Will New Second Class Status for Copyright’s First Sale Doctrine Drive Production Offshore? This article first appeared in the Intellectual Property & Technology Law Journal, Vol. 24, No. 1, January 2012. by Evan Finkel Evan Finkel Intellectual Property +1.213.488.7307 evan.finkel@pillsburylaw.com Evan Finkel is a partner at Pillsbury Winthrop Shaw Pittman LLP, where he leads the Los Angeles Intellectual Property group. Recently, the Second Circuit issued a decision regarding the copyright first sale doctrine that may have farreaching influence on the activities of US copyright owners, possibly causing the largest and most prestigious of them to move offshore their manufacturing and publishing operations.1 17 U.S.C. § 109(a): The Statutory Foundation for the First Sale Doctrine Section 106(3) of the Copyright Act of 1976 (the Copyright Act) grants certain exclusive rights to the owner of a copyright in a copyrighted work, including the exclusive right to distribute (and authorize others to distribute) copies of the work.2 Under § 602(a) of the Copyright Act, unauthorized importation into the United States of a copyrighted work acquired outside the United States is an act of copyright infringement because it violates the copyright owner’s exclusive right of distribution.3 The exclusive rights of the copyright owner, including the exclusive right of distribution, are, however, expressly limited by §§ 107 through 120 of the Copyright Act.4 One such express limitation is the so-called first sale doctrine codified in § 109(a), which entitles the “owner of a particular copy” of a copyrighted work that is “lawfully made under Pillsbury Winthrop Shaw Pittman LLP this title” to sell or otherwise dispose of that copy without the authorization of the copyright owner.5 When a copyrighted work is made in the United States and sold in the United States by or under the authority of the copyright owner, the first sale doctrine clearly kicks in, and under § 109(a) the purchaser may, without the authority of the copyright owner, sell or otherwise dispose of that copy of the work. But that was easy. Consider the situation in which the copyrighted work is made abroad by or under the authority of the copyright owner, and sold to a purchaser outside the United States. Does the first sale doctrine apply when the work is re-sold in the US by the purchaser? Or consider the situation in which the copyrighted work is made in the United States by or under the authority of the copyright owner and then sold to a purchaser outside the United States. Does the first sale doctrine apply when the work is re-sold in the United States by the purchaser? Would your answer to these questions depend on whether the purchaser was authorized by the copyright owner to re-sell the work in the United States? In each of those circumstances, the breadth of the first sale doctrine is far from crystal clear. If the work is www.pillsburylaw.com Intellectual Property deemed to have been “lawfully made under this title” within the meaning of that phrase in § 109(a), even though it was made outside the United States or was made in the United States but purchased outside the United States, then the first sale doctrine allows the purchaser to import the work into the United States and sell the work in the United States. But if not, such importation and sale without the authority of the copyright owner is an act of copyright infringement. This article discusses the most recent legal authorities on the issue of the proper interpretation of the lawfully-made-under-this-title clause of § 109(a). Quality King: The US Supreme Court Application of the First Sale Doctrine In Quality King Distributors Inc. v. L’anza Research Intl., Inc.,6 the Supreme Court considered whether the first sale doctrine applied to copies of a work manufactured in the United States, sold outside the United States with the authority of the copyright owner, and then imported into the United States without authority of the copyright owner. More specifically, hair care products bearing a copyrighted label were manufactured in the United States by the copyright owner, exported to an authorized foreign distributor, sold to unidentified third parties overseas, shipped back into the United States without the copyright owner’s permission, and then sold in California by unauthorized retailers. The copyright owner (L’anza) sued the unauthorized importers for Pillsbury Winthrop Shaw Pittman LLP copyright infringement, alleging that the importation and subsequent sale of hair care products bearing the copyrighted labels violated its exclusive rights under §§ 106(3) (distribution) and 602(a) (importation as an act of distribution). The district court rejected the importers’ defense based on the first sale doctrine of § 109(a) and entered summary judgment in favor of the copyright owner. The Ninth Circuit affirmed.7 The Supreme Court reversed and