ways of effective
destination management. To facilitate the assessment of the tourism potential of a
destination and prepare tourism development plan as well as marketing techniques.
Pre Requisite: As per Module -TOU401
THEMES AND TOPICS
Unit I:
Tourism product development: conceptual background. Tourism product
designing, development issues and considerations. Marketing considerations for
sustainability of tourism product- interpretation.
Unit II:
Development of destination. Principles of destination developmet. Concerns
for destination planning. Stages in destination designing and management.
Unit III:
Cultural tourism product: designing, development, issues and considerations
Religious tourism product: designing, development, issues and considerations
Heritage tourism product: designing, development, issues and considerations.
Unit IV:
Medical and health tourism product: designing, development, issues and
considerations. Special interest tourism product: designing, development, issues and
considerations Cruises as tourism product: designing, development, issues and
considerations.
Unit V:
Ecology and wildlife tourism product: designing, development, issues and
considerations. Adventure tourism product: designing, development, issues and
50
considerations. Beaches and islands as tourism product: designing, development,
issues and considerations.
Unit VI:
Resorts, types of resorts. Resort as a tourism product: designing, development,
management, issues and considerations.
Text Books:
1.
C.Gunn, ‘Tourism Planning: Basic, Concepts and Cases’, Cognizant
Publications,2002
2.
Nigel Morgan, Annette Pritchard, Roger Pride, ‘Destination
branding: Creating the Unique Proposition’, Butterworth and
Heinemann.,2001
3.
Richard W.Butler, ‘The Tourism Area Life Cycle v. 1: Applications
and Modifications’, Channel View Publications,2006
4.
Claire(Edt) Haven Tang, Eleri Ellis(EDT) Jones, ‘Tourism SMEs,
Service Quality and Destination Competitiveness’ CABI
Publishing,2005
5.
Shalini (EDT) Singh, Dallen J.Timothy, Ross Kingston Dowling,
‘Tourism in Destination Communities’, CABI Publishing,2003
6.
Geoffrey Ian Crouch, JR Brent Ritchie, Horst-Herbert G Kossatz,
‘The Competitive Destination : a sustainable tourism perspective’
CABI Publishing,2003
Additional Reference Books:
7.
8.
9.
10.
Baud Bovy Munuel and Lawson (1976) Tourism and recreation
Development C.B.I. Pub.6
Bosselman Fred P.1979In the wake of Tourism special places in
Eight countries. The Conservation Foundation, Washington D.C.
Bouyden Jahn N. 1978Tourism
& Development Cambridge
University Press, London.
Checa K. Co. 1969A Plan for Managing Tourism in Bahamas
Islands. Washington D.L.
51
Module TOU 503 : Hospitality Management
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
The purpose of this course is to expose students to important Managerial
functions in a hotel with a view to give insight into hotel. It throws light on the
various type of accommodation, to diagnose major trends, problems and possible
solutions. To learn to establish and operate an accommodation business and
understand it’s rules and regulations.
Pre Requisite: As per Module -TOU401
THEMES AND TOPICS
Unit I:
Introduction to accommodation industry – Types of accommodation and their
grouping, classification, categorization and forms of Ownership - Activities in
Accommodation Management – Front office – House keeping – Bar and Restaurant Supporting services.
Unit II:
The Room division - the food and beverage division - the engineering and
maintenance division - the marketing and sales division - The A/C division - the HR
division and the security division.
Managerial issues: Trends, Problems; success-factors; study of the working of selected
Hotels/Motels/Restaurant, etc.
Unit III:
Introduction to Hospitality industry and its distinctive characteristics –
inflexibility, perishability, fixed location, relatively large financial investment.
Unit IV:
Introduction to Restaurant Management, Eating by drinking places, Hotel
operations - Food services for the transportation market. Food services for the leisure
market - retail food services - Business/ Industrial food services. Health care food
services - club food services - Trends in lodging and food services.
