Department of Management Strategic Planning Grid
2012-2017
UNIVERSITY CORE THEME: 1. TEACHING AND LEARNING
UNIVERSITY OBJECTIVE 1.1 Enhance student success by continually improving the curricular, co-curricular, and
extracurricular programs.
Unit Outcomes
Indicators
Expected
Indicator/Perform
Key Strategies/
Budget/Resource
Performance
ance Level
Initiatives
Analysis
Level
Reported By
(Criterion)
The Department will make at least one
certificate program available online.
# of online
programs
At least one
certificate program
online by end of
AY 2013
Both
specializations
available at Des
Moines and
Lynnwood
beginning Fall of
2013.
Catalog
Sport Business
Certificate
Online training and
support, including
summer
The Department will extend specializations
in Human Resources Management and
Marketing to the Des Moines and Lynnwood
Centers in AY 13-14.
# of
specializations
offered at Des
Moines and
Lynnwood
Catalog
Utilize ITV, online and
hybrid courses to
efficiently allocate
faculty resources.
# of students
participating
10% increase
annually
Deans Office,
Registration data
Add Boot Camps for
HRM and MKT.
Provide Workload for
faculty club
involvement.
Additional NTT
resources if demand
warrants; consideration
of second TT line in MKT
for Des Moines campus
if demand warrants;
additional administrative
support at centers.
Travel resources for Boot
Camps. Perhaps
implement a student fee?
Faculty incentives to
organize and administer
Boot Camps and
internships (e.g.,
workload).
Increase the number of students
participating in professional development
industry engagement activities (e.g., Boot
Camps, internships. Etc.)
Department will demonstrate student
competency by maintaining or increasing
exit exam scores.
ETS Exam scores
Level or improved
performance on
ETS Exam.
Deans Office
Department will participate in development
of a Business living/learning community
Programming,
student
participation,
faculty
participations
SEOI data
Department faculty will demonstrate
effective teaching practice
September 19, 2012
Planning (2012-3);
application (AY2013),
implementation
(AY2014)
Office of Effectiveness
or Assessment
Program Director
Events etc. budget
Faculty training
Outcome/Assessm
ent (Fall 2013)
All sport business
coursework is now
available online (Boot
Camp excluded).
Both specializations
were launched at the
Des Moines and
Lynnwood campuses in
Fall 2013. Already 23
students have declared
MKT specializations and
18 HRM specializations.
HRM Boot Camp was
added in Summer 2013.
7 students enrolled in
HRM Boot Camp. 9
students attended Sport
Business Boot Camp.
Will attempt to add MKT
Boot Camp summer
2014.
21 students completed
internships for credit
under the guidance of
Department faculty.
2012-13 ETS scores
from new exam available
and analyzed against
national means. Scores
to be compared with
2013-14 scores.
Living Learning
Community will launch
fall of 2014.
Data is limited to SEOIs.
SEOIs place Department
above College and
University means.
Page 1
Department will review, and revise as
necessary, curricula to meet industry needs.
# of programs
reviewed
Review one
program annually
Department
Review MGT 2013-14
Review MKT 2014-15
Review HRM 2015-16
Faculty workshop/retreat
support.
Department will extend course offerings to
include at least one general education
course.
# of Gen Ed
courses.
At least one Gen
Ed course offered
Catalog?
Course development
2013-14; course
offered 2014-15.
Faculty incentives to
create course.
However, SEOIs suffer
from low response rates.
The CB Faculty
Committee is currently
exploring performance
standards and
measurement of
teaching effectiveness.
MGT Curriculum is being
revised. Proposed
changes to be submitted
by end of Fall term 2013.
Specialization will be
extended to Des Moines
and Lynnwood in Fall
2014.
Department will propose
BUS 241 and/or MGT
389 for inclusion in Gen
Ed.
UNIVERSITY OBJECTIVE 1.2 Enhance the effectiveness of student support services.
Unit Outcomes
Department students will
express satisfaction with
advising services
Indicators
Expected
Performance
Level
(Criterion)
Indicator/Performan
ce Level Reported
By
Graduating student
survey (TBD)
75% of students indicate
satisfied or very satisfied
with faculty advising.
Deans Office
Key Strategies/
Initiatives
Budget/Resource
Analysis
Faculty training;
Communication
strategies; (Premajor?)
Instrument development
and implementation.
