Funding Plan
Geographical Auto-Delivery System
Funding Plan
Version:
Date:
Author:
Status:
1.0
13 December 2010
Marrissa Webster
Final
Phase 0
Phase 0 is part of CS 410, which occurred in the fall semester of 2010. No funding is required
since each group member is an unpaid intern for the entire phase and Old Dominion University
will provide all needed resources.
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D1
Funding Plan
Geographical Auto-Delivery System
Phase 1
Funding for Phase 1 will be provided through the National Science Foundation (NSF) SBIR
grant program, where $100,000 is the maximum amount available for Phase 1, which is not
required to be paid back. In Phase 1, a fully functional lab prototype will be developed. Each
member of the team will be paid as working interns and the Old Dominion University Computer
Science department will provide any necessary hardware and software needed to develop the lab
prototype. Any legal expenses are to be covered within the 30% overhead. The total duration of
Phase 1 will be four months and will cost $39,975 for staffing as indicated in Figure 1. Refer to
the staffing plan for details of the different positions involved in phase three.
Position
Total Hours
Hourly Rate
Overall Total
Project Manager
600
$15.00/hr
$9,000
Software Specialist
600
$15.00/hr
$9,000
Financial Specialist
250
$15.00/hr
$3,750
Marketing Specialist
250
$15.00/hr
$3,750
Database Specialist
100
$15.00/hr
$1,500
Documentation Specialist
150
$15.00/hr
$2,250
Webmaster
100
$15.00/hr
$1,500
Total Cost
$30,750
30% Overhead
$9,225
TOTAL
$39,975
Figure 1 – Phase 1 Staffing Budget Breakdown
Total Duration: 4 Months
D2
Funding Plan
Geographical Auto-Delivery System
The total anticipated cost of resources for Phase 1 amounts to $3,570 as indicated in Figure 2.
Refer to the Resource Plan for details in regards to the necessary resources.
Resource
Quantity
Price
Total Cost
ODU CS Server
2
$0
$0
ODU Workstations
7
$500
$3,500
Smartphone SDK
5
$0
$0
Microsoft Office
7
$10
$70
MySQL
1
$0
$0
PHP
1
$0
$0
Apache
1
$0
$0
Git
1
$0
$0
CodeBlocks
7
$0
$0
Inkscape
7
$0
$0
TOTAL
$3,570
Figure 2 – Phase 1 Resources
Phase 2
When the prototype is successfully completed, additional funding up to $750,000 will be
requested from the NSF SBIR grant for Phase 2. The total anticipated cost of staffing amounts to
$601,640 as indicated in Figure 3. Refer to the Staffing Plan for more details in regards to the
different positions.
D3
Funding Plan
Geographical Auto-Delivery System
Position
# of Employees
Total Hours
Hourly Rate
Total Cost
Project Manager
1
2000
$50.00/hr
$100,000
Software Engineer
3
2000
$34.00/hr
$204,000
Financial Analyst
1
750
$25.00/hr
$18,750
Marketing Analyst
1
700
$34.00/hr
$23,800
Documentation Specialist
1
500
$25.00/hr
$12,500
Web Developer
1
950
$25.00/hr
$23,750
Database Administrator
1
2000
$40.00/hr
$80,000
Total Cost
$462,800
30% Overhead
$138,840
TOTAL
$601,640
Figure 3 – Phase 2 Staffing Budget Breakdown
Total Duration: 1 year
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D4
Funding Plan
Geographical Auto-Delivery System
The total anticipated cost of resources for Phase 2 amounts to $49,200 as indicated in Figure 4.
Refer to the Resource Plan for details in regards to the necessary resources.
Resource
Quantity
Price
Total Cost
Server
4
$10,000
$40,000
Uninterruptible Power
Supply
1
$300
$300
A/C Unit
1
$2,000
$2,000
Workstation
2
$500
$1,000
Microsoft Office
Professional
9
$300
$2,700
Smartphone
10
$300
$3,000
Router
1
$200
$200
SSL Certificate
1
$0
$0
MySQL
4
$0
$0
PHP
4
$0
$0
Apache
4
$0
$0
Git
4
$0
$0
CodeBlocks
2
$0
$0
Inkscape
2
$0
$0
TOTAL
$49,200
Figure 4 – Phase 2 Resource Budget Breakdown
D5
Funding Plan
Geographical Auto-Delivery System
Phase 3
The main focus in Phase 3 is the production and commercialization of the product. Funding will
no longer be received through the SBIR; therefore, funding will be through the profits of the
product. If necessary, however, a small business loan will be another source of funding. It is
anticipated that Phase 3 will cost $733,785 for staffing as indicated in Figure 5. Refer to the
Staffing Plan for more details about the different positions.
