SIDAI DESIGNS
2016
Made
with
love in
Tanzania
Sidai Designs is a social enterprise in Arusha, Tanzania, creating contemporary luxury beaded jewelry, based on traditional
Maasai beading techniques and design. Founded in 2011, as a
non-profit organization, we support Maasai women by providing
economic empowerment through fair trade.
We are passionate in our mission to help overcome poverty and
improve women’s social standing, believing that artisanal design
led handcraft is a powerful tool to bring about positive change.
Our jewelry is created entirely by hand using a combination of
ingeniously upcycled products. Traditional glass beads are intricately joined using thread salvaged from old grain bags and
enhanced with recycled metal beads, oil canisters and yoghurt
pots to create the boning and luxury soft leather and sterling
silver to create simple, elegant fastenings.
Inspired by the symbolic cultural significance of the Maasai jewelry, each piece tells a story. Jewelry is an integral element of the
Maasai identity and through our products, we endeavour to tell
their stories and preserve the traditions of this unique tribe.
www.sidaidesigns.com
-1-
sipolio
collection
During the rite of passage from
boyhood to manhood, the young
Maasai male strips his body
of colour, adorning it with white
over a black shuka.
Inspired by this significant
event in the young males life,
our ‘Sipolio’ collection
shares their story.
sipolio :: young warrior
Leather Bracelet Cuff
WHITE LCWH0
Leather Multi Stripe
Bracelet Cuff
WHITE LMWH0
Wide Leather Cuff
WHITE LWWH0
Leather Choker
WHITE LKWH0
Leather Bracelet Disc
WHITE LDWH0
Stripe Leather Choker
WHITE LKWHS
Leather White & Gold Buckle Bracelet
WHITE LEWG0
Leather Triple Buckle Wrap Bracelet
WHITE LTWH0
Leather Buckle Bracelet
WHITE LBWH0
Leather Wrap Bracelet
WHITE LWWH0
Adjustable Leather ZigZag Bracelet
WHITE, GOLD LAWGZ
Adjustable Leather Bracelet
WHITE LAWH0
Adjustable Leather Bracelet
TURQUOISE LATQ0
Adjustable Round Beaded
Leather Bracelet
WHITE LRWH0
-2-
Leather Necklace
WHITE LNWH0
warrior
collection
Traditionally, male warriors are
adorned with beaded armour,
which are gifted to them by
aspiring wives and mothers.
This collection preserves traditional
methods using thread salvaged
from old grain sacks and
boning from plastic canisters.
Extra Wide Chevron Warrior Bracelet
WHITE, GRAY, ORANGE WWWMC
Extra Wide Chevron Warrior Bracelet
WHITE, TURQUOISE, ORANGE WWWTC
irmoran :: warrior
Wide Geometric Warrior Bracelet
WHITE, TURQUOISE WXWTG
Wide Geometric Warrior Bracelet
WHITE, GRAY WXWMG
Warrior Necklace Chevron
WHITE, GRAY WNWMC
-3-
Warrior Necklace Chevron
WHITE, TURQUOISE WNWTC
warrior / collection
Narrow Zig Zag Warrior Bracelet
WHITE, GRAY WSWMZ
Narrow Stripe Warrior Bracelet
WHITE, TURQUOISE WSWTS
Narrow Stripe Warrior Bracelet
WHITE, NAVY WSWNS
Narrow Zig Zag Warrior Bracelet
WHITE, TURQUOISE WSWTZ
Multi V Warrior Bracelet
GRAY, WHITE WBWMU
Multi V Warrior Bracelet
TURQUOISE, WHITE WBWNU
Multi V Warrior Bracelet
ORANGE, WHITE WBWOU
Multi V Warrior Bracelet
TURQUOISE, WHITE WBWTU
Narrow Stripe Warrior Bracelet
WHITE, ORANGE WSWOS
Narrow Stripe Warrior Bracelet
WHITE, GRAY WSWMS
Narrow Stripe Warrior Bracelet
GRAY, ORANGE WSGOS
Narrow Stripe Warrior Bracelet
TURQUOISE, ORANGE WSTOS
-4-
Narrow Stripe Warrior Bracelet
ORANGE, NAVY WSONS
koko
collection
The collection is inspired
and designed in collaboration
with one of the eldest
master beaders Koko Sadera.