held that the copies imported into the United States were subject to the first sale doctrine and thus immune from a charge of infringement because the copies were made in the United States and thus were “lawfully made under this title” within the meaning of § 109(a). In reaching that conclusion, the Supreme Court rejected the argument that importation into the United States was not a sale or other disposition of the copyrighted work protected under the first sale doctrine of § 109(a), which allows the owner of the copy of the work “to sell or otherwise dispose of the possession of that copy.”8 The Court concluded that “[a]n ordinary interpretation of the statement that a person is entitled ‘to sell or otherwise dispose of the possession’ of an item surely includes the right to ship it to another person in another country.”9 Thus, we have one of our answers. The first sale doctrine applies to any copyrighted work made in the United States by or with the authority of the copyright owner. That work is “lawfully made under this title” within the meaning of § 109(a). The purchaser and downstream purchasers are thus free to sell or otherwise dispose of that copy of the work without the authorization of the copyright owner. If the work is then sold or transferred to a location outside the United States, it can then be imported back into the United States without being subject to a copyright infringement claim. The work was still “lawfully made under this title” and it does not lose that preferred status regardless of how many times it changes hands or where it travels. Omega: The Ninth Circuit’s PostQuality King Application of the First Sale Doctrine In Omega S.A. v. Costco Wholesale Corporation,10 the issue was whether Omega could prevent Costco from reselling watches that incorporated Omega’s copyrighted design. Omega manufactured the watches outside the United States and then sold the watches to authorized distributors outside the United States. Those foreign distributors sold the watches to unidentified third-party purchasers outside the United States who sold them to a New York company that in turn sold them to Costco in the United States for sale in the United States. Thus, the salient facts are that the watches (copyrighted work) were made by Omega (the copyright owner) outside the United States and all sales by Omega and its authorized distributors were made outside the United States. The first importation into and sale in the United States was by an unrelated purchaser and was not an authorized transaction.11 Omega sued Costco for copyright infringement, infringement under §§ 106(3) (distribution) and 602(a) (importation as an act of distribution). Will New Second Class Status for Copyright’s First Sale Doctrine Drive Production Offshore? The district court granted summary judgment in favor of Costco on the basis of the first sale doctrine. Omega appealed. The Ninth Circuit reversed, ruling the first sale doctrine inapplicable to the facts at hand. The Ninth Circuit applied its “general rule,” developed preQuality King 12 but consistent with Quality King that the statutory phrase “lawfully made under this title” applies only to copies manufactured in the United States.13 “Under this rule, the first sale doctrine is unavailable as a defense to the claims under §§ 106(3) and 602(a) because there is no genuine dispute that Omega manufactured the watches bearing the Omega Globe Design in Switzerland.” 14 however, for copyrighted works made abroad and brought into the United States by the copyright owner or with its authority.16 That is, “§ 109(a) can apply to copies not made in the United States so long as an authorized first sale occurs here.” 17 In Denbicare,18 the Ninth Circuit held that, “in light of § 109(a) and Drug Emporium, the copyright owner’s voluntary sale of the copies within the United States exhausted the exclusive right of distribution.”19 That much of the decision is plain, and we have another one of our answers. The first sale doctrine does not apply to any copyrighted work made outside the United States by or with the authority of the copyright owner but imported into the United States without the authority of the copyright owner. The work was not “lawfully made under this title,” and it does not acquire that preferred status when it is imported into the United States without the authority of the copyright owner. The Ninth Circuit’s rationale for this exception is that works made outside the United States and brought into the United States by (or with the authority of ) the copyright owner should not be afforded greater copyright protection than works made in the United States by (or with the authority of ) the copyright owner.20 That reasoning is suspect at best as it is not founded in the statutory language, legislative history, or anything other than the Ninth Circuit’s opinion as to what should be the law. Nevertheless, in Omega