Position
# of Employees
Total Hours
Hourly Rate
Total Cost
Project Manager
1
2000
$50.00/hr
$100,000
Software Developer
3
1500
$34.00/hr
$153,000
Network Specialist
1
2000
$37.00/hr
$74,000
Webmaster
1
1000
$25.00/hr
$25,000
Marketing Analyst
1
550
$34.00/hr
$18,700
Financial Analyst
1
550
$25.00/hr
$13,750
Database Administrator
1
2000
$40.00/hr
$80,000
Documentation Manager
1
400
$25.00/hr
$10,000
Customer Service
3
2000
$15.00/hr
$90,000
Total Cost
$564,450
30% Overhead
$169,335
TOTAL
$733,785
Figure 5 – Phase 3 Staffing Budget Breakdown
Total Duration: 1 year
D6
Funding Plan
Geographical Auto-Delivery System
The total anticipated cost of resources for Phase 3 amounts to $3,395 as indicated in Figure 6.
Refer to the Resource Plan for details in regards to the necessary resources.
Resource
Quantity
Price
Total Cost
Workstation
3
$500
$1,500
Verisign SSL Certificate
1
$995
$995
Microsoft Office Professional
3
$300
$900
MySQL
4
$0
$0
PHP
4
$0
$0
Apache
4
$0
$0
Git
4
$0
$0
CodeBlocks
8
$0
$0
Inkscape
8
$0
$0
TOTAL
$3,395
Figure 6 – Phase 3 Resource Budget Breakdown
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D7
Funding Plan
Geographical Auto-Delivery System
Break-Even Analysis
Figure 7 shows that the total anticipated cost results to $1,431,565; however, since funding will
be received through the NSF SBIR program for Phases 1 and 2, the total cost for the company is
$737,180.
Phase
Staffing Cost
Resource Cost
Total Cost
1
$39,975
$3,570
$43,545
2
$601,640
$49,200
$650,840
3
$733,785
$3,395
$737,180
TOTAL $1,431,565
Figure 7 – Total Cost
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D8
Funding Plan
Geographical Auto-Delivery System
Figure 8 shows what is expected in the first eight months for our customer base. Refer to the
Marketing Plan for more details.
Month 1
60,000 new end-users
1000 chain locations
x $4.99 per end-user
x $20 per location
$299,400
$20,000
Total = $319,400
Month 2
1000 new end-users
50 small businesses
1000 chain locations
x $4.99 per end-user
x $50 per business
x $20 per location
$4,990
$2,500
$20,000
Total = $346,890
Month 3
1000 new end-users
100 small businesses
1000 chain locations
x $4.99 per end-user
x $50 per business
x $20 per location
$4,990
$5,000
$20,000
Total = $376,880
Month 4
1000 new end-users
150 small businesses
1000 chain locations
50,000 returning end-users
x $4.99 per end-user
x $50 per business
x $20 per location
x $1.99 per end-user
$4,990
$7,500
$20,000
$99,500
Total = $508,790
Month 5
1000 new end-users
200 small businesses
1000 chain locations
50,900 returning end-users
x $4.99 per end-user
x $50 per business
x $20 per location
x $1.99 per end-user
$4,990
$10,000
$20,000
$101,291
Total = $645,107
Month 6
1000 new end-users
250 small businesses
1000 chain locations
51,800 returning end-users
x $4.99 per end-user
x $50 per business
x $20 per location
x $1.99 per end-user
$4,990
$12,500
$20,000
$103,082
Total = $785,679
Month 7
1000 new end-users
300 small businesses
1000 chain locations
52,700 returning end-users
x $4.99 per end-user
x $50 per business
x $20 per location
x $1.99 per end-user
$4,990
$15,000
$20,000
$104,875
Total = $930,542
Month 8
1000 new end-users
350 small businesses
1000 chain locations
53,600 returning end-users
x $4.99 per end-user
x $50 per business
x $20 per location
x $1.99 per end-user
$4,990
$17,500
$20,000
$106,664
Total = $1,079,696
Figure 8 – Profit Overview
Total Duration: 8 Months
D9
Funding Plan
Geographical Auto-Delivery System
Total Income (Dollars)
Figure 9 shows that in approximately 5.5 months, G.A.S should be gaining a profit using the
scenario in Figure 8.
Month
Figure 9 – Break Even Graph in Months
D10