OmnAuto
(“All Car”)
Members
Janet Brunelle
General Manager
Zeal Patel
Project Manager
Deborah Anderson
Legal Analyst
October 20, 2003
Michael Janda
Marketing
Wayne Lett
Research and
Development
Christopher Osborne
Finance
Scot Postlewait
Web Designer
Jeremy Wilson
Technical Support
2
OmnAuto
1.
2.
3.
4.
5.
6.
7.
Define the Problem
US Government Issues
Define the Solution
Market Identified
Issues and Risk
Funding and Scheduling
Conclusion
October 20, 2003
3
Societal Problem Defined
The U.S. National Traffic Safety
Administration states that one in three
vehicles are unknowingly being driven
with one or more significantly under
inflated tires.
October 20, 2003
4
Problem Characteristics
In a survey of 2,350 drivers:
• 66% of drivers don’t know where to find
recommended tire pressure
• 45% of drivers think you can visually
inspect a tire for low pressure
• Only 9% of drivers accurately and regularly
check their tire pressure
*Rubber Manufacturer’s Association
October 20, 2003
5
Safety is at Risk
• 23,000 crashes per year caused by tire
blowouts
• 535 of those are fatal
*National Highway Traffic Safety Administration
October 20, 2003
6
Federal Mandates
• Transportation Recall Enhancement
Accountability and Documentation Act
(TREAD Act)
• Tire pressure monitoring – Section 13
• Monitoring will be phased in
October 20, 2003
7
Federal Mandates Issues
• Provisions for direct and indirect
monitoring
• Declared ineffective and must be
rewritten for only direct monitoring
*Detroit News
October 20, 2003
8
Alert Level – Federal Mandates
Ideal pressure = 35 psi cold
50.0
Pressure
45.0
40.0
Ideal
Direct Alert
Indirect Alert
24psi
35.0
30.0
25.0
20.0
0
25 50 75 100 125 150 175 200 225 250 275
Temperature
October 20, 2003
9
Proposed solution identified
The OmnAuto system provides the
capability to alert the driver of low
pressure relative to temperature and
maintains a history of pressure,
temperature, vehicular speed, and mileage.
October 20, 2003
10
Objectives
• Operation when the key is in the “on”
position
• Record tire pressure, temperature, vehicle
speed, and mileage every 2 minutes while
vehicle is “on”
• Data is recorded in separate memory unit
October 20, 2003
11
Objectives Continued
• Method to record significant equipment
changes – tire replacement or repairs
• Availability of data to consumers
• Availability of data to mechanics
• Use of Graphs to analyze data
October 20, 2003
12
Historical Data Output
Temp vs Miles
230
210
190
170
Temp
Tire1
Tire2
150
Tire3
Tire4
130
110
90
70
79990
80000
80010
80020
80030
80040
80050
80060
80070
80080
Miles
October 20, 2003
13
Component Diagram
October 20, 2003
14
Pros
• OmnAuto will save lives
• Pressure will be monitored more frequently
than consumers currently average
• Will meet the Federal Mandate as currently
written, and the changes ordered by the
Federal Appeals Court
• Required technology is already available
October 20, 2003
15
Pros Continued
• Tires will wear more evenly
• Increased fuel efficiency
• Tire and Auto designs will both benefit due
to the valuable “Real-World” historical data
• Consumers can play an active role in the
safety of their vehicle
October 20, 2003
16
Cons
• 67% will rely on the system instead of checking tire
pressure manually
• Relies on existing vehicle electrical system
• Human interaction to upload data from the system
• Reprogramming required on tire change or rotation
*Rubber Manufacturer’s Association
October 20, 2003
17
What Our Solution Will Do
• Monitor for temperature and pressure, and
alert driver based on both
• Maintain history of pressure, temperature,
vehicular speed, and mileage
• Data will be available to any service
provider with industry standard equipment
October 20, 2003
18
What Our Solution Will Not Do
•
•
•
•
Adjust tire pressure
Prevent sensor failure
Monitor Tread wear
Indicate level of under pressurization
October 20, 2003
19
Market Defined and Analyzed
“It is already apparent that there are several
courses of action required for this to be
successful but they all are dependent upon a
better-informed consumer.”
-- John Bolegoh, SmarTire - February 2001 Comments to the
National Highway Traffic Safety Administration
October 20, 2003
20
Market Defined
• Safety is critical to consumers
• New safety devices will be quickly
embraced
*Dohring Company
October 20, 2003
21
Market Defined - 2
• Federal Mandates = Must be OEM
equipment
• Our solution raises the bar on safety; must
appeal to manufacturer
October 20, 2003
22
Market Defined - 3
• 11,425,000 vehicles produced in 2001
–
–
–
–
1,142,500 by Nov 2004
3,998,750 by Nov 2005
7,540,500 by Nov 2006
100% of all cars built after Nov 2006
*Bureau of Transportation Statistics
October 20, 2003
23
October 20, 2003
x
x
x
Evalu ate H istory
x
x
x
x
Maintain His tor y
x
x
x
x
x
x
Alert Pressure &
Temp
Intellivalve
Motorola
SmarTire
SensoNor
Tire-SafeGuard
OmnAuto
Monitor Tempe ra
ture
Monitor pr ess ure
Competition Matrix
x
x
x
24
Technical Issues
• Connections to odometer, speedometer, and
keyless entry system
• Processor Chip/Board
• Memory
• Housing
• Integrated Software
October 20, 2003
25
Management Methods Issues
• Obtaining a contract with automaker
• Coordination of software and hardware
teams
• Employee Lifecycle
• Legal issues
• Project Deadline
October 20, 2003
26
Risk Issues
• Liability if the sensors are not functioning
properly
• Proprietary protocols for existing car
networks
• Government Mandates
• Time to market
October 20, 2003
27
Resource Issues
• Existing sensor manufacturers meeting our
production needs
• Maintain project schedule
• Initial development funding prior to
establishing a contract
October 20, 2003
28
Time Feasibility
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2004
Dec
Nov
Oct
Sept
2003
Concept Development
2 months
Research & Development
5 months
Construction
5 months
Testing
5 months
Implementation
2 months
SBIR Phase Key
Phase 0
Phase 1
Phase 2
October 20, 2003
29
Monetary Feasibility
# Man Months
Project Manager
1
12
Marketing/ Public Relations 1
12
Software Engineer
2
24
Hardware Engineer
1
4
Test Engineer
3
19.5
Lawyer
1
3
Technical Writer
1
1
Support Staff
2
16
Professional Driver
1
1
Salary
$ 86,282.00
$ 41,637.00
$ 115,422.00
$ 21,381.33
$ 86,230.63
$ 26,893.75
$ 3,877.67
$ 54,597.33
$ 5,000.00
Total Development Cost $ 441,321.71
October 20, 2003
30
Cost Per Unit
Estimated Product Cost per Unit
October 20, 2003
56MB memory chip
Processor Board/Chip
Housing
Connecting Hardware
Overhead
Sensors
$
$
$
$
$
$
60.00
120.00
100.00
20.00
45.00
75.00
Total
$ 420.00
31
Market Share Required
Development Cost
Cost per Unit
$
$
441,321.71
420.00
Sales Price per Unit
$
433.00
Units sold for Breakeven
Cars needing sensor in 2005
Market Share to Break even
October 20, 2003
29,421
4,000,000
0.736%
32
Conclusion
• Tires are not properly inflated
• Federal Mandate is not strong enough
• If data is available, safety will improve,
both long and short term
• If we save only one life, OmnAuto will be
a huge success.
October 20, 2003
33