MOCAN Messages Work Group meeting minutes 7/28/11
1. Messages needs from LSI Team (Amy Dunaway):
 Letter was sent (from Capitol?) to municipal leaders after session to let them know what passed;
generated questions.
 MOCAN should send something out to let them know what else passed and what it means to
them, something about MOCAN
 What is the “ask”, while we are doing the mailing?
 What can we do to help – offer training, TA, local presentation, tool kit/manual
 What have other cities done? Success stories (a smaller city and a bigger city)
 Evaluation – just number of cities that call
 Use MOCAN letterhead
 Will schedule a call or email the group for feedback
 Need FTI and LS to share “tracking” of communities that are implementing or working toward
2. Welcome Carrie Edwards – social marketing/media coordinator for extension, will be working
with/supporting the messages group and with SNAP Ed Nutrition Network, LLYLDOI and DSBF
(funded through SNAP Ed grant).
3. Web – Resources page:
 Categories by work group subject matter
 Within each: success stories, articles of interest, tools/resources, data/reports, web sites
 Search function
4. Work plan – push dates back by a year (2010 to 2011)
5. Need staff to send email asking members to connect on Facebook and Twitter with instructions
6. Survey work groups – need to finalize, Julia will be back in August
7. How to reach out to broadcast media (news articles), be prepared for and identify triggering events
for earned media (news releases), feeding success stories, what messages resonate with people?
8. Annual report – include one-page summary document
 Put together each summer (use reporting July-June year)
9. Info packet for members to take to legislators – work on this fall
10. Need someone taking pictures for website and annual report (trainings, communities, events) – use
stock photos when we can (to avoid signed consents)
11. Monthly calls Friday mornings – Carrie will schedule for us