Harley-Davidson
Kaya Facey
Peter Brown
Shoukry Fauntleroy
Stefanie Akkerman
Vilma Taipi
“We inspire and fulfill dreams around
the world through Harley-Davidson
motorcycling experiences.”
The History
• 1903: 4 men in a shed produce a bike that
runs for more than 100.000 miles
• 1904: first dealer opens shop in Chicago
• 1910: first use of Logo
The History
• End 1910’s: many motorcycles are produced
for the U.S. military
• 1920’s: Harley-Davidson is the biggest
producer of motorcycles in the world
• 1930’-1950’s: only other producer of
motorcycles is Indian
The History
• 1956: Elvis poses
• 1987: listing on NY Stock Exchange
• 1980’s near Bankruptcy
Product Development
They started out with this…
Product Development
Anno 2009
Where are they now?
• New challenges of these times
• Efficiency is everything
• Market research, Customer Relationships and
cutting costs…RFID