52
Unit V:
Future trends in Hospitality Industry – Usage of CRS in Hotel Industry,
operational usage through chain of hotels. Role of Associations in hospitality
management- Functions and operations.
Unit VI:
Fiscal and non-fiscal incentives offered to hotel industry in India,, ethical and
regulatory aspects in a hotel, international hotel regulations.
Text Books :
1. Zeithaml VA, ‘Service Marketing’, McGraw Hill, London, 1996
2. Gray and Ligouri: ‘Hotel and motel management and operations’ PHI,New
Delhi,2000
3. Andrews: ‘Hotel front office training manual’ Tata Mcgraw
Hill,Bombay,1980
4. Negi, ‘Hotels for Tourism Development’, S.Chand, New Delhi.
5. Arthur & Gladwell: Hotel Assistant Manager( London communica, Barril,
Jenkins)
6. Negi: Professional Hotel Management( Delhi: S.Chand)
Additional Reference Books :
1. L. Chakrawarti, Hotel Management Theory Vol. I and II,
2. Jha S.M., Hotel Management.
3. Negi, Tourism and Hoteliering,
4. Anand M.M. – Tourism and Hotel Industry in India,
5. Jitendra – Catering Management
6. U.K. Singh, J.M. Dewan – Hotel Management Global Management Series
7. G & J Paige – The Hotel Receptionist
8. Jones – Inroduction to Hospitality operations,
9. Jones & Lockwood – The Management of Hotel Operations
10. Lillicrap Cousings – Food and Beverage service
11. Sudhir Andrews – Front Office Training Manual.
12. Sudhir Andrews – House keeping Training Manu
53
Module TOU 504 : Travel Agency Management
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
This course aims at an exhaustive study of case studies of various reputed
travel agency and their operations. It is a continuation from the earlier paper where a
student is familiarized closely with the operations of travel agency and tour
operations.
The Management and planning are also included for a better
understanding and setting of travel agency in future.
Pre Requisite: As per Module -TOU401
THEMES AND TOPICS
Unit I:
Definition of Travel Agency and Tour Operations, differentiation,
interrelationship. Origin and growth of travel agencies. An overview of the travel
agents in India, local travel agents.
Unit II :
How to set up travel agency:
(a) Market research, sources of funding
(b) Comparative study of various types of organisation proprietorship, partnership,
private limited and limited
(c) Govt. rules for getting approval
(d) IATA rules, regulation for accreditation
(e) Documentation
(f) Office automation
(g) Practical exercise in setting up a Travel Agency
Unit III:
Departmentalization, managerial responsibilities and use of technology.
Sources of earning : commissions, service charges etc. Itinerary preparation,
important considerations for preparing itinerary, costing, types and components of
package tour.
Unit IV:
54
Dealing with Principal Suppliers: Dealing with air travel, tourist transport and
accommodation. Supplier challenges.
Unit V:
Publicity and promotion: Issues related to sales, promotional issues , marketing
communication, public relations. Present business trends and future prospectsproblems and issues.
Unit VI:
Associations and Organizations promoting travel agencies and tour operators:
IATO, TAAI, ASTA,WATA, PATA, FHRAI, UFTA
Text Books:
1. Travel Agency and Tour Operation, Concepts and Principls - J.M.S.
Negi
2. Professional Travel Agency Management - Chunk, James, Dexter &
Boberg
3. The Business of Travel Agency Operations and Management - D.L.
Foster
4. Travel Agency Management-An Introductory Text, Anmol
Publication New Delhi-Mohinder Chand.
5. Tourist Guide and Tour Operations, Kanishka Publication, New
Delhi.
55
Module TOU 541 : Project Report
No. of Credits: 04
100 Marks
Contact Hours / Week: 04
Course Objective:
The students will undertake the project work on the topic assigned by the
concerned guide in consultation with the department on the various issues, problems,
themes, case studies, tourism organization study, field survey and relevant aspects
pertaining to the tourism industry. The Project Report will be of 100 marks, which
would be assessed by the Internal Guide (50 marks) and External Expert (50 marks).
