“All Auto”
Team Organization
Deborah Anderson
Legal Analyst
Michael Janda
Marketing
Wayne Lett
Marketing
December 8, 2003
Janet Brunelle
General Manager
Zeal Patel
Project Manager
Christopher Osborne
Finance
Scot Postlewait
Web Designer
Jeremy Wilson
Technical Support
Slide 2
Overview
• Define the Problem
• Define Solutions to the Problem
• Scientific Merit and Technical
Innovations
• Criteria for Objective Completion
• Project Schedule and Budget
December 8, 2003
Slide 3
Societal Problem Defined
The U.S. National Traffic Safety
Administration states that one in three
vehicles are unknowingly being driven
with one or more significantly under
inflated tires.
December 8, 2003
Slide 4
Problem Characteristics
Maintenance Knowledge
100%
90%
57%
80%
70%
36%
60%
34%
50%
40%
14%
30%
20%
10%
0%
Check Cold
December 8, 2003
Door Placard
Monthly
Know All Three
*Rubber
Manufacturer’s
Association
Slide 5
Societal Impact
December 8, 2003
Slide 6
Government Solution
• Transportation Recall
Enhancement Accountability and
Documentation Act (TREAD Act)
• Tire pressure monitoring –
Section 13
• Monitoring will be phased in over
the next three years
December 8, 2003
Slide 7
Federal Mandates Issues
• Provisions for direct and indirect
monitoring
– Direct Monitoring is through sensors mounted inside the
tire
– Indirect monitoring is calculated by wheel rotation rates
through the ABS system
• Mandate declared ineffective and
must be rewritten for only direct
monitoring
*Detroit News
December 8, 2003
Slide 8
Mandated Alert Levels
Ideal pressure = 26 psi cold
40.0
35.0
Pressure
30.0
Ideal
Direct Alert
Indirect Alert
18.2psi
25.0
20.0
15.0
10.0
5.0
0.0
0
25 50 75 100 125 150 175 200 225 250 275
Temperature - Fahrenheit
December 8, 2003
Slide 9
Pressure is Critical
*Bridgestone/Firestone
December 8, 2003
Slide 10
Temperature is Critical
*Bridgestone/Firestone
December 8, 2003
Slide 11
Solution Description
The OmnAuto system provides the
capability to alert the driver of low
pressure relative to temperature
and maintains a history of
pressure, temperature, vehicular
speed, and mileage.
December 8, 2003
Slide 12
OmnAuto Solution
Consumer and
Manufacturer
Information Center
Computerized
Control System
Dash
Alert
CAN BUS
ECU
processor
RF Receiver
Tire Sensors (4)
December 8, 2003
Slide 13
Scientific Merit and
Technical Innovations
• Logs pressure, temperature, and
associated data under real world
conditions
• Most definitive study of tire operation
to date
• Data collected will ultimately lead to
the design of safer tires
• Alerts based on the relationship
between temperature and pressure
December 8, 2003
Slide 14
Goals and Objectives
• No chance of a repeat of the
Ford/Firestone events.
