Cool by Design: Mexico's LCMX Heads for Dubai BY JANA PERKOVIC | SEPTEMBER 23, 2015 Ricardo Rodríguez Elías, founder and Creative Director of LCMX (Courtesy of LCMX) RELATED EVENTS Dubai Design Week Design is all about making things, and the way we make things has undergone a revolution in recent years. From 3D printing to crowd-funding, there have never been more tools for enterprising designers to step out of corporate employment and set up on their own. Blouin ARTINFO has started Cool by Design, a series designed to showcase the enterpreneurial spirit, and creative flair, of design start-ups around the world. Founded in 2009, LCMX is a design and architecture studio and workshop run by two brothers from the heart of Mexico City. Specializing in solid wood furniture, LCMX's projects range from domestic interiors to conceptual spaces, including the furniture for Mexico's pavilion at Venice Biennale in 2014. In October this year, LCMX has have been invited to represent emerging design in Mexico at Dubai Design Week. Name of Business: LCMX Makes: furniture, interior design and architecture Since: 2009 Based in: Mexico City How many people do you employ: 5 – 10 Age of oldest employee: 50 Age of youngest employee: 30 Name & Role: Ricardo Rodríguez Elías – Creative Director / Founder Who are you, and how many are you? I'm Ricardo Rodríguez Elías and togheter with my brother Otniel Josue we lead LCMX. The company - what exactly do you do? LCMX is a design & architecture studio currently working on architecture, interior design and furniture. And what do you definitely not do? We just work on projects that like us, so we try to keep this idea alive... What did you do before starting this business? Before LCMX, I was involded in a communication agency with some friends, working on marketing projects with big brands. My brother was involded in architecture projects with a couple of firms from Mexico City. Our father is a cabinet maker-carpenter, so our family background was a big influence in our decision to create LCMX What is your favourite/most popular product? We love tables, and is one of the products the clients frequently asking for. Where can one buy your products? You can buy our products directly from us in our studio-showroom. www.lc-mx.com. Who buys your products? Our customers normally are private clients. What is your typical day at work/in the office? In the morning I start with answering emails and making to-do lists, for myself and for the people who work for us. After midday I'll start with the crative process for the projects in wich we are involved, making new designs, sketching, prototypes, etc. What important lesson have you learned in the last year? "Sometimes you win, sometimes you learn." What is the best thing that has happened to you since starting the business? One of the things I love to do is travel. When I started the business, one of my objectives was to try to show our products and projects internationally, with the idea to travel often. The goal has been accomplished: we had the opportunity to be part of the Mexican Pavilion of the Architecture Biennale in Venice Italy in 2014 – we were invited by Gaeta-Springall architects, the curators of the Pavilion. And now, we will participate in the Design Week in Dubai in October, thanks to Abierto Mexicano de Diseño who has invited us. How would you describe your design community? We try to stay in contact with other design firms and studios, to share experiences and ideas, or just to have fun. Mexico City at this moment has a significant design community, working together with the idea to consolidate the brand of Mexican design in the international context. Also, different platforms have been created some years ago by independent designers. These are Abierto Mexicano de Diseño, (AMD), La Lonja, Design Week México, Decode, Mextropoli, to name a few. Those platforms are an excellent example of how this design community is growing. What what you got planned for the rest of 2015? At Dubai Design Week in October, we will present one of the latest tables we have designed, and our favorite collection of Lamps, 'Felina'. For the rest of the 2015, we are working on interior design projects, and also planning a collection of objects inspired by scientist experiments. We will show you. In five years, design will be... Amazing