Communication
Introduction to Business & Marketing
What Is Communication?

Communication: “process of exchanging messages
between a sender & receiver”
Personal Communication

Personal Communication: “between you & friends”


Example:


occurs on your own time
Calling my best friend on the phone at 6 pm
Student lists 5 examples
Professional Communication

Professional Communication: “between colleagues or coworkers”


Example:


occurs at work
I e-mail my Principal regarding my evaluation
Student lists 5 examples
Types of Communication




Listening
Reading
Speaking
Writing
Listening

Listening: “active mental process by which a person
recognizes, assesses, and evaluates what is heard”
How To Improve Listening
1.
Identify the purpose
1.
Look for a plan
1.
Give feedback
1.
Search for common interest
1.
Evaluate the message
1.
Take notes
Following Directions Activity

Take out a piece of paper & pencil

You must remain silent during this activity

The key to success is active listening!

Students will now begin
Listening Barrier #1

Distractions: “things that compete with the message for
listeners attention”

Example:


I sit down to do my Calculus, but I cannot focus due to the
football game on TV.
Student lists 5 examples
Listening Barrier #2

Emotional Interference: “the person is too preoccupied
with emotions to receive the intended message”

Example:


I fouled out of my basketball game and am too angry to listen
to the coach after the game.
Student lists 5 examples
Listening Misconceptions
1.
Speaking is more important than
listening.
Listening Misconceptions
Speaking is more important than
listening.
1.

Fact: Speaking and listening are equally important.
Listening Misconceptions
Speaking is more important than
listening.
1.

2.
Fact: Speaking and listening are equally important.
Listening is easy and requires little
energy.
Listening Misconceptions
Speaking is more important than
listening.
1.

Fact: Speaking and listening are equally important.
Listening is easy and requires little
energy.
2.

Fact:Active listeners undergo the same
physiological changes as a person jogging.
Listening Misconceptions
Speaking is more important than
listening.
1.

Listening is easy and requires little
energy.
2.

3.
Fact: Speaking and listening are equally important.
Fact:Active listeners undergo the same
physiological changes as a person jogging.
Listening is only a matter of
understanding a speaker’s words.
Listening Misconceptions
Speaking is more important than
listening.
1.

Fact: Speaking and listening are equally important.
Listening is easy and requires little
energy.
2.

Fact:Active listeners undergo the same physiological
changes as a person jogging.
Listening is only a matter of
understanding a speaker’s words.
3.

Fact: Nonverbal signals also help listeners gain
understanding.
Verbal vs. Nonverbal

Verbal Communication: “expressed through words”

Nonverbal Communication: “wordless communication”
Nonverbal Communication

Hand gestures
Facial expressions
Touching
Body language
Eye contact
Turning your back to the speaker

What Other Ways Can You Think Of?





Words Of Wisdom
“Actions speak
louder than
words.”
Nonverbal Example #1

What is this girl saying?
Nonverbal Example #2

What is this lady saying?
What We Say Without Words #1
What We Say Without Words #2
What We Say Without Words #3
What We Say Without Words #4
What We Say Without Words #5
What We Say Without Words #6
What We Say Without Words #7
What We Say Without Words #8
What We Say Without Words #9
What We Say Without Words #10
Debrief
1. Defensiveness
2. Cooperation
3. Confidence 4. Nervousness
5. Frustration
1.
Short breaths, “tsk” sound, clenched hands, wringing
hands
Debrief
1. Defensiveness
2. Cooperation
3. Confidence 4. Nervousness
5. Frustration
1.
Short breaths, “tsk” sound, clenched hands, wringing
hands Frustration
Debrief
1. Defensiveness
2. Cooperation
3. Confidence 4. Nervousness
5. Frustration
1.
2.
Short breaths, “tsk” sound, clenched hands, wringing
hands Frustration
Steepled hands, hands behind back, hands on lapels
of coat, broad gestures
Debrief
1. Defensiveness
2. Cooperation
3. Confidence 4. Nervousness
5. Frustration
1.
2.
Short breaths, “tsk” sound, clenched hands, wringing
hands Frustration
Steepled hands, hands behind back, hands on lapels
of coat, broad gestures Confidence
Debrief
1. Defensiveness
2. Cooperation
3. Confidence 4. Nervousness
5. Frustration
1.
2.
3.
Short breaths, “tsk” sound, clenched hands, wringing
hands Frustration
Steepled hands, hands behind back, hands on lapels
of coat, broad gestures Confidence
Arms crossed, sideways stance, touching and rubbing
nose, rubbing eyes, drawing away
Debrief
1. Defensiveness
2. Cooperation
3. Confidence 4. Nervousness
5. Frustration
1.
2.
3.
Short breaths, “tsk” sound, clenched hands, wringing
hands Frustration
Steepled hands, hands behind back, hands on lapels
of coat, broad gestures Confidence
Arms crossed, sideways stance, touching and rubbing
nose, rubbing eyes, drawing away Defensiveness
Debrief
1. Defensiveness
2. Cooperation
3. Confidence 4. Nervousness
5. Frustration
1.
2.
3.
4.
Short breaths, “tsk” sound, clenched hands, wringing
hands Frustration
Steepled hands, hands behind back, hands on lapels
of coat, broad gestures Confidence
Arms crossed, sideways stance, touching and rubbing
nose, rubbing eyes, drawing away Defensiveness
Open hands, upper body in sprinter’s position, sitting
on edge of chair, hand-to-face gestures
Debrief
1. Defensiveness
2. Cooperation
3. Confidence 4. Nervousness
5. Frustration
1.
2.
3.
4.
Short breaths, “tsk” sound, clenched hands, wringing
hands Frustration
Steepled hands, hands behind back, hands on lapels
of coat, broad gestures Confidence
Arms crossed, sideways stance, touching and rubbing
nose, rubbing eyes, drawing away Defensiveness
Open hands, upper body in sprinter’s position, sitting
on edge of chair, hand-to-face gestures
Cooperation
Debrief
1. Defensiveness
2. Cooperation
3. Confidence 4. Nervousness
5. Frustration
1.
2.
3.
4.
5.
Short breaths, “tsk” sound, clenched hands, wringing
hands Frustration
Steepled hands, hands behind back, hands on lapels
of coat, broad gestures Confidence
Arms crossed, sideways stance, touching and rubbing
nose, rubbing eyes, drawing away Defensiveness
Open hands, upper body in sprinter’s position, sitting
on edge of chair, hand-to-face gestures
Cooperation
Clearing throat, “whew” sound, whistling, fidgeting,
tugging ears
Debrief
1. Defensiveness
2. Cooperation
3. Confidence 4. Nervousness
5. Frustration
1.
2.
3.
4.
5.
Short breaths, “tsk” sound, clenched hands, wringing
hands Frustration
Steepled hands, hands behind back, hands on lapels
of coat, broad gestures Confidence
Arms crossed, sideways stance, touching and rubbing
nose, rubbing eyes, drawing away Defensiveness
Open hands, upper body in sprinter’s position, sitting
on edge of chair, hand-to-face gestures
Cooperation
Clearing throat, “whew” sound, whistling, fidgeting,
tugging ears Nervousness