Quantitative and Qualitative Case Study Research
and Doing Research for Publishing in SSCI Journals
Focusing mostly on training on fs/QCA methods and practice –
A half-day workshop on Wednesday, May 27, 2015
This half-day workshop provides hands-on training in constructing theory, collecting data, doing data analysis,
and writing scholarly papers that apply quantitative and qualitative case study research (CSR) methods. This
workshop focuses on building participants’ skills for using five CSR methods: CSR theory construction;
uncovering theory-in-use; property space analysis; fuzzy-set qualitative comparative analysis (FS/QCA);
degrees of freedom analysis (DOFA); ethnographic decision tree modeling (EDTM); the long interview
method (LIM); storytelling theory and research including archetype matching and forced metaphor elicitation
technique (FMET). The workshop includes the coverage of nitty-gritty details on how to do research to publish
in SSCI journals.
Brief Description of Coverage
CSR theory construction includes mapping out the flow of events, decision processes, and outcomes in
contexts and the use of multiple data analysis methods for theory testing. FS/QCA applies Boolean algebra for
testing consistency and coverage of alternative causal recipes (configurations of moderately complex antecedent
conditions) to explain an outcome (for a free manual on the method go to fs/QCA.com); the method includes
collecting a limited number of case studies (5 to 20 cases). DOFA examines the number of hits and misses in
matching the features of a case to the propositions of alternative theories. EDTM captures the paths that lead to
adoption versus rejection and success versus failure; like FS/QCA, EDTM theory recognizes that no one factor
is necessary or sufficient to cause an outcome. The LIM involves triangulating three methods of data collection
in situ: interviews, observation, and document analysis. Storytelling with archetypal analysis and the FMET
overcomes ego defenses and explicit-implicit cognitive blocking by respondents to enable uncovering
unconscious-meanings in respondents’ self-reports.
Participants’ Take-Aways
During the workshop, to achieve hands-on skills, participants complete individual and group exercises in
applying each of the five methods. Participants receive the entire book, CASE STUDY RESEARCH: Theory,
Methods and Practice (Emerald Publishing, 2010), which includes comprehensive chapters on using each of the
five methods plus comprehensive chapters on additional case study methods. Each participant receives an
invitation to send his or her CSR paper for review and comment by the workshop’s trainer.
CSR Workshop Trainer
Arch G. Woodside, professor of marketing, Boston College, U.S.A., is the workshop trainer. Arch is the author
of the workshop exercises-solutions and the CSR textbook of the workshop. His own articles using CSR
methods appear in the Journal of Marketing, Journal of Applied Psychology, Industrial Marketing Management,
Journal of Advertising Research, Journal of Business & Industrial Marketing, and Journal of Travel Research.
He is the Editor-in-Chief of the Journal of Business Research. He is a member and Fellow of APA, APS, Royal
Society of Canada, International Academy for the Study of Tourism and the Society for Marketing Advances.
Research authored and co-authored by Arch has received more than 10,000 citations and this work has a Google
1-10 index of 178 (March 11, 2014)-178 articles and books have each been cited ten plus times.
Venue
Wednesday, May 27, 2015, 12:30 to 16:30 at Nippon Hotel Taksim, Istanbul - Turkey.
Registration fee: Euro €100.00 for 16th EBES Conference participants and €200 for the non conference
participants.
Registration fee includes instruction, copy of six-chapters from the CSR book, the training program workbook,
coffee/tea breaks, and following the training day a personal written commentary by trainer of one paper
(co)authored by each participant. Participants need to bring their laptops with a copy of fs/qca.com
installed (free at fsqca.com). The workshop includes all instruction, workbook exercises and solutions,
textbook, personal follow-up review of participants’ research and manuscript by the trainer, and coffee/tea
breaks. Attendance is limited so please reserve soon.
Cancellation
If you are unable to attend, a substitute delegate is welcome at no extra cost. Please provide substitute delegate
in writing. In the event that you have to cancel, EBES accepts cancellation only in writing and not over the
phone. EBES observes the NO REFUND policy for cancellation. A set of documentation and course material
will be sent to you.
In the case that EBES cancels the event, delegate payments will be credit back to their credit cards within 30
business days.
Contact
For further information about your registration, please contact us at: can@ebesweb.org or ebes@ebesweb.org
EBES
(Eurasia Business and Economics Society)
Aksemsettin Mah. Kocasinan Cad. No:8/4 34080 Fatih - Istanbul / TURKEY
Tel: 90-212-220-54-51 Fax: 90-212-220-54-52
E-mail: ebes@ebesweb.org - www.ebesweb.org