Department of Management Strategic Planning Grid
2012-2017
UNIVERSITY CORE THEME: 1. TEACHING AND LEARNING
UNIVERSITY OBJECTIVE 1.1 Enhance student success by continually improving the curricular, co-curricular, and extracurricular programs.
Unit Outcomes
Indicators
Expected
Indicator/Performance
Key Strategies/
Budget/Resource
Performance
Level Reported By
Initiatives
Analysis
Level
(Criterion)
The Department will make at least one certificate
program available online.
# of online programs
At least one certificate
program online by end
of AY 2013
Catalog
Sport Business Certificate
Online training and support,
including summer
The Department will extend specializations in
Human Resources Management and Marketing to
the Des Moines and Lynnwood Centers in AY 1314.
# of specializations
offered at Des
Moines and
Lynnwood
Both specializations
available at Des
Moines and Lynnwood
beginning Fall of 2013.
Catalog
Utilize ITV, online and
hybrid courses to efficiently
allocate faculty resources.
Increase the number of students participating in
professional development industry engagement
activities (e.g., Boot Camps, internships. Etc.)
# of students
participating
10% increase annually
Deans Office, Registration
data
Add Boot Camps for HRM
and MKT. Provide
Workload for faculty club
involvement.
Additional NTT resources if
demand warrants;
consideration of second TT
line in MKT for Des Moines
campus if demand warrants;
additional administrative
support at centers.
Travel resources for Boot
Camps. Perhaps implement
a student fee? Faculty
incentives to organize and
administer Boot Camps and
internships (e.g., workload).
Department will demonstrate student competency
by maintaining or increasing exit exam scores.
ETS Exam scores
Level or improved
performance on ETS
Exam.
Deans Office
Department will participate in development of a
Business living/learning community
Programming,
student participation,
faculty participations
SEOI data
Department faculty will demonstrate effective
teaching practice
Planning (2012-3);
application (AY2013),
implementation (AY2014)
Office of Effectiveness or
Assessment
Department will review, and revise as necessary,
curricula to meet industry needs.
# of programs
reviewed
Review one program
annually
Department
Department will extend course offerings to include
at least one general education course.
# of Gen Ed courses.
At least one Gen Ed
course offered
Catalog?
UNIVERSITY OBJECTIVE 1.2 Enhance the effectiveness of student support services.
Unit Outcomes
Indicators
Expected
Indicator/Performance
Performance
Level Reported By
Level
(Criterion)
September 19, 2012
Program Director
Events etc. budget
Faculty training
Review MGT 2013-14
Review MKT 2014-15
Review HRM 2015-16
Course development 201314; course offered 201415.
Key Strategies/
Initiatives
Faculty workshop/retreat
support.
Faculty incentives to create
course.
Budget/Resource
Analysis
Page 1
Department students will express
satisfaction with advising services
Graduating student
survey (TBD)
75% of students indicate
satisfied or very satisfied with
faculty advising.
Deans Office
Faculty training;
Communication strategies;
(Premajor?)
Instrument development and
implementation.
UNIVERSITY CORE THEME: 2. INCLUSIVENESS AND DIVERSITY
UNIVERSITY OBJECTIVE 2.1 Enhance the environment of inclusiveness for faculty, staff, and students
Unit Outcomes
Sustain & increase active
participation of faculty in shared
governance of the university
Indicators
# of MGT faculty on
University committees,
Faculty Senate,
University task forces
# of faculty in
leadership positions
Expected
Performance
Level
(Criterion)
All faculty serve on at least
one College or University
Committee
Indicator/Performance
Level Reported By
Key Strategies/
Initiatives
Budget/Resource
Analysis
Activity Reports/Workload Plans
UNIVERSITY OBJECTIVE 2.2 Increase faculty, staff, and student diversity by active programs of recruitment and retention for members of
underrepresented groups.
Department will participate in
potential 2+2 and other
cooperative programs with
international partners.
# of cooperative program
students enrolled
Begin matriculating
cooperative program
students
Registrar
Dean’s Office
Participate in international
programs efforts to secure
cooperative agreements with
international institutions.