the Ninth Circuit concluded that, because the exception was not relevant to the case under consideration, it would not decide whether the exception survives after the Supreme Court’s decision in Quality King: The Ninth Circuit did, however, leave one interesting issue unresolved. Its pre-Quality King precedent also provided an exception wherein § 109(a) would apply to copyrighted works manufactured abroad. Where, as in Omega, the work was made outside the United States and imported into the United States without authority of the copyright owner, § 109(a) would not apply.15 An exception was made, We need not decide whether Drug Emporium’s and Denbicare’s exception to the rule in BMG Music also survives Quality King. There is no genuine dispute that the copies of the Omega Globe Design were sold in the United States without Omega’s authority. The exception, therefore, does not apply in this case. See Denbicare, 84 F.3d at 1145-46 (“[Section] 109 applies to copies made abroad only if the copies have been sold in the United States by the copyright owner or with its authority.”). Because the exception does not apply, the question of its continuing viability cannot affect our conclusion that § 109(a) provides no defense to Omega’s claims.21 We thus do not have a definitive answer to one of our inquiries. The first sale doctrine may or may not apply to a copyrighted work made outside the United States by or with the authority of the copyright owner and then imported into the United States with the authority of the copyright owner. Omega: The Supreme Court’s Failed Attempt to Review the Ninth Circuit’s Decision The Supreme Court granted certiorari in Costco Wholesale Corp. v. Omega, S.A. to decide whether the first sale doctrine applies to imported goods that are manufactured outside the United States. Unfortunately, in Costco Wholesale Corp. v. Omega, S.A.,22 the Supreme Court split 4-4, with Justice Kagan taking no part in the consideration or decision of the case. This tie vote creates no Supreme Court precedent, leaving the lower court decision undisturbed (i.e., the lower court judgment is affirmed), as though the justices had never considered the matter and voted. Thus, the Ninth Circuit decision was affirmed, per curiam. John Wiley: The Second Circuit Follows the Ninth Circuit (Sort of) & Invites Congress (or the Supreme Court) to Step In On August 15, 2011, the Second Circuit followed the lead of the Ninth Circuit in John Wiley & Sons, Inc. v. Kirtsaeng.23 John Wiley & Sons, Inc. (Wiley) is a textbook www.pillsburylaw.com Intellectual Property publisher. Wiley’s wholly owned subsidiary in Asia (Wiley Asia) manufactures textbooks in Asia for sale in foreign countries. The foreign editions are less expensive (and supposedly of a lesser quality) than their US-made counterparts and marked with a legend to designate that they are to be sold only in a particular country or geographic region. Supap Kirtsaeng (Kirtsaeng) moved to the United States from Thailand to attend institutes of higher learning. To help subsidize the cost of his education, Kirtsaeng’s friends and family shipped him foreign edition textbooks printed abroad by Wiley Asia, which Kirtsaeng then sold on commercial Web sites such as eBay.com. Wiley sued Kirtsaeng for copyright infringement. The judge ruled that the first sale doctrine of § 109(a) was unavailable because the textbooks were made outside the United States. The jury found for Wiley. On appeal, Kirtsaeng challenged the district court’s ruling on the inapplicability of the first sale doctrine. The Second Circuit, in a 2-1 decision, affirmed. The Second Circuit ruled, as had the Ninth Circuit, that the first sale doctrine does not extend to copyrighted works manufactured outside the United States because those works are not “lawfully made under this title.” In reaching that conclusion, the Second Circuit first examined the language itself, but found it to be ambiguous and subject to a number of different meanings, all of which were plausible: The relevant text is simply unclear. “[L] awfully made under this title” could plausibly be interpreted to mean any number of things, including: (1) “manufactured in the Pillsbury Winthrop Shaw Pittman LLP United States,” (2) “any work made that is subject to protection under this title,” or (3) “lawfully made under this title had this title been applicable.” 