Latin American Experience
Cedar is global management consulting firm with a network of offices in 15 countries, having
served over 800 clients since 1985. Formerly part of Renaissance Worldwide, a $1 Billion
consulting firm co-founded by the creators of the Balanced Scorecard, Cedar has significant
capability in the strategy development, organizational and operational transformation.
Since 1986, we have consulted over 200 multinationals on their entry and expansion strategies
for Latin America. Our Latin American team comprises a group of professionals all fluent in
Spanish and Portuguese and with practical business experience in Latin America. Cedar
Consulting has extensive experience in the manufacturing and process sectors in Latin America
and globally. In Latin America we specialize in market strategy work directed at helping our
clients to grow profitably, through market assessment, entry strategy development, partner
evaluation, and strategic alignment
Project Experience by Industry
Aerospace
Automotive
Building Materials Corp
Chemicals
Food and Packaging
Factory Automation
Metals
Power Generation
Retail Channels
Textiles
Fluor Daniel
GATX
General Motors
Honeywell
ICI
Kaiser Aluminum
LaFarge
Lawson Mardon
Mitsubishi Heavy
Industries
NEC Corporation
NTT
Pentair
Premark International
Rockwell International
Siemens
Steelcase International
Sunbeam Corporation
Unilever
USG Corporation
W.R. Grace
Westinghouse Electri
Representative Clients
Akzo Nobel
Armstron
BASF
BF Goodrich
Brunswick
Cooper Tire
Daikin Industries
Dow Chemical
E.I. DuPont de Nemours
Emerson Electric
Ferro Corporation
Ford Motor Company
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Project Experience by Industry
Automotive
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Completed an exhaustive study of the Brazilian automotive OEM and aftermarket
components industry.
Characterized the size, structure and nature of the Mexican automotive glass OEM and
aftermarket sectors.
Mapping of manufacturing relationships and supply chains in the Brazilian automotive
industry
Global analysis of advanced tire safety systems covering North and South America
Competitive analysis of Toyota’s light truck product and manufacturing plans in the US and
Mexico.
Assessment of the OE and aftermarket for car wheels
Global analysis of CVT markets and technologies for automotive, two-wheeled and utility
vehicle applications in North and South America, Asia and Europe.
Benchmarking analysis of the North American automotive forgings business with special
emphasis on two acquisition candidates with operations in the US and Mexico.
Analysis of opportunities for used car dealers to sell extended car warranties
Analysis of the OE and aftermarket segments for automotive modular glass
Assessment of opportunities for paint products in vehicle refinishing in the North American
and South American automotive markets
Analysis of the market for automotive seating and components in the US and Mexico
Evaluated the market opportunity for two-axle coaches in the U.S., Mexico and South
America
Screened international markets for motor coaches including Latin America
Analyzed the OE and aftermarket segments for automotive and modular glass, focusing on
costs and production capacities for a Mexican glass supplier
Construction
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Evaluation of construction materials used in Brazil
Analysis of the South American markets for residential and commercial flooring
Analysis of the South American market for commercial ceilings
Medical
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Assessment of demand for medical imaging equipment in Brazil
Due diligence on the acquisition of a Brazilian medical products manufacturer Assessment
of the market for CT scanning and x-ray equipment in Brazil, Mexico and Argentina
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Food
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Trends in the market for specific chemicals used as mold inhibitors for feed and bakery
products.
In-depth analysis of the Brazilian and Mexican markets for Activated Carbon used for water
purification by Utilities, beverage bottlers, industry in general and for household filtration
systems.
Plastics and Packaging
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Identification of opportunities for plastic compounding and extrusion machinery in Brazil.
Assessment of the market for multiple plastic resins (such as HDPE, LDPE, ABS, PP, PS, PC,
Nylon, PTFE and others) in Mexico, Argentina and Brazil
Assessments of Mexican market for higher value-added printed packaging products
including pressure sensitive labels and lidding stock.
Evaluation of the market for soft drink and beer containers and closures in Brazil for a
North American producer interested in expansion
Analysis of the plastic closure market in selected Latin American and European countries for
a U.S. company interested in expanding international markets
Evaluation of market potential for quality (high clarity) shrink film in North and South
America.
Industrial
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Analysis of the market for selected fractional horsepower motors in Brazil.
Assessment of the market for small electrical generation turbines in Brazil.
Evaluation of the market for stationary air conditioning systems in Mexico, Argentina, Brazil
and Venezuela.
Profile of players and activities in the aeronautical and aerospace fields being undertaken
by the Brazilian Government, academic institutions and the private sector.
Identification of opportunities in the distribution of data and voice communication systems
and components in Brazil, Mexico and Argentina.
Analysis of the market for photovoltaic products in Brazil.
Analysis of the Brazilian market for large electric motors
Analysis of industrial gas usage in Brazil
Assessment of the Brazilian market for plastic pipes for gas distribution Evaluated the Latin
American market for anesthetic agents and equipment/accessories, including disposable
medical non wovens.
Assessed the Brazilian disposable diaper market for an Argentine firm looking to export
there.
Analyzed the market for non woven materials in the Brazilian automotive market for a large
US textile company.
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Completed an evaluation of the Brazilian market for non woven geo-membranes for soil
protection and drainage
Assessed the CPI, P&P and petrochemical mechanical seal markets in Canada, Brazil,
Mexico and Argentina.
Analyzed the Brazilian market for factory automation equipment
Financial
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Characterized the retail credit and leasing markets in Chile. The program covered financial
structure, regulations, providers and market values.
Select Case Studies
Strategy
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A major supplier of flooring products wanted to enter the Latin American market as a
manufacturer and not an importer. The client sold into the region but had an
incomplete picture of materials used, pricing, competition, distribution and growth.
Cedar Consulting completed an analysis of the markets, identified customers, channel
and manufacturing partners and recommended a strategy to use the new location for
regional sales as well as an export base to Asia, Europe and the U.S.
Our client decided to broaden its Latin American product offering and
establish local production. This move coupled with the entry of several “big
box” building material retailers has significantly contributed to growth in
sales.
Opportunity Assessment
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Due to the rapid expansion of automotive production capacity in Brazil, many of our
U.S. clients were interested in establishing presence to supply parts to both the OEM
and the aftermarket.
Cedar Consulting’s Brazilian office created a comprehensive assessment of the current
and future market for automotive components in Brazil.
This program helped clients determine which components, customers and
partners to target as well as provided a clear view of the nature of risks and
opportunities facing part suppliers in the region.
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Distribution Analysis
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A manufacturer of fasteners for automotive, aerospace and general industry
wanted to explore new directions in Latin America. The client was not pleased
with sales growth and profitability, particularly in Brazil.
Cedar Consulting determined that the local partner was undermanned and
inadequate but that the client did not provide the optimal product lines to
achieve better results. Cedar Consulting recommended new partners and
product offerings more in line with the market.
Cedar Consulting’s recommendations resulted in improved results and
helped lead to the development of new products and large contracts
with local customers.
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