Saratoga Lake vs. The Hudson River: Voter Preferences for the Future Saratoga Springs Drinking Water Source Environmental Studies Capstone Project 2007 Sarah Loomis and Julie Ringer Methodology • 21 Question Phone Survey • Phone numbers taken from the Board of Elections • Numbers were randomized using Microsoft Excel • 313 Respondents • Surveys Completed • March 20- April 7 • Calling Hours • 11 AM- 8 PM • Data was analyzed using SPSS • Multivariate Analysis Voters Prefer Saratoga Lake Undecided 21% Hudson 28% Other 4% Saratoga Lake 47% Q: Which source do you favor, Saratoga Lake or the Hudson? Influential Factors • Issue Framing • Cost, Water Quality, Local Control, Development (Kellogg and Ennis-McMillan, 2005) • Recreation Habits • Partisanship and Ideology • Environmental Attitude Issues Associated With Each Source • Saratoga Lake – Development – Local Control – Cost – Water Quality • The Hudson – Cost – Water Quality – Recreation What Resonates With Voters? 12% 1% 10% Cost Quality Local Control Impact on Development Preservation of Saratoga Lake Don’t Know 6% 11% 60% Q: Out of all of the factors to consider when choosing a drinking water source, which is the most important to you? The Likelihood of Residents to Favor Saratoga Lake as Informed by Issue Framing 87% 82% 75% 57% P = 0.00 Local Control P = 0.01 Development P = 0.01 Cost Logistical regression for who favors Saratoga Lake P = 0.01 Quality Those Who Use Saratoga Lake, Prefer the Hudson 49% 31% 52% 48% 48% 32% 24% 19% Often Sometimes Saratoga Lake Rarely Never Hudson River Recreation Cross-tabulated with Preferred Source The Majority of Residents Seldom Use Saratoga Lake Often 16% Never 34% Sometimes 25% Rarely 25% Q: How often do you use Saratoga Lake for recreational purposes? Party Identification GOP 32% Democrat 33% Independent 35% Q: When it comes to politics do you generally consider yourself a Democrat, Independent, or a Republican? Democrats are More Likely to Favor Saratoga Lake 57% 38% P = 0.03 Democrat P= 0.72 GOP Relationship between Party ID and Saratoga Lake Voters Care About the Environment Somewhat Important 13% Not Important 0% Most Important 17% Very Important 70% Q: How important to you is the environment? People Who Think that the Environment is the Most Important Factor, Favor Saratoga Lake 44% 17% Saratoga Lake Hudson Importance of the Environment Cross-tabulated with Source Preference Issue Framing: Quality 91% 7% Very Important Somewhat Important 1% 1% Not Important Don’t Know Q: How important to you is quality, when choosing a water source? Conclusions • Voters favor Saratoga Lake – Perceived Cheaper Cost – Perceived Higher Water Quality • How to attract voter support? – Focus on Cost and Water Quality – Access to Recreation – Local Control and Impact on Development