Travel, program development
funding, potential NTT/TT
positions to meet growth in
demand
Curriculum proposed 201314; curriculum offered 201415
Convert current NTT line to
TT line in International
Business
UNIVERSITY OBJECTIVE 2.3: Ensure that CWU has an inclusive and diverse curriculum
The Department will
participate in CB efforts to
internationalize the business
curriculum either through a
specialization, certificate or
changes to the core
curriculum
The Department will increase
the number of international
opportunities available to
faculty & students (e.g.,
exchanges, international
study trips, international
conferences)
September 19, 2012
International program
offered
International program offered
Catalog
# of faculty and students
participating in international
opportunities.
Increase by 5% per year
Activity Reports
Dean’s Office
Travel funds, scholarship
funds.
Page 2
UNIVERSITY CORE THEME: 3. SCHOLARSHIP AND CREATIVE EXPRESSION
UNIVERSITY OBJECTIVE 3.1 Increase the emphasis on and the opportunities for students, faculty and staff to participate in research, scholarship,
and creative expression activities.
Unit Outcomes
Indicators
Expected
Indicator/Performance
Key Strategies/
Budget/Resource
Performance
Level Reported By
Initiatives
Analysis
Level
(Criterion)
The Department will achieve
excellence in scholarship by
averaging more than 1 intellectual
contribution per faculty member per
year
Department TT faculty will all meet
AQ standard per AACSB
# of intellectual
contributions
Activity Reports
% of AQ TT faculty
At least 1 intellectual
contribution per
faculty member (on
average)
100%
Over time, the Department will
develop a methodology to measure
the impact of faculty research
Rubric for evaluating
research impact
developed
Once developed,
increase in research
impact over time
Activity Reports
Dean’s Office
The Department will sustain and
increase student participation in
SOURCE
# of students
participating in
SOURCE
Maintain or increase
student participation
SOURCE
Maintain or increase the number of
students completing applied
research projects in formal
curriculum
# of student
completing applied
research projects
Maintain or increase
student participation
Course Syllabi
Deans Office
Deans Office
Members of faculty
committee to begin
exploring impact
measurement
Travel to AACSB
workshops, support of
Faculty Committee
Faculty incentive to
offer independent
research projects
(e.g., workload)
Faculty incentives to
involve students with
research
Add applied research
projects to disciplinespecific capstone
courses; encourage
independent research
projects
The Department will increase the
# of students
Maintain or increase
Deans Office
Send at least one
Travel funding
number of students
participating
student participation
group from each
attending/presenting at
discipline to case
regional/national/international
study competition
conferences
and/or conference
UNIVERSITY OBJECTIVE 3.2 Increase the external funding received for research, scholarship, and creative expression by faculty, staff, and
students.
Unit Outcomes
Indicators
Expected
Indicator/Performance
Key Strategies/
Budget/Resource
Performance
Level Reported By
Initiatives
Analysis
Level
(Criterion)
September 19, 2012
Page 3
Department will submit at
least one research grant
proposal
# of research grant
proposals submitted
At least one grant
proposal submitted
per year
Graduate Studies
Leverage NWCOR to
increase grant activity
NWCOR support
UNIVERSITY CORE THEME: 4. PUBLIC SERVICE AND COMMUNITY ENGAGEMENT
UNIVERSITY OBJECTIVE 4.1 Enhance the commitment and the level of cooperation between the university and external communities.
Unit Outcomes
Indicators
Expected Performance
Indicator/Performance
Key Strategies/
Budget/Resource
Level
Level Reported By
Initiatives
Analysis
(Criterion)
Department will establish
Industry Advisory Councils
for each specialization and
certificate
# of Industry
Advisory
Councils
Add 1 Council per year until all
specializations/certificates
covered.
Deans Office
Department will conduct at
least one annual marketing
research project for local
business through MKT
469/MKT 470
Establish student-industry
engagement through Boot
Camps for each
specialization within the
Department
# of local
projects
At least 1 per year
Department
# of Boot
Camps
Add at least 1 per year
Department
September 19, 2012
Expand NWCSB
Advisory Council
(2012-13)
Establish HRM
Advisory Council
(2013-14)
Establish MKT
Advisory Council
(2014-15)
Add projects to
MKT 469/MKT
470
Faculty
incentive/workload
NWCSB Support
Expand Sport
Business
Certificate Boot
Camp (2013-14);
establish HRM
Boot Camp
(2013-14);
establish MKT
Boot Camp
(2014-15)
Faculty incentives,
Travel funding, Student
fee?
