Graphics II This intermediate course reviews the basics of graphic design and begins to explore the complex world of visual communication through a variety of creative, constructive, and research based projects.
Unit Learning Goals (Describe what students are expected to Meets Meets Progressing Area of Not Yet Description: know and/or be able to do)
Learning Learning Towards Concern Taught
Goal w/ Graphics II
Goal Learning Goal Distinction
Students will
be able to:
Identify & describe design elements & principles of design including
balance, emphasis, movement, pattern, proportion, rhythm, and unity.
Can apply these principles and elements effectively through the design
and production of original artwork.
Experiments with ideas and shows evidence of choices made for
expressive effect. Brainstorming, problem solving, and applying lesson
criteria. Applies previously learned concepts.
Understands, manages and utilizes various design software including the
Adobe Creative Suite to effectively, creatively and efficiently complete
design work. Students demonstrate ability to independently manage
files, print, and problem solve software issues that arise.
Develops the technical skills needed to utilize various media, tools and
techniques in a safe, developmentally appropriate manner.
Create original artwork that meets intended commercial or artistic
purpose through the use of color, elements and principles of design,
effort and experimentation.
Students will be assessed through their daily class performance for
productivity, organization and problem solving in meeting deadlines.
Students will be expected to demonstrate an understanding of design
principles through the production and presentation of original artwork.
Unit 1: Graphics I Review and software exploration
Common Core State Standards Unit 2: Typography Review Activity 1: REVIEW ‐ What is Graphics? 
What is Graphic Design REVIEW? 
Vocabulary review 
Software exploration 
Cumulative review game. CCSS.ELA-Literacy.RI.9-10.1
CCSS.ELA-Literacy.RST.9-10.4 Activity 1: What is Typography? 
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Explore the history and purpose of typography. Review Typo chapter 4. Activity 2: Positive Propaganda Project 
What is propaganda? 
Choice software. 
Power of graphics/visual communication. CCSS.ELA‐Literacy.WHST.9‐10.2d First section of PowerPoint Portfolio. End of Unit Assessment
Description: 
Pass all quizzes. 
Share 
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Display throughout school Verbal Assessment through class discussion. 
Critique process and participation. 
Creation of visuals demonstrating understanding of concepts.
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Begin building portfolio. Activity 2: Creating Visual Language 
Visual language. 
Typography exercises: positive, negative, color, illustrative. CCSS.ELA-Literacy.RI.9-10.1
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CCSS.ELA-Literacy.RST.9-10.4
Common Core State Standards Activity 3: Power of Visuals CCSS.ELA-Literacy.RST.9-10.7
Activity 3: Developing Typography Choice of projects:  Poster Design 
Portrait Design 
Music Festival Poster 
Introduction to Creative Allies CCSS.ELA-Literacy.RST.9-10.4
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Writing Reflections 
Verbal Assessment through class discussion. 
Critique process and participation. 
Creation of visuals demonstrating understanding of concepts Activity 1: Value of Logo? Unit 3: Logo Design 
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Review the defining characteristics of a logo. (PowerPoint) Hidden meanings and symbolism Activity 2: Professional Logo Design 
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PBS OffBook video Study Pro Logos Logo re‐creation and development of original logo. Mixed Media Substrates and applications. Activity 3: Developing Identity through Brands and Logos 
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Create an original logo based on concepts of study Thumbnail Sketches Original logo and branding. 
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Thumbnail Sketches Verbal Assessment through class discussion. Critique process and participation. Creation of visuals demonstrating understanding of concepts Quiz Common Core State Standards CCSS.ELA-Literacy.RST.9-10.7
Unit 4: Color Theory Activity 1: What is Color Theory? Activity 2: Color Symbolism 
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Review Color Science Study electromagnetic spectrum/how we see color/behavior of light. CCSS.ELA-Literacy.RST.9-10.4
CCSS.ELA‐Literacy.RST.9‐10.7 
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Explore color meaning, symbolism, design. Creative Color Wheels, Color Schemes, and other exercises. Optical Illusions Activity 3: Color Research 
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How is color used in business and advertising?
Color Research projects. Study of a major company or corporation and its color decisions. Create an original design demonstrating effective use of chosen color. Mock company. Common Core State Standards CCSS.ELA-Literacy.RI.9-10.1
CCSS.ELA-Literacy.RST.9-10.7
CCSS.ELA‐Literacy.WHST.9‐10.2d
CCSS.ELA‐Literacy.WHST.9‐10.7
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Writing Reflections Verbal Assessment through class discussion. Critique process and participation. Creation of visuals demonstrating understanding and skill… Professional Presentations Unit 5: Page Layout Activity 1: What is Design and Layout?
