Raj Batra, President, Industry Automation Division, Feb. 13, 2014
PROFINET Breakout Session
ARC Forum 2014
Unrestricted © Siemens Industry, Inc. 2014 All rights reserved.
Answers for industry.
Three Imperatives Are Changing the Face of Industry
Sustained
Customer Benefits
Efficiency
Performance
Flexibility
Energy and resource
efficiency
are decisive cost
factors.
The merger of real and
virtual production –
interlinking automation and
drive technology with
industry software shortens
time to market.
Need for higher flexibility
drives increasing
importance of
industrial IT and
industry software.
PROFINET addresses each of these imperatives.
Unrestricted © Siemens Industry, Inc. 2014 All rights reserved.
Page 2
PROFINET Addresses Industry’s Key Challenges
Efficiency
Optimal use of resources
 One cable for all purposes
 Device/Network diagostics
 Energy efficiency
 Easy cabling
 Fast device replacement
 Ruggedness/stability
Flexibility
Performance
Increased Productivity
and Faster Time to Market
Tailor-made plant
concepts
 Speed
 Industrial Wireless LAN
 High precision
 Safety
 Large quantity structures
 Flexible topolgies
 High transmission rate
 Open standard
 Redundancy
 Web tools
 Fast start-up
 Expandability
PROFINET offers sustained customer benefits.
Unrestricted © Siemens Industry, Inc. 2014 All rights reserved.
Page 3
Bringing Intelligence to the Entire Product
Development and Production Process
Yesterday
Today
Tomorrow
Local
automation technology
Communication-based
automation
Optimization of the entire
production process with
innovative software systems
 Further development within
clearly drawn system boundaries
 Factories are equipped with
sensors and communications
systems
 Software systems ensure a
smooth and seamless interplay
 From the initial idea to
production and delivery logistics
and on to operation and service
on the customer’s premises
Unrestricted © Siemens Industry, Inc. 2014 All rights reserved.
Page 4
Unifying the Product and Production Lifecycle
Processes
PRODUCT
PRODUCTION
yesterday
Process
Serial and separate lifecycles,
software for isolated functions
today
tomorrow
Software speeds lifecycles,
but processes still mainly serial
Concurrent processes,
lifecycles unified
Plan
Develop
Build
Support
time
time
Further optimization of
individual processes yielding
diminishing marginal returns
Unrestricted © Siemens Industry, Inc. 2014 All rights reserved.
Page 5
time
The Real and Digital Worlds Are Converging
Design and
virtual production
DM
Real production
3D process
design
TIA Portal
CAD
Factory
Idea and
plant design
PLM
Product
Lifecycle
Management
Automation
design
TIA
Totally
Integrated
Automation
TIP
cPDM
ProductService
design
CAE
Digital
collaboration
Sales
Logistic
CAD
Totally
Integrated
Power
MES
Production
C&C
80% of production costs are determined in the design phase.
Unrestricted © Siemens Industry, Inc. 2014 All rights reserved.
Page 6
TIA Portal – The New, Fully Integrated Automation
Engineering Environment
Providing customer software tools to significantly reduce engineering
hours for advanced automation solutions.
Unrestricted © Siemens Industry, Inc. 2014 All rights reserved.
Page 7
The United States is Emerging as the Global Bright
Spot in the Automotive Space
Automotive Surges in the US
 Pent-up demand, easier credit
and higher consumer confidence
are driving growth.
 Vehicle sales rates are reaching
5-year highs.
 Plants are investing in
modernization of automation vs.
adding shifts and plants.
 North American International Auto
Show in Jan. 2014 highlights
power of advanced automation.
Unrestricted © Siemens Industry, Inc. 2014 All rights reserved.
Page 8
Raj Batra, President, Industry Automation Division, Feb. 13, 2014
PROFINET Breakout Session
ARC Forum 2014
Unrestricted © Siemens Industry, Inc. 2014 All rights reserved.
Answers for industry.