Mother Dairy Plain Dahi
Mother Dairy Plain Dahi
Parent Company
Mother Dairy
Category
Food Products
Sector
Food and Beverages
Tagline/ Slogan
India’s No.1 Milk brand
USP
1/4
Mother Dairy Plain Dahi
Well packaged natural curd without any preservative
STP
Segment
People who directly eat curd or use curd in cooking
Target Group
Any age group (children and adults alike)
Positioning
As a good quality, creamy and natural curd
SWOT Analysis
Strengths
2/4
Mother Dairy Plain Dahi
1. Brand name of Mother Dairy
2. Natural curd without any preservatives
3. Available in packs of 90 grams, 200 grams, 400 grams & 2 kg
4. Affordable price
5. Good distribution through the many Mother Dairy centres
Weaknesses
1.Perishable item-shelf life of 7 days
2.Competition from local milk dairies
3.Less advertising and limited availability across India
Opportunities
1.Curd is very much a part of Indian food, so there is a constant demand
2.Tap the export market
3.Advertise the product to attract the target customers
Threats
1.Competition from other curd makers, especially local dairies
2.Home made curd is an easy and cheap way to obtain fresh and natural curd
3/4
Mother Dairy Plain Dahi
Competition
Competitors
1.Amul Mastidahi
2.Nestle Dahi
3.Curd from local dairies
4. Home made curd
4/4