Name: ________________________________________
Date: ______________________
WORKSHEET: Growing a Business by Developing Products and Markets
Beiersdorf
1
Business growth can be measured in a number of ways. List six of these ways below.
2
Explain what is meant by “organic growth”.
3
Explain one advantage and disadvantage of introducing a new product under an existing brand name
Advantage
Disadvantage
4
By developing brand families around the NIVEA brand, Beiersdorf benefits from synergy. What does this mean?
5
Complete the Ansoff Matrix below by inserting the four growth strategies.
Current Products
Current Markets
New Markets
New Products