Data Not Available
UNIVERSITY CORE THEME: 2. INCLUSIVENESS AND DIVERSITY
UNIVERSITY OBJECTIVE 2.1 Enhance the environment of inclusiveness for faculty, staff, and students
Unit Outcomes
Sustain & increase active
participation of faculty in
shared governance of the
university
September 19, 2012
Indicators
# of MGT faculty
on University
committees,
Faculty Senate,
University task
forces
# of faculty in
leadership
positions
Expected
Performance
Level
(Criterion)
All faculty serve on at
least one College or
University Committee
Indicator/Performance
Level Reported By
Activity Reports/Workload
Plans
Key Strategies/
Initiatives
Budget/Resource
Analysis
Outcome/Assessment
(Fall 2013)
Department faculty collectively
serves 42 seats on
University/College/Department
Committees. 50% of
Department faculty serve on
at least one University
committee. 100% of faculty
serve on at least one
University or College
committee.
Page 2
UNIVERSITY OBJECTIVE 2.2 Increase faculty, staff, and student diversity by active programs of recruitment and retention
for members of underrepresented groups.
Department will
participate in potential
2+2 and other
cooperative programs
with international
partners.
# of cooperative
program students
enrolled
Begin matriculating
cooperative program
students
Registrar
Dean’s Office
Participate in
international programs
efforts to secure
cooperative agreements
with international
institutions.
Travel, program
development funding,
potential NTT/TT
positions to meet
growth in demand
Coming Fall 2014
Convert current NTT
line to TT line in
International Business
The CB continues to explore
international curriculum
development. With other
specializations being revised
and launched at the centers,
the decision to propose some
type of international program
has been postponed. We
continue to offer relevant
international courses by
program, and to include
international considerations in
our foundations level classes.
Five MGT faculty will have an
international experience
between spring 2013 and
summer 2014. A senior
lecturer is completing his
dissertation in International
Business at an International
institution. We have
articulated courses with
schools in Australia, China,
Cyprus, Denmark, Morocco,
South Korea, Spain and
Scotland to encourage
student exchange/study
abroad.
UNIVERSITY OBJECTIVE 2.3: Ensure that CWU has an inclusive and diverse curriculum
The Department will
participate in CB efforts
to internationalize the
business curriculum
either through a
specialization,
certificate or changes to
the core curriculum
International program
offered
International program
offered
Catalog
The Department will
increase the number of
international
opportunities available
to faculty & students
(e.g., exchanges,
international study trips,
international
conferences)
# of faculty and
students participating
in international
opportunities.
Increase by 5% per
year
Activity Reports
Dean’s Office
Curriculum proposed
2013-14; curriculum
offered 2014-15
Travel funds,
scholarship funds.
UNIVERSITY CORE THEME: 3. SCHOLARSHIP AND CREATIVE EXPRESSION
UNIVERSITY OBJECTIVE 3.1 Increase the emphasis on and the opportunities for students, faculty and staff to participate
in research, scholarship, and creative expression activities.
Unit Outcomes
Indicators
Expected
Indicator/Performance Key Strategies/ Budget/Resource
Performance
Level Reported By
Initiatives
Analysis
Level
(Criterion)
Outcomes/Assessment
(Fall 2013)
The Department will achieve
excellence in scholarship by
averaging more than 1
Department members
contributed 51
September 19, 2012
# of intellectual
contributions
At least 1
intellectual
Activity Reports
Page 3
intellectual contribution per
faculty member per year
contribution per
faculty member
(on average)
Department TT faculty will all
meet AQ standard per
AACSB
Over time, the Department
will develop a methodology
to measure the impact of
faculty research
% of AQ TT
faculty
100%
Deans Office
Rubric for
evaluating
research impact
developed
Once developed,
increase in
research impact
over time
Activity Reports
Dean’s Office
The Department will sustain
and increase student
participation in SOURCE
# of students
participating in
SOURCE
Maintain or
increase student
participation
SOURCE
Maintain or increase the
number of students
completing applied research
projects in formal curriculum
# of student
completing
applied research
projects
Maintain or
increase student
participation
Course Syllabi
Deans Office
The Department will increase
the number of students
attending/presenting at
regional/national/international
conferences
# of students
participating
Maintain or
increase student
participation
Deans Office
September 19, 2012
Intellectual Contributions
during the 2012-13
academic year. Of
these, 22 were PRJs, an
average of over 1 PRJ
per T/TT faculty.
All but one TT/T faculty
member are AQ.