56
Module TOU 542 : Field Trip & Viva-voce
No. of Credits: 08
100 Marks
Contact Hours / Week: 04
Course Objective:
The Viva – Voce would be based especially on field trip of tourist centers and
the courses taught during the third semester. It would be compulsory for the students
to attend the field trip to the tourist centers for at least one week and submit a
comprehensive Tour Report to the Department. The students failing to attend the
field trip would not be allowed for appearing Viva – Voce Examination, such students
will have to undertake the field trip during the next academic year’s programme. The
Viva – Voce will be of 100 marks, which would be assigned by the Internal Expert (50
marks) and External Expert (50 marks).
57
Module TOU 521 : Event Management in Tourism
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
The purpose of this course is to acquire an in-depth knowledge about the
specialized field of "Event Management" and to become familiar with management
techniques and strategies required for successful planning, promotion,
implementation and evaluation of special events
Pre Requisite: As per Module -TOU401
THEMES AND TOPICS
Unit I:
Conceptual foundations of events; Major characteristics; Five C’s of event
management Conceptualization, Costing, Canvassing, Customization, Carrying out;
Advantages of events- to the Organizer, Event Planner, Participants, Economy and
Society; Broad classification of Events.
Unit II:
Introduction to MICE: Evolution of MICE industry; Components of MICE;
Economic and social significance of MICE. Introduction to professional meeting
planning- definition, types and roles; associate, corporate & independent meeting
planners; TA’s and TO’s as meeting planner; Convention visitor Bureaus – functions,
structure and funding sources.
Unit III:
Events venues: concept and types; Conference venues- facilities, check-in and
check-out procedures, requirements; conference room lay-outs; Convention manager;
inter-related venues; project planning and development. Introduction to conference
facilities in India. Role and functions of ICPB and ICCA.
58
Unit IV:
Trade shows and exhibitions/expositions: types of shows, benefits of
exhibitions, participant decision-making process. Contract negotiations– principles;
negotiation with hotels, airlines and ground handlers.
Unit V:
Incentive tour- characteristics, its organizing and special requirements. Latest
meeting technologies - Video conferencing and Information Communication
Technology (ICT). Factors including ICT affecting future of events business. Human
resource requirements.
Unit VI:
Case studies: Tourism festivals : Ellora Festival, Taj Festival, Khajuraho
Festival, Konark festival, Hampi Festivals (Any two) Trade Fairs : World Travel Mart,
ITB, TTW, PTM (any one)
Text Books:
1. Coleman, Lee & Frankle (1991), Powerhouse Conferences. Educational
Institute of AH & MA.
2. Hoyle, Dorf & Jones (1995), Meaning conventions & Group business.
Educational institute of AH & MA.
3. Montogmery, R.J. 1994, “Meeting, Conventions and Expositions : VNR, New
York
4. Hoyle, L.H., TJA Jones (1995) “Managing Conventions and Group Business”,
Educational Institute of AM & MA
Additional Reference Books:
1. Coleman, Lee & Frankle (1991), Powerhouse Conferences. Educational
Institute of AH & MA.
2. Hoyle, Dorf & Jones (1995), Meaning conventions & Group business.
Educational institute of AH & MA.
59
Module TOU 522 : Tourist Transport (Surface)
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
The purpose of this course is to acquire an in-depth knowledge about the
transport management and to become familiar with the techniques and approaches
for successful management of tourist transport business.
Pre Requisite: As per Module - TOU401
THEMES AND TOPICS
Unit I:
Evolution of tourist transport system - importance of transport in tourism.
Marketing of passenger transportation.: patterns of demand for tourist transportation,
characteristics of supply and marketing strategies. Transport mode selection methods.