• Consumer is given the capability
to evaluate the statistical
performance of their tires
• Historical data benefits
manufacturers long-term design
December 8, 2003
Slide 15
Management Plan
• The management plan establishes the
following aspects:
1. A management structure
2. A detailed project plan
3. Communication plan
4. An evaluation plan
December 8, 2003
Slide 16
Management Structure
General Manager
Janet Brunelle
SmarTire
John Bolegoh
Marketing
Michael Janda
Wayne Lett
Web Developer
Scot Postlewait
Project Manager
Zeal Patel
Technical
Director
Jeremy Wilson
Assistant
Technical
Marketing
Specialist
Software
Manager
Software
Engineer
December 8, 2003
Technical
Writer
Installation
Engineer
Testing
Personnel
Electrical
Engineer
Volvo
Daniel Johnston
Legal
Deborah
Anderson
Lobbyist
Quality
Assurance
Manager
Finance
Christopher
Osborne
Lawyer
Financial Analyst
Mechanical
Engineer
Quality
Assurance
Assistant
Slide 17
Major Milestones – Phase 0
• SBIR Presentation
• SBIR Document
December 8, 2003
Slide 18
Schedule – Phase 0
December 8, 2003
Slide 19
Major Milestones – Phase 1
• Assembling Team
• Lab Prototype
December 8, 2003
Slide 20
Schedule – Phase 1
December 8, 2003
Slide 21
Major Milestones – Phase 2
•
•
•
•
•
Product Design
Software subsystem
Integration of hardware
Testing
Establish foothold with auto
manufacturers and in lobbying
efforts
December 8, 2003
Slide 22
Schedule – Phase 2
December 8, 2003
Slide 23
Major Milestones – Phase 3
• Upgrade production line during
manufacturer’s scheduled downtime
• Verify modifications to production line
• Documentation to be shipped with
vehicles
• Training auto technicians
• Production of 34,500 units
December 8, 2003
Slide 24
Schedule – Phase 3
December 8, 2003
Slide 25
Major Milestones
Production Out Years
• Establish warranty program
• Establish support program
December 8, 2003
Slide 26
Production Out Years
Schedule
December 8, 2003
Slide 27
Evaluation Plan
• The OmnAuto evaluation plan covers
the following areas:
1. Efficiency in meeting budget and
schedule
2. Customer impact and satisfaction
3. Business success and future potential
4. Monitor milestones
5. Monitor quality assurance
December 8, 2003
Slide 28
Evaluation Plan
• The project manager will update the task
progress as defined in the project plan on a
monthly basis
• Evaluation of the financial plan at three
month intervals
• The management team will readdress
feasibility at six month intervals
• Evaluation of the market at six month
intervals
December 8, 2003
Slide 29
Evaluation Plan
• The project manager will review the project
plan after completion of each milestone.
• Quality assurance will be evaluated as an
integral part of all of our meetings
– Constant improvement of processes
– Constant interaction for customer satisfaction
December 8, 2003
Slide 30
Marketing
December 8, 2003
Slide 31
SmarTire Comments
• “It is already apparent that there are
several courses of action required for
[the mandate] to be successful but they
all are dependent upon a betterinformed consumer.”
-- John Bolegoh, SmarTire - February
2001 Comments to the National
Highway Traffic Safety Administration
December 8, 2003
Slide 32
Volvo Comments
• “Monitoring and reporting of tire
performance certainly is one way to create a
safer vehicle and add to product
differentiation. Forward thinking
manufactures beat the government every
time. Definitely an interesting project!"
• -- Daniel Johnston, Volvo Cars of North
America.
December 8, 2003
Slide 33
Cost Per Unit
Estimated Product Cost per Unit
December 8, 2003
56MB memory chip
$ 24.00
Processor
Board/Chip
$ 60.00
Housing
$ 40.00
Sensors
$ 34.00
Total
$158.00
Slide 34
Profit Margin & Break Even
FUNDING
Phase 3 Cost
$ 835,829.73
Phase 4 Cost
$ 1,585,944.21
Total Development
Cost
$ 2,421,773.94
Cost per Unit
$
158.00
Profit per Unit
$
105.00
Sales Price per Unit
$
263.00
Sales Units
30,000
Production Units
34,500
December 8, 2003
Total Sales
$ 7,890,000.00
Total Product Cost
$ 7,872,773.94
Profit/Loss
$
Units sold for Breakeven
Cars needing sensor in 2005
Market Share to Break even
17,226.06
30,000
4,000,000
0.750%
Slide 35
Funding Plan
• Department of Transportation
SBIR proposal
• Small business loan
• Government loan or small
business grant
December 8, 2003
Slide 36
Budget Plan – Phase 1
Project Start Date: Mon 12/8/03