Members of
faculty committee
to begin
exploring impact
measurement
Add applied
research projects
to disciplinespecific capstone
courses;
encourage
independent
research projects
Send at least one
group from each
discipline to case
study competition
and/or
conference
Travel to AACSB
workshops,
support of Faculty
Committee
College of Business
Faculty Committee
currently exploring.
Faculty incentive
to offer
independent
research projects
(e.g., workload)
Faculty incentives
to involve
students with
research
Department had
Marketing Research
students (n=15)
participate in 2013
SOURCE.
2 students currently
working as research
assistants with
Department faculty.
Travel funding
Four SHRM students
participated in SHRM
case study competition.
21 AKPsi students
attended a Leadership
training course at the
University of
Washington. 17
Students attended the
national AKPsi
Leadership Conference
in Reno, NV. 2 students
attended the National
Convention in New
Orleans, and 1 student
attended the AKPsi
Page 4
Leadership Academy in
Indiana.
UNIVERSITY OBJECTIVE 3.2 Increase the external funding received for research, scholarship, and creative expression by
faculty, staff, and students.
Unit Outcomes
Indicators
Expected
Indicator/Performance Key Strategies/ Budget/Resource
Performance
Level Reported By
Initiatives
Analysis
Level
(Criterion)
Department will submit
at least one research
grant proposal
# of research
grant proposals
submitted
At least one grant
proposal
submitted per
year
Graduate Studies
Leverage
NWCOR to
increase grant
activity
NWCOR support
NWCOR has submitted
a grant inquiry to SHRM
in spring 2013.
UNIVERSITY CORE THEME: 4. PUBLIC SERVICE AND COMMUNITY ENGAGEMENT
UNIVERSITY OBJECTIVE 4.1 Enhance the commitment and the level of cooperation between the university and external
communities.
Unit Outcomes
Indicators
Expected Performance Indicator/Performance
Key
Budget/Resource
Level
Level Reported By
Strategies/
Analysis
(Criterion)
Initiatives
Department will
establish Industry
Advisory Councils for
each specialization
and certificate
# of Industry
Advisory
Councils
Add 1 Council per year
until all
specializations/certificates
covered.
Deans Office
Department will
conduct at least one
annual marketing
research project for
local business through
MKT 469/MKT 470
# of local
projects
At least 1 per year
Department
September 19, 2012
Expand
NWCSB
Advisory
Council (201213)
Establish
HRM Advisory
Council (201314)
Establish MKT
Advisory
Council (201415)
Add projects
to MKT
469/MKT 470
Outcome/Assessment
(Fall 2013)
Faculty
incentive/workload
NWCSB Support
NWCSB Advisory
Council is stable. HRM
Advisory Council is
work in progress.
Off-site meeting
support, travel
support
Marketing students
completed project with
PSE (Winter 2013).
Strategy students
worked with 4 local
Ellensburg downtown
Page 5
Establish studentindustry engagement
through Boot Camps
for each specialization
within the Department
Expand Sport
Faculty incentives,
Business
Travel funding,
Certificate
Student fee?
Boot Camp
(2013-14);
establish HRM
Boot Camp
(2013-14);
establish MKT
Boot Camp
(2014-15)
UNIVERSITY OBJECTIVE 4.2 Increase participation in university sponsored life-long learning opportunities.
Unit Outcomes
Indicators
Expected Performance Indicator/Performance
Key
Budget/Resource
Level
Level Reported By
Strategies/
Analysis
(Criterion)
Initiatives
Through NWCSB
and NWCOR
conferences,
publications and
events, maintain
or increase the
number of
external
constituents
participating.
# of Boot
Camps
# of
conference/event
registrants, # of
books/publications
sold, # of Advisory
Council members
Add at least 1 per year
Department
Increase by 10% per year
Department
Deans Office
Re-establish
Northwest
Sports
Business
Conference
(2014);
NWCOR and
NWCSB Book
Publications;
Alumni events
associated
with each
Center
NWCSB and
NWCOR support.
businesses (spring
2013). 2013-14
students working
project with Mission
Ridge Ski Resort.
Sport Business Boot
Camp extended to
Portland, OR (Summer
2013). HRM Boot
Camp developed and
offered Summer 2013.
Over 100 individuals
attended the Sport
Sales Summit in
January 2013. More
than 400 people
attended CWU
Mariners Night in April
2012. NWCOR sold
133 copies of the
textbook The
Handbook: A Practical
Guide for Managers.
NWCSB faculty
published an edited
text, Leveraging
Brands in Sport
Business in August.