24 works “lawfully made” outside the United States, § 602(a)(1) “would have no force in the vast majority of cases.”27 Not surprisingly, the Second Circuit felt the need to look further: “Confronted with an utterly ambiguous text, we think it best to adopt an interpretation of § 109(a) that best comports with both § 602(a)(1) and the Supreme Court’s opinion in Quality King.”25 Regarding whether § 109(a) also applies to works made abroad and sold in the United States by the copyright owner or with its authority, an exception that the Ninth Circuit endorsed in its pre-Quality King decisions and left unresolved in Omega, the Second Circuit authorized no such exception: Looking further, the Second Circuit noted that § 602(a)(1) provides that “[i]mportation into the United States, without the authority of the owner of copyright under [the Copyright Act], of copies . . . of a work that have been acquired outside the United States is an infringement of the [owner’s] exclusive right to distribute copies.”26 The Second Circuit concluded that this language favored a conclusion that the first sale doctrine of § 109(a) applies only to copyrighted works manufactured in the United States. That way, § 109(a) has its appropriate breadth as to copyrighted works made in the United States: under the first sale doctrine the copyright holder cannot prevent the further transfer of the works because they are “lawfully made under this title” within the meaning of § 109(a). Section 602(a)(1) has its equally appropriate reach as to copyrighted works made outside the United States: the first sale doctrine is inapplicable because the works are not “lawfully made under this tide” within the meaning of § 109(a), and the copyright holder can prevent their “[i]mportation into the United States” under § 602(a)(1). On the other hand, if § 109(a) was construed as applying to copyrighted This reading of the Copyright Act militates in favor of finding that § 109(a) only applies to domestically manufactured works. While the Ninth Circuit in Omega held that § 109(a) also applies to foreign-produced works sold in the United States with the permission of the copyright holder,28 that holding relied on Ninth Circuit precedents not adopted by other courts of appeals. Accordingly, while perhaps a close call, we think that, in light of its necessary interplay with § 602(a)(1), § 109(a) is best interpreted as applying only to works manufactured domestically.29 In sum, we hold that the phrase “lawfully made under this Tide” in § 109(a) refers specifically and exclusively to works that are made in territories in which the Copyright Act is law, and not to foreignmanufactured works.30 To summarize, we hold that (1) the first sale doctrine does not apply to works manufactured outside of the United States; ....31 The majority; however, admitted its statutory interpretation could be incorrect and invited Congress (and presumably the Supreme Court as well) to weigh in: We freely acknowledge that this is a particularly difficult question of statutory construction in light of the ambiguous language of § 109(a), but our holding is Will New Second Class Status for Copyright’s First Sale Doctrine Drive Production Offshore? supported by the structure of Title 17 as well as the Supreme Court’s opinion in Quality King. If we have misunderstood Congressional purpose in enacting the first sale doctrine, or if our decision leads to policy consequences that were not foreseen by Congress or which Congress now finds unpalatable, Congress is of course able to correct our judgment.32 The lone dissenter (Judge Murtha) would have followed the Ninth Circuit pre-Quality King cases and held that “the first sale defense should apply to a copy of a work that enjoys United States copyright protection wherever manufactured.” 33 Judge Murtha disagreed with the majority’s conclusion that “the [first sale] doctrine does not apply to imported copies that were made abroad because § 109(a) applies only to copies that are ‘lawfully made under this title,’ and that means physically manufactured in the United States.”34 John Wiley Potential Adverse and Unintended Consequences Under the Second Circuit’s holding in John Wiley, copyright owners can completely defeat the protections of the first sale doctrine provided in § 109(a) by merely having their works made abroad and then importing them into the United States themselves or by third parties under their authority. Purchasers of those works abroad could not import them into the United States; fair enough. But persons purchasing those works in the United States from the copyright owner or its authorized distributors, such as used book stores, arguably could not resell them either without being vulnerable to a copyright infringement claim, because the first sale doctrine would be inapplicable as the works were not made in the United States. This might have the unintended consequence of enticing copyright owners, including large publishers, to move their production to locations outside the United States to enable them to control not only importation into the United States but also further distribution of the copyrighted work to the public “by sale or other transfer of ownership, or by rental, lease, or lending.”35 In his dissent, Judge Murtha noted these concerns as well as other practical difficulties that the majority’s decision imposes on the owner of a copy of a work: An owner first would have to determine the