Unit II:
International air transport regulations including freedoms of air. Functions
ICAO, IATA,DGCA, AAI and Open Sky Policy in India. Indian aviation - case studies
of Air India, Jet Airlines, Sahara airlines and Air Deccan. Legal environment for air
taxi operations, air charters in India. Forces likely to affect the future of air transport
industry.
Unit III:
Surface Transport System: Approved tourist transport operators, car hire
companies including Rent-a-car and tour coach companies, Regional Transport
Authority. Road transport documentation and insurance. Contract carriage, state
carriage, all India permit, maxi cab, motor car etc.
Unit IV:
Rail transport system: Major Railway System of World (British Rail, Euro Rail,
Japanese Rail and Amtrak Orient Expres) and tourism, Tibetan Rail. Introduction to
Indian Railways: Past, present, future. Types of rail tours available in India, Indrail
pass, special schemes and packages available, major tourist trains (Palace on Wheels,
Royal Orient, Fairy Queen, Deccan Odyssey and toy trains). GSA’s abroad, facilities
offered like rail yatri nivas, tourist police and railway tourist guides (Kiosks and
ORIS), IRCTC.
60
Unit V:
Water Transport System – An overview. Cruise ships, ferries, hovercraft and
boats. Terms used in water transport, operational and marketing strategies of Star
Cruise, Ocean Odyssey, Queens Mary – 2. Major water based leisure practices and
their future in India.
Unit VI:
Transportation Laws and regulations.
Text Books:
1.
2.
3.
4.
5.
6.
Travel Industry : Chunk Y. Gee
Transport for Tourism : Stephen Page
Tourism System : Mill, R.C. and Morrison
Successful Tourism Management : P.N. Seth
Ministry of Tourism/Railways/Civil Aviation : Annual Report
Motor Vehicle Act
Additional Reference Books :
61
Module TOU 523 : Business Policy & Corporate Social Responsibility
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
Business policy is a complex area but when it is mixed up or associated with
the facts of social responsibilities, than it acquires further complexities and fragile
statues. Focus general in character. The course intends to focus on themes of policy
options in the context of emerging situations; decisions on the allocation of funds and
the role of the Banks in coming forward to help the future entrepreneurs.
Pre Requisite: As per Module - TOU401
THEMES AND TOPICS
Unit I:
Definition of Business, Meaning Features, Corporate Planning Nature,
Significance and characteristics. Corporate strategy concepts and components. Interrelationship between business policy and corporate planning. Types of business,
nature and scope of business policy. Business policy as a choice of future activities.
Unit II:
Environment of a Tourism organization. SWOT analysis and corporate
appraisal. Defining Business of a firm. Setting mission and objectives. Choosing
corporate strategy. Approaches to strategy formulation. Risk and uncertainty generic
strategies: stability, growth diversification.
Unit III:
Merger and acquisitions: Meaning, significance and impacts. Important Merger
and acquisitions in travel agencies, hotels and airlines.
Unit IV:
Corporate Social Responsibility: meaning and definitions, history. Potential
business benefits of CSR. Importance of CSR in tourism: as a tool for sustainable
tourism development, brand creation and for competitive edge.
62
Unit V:
Government policies for CSR: Voluntary guidelines for CSR by Ministry of
Corporate Affairs.CSR guidelines for PSU by Ministry of Heavy Industries and Public
Enterprises.
Unit VI:
Case studies of CSR-Tour Operators- Kuoni, Thomas Cook. Hotels- Marriot,
Taj group of hotels. Airlines- Air India, Air France.
Text Books:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
Cadman. M.H. Business Economics, Macmillan Publishers, London, 1960
Ghosh P.K. (ED.), Business Economics and Planning Kalyani Publishers, Delhi,
1976
Holloway, J.D. Business of Tourism, Polymoth, Macdonald and Evans Ltd.,
1983.
Sherlekar, S.A. Business organization and Management, Himalaya Publishing
House, Bombay 1977.