Off-site meeting
support, travel support
Page 4
UNIVERSITY OBJECTIVE 4.2 Increase participation in university sponsored life-long learning opportunities.
Unit Outcomes
Indicators
Expected Performance
Indicator/Performance
Key Strategies/
Level
Level Reported By
Initiatives
(Criterion)
Through NWCSB
and NWCOR
conferences,
publications and
events, maintain or
increase the number
of external
constituents
participating.
# of conference/event
registrants, # of
books/publications
sold, # of Advisory
Council members
Increase by 10% per year
Department
Deans Office
Department
graduates will be
ready for entry level
workforce placement
# of graduates
reporting employment
within 6 months of
graduation
Baseline established in 2012-13,
maintain or increase thereafter
Deans Office exit survey
Department will
conduct at least one
annual marketing
research project for
local business
# of local projects
At least 1 per year
Department
Budget/Resource
Analysis
Re-establish
NWCSB and NWCOR
Northwest Sports support.
Business
Conference
(2014); NWCOR
and NWCSB
Book
Publications;
Alumni events
associated with
each Center
UNIVERSITY OBJECTIVE 4.3 Enhance the efforts of members of the university community to strengthen the economic base of the region and state.
Unit Outcomes
Indicators
Expected Performance
Indicator/Performance
Key Strategies/
Budget/Resource
Level
Level Reported By
Initiatives
Analysis
(Criterion)
September 19, 2012
Instrument development and
implementation.
Add projects to
MKT 469/MKT
470
Off-site meeting
support; travel support
Page 5
CORE THEME: 5. RESOURCE DEVELOPMENT & STEWARDSHIP
UNIVERSITY OBJECTIVE 5.1 Maximize the financial resources to the University, and assure the efficient and effective operations of the University
through financial stewardship.
Unit Outcomes
Indicators
Expected
Indicator/Performance
Key Strategies/
Budget/Resource
Performance
Level Reported By
Initiatives
Analysis
Level
(Criterion)
Department will lead
efforts to endow the
Nimnicht HRM
Scholarship
# of donors, $ raised
Endow HRM
Scholarship with at
least $50,000
Foundation
NWCSB Fundraising
# of donors, $ raised
Raise $5,000 2013;
$10,000 2014, selfsustainable beyond
Foundation
The Department will
grow SCH generation
Annual increases in
student credit hours
generated by the
Department
Annual increase in
student credit hours
generated
Registrar
Dean’s Office
Academic Planning
Nimnicht Steering
Committee &
Fundraising event
Campaign start-up funds
Build CWU Mariners
Funding support for
night as fundraising
NWCSB
event; target major
donor(s); expand
Advisory Council
UNIVERSITY OBJECTIVE 5.2 Develop and implement enrollment management and marking plans that meet the enrollment objectives of the
university.
Unit Outcomes
Indicators
Expected
Indicator/Performance
Key Strategies/
Budget/Resource
Performance
Level Reported By
Initiatives
Analysis
Level
(Criterion)
Within accreditation
limitations, open more
courses and
certificates to nonbusiness students;
launch specializations
to the west-side
centers, pursue
development of a 200level Intro to Business
course (Gen Ed?)
UNIVERSITY OBJECTIVE 5.3 Ensure the University has human resources necessary to accomplish all university objectives.
Unit Outcomes
Indicators
Expected
Indicator/Performance
Key Strategies/
Performance
Level Reported By
Initiatives
Level
(Criterion)
September 19, 2012
Increased NTT resources
to meet growth in
demand,
course/certificate
development support.
Budget/Resource
Analysis
Page 6
The Department will
provide at least one
annual professional
development
workshop in a
targeted area (e.g.,
online teaching
effectiveness)
# of faculty attending
workshop
At least one workshop
offered annually with
90% or better faculty
participation
Department
Offer online teaching
effectiveness
workshop in 2013-14.
Offer at least one
workshop per year
thereafter
Professional
development funds.
UNIVERSITY OBJECTIVE 5.4 Provide the facility and technology infrastructure and services appropriate to meet the university objectives, while
maximizing sustainability and stewardship.
Unit Outcomes
Indicators
Expected
Indicator/Performance
Key Strategies/
Budget/Resource
Performance
Level Reported By
Initiatives
Analysis
Level
(Criterion)
*
September 19, 2012
Page 7