AMDOCS CUSTOMER success story
ENIRO DRIVES UP PAY-PER-CLICK REVENUE WITH
AMDOCS DIGITAL ADVERTISING MANAGEMENT
“There was really only one solution capable of meeting our
business challenges and that was Amdocs Digital Advertising
Management system.”
Ron Bossen
Project Manager for Analysis and Implementation, Eniro
AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
AMDOCS CUSTOMER success story
COMPANY AT A GLANCE
COMPANY: Eniro
HEADQUARTERS: Stockholm, Sweden
OFFICES: Sweden, Norway, Denmark, Finland and Poland
WEBSITE: www.eniro.com
REVENUES: SEK5326m; approximately USD 800m (2010)
STOCK MARKET: OMX Stockholm Stock Exchange: ENRO
EMPLOYEES: 3,700
ADVERTISERS: 500,000
SERVICES: Local search, advertising, online and print
directories, voice directory assistance services
Technical environment
AMDOCS PRODUCTS: Amdocs Digital Advertising
Management
AMDOCS SERVICES: Amdocs Managed Services including
full hosting solution
INTEGRATIONS: Eniro backend and credit card systems
PROJECT DURATION: Eight months from the kick-off
to production
Eniro is the largest search and local advertising company in the Nordic
region, with an extensive network of websites serving hundreds of
thousands of small, medium and national advertisers. Eniro faced the
challenge of managing a competitive digital ad network across several
culturally and economically different countries with multiple, incountry systems.
To combat these challenges, Eniro’s strategy was built around providing
consumers with the best search experience, increased relevance and
traffic in order to become the alternative of choice for advertisers. To
support this ambitious strategy, they needed a powerful ad network
monetization platform. As a multi-region company, with a diverse sales
organization, Eniro also sought to bring all its disparate advertising
network systems onto a single platform to manage, leverage and control
sales activity more effectively. Eniro carried out an extensive analysis of
various solutions but in the end, it came down to three critical elements:
industry experience, solution quality and system support.
Ron Bossen, project manager for the analysis and implementation
projects at Eniro confirms, “There was really only one solution capable
of meeting our business challenges and that was Amdocs Digital
Advertising Management system. We were impressed with Amdocs’
expertise and experience in the advertising market and with their 29
years of ongoing R&D investments.”
After deploying the Amdocs solution, Eniro’s Pay-Per-Click (PPC)
advertising traffic quality increased and operating costs declined.
“Transforming the way we manage digital
advertising plays an essential part in our plan to
grow faster in the Nordic online search market.
Sophisticated technology like Amdocs Digital
Advertising Manager is crucial to deliver on this
ambition.”
Amdocs Digital Advertising Management system replaced most of
Eniro’s existing digital advertising systems with one single platform,
designed with strong self-service functionalities to manage all aspects of
search and content digital advertising across various media channels. Its
advanced yield management and advertisement matching capabilities
mean Eniro’s services are much more flexible and accessible to a wider
range of advertisers, from small businesses to large corporations, and
deliver more relevant ads to consumers.
Advertisers can create their own digital advertisements via webbased graphical user interfaces (GUIs) and run multiple campaigns
simultaneously. Since the majority of Eniro’s advertising clients – small
and medium business owners – are not marketing experts, the Amdocs
solution provides self-service tools that suggest the best keyword
combinations to maximize spend on a certain category and so increases
return on investment, for example.
Challenges
> A winning combination of a full customer service by
Eniro professional teams and self-service tools
By providing a better user experience to advertisers and highly relevant
content to consumers, the solution helps Eniro deliver high customer
satisfaction levels, as well as leverage higher traffic and direct response
volumes. Eventually, this means bringing more value in terms of business
leads, calls and sales to Eniro’s advertising clients compared to the value
the competition brings.
> Advanced targeting, scoring and reporting intelligence
“The overall impact of the Amdocs solution has been
transformative.”