Levin. H.J., Business Organization and Public Policy: A Book of Readings,
Holt, New York 1958
Weeks, David, Business Organization: Works and Society, Holt, London 1981
Ziegler, R.J. Business Policies and decision making, appleton century, New
York 1966.
Glueck, William, Business Policy: Strategy formation and Executive Action,
Mcgraw Hill, New York, 1972.
Spero, J.E. The Policies of International Economic Relations, London, 1978.
Taylor, J.B. Policy choice and Economic structure, New York, Group of Thirty,
1982.
Schellenberger, Robert, Policy Formulation and Strategy Management: Text
and cases, John Wiley and Sons, New York, 1982.
Schellenberger, Robert, OECDE Policy Perspectives for International Trade
and Economic Relations, Paris, 1972.
Ham, Christopher, The Policy Process in the Modern Capitalist, State
Wheelsheet Books, Sussex, 1984.
Beeslory, Michel and Evens, Corporate Social Responsibility
Keith Davis and Robert Blostrom, Business and its Environment
Chrstensen, A.B. Business Policy (Company and its Requirements).
Mathur and Agrawal, Responsibilities of Business Community to Indian
Society and Social Institution.
63
MASTER OF TOURISM ADMINISTRATION
SEMESTER - IV
64
Module TOU 507 : Contemporary Issues in Tourism
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
To know the new trends in tourism and the environment of travel business.
Pre Requisite: As per Module - TOU401
THEMES AND TOPICS
Unit I:
Socio political happenings, political instability, regionalism, and national
intergartion. climate change and other environmental issues. Terrorism and tourism:
safety and security issues in tourism. Emerging patterns in travel and tourism.
Unit II:
Guest host issues, women and child issues, tourism and poverty alleviation.
Crime and tourism.
Unit III:
Taxation: present scenario and future challenges, foreign exchange. STZ: features,
operations and implications. Merger, acquisition of tourism enterprises.
Unit IV:
Imbalances in inbound and outbound tourism. Medical tourism sustainability.
Privatization of tourism resources and PSU’s.
Unit V:
Human resource issues. Gap in industry and academia. Quality of tourism
research.
Unit VI:
Legal issues. Economical crises and its impact on tourism. GATS: concept and
its implication on Indian Tourism scenario.
References
All current articles, news items in the magazines, news papers, electronic media etc.
65
Module TOU 508 : Tour Operations Management
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
The students will set practical knowledge relating to travel and tour operation.
Pre Requisite: As per Module - TOU401
THEMES AND TOPICS
Unit I:
Tour Operation: Definition, concept, history and growth of tour operation
business. Types of tour operators. Organisational structure, forms of organisation,
departments and its functions.
Unit II:
Management of In-house operations: Product knowledge, linkages, itinerary
preparation, costing a tour package : FIT and GIT tariffs, confidential tariffs, voucherHotel and Airline Exchange Order, Pax Docket, Status Report, Daily Sales Record,
AGT Statements. Briefing, planning and scheduling, pick up and transfers and
feedback assessment.
Unit III:
Managing field operations: Inbound and outbound. Developing linkages with
principle suppliers. Managing recruitment and trained manpower. Inbound Tour
Operations, outbound tour operations and its marketing. Guides and escorts: types,
role and responsibilities. Communication and interpretation skills. Dealing with
emergencies and complaint handling.
Unit IV:
Managing Distribution: Role of distribution in Exchange process, selling in
tourism through distribution chains. Logistics in tour operations. Managing
distribution system in Tour Operations.
Unit V:
Reservation and cancellation procedure for tour related services- hotels,
airlines, cruise lines, car rentals and rail travel commission structures from supplier
and service.
