N
Navigation refers to the path users take to move through your website.
Notegraphy is a brilliant free app for producing creatively designed posts on social media.
Find out more here:
https://notegraphy.com
https://support.google.com/webmasters/answer/35769
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O
Optimise your website with clear navigation and ensure your content is updated regularly.
Overwhelming visitors with too many options, offers, specials and call-to-action buttons will make
them indecisive, confused and possibly less likely to convert on your landing page. Keep your
page clean and uncluttered.
OptinMonster is a great tool for targeting users with an email sign-up Call-to-Action before they
leave your website.
Find out more here:
https://support.google.com/webmasters/answer/35769
http://optinmonster.com/
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P
Pinterest is a site displaying images - very popular with potential visitors when researching
holiday destinations.
Persuade potential customers to book with you by having a credible and authoritative landing
page. Show customer testimonials, trust and security certificates and awards.
Pay per Click advertising involves placing an advertisement on a website and paying a sum of
money to the host website e.g. Google when a user clicks on the advertisement.
Find out more here:
www.pinterest.com
https://support.google.com/webmasters/answer/35769
http://www.entrepreneur.com/article/232318
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Q
Quarterly goals for the short-medium term for your social media strategy will help keep you on
track.
Find out more here:
http://www.sr-strategies.com/blog
http://bit.ly/1np8NWK
http://www.razorsocial.com/social-sharing/
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R
Retargeting is technology that uses simple code to anonymously 'follow' your audience all over
the Web.
Reciprocation can help boost your business: if you want visitors to perform a certain action, offer
them something in return (like a 5% discount in return for signing up for a newsletter).
Repurpose existing content, i.e. use the same content in different ways across different channels
like your blog or Facebook, to optimise your content management.
Find out more here:
http://madcitymedia.com/social-media-reciprocation-what-is-it/
http://bit.ly/V03pjY
http://blog.paper.li/
http://bit.ly/1np8NWK
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S
Search Engine Optimisation ensures that your website appears high on the list of results
returned by a search engine organically.
Search Engine Marketing (SEM) is a form of Internet marketing that involves the
promotion of websites by increasing their visibility in search engine results pages (SERPs)
through optimization and advertising.
‘Site Performance tool' in Google Webmaster Tools
shows the speed of your website as
experienced by users around the world.
Find out more here:
http://bit.ly/1s0xmMq
https://www.google.com/webmasters/tools/
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GOOGLE MONTH
WEEK 3 HANGOUT
Join us for Week 3 of our
series of ‘Google Month’
Hangouts on Google
AdSense, AdMob and
Monetisation and learn
how to identify the
characteristic s of web
visitors and what content
they look at!
MEET THE SPEAKERS
Daniel Rosen
Jacobson, Google
Paul Healy,
Google
Click here to view Hangout
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