Communication
Introduction to Business & Marketing
What Is Communication?

Communication: “process of exchanging messages
between a sender & receiver”
Personal Communication

Personal Communication: “between you & friends”


Example:


occurs on your own time
Calling my best friend on the phone at 6pm
Student lists 5 examples
Professional Communication

Professional Communication: “between colleagues or coworkers”


Example:


occurs at work
I email my Principal regarding my evaluation
Student lists 5 examples
Types of Communication




Listening
Reading
Speaking
Writing
Listening

Listening: “active mental process by which a person
recognizes, assesses, and evaluates what is heard”
How To Improve Listening

How to improve:
1.
2.
3.
4.
5.
6.
Identify the purpose
Look for a plan
Give feedback
Search for common interest
Evaluate the message
Take notes
Following Directions Activity

Students need to take out a piece of paper &
pencil

Students must remain silent during this activity

The key to success is active listening!

Students will now begin
Listening Barrier #1

Distractions: “things that compete with the message for
listeners attention”

Example:


I sit down to do my Calculus, but cannot focus due to the
football game on TV.
Student lists 5 examples
Listening Barrier #2

Emotional Interference: “the person is too preoccupied
with emotions to receive the intended message”

Example:


I fouled out of my basketball game and am too angry to listen
to the coach after the game.
Student lists 5 examples
Listening Misconceptions
Speaking is more important than
listening.
1.

Fact: Speaking and listening are equally important.
Listening is easy and requires little
energy.
2.

Fact:Active listeners undergo the same physiological
changes as a person jogging.
Listening is only a matter of
understanding a speaker’s words.
3.

Fact: Nonverbal signals also help listeners gain
understanding.
Verbal v. Nonverbal

Verbal Communication: “expressed through words”

Nonverbal Communication: “wordless communication”
Nonverbal Communication

Hand Gestures
Facial Expressions
Touching
Body Language
Eye Contact
Turning your back to the speaker

What Other Ways Can You Think Of?





Words Of Wisdom
“Actions
speak
louder than
words”
Nonverbal Example #1

What is this girl saying?
Nonverbal Example #2

What is this lady saying?
What We Say Without Words #1
What We Say Without Words #2
What We Say Without Words #3
What We Say Without Words #4
What We Say Without Words #5
What We Say Without Words #6
What We Say Without Words #7
What We Say Without Words #8
What We Say Without Words #9
What We Say Without Words #10
Debrief
1. Defensiveness
2. Cooperation
3. Confidence 4. Nervousness
5. Frustration
1.
2.
3.
4.
5.
Short breaths, “tsk” sound, clenched hands,
wringing hands
Steepled hands, hands behind back, hands on
lapels of coat, broad gestures
Arms crossed, sideways stance, touching and
rubbing nose, rubbing eyes, drawing away
Open hands, upper body in sprinter’s position,
sitting on edge of chair, hand-to-face gestures
Clearing throat, “whew” sound, whistling,
fidgeting, tugging ears
Debrief Answer
1. Defensiveness
2. Cooperation
3. Confidence 4. Nervousness
5. Frustration
1.
Frustration: Short breaths, “tsk” sound, clenched hands, wringing
hands
2.
Confidence: Steepled hands, hands behind back, hands on lapels of
coat, broad gestures
3.
Defensiveness: Arms crossed, sideways stance, touching and rubbing
nose, rubbing eyes, drawing away
4.
Cooperation: Open hands, upper body in sprinter’s position, sitting on
edge of chair, hand-to-face gestures
5.
Nervousness: Clearing throat, “whew” sound, whistling, fidgeting,
tugging ears