66
Unit VI:
RBI Regulations for Tour Operators Consumer protection law, 1986, and
Competition act applicable to the tourist as consumers. Master Key on customer care
and master key proposed by WATA and ASTA. Corporate Travel Policy. Travel
insurance
Text Books :
1. Travel Agency and Tour Operation, Concepts and Principls - J.M.S.
Negi
2. Professional Travel Agency Management - Chunk, James, Dexter &
Boberg
3. The Business of Travel Agency Operations and Management - D.L.
Foster
4. Travel Agency Management-An Introductory Text, Anmol Publication
New Delhi.
5. Tourist Guide and Tour Operations, Kanishka Publication, New Delhi.
Additional Reference Books:
67
Module TOU 509 : Airfares & Airlines Management
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
To understand the structure, dynamics of airline industry, airport and airlines
management linkages. To study the international airfares, regulations and formalities
to travel, different organizations and their contribution to airlines management.
Pre Requisite: As per Module - TOU401
THEMES AND TOPICS
Unit I:
History, growth and development of aviation industry. Aviation in India,
present status of airline companies, airports, airport security etc.
Unit II:
Role of IATA and its function, ICAO its role and function, DGCA, Airport
Authority of India, Open sky policy, International conventions ; Warsaw convention,
Chicago convention 1944.
Unit III:
Management of Airlines – Types of airlines, airlines personnel and revenue
earning, airport management, study of aircraft parts, the aircraft turnaround, the
control tower, Airport facilities and special passengers, airport access, check in
facilities, landing facilities for departing passengers, in-flight services, cabin
component, audio and video projection equipment, emergency equipment for
disembarkation, in-flight entertainment, classes of service with more comfort.
Unit IV:
Familiarization with OAG : three letter city and airport code, airline
designated code, minimum connecting time, global indicator, familiarization with Air
tariff : currency regulation, NUC conversion factors, general rules, planning itinerary
by air, Introduction to fare construction, mileage principles, fare construction with
Extra Mileage Allowance (EMA), Extra Mileage Surcharge.
68
Unit V:
One Way and Return Trip, Circle trip journey, open jaw, add-on, mixed class
journey, HIP check, Back Haul Minimum Check (BHC), CTM check Indirect Travel
Limitation, Around the world fare, special fares.
Unit VI:
Issue of manual ticket, reservation procedure. MPD, MCO, PTA and their
purposes, universal air travel plan: types of air travel card. Bank Settlement Plan
(BSP)- Case studies of selected Airlines Modules.
Text Books:
1. Jagmohan Negi, ‘Air travel Ticketing and Fare construction’, Kanishka,
New Delhi,2005
2. OAG, Consultant, IATA, Geneva
3. Air Tariff Book
4. Stephen Shaw, ‘Airlines in Shifts & Mgt’, Ashgate Pub, USA,2004
5. IATA, Geneva
6. R. Doganis, ‘Airport Business’
7. K.Sikdar, All you wanted to know about airlines functions
8. Journal of Air Transport Management by Elsevier Science
9. Joel Lech, ‘Airfare secrets exposed’, Powell Books, London, 2002
Additional Reference Books :
69
Module TOU 510 : E-Tourism
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
It helps the learner to understand the emerging technological issues facing
management and able to use it effectively in work place and also will learn how to use
technology to transform the organization to gain competitive advantage.
Pre Requisite: As per Module - TOU401
THEMES AND TOPICS
Unit I:
Introduction to e-tourism- Historical development- Electronic technologies
for data processing and communication- Hardware and Software- Strategic, tactical,
and operational use of IT in tourism.
Unit II:
E-commerce- Starting an e-business- E-marketing of tourism productsTypologies of e-tourism- Business models in the wired economy, B2B, B2C, OTA.
Unit III:
What is CRS, How it functions. CRS for Rail Transport, Hotel Bookings,
Airlines: Different packages used: Abacus, Fantasia, Amadeus, Apollo-Galileo, Sabre
etc. Use dummy of one for the CRS packages (if available). Practical of CRS.
Unit IV:
MIS : Organizational Theory and systems approach to MIS ,Conceptual Design
phase of MIS, Detail design of MIS, Implementation phase ,Quality Assurance and
Control, Management Knowledge system.