Project Finish Date: Wed 4/21/04
Group: Overhead
Group: Document
Group: Electrical
Group: Legal
Group: Management
Group: Financial
Group: Market
Group: Mechanical
Group: Software
Group: Quality
Total Phase1
$30,392.26
$5,630.09
$5,486.11
$28,000.00
$7,744.37
$2,821.33
$3,019.56
$5,315.77
$4,430.54
$4,680.76
$97,520.79
SBIR Funding Limit for Phase 1: $100,000
December 8, 2003
Slide 37
Budget Plan – Phase 2
Project Start Date: Mon 4/21/04
Project Finish Date: Thu 7/7/05
OverHead Phase 2
Group: Document
Group: Electrical
Group: Legal
Group: Management
Group: Market
Group: Mechanical
Group: Software
Group: Quality
Total Phase 2
$348,785.81
$39,414.08
$30,415.19
$117,000.00
$4,789.74
$35,947.12
$38,943.15
$72,663.35
$57,705.89
$706,760.12
SBIR Funding Limit for Phase 2: $750,000
December 8, 2003
Slide 38
Budget Plan – Phase 3
Project Start Date: Mon 4/23/04
Project Finish Date: Mon 3/21/05
Group: Overhead
Group: Document
Group: Electrical
Group: Legal
Group: Market
Group: Mechanical
Group: Support
Total Phase 3
December 8, 2003
$171,960.00
$10,541.96
$12,775.23
$58,500.00
$33,071.35
$12,408.04
$536,573.15
$835,829.73
Slide 39
Budget Plan – Phase 4
Project Start Date: Mon 3/21/05
Project Finish Date: Fri 12/25/09
Group: Overhead
Group: Documentation
Group: Electrical
Group: Legal
Group: Market
Group: Mechanical
Group: Programming
Group: Quality
Total Phase 4
December 8, 2003
$181,440.00
$116,410.73
$161,478.00
$507,000.00
$76,207.88
$228,867.69
$51,242.31
$263,297.60
$1,585,944.21
Slide 40
Resource Plan – Phase 1
 Certain overhead resources like facilities will
come from the Old Dominion University
• A file server will be needed for hosting website
promotion, storing data files and document
information storage.
• The Software Development Suite (Desired
Vendor- Rational Software) is used for the
software development.
Cost for Phase 1 (Resources only) : $ 30,392.26
December 8, 2003
Slide 41
Resource Plan – Phase 2
Airfare:
Booth:
Car Rental:
Desktops:
Development Software:
Entertainment:
Hotel:
Laptop:
Lobbying Funds:
Office Software:
Overhead:
Per Diem:
Server:
Test Track:
$14,400.00
$30,000.00
$1,720.00
$12,000.00
$32,000.00
$1,500.00
$6,300.00
$2,250.00
$60,000.00
$1,000.00
$160,815.81
$1,800.00
$5,000.00
$20,000.00
Cost for Phase 2 (Resources only) : $ 348,785.81
December 8, 2003
Slide 42
Resource Plan – Phase 3
Airfare:
Booth:
Car Rental:
Document Printing:
Entertainment:
Lobbying Funds:
Hotel:
Per Diem:
$14,400.00
$30,000.00
$1,720.00
$66,240.00
$1,500.00
$6,300.00
$50,000.00
$1,800.00
Cost for Phase 3 (Resources only) : $ 171,960.00
December 8, 2003
Slide 43
Resource Plan – Phase 4
Airfare:
Booth:
Car Rental:
Entertainment:
Hotel:
Lobby Funds:
Per Diem:
$28,800.00
$30,000.00
$3,440.00
$3,000.00
$12,600.00
$100,000.00
$3,600.00
Cost for Phase 4 (Resources only) : $ 181,440.00
December 8, 2003
Slide 44
Staffing Plan – Phase 0 & 1
• Phase 0
CS410 Team
• Phase 1
Project Manager
Electrical Engineer (2)
Financial Analyst
Lawyer
Market Analyst
Mechanical Engineer (2)
Programmer (4)
Quality Assurance (2)
Technical Writer
Web Designer
December 8, 2003
Slide 45
Staffing Plan – Phase 2
• Phase 2
Project Manager
Electrical Engineer (2)
Market Analyst
Mechanical Engineer (2)
Programmer (4)
Professional Driver
Quality Assurance (4)
Technical Writer
December 8, 2003
Slide 46
Staffing Plan – Phase 3
• Phase 3:
Project Manager
Electrical Engineer (2)
Installation Engineer (15)
Market Analyst
Mechanical Engineer (2)
Technical Writer
Trainer
December 8, 2003
Slide 47
Staffing Plan – Phase 4
• Phase 4
Project Manager
Electrical Engineer
Market Analyst
Mechanical Engineer
Quality Assurance
Technical Writer (2)
December 8, 2003
Slide 48
Risk Issues
•
•
•
•
•
Societal
– Information overload
Managerial
– Time to market
– Automobile manufactures, sub-contractors and lobbyist
group
Financial
– Small Business Loan
Technical
– Cost of implementation of the system
– Proprietary protocols for existing car networks
– The system requires Rf receiver
Legal
– Liability if the system is not functioning properly
– Government Mandates
December 8, 2003
Slide 49
Conclusion
• Tires are not properly inflated
• Federal Mandate is not strong enough
• If data is available, safety will improve,
both long and short term
• If we save only one life, OmnAuto
will be a huge success.