SOLUTION
“Eniro has a very strong brand in the Nordic region and it is vital that
we protect and continue to enhance that brand in the face of both local
and international competition,” continued Bossen, who is currently
working in Eniro’s Business Development team. “A cornerstone of our
online strategy is to strengthen our position in Pay-Per-Click search
advertising. Transforming the way we manage digital advertising plays
an essential part in our plan to grow faster in the Nordic online search
market. Sophisticated technology like Amdocs Digital Advertising
Manager is crucial to deliver on this ambition.”
Amdocs purchased, hosted and supported all the necessary hardware and
third party software for the solution, thus reducing capital investment
and support costs – making scalability more cost effective. The Amdocs
Digital Advertising Manager was implemented in just eight months from
concept to go live date – an outstanding accomplishment considering
the complexity of the project.
“Amdocs provided Eniro an impressive solution that
resulted in immediate business benefits and also
created an environment for further growth.”
Bossen concludes, “The overall impact of the Amdocs solution has been
transformative. It supports increases in advertisers and users searching
for products and services. Amdocs provided Eniro an impressive
solution that resulted in immediate business benefits and also created
an environment for further growth.”
>Establish a Scandinavian digital advertising network that
is local, competitive and scalable as an alternative to
international online search and ad network giants
>Bring best value for advertisers’ money with:
>Manage complex services across countries, cultures,
languages, and currencies
>Reduce the cost of operating and maintaining a
pan-Scandinavian ad network system
>Amdocs Digital Advertising Management
> Enables Eniro to operate an extensive advertising
network for its customers within a single platform
supporting multiple markets
> Provides a comprehensive solution for managing
digital campaigns effectively in full service and
self-service modes, including budget management
and keyword bidding
> Serves relevant ads dynamically to the right location,
context, and consumer at the right time across
multiple media channels. Based on an advanced
matching algorithm, resulting in more relevant ads to
consumers and more value to advertisers
>Fully hosted and managed solution operated by Amdocs
Managed Services
Results
Within less than a year, Eniro developed a new generation
of a single scalable ad network platform that consolidated
multiple in-country operations while meeting and exceeding
aggressive KPIs:
>Increased pay-per-click product revenues despite a
challenging economic environment
>Increased customer advertising traffic
>Reduced operating costs
>Increased customer base
www.amdocs.com
ENIRO
ABOUT AMDOCS
Amdocs is the market leader in customer experience systems innovation. The company combines business and operational support systems,
service delivery platforms, proven services, and deep industry expertise to enable service providers and their customers to do more in
the connected world. Amdocs’ offerings help service providers explore new business models, differentiate through personalized customer
experiences, and streamline operations. A global company with revenue of $3 billion in fiscal 2010, Amdocs has approximately 19,000
employees and serves customers in more than 60 countries worldwide. For more information, visit Amdocs at www.amdocs.com.
For the most up-to-date contact information for all Amdocs offices worldwide,
please visit our website at www.amdocs.com/corporate.asp
Amdocs has offices, development and support centers worldwide, including sites in:
TH E A M E R I C A S:
ASIA PACIFIC:
EU ROPE, MIDDL E EAS T & AF RICA:
BRAZIL
AUSTRALIA
CYPRUS
IRELAND
SOUTH AFRICA
CANADA
CHINA
CZECH REPUBLIC
ISRAEL
SPAIN
COSTA RICA
INDIA
FRANCE
ITALY
SWEDEN
MEXICO
JAPAN
GERMANY
NETHERLANDS
TURKEY
UNITED STATES
SINGAPORE
HUNGARY
POLAND
UNITED KINGDOM
THAILAND
RUSSIA
VIETNAM
Copyright © 2011 Amdocs. All Rights Reserved. Reproduction or distribution other than for intended purposes is prohibited, without the prior written consent of Amdocs. These materials are confidential, and shall be returned to Amdocs upon
request. The trademarks and service marks of Amdocs, including the Amdocs mark and logo, Ensemble, Enabler, Clarify, Return on Relationship, Intelecable, Collabrent, Intentional Customer Experience, CES, Cramer, Qpass, SigValue, DST Innovis,
JacobsRimell, ChangingWorlds and jNetX are the exclusive property of Amdocs, and may not be used without permission. All other marks are the property of their respective owners. ENRO_09-11