Unit V:
Social networking : Meaning, importance and its impacts on tourism business.
Unit VI:
Current debates in e-tourism- Future of e-tourism
70
Text Books:
1. Lucas Jr., H. C. ( 2005) Information Technology For
2. Management McGraw Hill.
3. Burch, J. and Grudnitski G. (1989). Information Systems:
4. Theory and Practice. 5th ed., John Wiley, New York.
5. David, V. (1992). Foundations of Business Systems, Dryden
6. Press, Fort Worth.
7. Eliason, A. L. (1987). On-line Business Computer Applications,
8. 2nd ed., Science Research Associates, Chicago.
9. Estrada, S. (1993). Connecting to the Internet, O’Reilly,
10. Sebastopol, CA.
Additional Reference Books:
71
Module TOU 543: Dissertation
No. of Credits: 08
100 Marks
Contact Hours / Week: 04
Course Objective:
During the Fourth Semester, apart from the four structured courses, each
carrying 100 marks and two courses from one of the three specialization channels
streams, each carrying 100 marks, the students will be assigned a selected theme
pertaining to the opted specialization for writing a Dissertation. The Dissertation will
be an outcome of field enquiry and data analysis as well as review of the existing
literature in the particular area of study. The Dissertation will be of 100 marks which
would be assessed by the Internal Guide (50 marks) and External Expert (50 marks).
72
Module TOU 512 : Dissertation Presentation & Viva
No. of Credits: 04
100 Marks
Contact Hours / Week: 04
Course Objective:
The Viva – Voce will be especially based on the Dissertation completed by the
students and the courses taught during the fourth semester. The Viva – Voce will be
of 100 marks which would be assigned by the Internal Expert (50 marks) and External
Expert (50 marks).
73
Module TOU 523 : Eco-Tourism
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
To explore the interrelationships between the environment & its resource for
sustainable tourism planning and development.
Pre Requisite: As per Module - TOU401
THEMES AND TOPICS
Unit I:
Environmental Studies : Definitions, components of environment, types of
environment (an overview of food chains, food web and energy flow). Bio – Geo
Chemical cycles,
Unit II:
Environmental Pollution – Air, Water and Noise Pollution with special
reference to tourism activities. Green house effect. Depletion of ozone layer treats due
to global warming.
Unit III:
Concept and Origin : Emergence of Eco-tourism, growth and development.
Definitions. Principles of Eco-tourism. An overview of Eco-tourists.
Unit IV:
Eco-tourism Resources in India – Caves, National Parks, Wild life sanctuaries,
Tiger Reserves, Biosphere Reserves, Wet lands, Mangroves, Coral reefs and desert
Ecosystem.
Unit V:
Eco-tourism Planning and development strategies – Eco-tourism strategies
with special reference to Environmental Protection (Environmental Impact Analysis)
Product development, Marketing and Promotion, Infrastructure development,
Industry involvement training programme both at operational and promotional level.
Unit V :
74
Role of Eco tourism in WTO, UNDP, UNEP, Ministry of Tourism GOI,.
Case studies of Ajanta - Ellora development project, Lonar Crater, Periyar National
Park, Goa, Eco tourism at Himachal Pradesh.
Text Books:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
Baldvin J.H. (1985) Environmental Planning and Management. I.B.D.
Dehradun
Singh Ratandeep : Handbook of Environmental Guidelines for Indian Tourism
– Kanishka Publishers, New Delhi.
Romila Chawla : Wildlife Tourism and Development; Sonali Publications,
New Delhi.
Dash M.C. (1993) fundamentals of Ecology (New Delhi), Tata McGraw Hill
Co.Ltd., Publishing Co.Ltd.)
Eagles P.F.J. 1987. The Planning and Management of Environmentally
sensitive areas. (U.S., A.Lengman).