origin of the copy—either domestic or foreign—before she could sell it. If it were foreign made and the first sale doctrine does not apply to such copies, she would need to receive permission from the copyright holder.36 See 17 U.S.C. § 106(3). Such a result would provide greater copyright protection to copies manufactured abroad than those manufactured domestically: Once a domestic copy has been sold, no matter where the sale occurred, the copyright holder’s right to control its distribution is exhausted. I do not believe Congress intended to provide an incentive for U.S. copyright holders to manufacture copies of their work abroad.37 It would seem that this would be a good time for the Supreme Court to tackle this thorny issue one more time, this time with a full panel of justices and a precedential, binding decision. Of course, Congress could intercede, but its track record lately for moving with speed and purpose is not the best. So the Supreme Court looks like the better bet for bringing certainty to this important issue. 1 See John Wiley & Sons, Inc. v. Kirtsaeng, (2d Cir. Aug. 15, 2011). 2 17 U.S.C. § 106 (“Subject to sections 107 through 122, the owner of copyright under this title has the exclusive rights to do and to authorize any of the following:... (3) to distribute copies ... of the copyrighted work to the public by sale or other transfer of ownership, or by rental, lease, or lending; ...”). 3 17 U.S.C. § 602(a) (“Importation into the United States, without the authority of the owner of copyright under this title, of copies ... of a work that have been acquired outside the United States is an infringement of the exclusive right to distribute copies ... under section 106, actionable [for infringement] under section 501.”). 4 17 U.S.C. § 106 (“Subject to sections 107 through 122, the owner of copyright under this title has the exclusive rights to do and to authorize any of the following....”). 5 17 U.S.C. § 109(a) (“the owner of a particular copy ... lawfully made under this title, or any person authorized by such owner, is entitled, without the authority of the copyright owner, to sell or otherwise dispose of the possession of that copy ...”). Because a licensee is not the “owner of a particular copy,” the first sale doctrine of § 109(a) has no applicability to license transactions in which ownership is of the copy is not transferred. See Vernor v. Autodesk, Inc., 621 F.3d 1102 (9th Cir. 2010) (§ 109(a) not applicable to copies of software that are licensed and not sold). 6 Quality King Distributors Inc. v. L’anza Research Intl., Inc., 523 U.S. 135, 118 S. Ct. 1125, 140 L. Ed. 2d 254 (1998). 7 98 F.3d 1109, 1114 (9th Cir. 1996). “Because its decision created a conflict with the Third Circuit, see Sebastian Intl, Inc. v. Consumer Contacts (PTY) Ltd., 847 F.2d 1093 (3rd Cir. 1988), we granted the petition for certiorari. 520 U. S. 1250 (1997).” Quality King, 523 U.S. at 139 140, 140 L. Ed. 2d at 261. 8 Quality King, 523 U.S. at 151 152, 140 L. Ed. 2d at 268 269. 9 Quality King, 523 U.S. at 152, 140 L. Ed. 2d at 269. 10 Omega S.A. v. Costco Wholesale Corporation, 541 F.3d 982 (9th Cir. 2008). www.pillsburylaw.com Intellectual Property Will New Second Class Status for Copyright’s First Sale Doctrine Drive Production Offshore? 11 Omega, 541 F.3d at 984. 32 John Wiley, slip. op. at 17. 12 E.g., BMG Music v. Perez, 952 F.2d 318 (9th Cir. 1991). 33 John Wiley, slip. op. dissent at 1. 34 Id., at 2. 13 Omega, 541 F.3d at 990 (“In summary, our general rule that § 109(a) refers ‘only to copies legally made ... in the United States’ ... is not clearly irreconcilable with Quality King, and, therefore, remains binding precedent.”). 35 17 U.S.C. § 106(3). 36 Note 2 omitted. 37 John Wiley, slip. op. dissent at 5 6. 14 Omega, 541 E3d at 990. 15 See BMG Music v. Perez, 952 E2d 318 (9th Cir. 1991). 16 See Parfums Givenchy, Inc. v. Drug Emporium, Inc., 38 F.3d 477 (9th Cir. 1994), and Denbicare U.S.A. Inc. v. Toys “R” Us, Inc., 84 F.3d 1143 (9th Cir. 1996). 17 Omega, 541 F.3d at 986 (citing Drug Emporium, 38 F.3d at 481). 18 Denbicare, 84 F.3d at 1149-1150. 19 Denbicare, 84 F.3d at 1149-1150. 20 Denbicare, 84 F.3d at 1149-1150. 21 Omega, 541 F.3d at 990. 22 Costco Wholesale Corp. v. Omega, S.A., 131 S. Ct. 565, 178 L. Ed. 2d 470 (2010) (per curiam). 23 John Wiley & Sons, Inc. v: Kirtsaeng, – F.3d – (2d Cir. Aug. 15, 2011). 24 John Wiley, slip. op. at 14 15. 25 John Wiley, slip. op. at 15. 26 17 U.S.C. § 602(a)(1). 27 John Wiley, slip. op. at 15 16. 28 That is not an accurate statement. The Ninth Circuit merely left that issue open to be decided another day. 29 John Wiley, slip. op. at 16. 30 John Wiley, slip. op. at 17. 31 John Wiley, slip. op. at 20. Pillsbury Winthrop Shaw Pittman LLP | 1540 Broadway | New York, NY 10036 | 1.877.323.4171 © 2012 Pillsbury Winthrop Shaw Pittman LLP. All rights reserved. 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