December 8, 2003
Slide 50
“All Car”
Questions?
Processor Components
USB Connection
Transfer
Processor
Database
Interface
<<
December 8, 2003
Slide 52
SmarTire Sensors
<<
December 8, 2003
Slide 53
Graphical User Interface
Tire Monitoring
System
Main Page
View Graphs
Rotate Tires
Log Repaired Tire
Equipment Settings
Exit
<<
<
December 8, 2003
Slide 54
GUI
View Graphs
Tire Monitoring
System
Main Page > View Graphs
Temp vs. Distance
Temp vs. Speed
Temp vs. Time
Exit
<<
<
December 8, 2003
Slide 55
GUI
Rotate Tires
Tire Monitoring
System
Main Page > Rotate Tires
Driver
Front Tire
Tire#K102QL92Z
Tire#K102QL30Z
Tire#K102QL74Z
Tire#K102QL61Z
Tire#K102QL23Z
Exit
<<
<
December 8, 2003
Slide 56
GUI
Rotate Tires
Tire Monitoring
System
Main Page > Rotate Tires
Passenger
Front Tire
Tire#K102QL92Z
Tire#K102QL74Z
Tire#K102QL61Z
Tire#K102QL23Z
<<
<
December 8, 2003
Slide 57
GUI
Rotate Tires
Tire Monitoring
System
Main Page > Rotate Tires
Passenger
Rear Tire
Tire#K102QL92Z
Tire#K102QL74Z
Tire#K102QL23Z
<<
<
December 8, 2003
Slide 58
GUI
Rotate Tires
Tire Monitoring
System
Main Page > Rotate Tires
Driver
Rear Tire
Tire#K102QL74Z
Tire#K102QL23Z
<<
<
December 8, 2003
Slide 59
GUI
Rotate Tires
Tire Monitoring
System
Main Page > Rotate Tires
Thank you.
Your new settings
have been saved.
<<
<
December 8, 2003
Slide 60
GUI
Log Repaired Tire
Tire Monitoring
System
Main Page > Log Repaired Tire
Tire#K102QL92Z
Tire#K102QL30Z
Tire#K102QL74Z
Tire#K102QL61Z
Tire#K102QL23Z
Exit
<<
<
December 8, 2003
Slide 61
GUI
Log Repaired Tire
Tire Monitoring
System
Main Page > Log Repaired Tire
Tire#K102QL30Z
Describe the repair
_________________
_________________
Exit
<<
<
December 8, 2003
Slide 62
GUI
Log Repaired Tire
Tire Monitoring
System
Main Page > Log Repaired Tire
Thank you.
The repair information
has been saved.
Exit
<<
<
December 8, 2003
Slide 63
GUI
Equipment Settings
Tire Monitoring
System
Main Page
Temp vs. Distance
Temp vs. Speed
Temp vs. Time
Exit
<<
<
December 8, 2003
Slide 64