Khoshov T.N. 1987. The Planning and Management of Environmentally
sensitive areas. (U.S., A.Lengman).
Kormandy E.J. (1989) Environmental issues Concerns and Strategies (New
Delhi) Ashish
Mcnealy J. (1989), Economics and Biological Diversity I.U.C.N. (Switzerland)
Mridula & N. Dutt (1991) Ecology and Tourism (New Delhi, Universal
Publishers)
Negi. J (1990) Tourism development and Resource conservation (New Delhi
Metropolitan)
Sapru R.K. (1987) Environment Management in India (New Delhi) Ashish.
Singh T.V., J. Kaur and D.P. Singh (1982) Studies in Tourism Wildlife parts
conservation (New Delhi Metropolitan)
Singh S.C. (Ed.) 1989) Impact of tourism on mountain Environment (Meerat
Research India Publications)
Verma P.S. and V.R. Agarwal; 1996 Principles of Ecology (New Delhi S.
Chand)
Kandari O. P., Chandra Ashish : Tourism Biodiversity & Sustainable
Development, Isha Books, Delhi.
Additional Reference Books / Journals:
75
1. Harish Bhatt and B.S. Badan, 2006, Ecotourism
2. A.K. Raina, 2005, Ecology Wildlife and Tourism Development ( Principle
Practices and Strategies)
3. S.K. Ahluwalia, 2005, Environment Problems in India.
4. Dr. K.K. Saxena, 2004, Environmental Studies.
5. R.K. Malhotra, 2005, Socio-Environmental and Legal Issues in Tourism
6. V.N. Verma, June 2000, Environmental Studies
7. N.Manivasakam, 1984, Environmental Pollution
8. Uma Pillai, 2004, Ecotourism and Environmental Handbook
76
Module TOU 524 : Entrepreneurship in Tourism
No. of Credits: 04
Assignments: 20 Marks
Contact Hours / Week: 04
Semester Exam: 80 Marks
Course Objective:
To recognize and appreciate the potential opportunities of becoming an
entrepreneur in tourism industry. The basic aim of the course is to expose the
students with basic concepts of entrepreneurship & small business management.
Pre Requisite: As per Module - TOU401
THEMES AND TOPICS
Unit I:
Entrepreneurship, Definition role and expectation.
Entrepreneurial
motivations, types. Entrepreneurship opportunities in tourism. Entrepreneurial skill
for travel, tourism and hospitality trade; problems of entrepreneurship in travel trade.
Unit II:
Entrepreneurial Competencies, Small Scale Enterprises, Characteristics &
Relevance of Small Scale Enterprises, Role of Entrepreneurship in SSE and Economic
Development.
Unit III:
Institutional Interface and Set up; Government Policy; tourism
enterprises/units eligible for assistance under MoT scheme. Entrepreneurial Process:
Identification of an Opportunity, Market Assessment, Analyzing Competitive
Situation, Understanding Trade Practices, Resource Mobilization.
Unit IV:
Technology Determination, Site Selection, Financial Planning, Financial
Institutions for Small Enterprises, Preparation of Business Plan, Elements of Business
Plan, Feasibility Report.
Unit V:
Ownership Structures & Organizational Framework, Financial Management
Issues, H R Issues, Strategies for Growth & Stability, Managing Family Enterprises
77
Unit VI:
Management Issues in Tourism & Hospitality Industry; Entrepreneurial case
studies of major Travel Agencies/ Tour Operators i.e Cox & Kings, Raj Travels, SOTC,
etc. and Hotels i.e Taj, Radisson, Welcome, etc.
Text Books:
1.
2.
3.
4.
5.
Vasant Desai, Entrepreneurship & Small Business Management
Peter Drucker, Innovation & Entrepreneurship
S S Khanna, Entrepreneurial Development
C B Gupta, N P Srinivasan, Entrepreneurial Development
D N Mishra, Entrepreneur and Entrepreneur Development & Planning
in India
Additional Reference Books:
78