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Review Design/Layout Visually organizing and communicating information. Common Core State Standards CCSS.ELA-Literacy.RI.9-10.1
Unit 6: Business of Graphics Activity 1: Graphics and Business
Activity 2: Create Proof of Design and Layout 
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Theme, appropriate decisions, sketches, cover design. Marketing! Activity 3: Presenting Graphic Design Work 
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CCSS.ELA-Literacy.RST.9-10.7
Being professional and dealing with clients. Selling your product Presentation and written evaluation. Any/all of the above, plus… CCSS.ELA‐Literacy.WHST.9‐10.2d
CCSS.ELA‐Literacy.RST.9‐10.7 
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Review the business of graphics (PowerPoint) Branding and Identity Review. Activity 2: Business Card Design
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Review business card standards and specs. Explore various designs and concepts. Create personal cards, working critiques, formal peer edit with steps of art criticism. Activity 3: Intro to Branding and Identity 
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Applying style to multiple printing surfaces. Digital Concept Design. Complete package. Common Core State Standards 
CCSS.ELA-Literacy.RST.9-10.7
CCSS.ELA-Literacy.RST.9-10.4
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Any/all of the above, plus… Applying design to multiple printing surfaces. Unit 7: Screen Printing Activity 1: The Screen Printing Process 
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Screen printing process review Notes and Quiz. Activity 2: Designing and Prepping 
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Activity 3: Pulling Prints 
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Developing 1 color designs. Printing on transparency paper. Burning screens. 
Any/all of the above
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Any/all of the above
Battle of the Brands Printing process. Printing on paper. Printing on fabric, create a T‐Shirt. Common Core State Standards Unit 8: Unified Arts Integration Common Core State Standards Activity 1: Music, Art and Design  Discuss connections in “the arts.”  Influence and Integration CCSS.ELA-Literacy.RST.9-10.7
Activity 2: Album Art Activity 3: Creative Allies 
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Representation of style/sound Icons (iTunes, etc…) 
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Creative Allies! Design contests – real clientele. Building a Resume and Portfolio. CCSS.ELA-Literacy.RI.9-10.1
CCSS.ELA-Literacy.RST.9-10.4 Unified Arts Integration Continued… Activity 4: Art Genres 
Discuss the creative influence Fine Art and Art History have on contempory art and design. Common Core State Standards CCSS.ELA-Literacy.RI.9-10.1
CCSS.ELA-Literacy.RST.9-10.4 Unified Arts Integration Continued… Activity 7: Contemporary Art  Discuss contemporary Common Core State Standards 
art/design/marketing/etc “Exit Through The Gift Shop” Activity 5: Art Genre Research Projects  Research a major genre of art/art history.  Research paper and illustrative poster design. Activity 6: Presenting Graphic Design Work  Presentations/Teach classmates.  Display  Critique CCSS.ELA-Literacy.RST.9-10.7
Activity 8: Stencil Art Activity 9: Tablet Characters 
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Combine graphics, fine art, contemporary art and issues Make a Statement 
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Create a variety of characteristics, adjectives, scenarios, etc… Choose randomly and create using digital drawing tablets CCSS.ELA-Literacy.RST.9-10.7
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Any/all of the above
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Any/all of the above
Final Unit: Final Projects and Cumulative Presentation Activity 1: Portfolio 
Activity 2: Choice Project 
Organize semester work in a professional Portfolio (PowerPoint, Prezi, etc…) Choose a project from the semester to re‐create (favorite, most valuable, etc…) Common Core State Standards SWLG Score
Activity 3: Final Portfolio Presentation 
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Any/all of the above
Professional Portfolio/Resume roleplay. Present to class. Critique and Discussion. CCSS.ELA-Literacy.RST.9-10.7
Effective Communication
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Effective Communication
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Effective Communication
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Effective Communication
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Critical Thinking
O P D B Critical Thinking
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Critical Thinking
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Critical Thinking
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Responsible & Respectful Behavior O P D B
Responsible & Respectful Behavior O P D B
Responsible & Respectful Behavior O P D B
Responsible & Respectful Behavior O P D B