UNIVERSITY OBJECTIVE 4.3 Enhance the efforts of members of the university community to strengthen the economic base
of the region and state.
September 19, 2012
Page 6
Unit Outcomes
Department
graduates will be
ready for entry
level workforce
placement
Department will
conduct at least
one annual
marketing
research project
for local business
Indicators
Expected Performance
Level
(Criterion)
Indicator/Performance
Level Reported By
# of graduates
reporting
employment
within 6 months of
graduation
# of local projects
Baseline established in 2012-13,
maintain or increase thereafter
Deans Office exit survey
At least 1 per year
Department
Key
Strategies/
Initiatives
Add projects
to MKT
469/MKT 470
Budget/Resource
Analysis
Instrument development
and implementation.
Data Unavailable
Off-site meeting
support; travel
support
Marketing projects for
PSE and 4 Ellensburg
downtown businesses
(Spring 2013).
Consumer research
project for Mission
Ridge Ski Area (201314).
CORE THEME: 5. RESOURCE DEVELOPMENT & STEWARDSHIP
UNIVERSITY OBJECTIVE 5.1 Maximize the financial resources to the University, and assure the efficient and effective
operations of the University through financial stewardship.
Unit Outcomes
Indicators
Expected
Indicator/Performance
Key Strategies/
Budget/Resource
Performance
Level Reported By
Initiatives
Analysis
Level
(Criterion)
Department will
lead efforts to
endow the
Nimnicht HRM
Scholarship
# of donors, $
raised
Endow HRM
Scholarship with at
least $50,000
Foundation
Nimnicht Steering
Committee &
Fundraising event
Campaign start-up
funds
NWCSB
Fundraising
# of donors, $
raised
Raise $5,000 2013;
$10,000 2014, selfsustainable beyond
Foundation
Build CWU
Mariners night as
fundraising event;
target major
donor(s); expand
Advisory Council
Funding support for
NWCSB
September 19, 2012
Outcome/Assessment
(Fall 2013)
By end of summer,
$24,876 in donations
and pledges toward the
scholarship has been
raised. We will
continue efforts to
surpass the
endowment level.
$2277 raised at first
CWU Mariners Night.
Page 7
UNIVERSITY OBJECTIVE 5.2 Develop and implement enrollment management and marking plans that meet the enrollment
objectives of the university.
Unit Outcomes
Indicators
Expected
Indicator/Performance
Key Strategies/
Budget/Resource
Performance
Level Reported By
Initiatives
Analysis
Level
(Criterion)
The Department
will grow SCH
generation
Annual increases
in student credit
hours generated
by the Department
Annual increase in
student credit
hours generated
Registrar
Dean’s Office
Academic Planning
Within
accreditation
limitations, open
more courses and
certificates to nonbusiness students;
launch
specializations to
the west-side
centers, pursue
development of a
200-level Intro to
Business course
(Gen Ed?)
Increased NTT
resources to meet
growth in demand,
course/certificate
development
support.
All Department of
Management data are
combined with Finance
and Supply Chain
Management at the
BSBA degree level.
BSBA enrollment grew
in 2012-13 (1056 vs.
1000 in AY 11-12 and
988 in AY 10-11).
Enrollment grew in
each comparable
quarter year-over-year
during the three year
period, though the
average credits earned
per student declined
slightly. The number of
BSBA graduates
remained steady.
UNIVERSITY OBJECTIVE 5.3 Ensure the University has human resources necessary to accomplish all university objectives.
Unit Outcomes
Indicators
Expected
Indicator/Performance
Key Strategies/
Budget/Resource
Performance
Level Reported By
Initiatives
Analysis
Level
(Criterion)
The Department
will provide at
least one annual
professional
development
workshop in a
targeted area
(e.g., online
teaching
effectiveness)
# of faculty
attending
workshop
September 19, 2012
At least one
workshop offered
annually with 90%
or better faculty
participation
Department
Offer online
teaching
effectiveness
workshop in 201314. Offer at least
one workshop per
year thereafter
Professional
development funds.
In planning stages.
Page 8
UNIVERSITY OBJECTIVE 5.4 Provide the facility and technology infrastructure and services appropriate to meet the
university objectives, while maximizing sustainability and stewardship.
Unit Outcomes
Indicators
Expected
Indicator/Performance
Key Strategies/
Budget/Resource
Performance
Level Reported By
Initiatives
Analysis
Level
(Criterion)
*
September 19, 2012
Page 9