This collection pays homage
to the exquisite craftsmanship
of the tribe taking inspiration
from ceremonial antique pieces.
koko :: grandmother
Laizer Necklace
WHITE, CHARCOAL, YELLOW
LNWHA
Wide Pattern Warrior Bracelet
MULTICOLORED WWMCI
Warrior Necklace Block
MULTICOLORED WNMCB
-5-
Wide Block Color Warrior Bracelet
MULTICOLORED WWMCB
endito
collection
Endito Bracelet
WHITE, ORANGE, GOLD EBWO0
Endito Bracelet
GRAY, TURQUOISE, GOLD EBWO0
The ‘endito’ collection draws
inspiration from an emerging
group of young Maasai girls
who explore the local markets
in search of new designs
from around the world.
endito :: young girl
Endito Bracelet
GRAY, WHITE, GOLD EBZG0
Wide Woven Ring
WHITE, GRAY, GOLD
S/M RWGRS
M/L RWGRL
Endito Bracelet
TURQ, ORANGE, WHITE, GOLD EBTO0
Wide Woven Ring
WHITE, CORAL, GOLD
S/M RWCOS
M/L RWCOL
Wide Woven Ring
WHITE, TURQ, GOLD
S/M RWTQS
M/L RWTQL
-6-
Wide Woven Ring
WHITE, YELLOW, GOLD
S/M RWYES
M/L RWYEL
endito / collection
Triple Endito Necklace
WHITE, TURQ, ORANGE,
GOLD EATO0
Triple Endito Necklace
WHITE, GRAY, GOLD
EAZG0
Triple Endito Necklace
WHITE, GOLD,
MULTICOLOR EAMC0
-7-
Large Hoop Earrings
WHITE, GOLD
EEWGL
Extra Small Earrings
WHITE, GOLD
EEWGT
Large Hoop Earrings
WHITE, GOLD, ORANGE
EEWOL
Small Hoop Earrings
WHITE, GOLD, ORANGE
EEWOS
Large Hoop Earrings
WHITE, GOLD, TURQUOISE
EEWTL
Small Hoop Earrings
WHITE, GOLD, TURQUOISE
EEWTS
Zebra Endito Necklace
white/gray/turquoise
white/gray/coral
white/gray/yellow
endito zebra / collection
Small Hoop Earrings
WHITE, GRAY, CORAL
EEZCS
Small Hoop Earrings
WHITE, GRAY, TURQUOISE
EEZTS
Small Hoop Earrings
WHITE, GRAY, YELLOW
EEZYS
ENZC0
-8-
ENZY0
ENZT0
endito / collection
ENLTB
ENCVB
ENTNB
ENYE0
ENNVB
ENCFA
orange/silver
turquoise/gold
navy/gold
yellow/silver
ENTOB
cornflower blue/silver
Endito Necklace
orange/turquoise
navy/turquoise
turquoise/olive
cornflower blue/navy
Block Color Endito Necklace
ENTQB
-9-
ENORA
Elastic Tassel Wrap Bracelet
NAVY ETNV0
Elastic Tassel Wrap Bracelet
ORANGE ETOR0
Elastic Tassel Wrap Bracelet
OLIVE ETOL0
Elastic Tassel Wrap Bracelet
LIME ETLIO
Elastic Tassel Wrap Bracelet
TURQUOISE ETTQO
Tassel Necklace
WHITE, TURQUOISE,
GOLD GTWT0
Porcupine Naibor
Necklace
WHITE, TURQUOISE,
GOLD PNWT0
Tassel Necklace
WHITE, ORANGE,
GOLD GTWO0
Porcupine Naibor
Necklace
WHITE, ORANGE,
GOLD PNWO0
Porcupine Double
Naibor Necklace
WHITE, TURQUOISE,
GOLD PDWT0
porcupine
collection
nungu :: porcupine
- 10 -
Porcupine Double
Naibor Necklace
WHITE, ORANGE,
GOLD PDWO0
Long Single Strand Necklace
enganashe
Merging traditional materials
and techniques with contemporary
design, this collection fuses
the creative methods of
different cultures
from far and wide.
yellow, white, gold
olive, turquoise, gold
cornflower blue, turquoise, gold
white, gold
collection
enganashe :: sister
Double Drop Earring
TURQ GDTQ0
CORAL GDCO0
COLOR OPTIONS
TURQUOISE
CORAL
Single Bar Bracelet
TURQ GITQ0
CORAL GICO0
GRWH0
GRCF0
GRLI0
GRYE0
- 11 -
Short Single Bar Necklace
TURQ GBTQ0
CORAL GBCO0
Flat Round Beaded Dog Collar
WHITE DCWH0
Block Color Dog Color
WHITE, RED DCRWB
Flat Round Beaded Dog Collar
WHITE, RED DCRW0
mbwa
collection
Pili
A dog is never far from a
Maasai Warrior’s side.
A symbol of strength and loyalty,
this collection symbolises the
bond that they share.
mbwa :: dog
- 12 -
tamu
info@sidaidesigns.com
www.sidaidesigns.com
© Sidai Designs 2016 • Photography: Eszter Rabin, Angie Cao